11.09.17 - PRC Special Meeting AgendaCITY OF CUPERTINO
AGENDA
PARKS AND RECREATION COMMISSION
7:00 PM
10300 Torre Avenue, EOC
Thursday, November 9, 2017
Televised Special Meeting
NOTICE AND CALL FOR A SPECIAL MEETING OF THE CUPERTINO PARKS AND
RECREATION COMMISSION
NOTICE IS HEREBY GIVEN that a special meeting of the Cupertino Parks and
Recreation Commission is hereby called for Thursday, November 9, 2017, commencing at
7:00 p.m. at the City Hall EOC, 10300 Torre Ave, Cupertino, California 95014. Said
special meeting shall be for the purpose of conducting business on the subject matters
listed below under the heading, "Special Meeting".
SPECIAL MEETING
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
ORAL COMMUNICATIONS
This portion of the meeting is reserved for persons wishing to address the commission
on any matter not on the agenda. Speakers are limited to three (3) minutes. In most
cases, State law will prohibit the commission from making any decisions with respect to
a matter not listed on the agenda
WRITTEN COMMUNICATIONS
OLD BUSINESS
Page 1
November 9, 2017Parks and Recreation Commission AGENDA
1.Subject: Citywide Parks and Recreation System Master Plan - Update and Draft
Recreation Program Overview
Staff Report
Attach A - P&R MP Program Overview & Analysis, Draft Nov 2017
Appendix A - City Programs & Events, Draft Nov 2017
Appendix B - Program & Support Service Areas, Draft Nov 2017
Appendix C - Other Providers, Draft Nov 2017
NEW BUSINESS
ADJOURNMENT
Page 2
November 9, 2017Parks and Recreation Commission AGENDA
In compliance with the Americans with Disabilities Act (ADA), anyone who is planning
to attend the next meeting who is visually or hearing impaired or has any disability
that needs special assistance should call the City Clerk's Office at 408-777-3223, 48
hours in advance of the meeting to arrange for assistance. Upon request, in advance,
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Any writings or documents provided to a majority of the members after publication of
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Clerk’s Office in City Hall located at 10300 Torre Avenue during normal business
hours.
IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal
Code 2.08.100 written communications sent to the Cupertino City Council,
Commissioners or City staff concerning a matter on the agenda are included as
supplemental material to the agendized item. These written communications are
accessible to the public through the City’s website and kept in packet archives. You are
hereby admonished not to include any personal or private information in written
communications to the City that you do not wish to make public; doing so shall
constitute a waiver of any privacy rights you may have on the information provided to
the City.
Members of the public are entitled to address the members concerning any item that is
described in the notice or agenda for this meeting, before or during consideration of
that item. If you wish to address the members on any other item not on the agenda, you
may do so during the public comment.
Page 3
RECREATION AND COMMUNITY SERVICES DEPARTMENT
QUINLAN COMMUNITY CENTER
10 10185 NORTH STELLING RD • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3120 www.cupertino.org
PARKS AND RECREATION COMMISSION STAFF REPORT
Meeting Date: November 9, 2017
Subject
Citywide Parks and Recreation System Master Plan Update – Update and Draft Recreation
Program Overview
Recommended Action
Receive an update on the Citywide Parks and Recreation System Master Plan (“Master Plan”),
review a draft recreation program overview and analysis, and provide direction.
Background
A planning process for Cupertino’s citywide parks, open space and recreation system is in
progress. The Parks and Recreation Commission and the public have provided input on a range
of master planning topics since early this year. In August, the Commission provided feedback
on a Geographic Analysis. In September, results were presented from a community-wide
survey that occurred this summer, as well as a preliminary evaluation of potential opportunities
to enhance the city’s parks and recreation system. Also presented were a draft vision, mission
and goals intended to reflect the community’s desired outcomes for the Master Plan. On
September 19, a presentation was made to the City Council on the Master Plan progress to date
and feedback was invited. An advisory group composed of community members met in
September and October, and will continue to meet periodically during the master planning
process to help ensure that diverse input is received.
Discussion
The consultant team has provided a draft overview and analysis of the city’s recreation
programs. It will be used in upcoming steps in the master planning process. Input by the
public and the Commission is invited.
Fiscal Impact
None.
____________________________________
Prepared by: Gail Seeds, Park Improvement Manager
Reviewed by: N/A
Approved by: Jeff Milkes, Director of Recreation & Community Services
Attachment A: Recreation Program Overview and Analysis, including Appendices A-C, Draft,
November 2017.
Parks & Recreation System Master Plan|1
RECREATION PROGRAM OVERVIEW AND ANALYSIS
Cupertino residents enjoy an exceptional quality of life, a fact recognized by Money Magazine when it
placed Cupertino on its list of America’s Best Places to Live. The Recreation and Community Services
Department is instrumental in shaping the quality of life through the provision of recreation programs,
activities, facilities, parks and events.
This document provides an overview of the City’s existing recreation services. Cupertino’s recreation
services include recreation programming, events, organized activities, facility rentals, and reservations
and permitting to support facility use that occurs in City parks or joint-use sites. This memo describes
Cupertino’s recreation services to provide a baseline for recommendations to enhance programming
services to better meet the needs of Cupertino residents. It highlights preliminary findings from an
evaluation of recreation program services and support services. The document includes three
appendices:
• Appendix A presents an overview of the Department’s existing programs and events,
documenting current participation and facility trends.
• Appendix B introduces a different framework for discussing programming, focusing on program
service areas and support services to help identify programming opportunities.
• Appendix C provides an overview of other recreation providers in Cupertino, including those
that partner with the City.
Tennis camps, classes, lessons and drop-in play are a popular program among users of all ages. These players are active at
Cupertino’s Sports Center.
2|Parks & Recreation System Master Plan
Recreation Program Overview and Analysis
METHODOLOGY AND DATA
Several sources of data were evaluated in this report. City staff provided recreation participation data
for the period of September 2016 through September 2017. Staff also identified recreation trends and
patterns in the use of existing City facilities. These data were compared to background information
including Recreation Offerings Brochures, Recreation & Community Services budgets, Annual Event
Reports, Summer Concert Series List, Quarterly Reports, Recreation & Community Services Department
Annual Reports, Senior Center Reports, Teen Center Survey, and Division Manager’s reports. Interviews,
meetings and workshops with City staff helped provide information and context for findings from other
sources.
In reviewing and discussing the recreation data presented in
this report, the following should be noted:
• Data Limitations: Data are not available for all
programs or all facilities. Data are not available for
usage resulting from season passes for Blackberry
Farm Pool, Senior Center drop-in participants, nor for
programs by others at City facilities, such as Historical
Society visitors and Farmer’s Market visitors.
• Data Categorization: Data for similar activities or the
same location may be presented in more than one
category, due to how participation is tracked. For
example, “Sports Center” figures include member
classes held at the Sports Center, but not registered
classes held there, which are shown in the
appropriate Classes & Programs category instead.
• Data Counts: Participation is currently tracked in
different ways depending on the activity. Therefore
the counts are not measured using a consistent
methodology. The data refer to a mix of the
following:
The estimated numbers of people attending a one-time activity (based on permitting and
other estimates);
The numbers of people registered for a class or activity that may meet multiple times in a
season;
The numbers of participants in individual sports leagues that use city fields;
The numbers of teams (and estimated number of participants on each team) using city
fields;
The rounds of golf and foot golf played;
Numbers of paid entries to a facility.
Note that in terms of counts, the data do not reflect the numbers of “occasions” when parks and
facilities are used. Some counts refer to individual uses and some refer to multiple site visits by one
participant.
The City of Cupertino tracks
program data in several
categories:
Rentals
Events
Athletic groups
Sports Center
Golf Course
After-school enrichment
Camps
Youth classes & programs
Teen classes & programs
Adult classes & programs
Senior Center
McClellan Ranch/nature
programs
Parks & Recreation System Master Plan|3
Recreation Program Overview and Analysis
PRELIMINARY FINDINGS
City Program Participation
The City of Cupertino served more than 347,000 participants between September 2016 and September
2017. Table 1 summarizes available City data on recreation program participants (see Appendix A for
details). The summary makes it clear that the City currently does not have a comprehensive framework
to categorize, measure, evaluate and plan programs and events, nor does it have methods to track
participation that are consistent across a range of activities. However, data highlight interesting patterns
in current programming participation:
• Provision of Recreation Facilities, Fields and Pools (Providing Places to Gather and Play): While
the City provides a variety of programs and events, it serves the most people through its facility
reservations, rentals and drop-in swimming rather than through organized, staff-led activities,
classes and events. The City reports over 2,100 rentals serving an estimated 155,800 people and
over 21,000 pool users at Blackberry Farm in the 12-month period. Rental opportunities include
indoor meeting rooms and spaces such as at the Quinlan Community Center, Monta Vista
Recreation Center and Creekside Park Building. It includes outdoors venues such as picnic areas.
The majority of rental use occurred at 2 sites, Community Hall and Quinlan Community Center,
which accounted for over 1,000 rentals and over 87,000 estimated users. Pool use includes
drop-in visitors and pool parties at Blackberry Farm (but not class participants for swimming or
aquatics, which are shown with Classes data). These data do not include sports field reservations
and use by leagues, which accounts for another over 5,000 participants. These numbers also do
not include parks reserved through permitting for special events, which are described below.
• Special Events (Connecting the Community): Special events and festivals also attract large
numbers of participants. Most of these events are hosted by other entities in City parks and
facilities, while some are coordinated by the City. These include the popular outdoor concerts,
movies and Shakespeare in the Park, as well as fun runs, community events and celebrations
such as the Holiday Tree Lighting program, 4th of July, and the Wildlife & Harvest Day
celebration. Of the estimated approximately 60,000 people participating in events, about
40,000 attended events at Memorial Park. That site is critical to hosting large community-wide
events in Cupertino.
• Athletics, Sports and Fitness Programs (Fostering Active, Healthy individuals): As noted in City
data, the Sports Center and Golf Course are the third and fourth top service areas in terms of
numbers of people served. With over 34,000 sports center member visits for fitness classes
alone and over 25,500 golf rounds respectively, the City devotes substantial resources towards
meeting sport and fitness needs. These numbers do not include people participating in
registered classes at the Sports Center, which are included in Classes data and categorized by
age group, nor does it include court usage by members, clubs or leagues.
• Lifelong Learning & Enrichment (Enriching Lives through Recreation and Education): Other
types of age-specific programs and staff-led activities account for an important component of
the City’s program and recreation services. These categories include all other types of programs,
including areas of emphasis such as education, enrichment, environmental education, nature
interpretation, youth and teen development and empowerment, senior services, and programs
for diverse cultures. However, it is important to note that classes, camps, and other “registered”
activities are counted by quantity of registrations. For example, a participant that signs up for
4|Parks & Recreation System Master Plan
Recreation Program Overview and Analysis
an 8- or 12-week registered fitness class at Quinlan Center or the Senior Center will count as “1”.
A Sports Center member that attended 8 different Zumba classes for members counts as 8 in
the data provided. This methodology under-represents registered activities and classes, relative
to picnic reservations, golf, drop-in swimming, special events and other activities where each
“person-visit” is counted individually.
TABLE 1: PARTICIPATION IN CITY PROGRAMS (BASED ON AVAILABLE DATA, ROUNDED TO THE NEAREST HUNDRED
CITY-IDENTIFIED SERVICE AREA ESTIMATED
PARTICIPANTS DATA INCLUDED
Rentals 155,800 Facility reservations and rentals
Drop-in Swimming 21,100 Swimming at Blackberry Farm, excl. season passes
Events 59,700 Events hosted by the city or other groups in city
parks and facilities (including Senior Center events)
Sports Center 36,200 Membership classes/activities at the Sports Center
(excludes registered classes)
Sports Center membership Total number of memberships for the year is 1,980.
Sports Center Tennis Club membership is currently
380.
Golf Course 25,600 Rounds of golf or foot golf
Youth Classes/Programs 9,900 Registered classes of all types, including aquatics and
sports
Teen Classes/Programs 7,100 Registered and drop-in teen activities of all types
Adult Classes/Programs 2,000 Registered classes of all types, excluding senior classes
Senior Center 6,000 Senior Center classes, drop-in classes, volunteer
programs, and field trips
Athletic Groups 5,100 Participants in sports leagues that use city fields or
joint use fields
Youth Camps 5,000 Youth camps of all types, including sports, arts,
nature, etc. Also includes Extended Care.
Youth Afterschool Enrichment 300 Classes currently held at five elementary schools (261
participants = actual qty.)
McClellan Ranch 13,700 Activities at McClellan Ranch, excluding classes &
camps
Totals 347,500
Note: These estimates are derived from data from September 2016 through September 2017. See Appendix A for details. Data counts represent a mix of visits, registered participants, facility users, estimated use, and other counts.
Parks & Recreation System Master Plan|5
Recreation Program Overview and Analysis
Recreation opportunities encompass a wide range of activities across all age groups, including environmental education and
interpretation.
Rethinking the Provision of Program Services
To improve analysis and decision-making for recreation programs and events, there is an opportunity to
identify and separate program service areas from other support services, distinguishing the programs
that are “provided” by the City, versus those where the city provides a facility for reservation or use.
Support services, which help ensure the success of the City’s program service areas, include
administrative efforts to develop, coordinate and facilitate park use and program participation. For
example, a staff-led dance class at the Quinlan Community Center (QCC) would be considered an arts
and culture program, while processing the reservation of a QCC meeting room is a support service.
Program Service Areas
Based on the evaluation of what the City currently offers residents, nine existing program service areas
were identified. Program service areas can be summarized as noted below. Programming opportunities
for each of these service areas are described in Appendix B.
• Arts & Culture: Includes classes, camps, programs, etc. relating to fine, visual, performing and
cultural arts.
• Aquatics: Includes all aquatics and swimming programs and services.
• Child, Youth and Teen Development & Leadership: Includes programs from preschool through
college preparation that focus on child and youth learning and development, afterschool
enrichment, and youth and teen empowerment.
• Events and Festivals: Includes all events, fairs, festivals, races and community-scale activities
provided by the City.
• Golf: includes all golf and golf-related programs and services.
• Environmental Education/Nature Programs: Includes opportunities to learn about, appreciate,
restore, interpret and interact with the natural environment through classes, camps, volunteer
opportunities, etc.
• Lifelong Learning & Enrichment: Includes opportunities for skill development and personal
enrichment for recreation and leisure in a non-academic context.
6|Parks & Recreation System Master Plan
Recreation Program Overview and Analysis
• Seniors/Older Adult Programs: Includes all programs, activities and services designed and
offered exclusively for seniors and older adults, whether at the Senior Center or other facilities.
• Sports, Fitness and Exercise: Includes organized athletic leagues, sport-focused camps, sports or
fitness classes, and open gyms/facilities/courts, except those relating to golf, aquatics or seniors.
In addition to these areas, community feedback to date suggests separate consideration of the following
program service areas:
• Therapeutic Recreation: Includes classes, activities and events specifically for people with
disabilities, people of varied abilities or people with special needs.
• Culturally Diverse Programming: Includes programs targeted to the City’s racial, ethnic and
cultural demographics, responsive to the interests and language needs of specific populations.
• Play and Outdoor Recreation: Includes less structured but organized play opportunities at
indoor and outdoor facilities, as well as outdoor programming and activation in parks and
related public spaces.
Opportunities for Facility Expansion to Increase Programming Options
Many of the City’s recreation facilities are running at or beyond intended capacity. Quinlan Community
Center, for example, is home to many of the City’s programs and support services, since the Department
staff offices are located there as well. Space there is at a premium and there is little opportunity to
expand offerings. The Senior Center and Sports Center are also reported to be at capacity, given the
current size and configurations of these facilities. The provision of new recreation facilities –such as a
performing and fine arts center, a year-round aquatic facility or even smaller facilities such as a bike
skills course—offer potential for expanding recreation programs and events. If major facilities are built,
the City will need to make a dramatic investment in recreation programming to operate these sites and
generate revenue to help offset operations costs.
Opportunities to Offer Programs in Additional Locations
Even without new or expanded facilities, there are many opportunities to expand programs and events
in Cupertino by better utilizing existing facilities and park spaces and thinking differently about the
services provided. For example, most events and programs are congregated in a few locations rather
than spread out across the community. Existing programs favor dedicated indoor spaces—such as the
Senior Center, Teen Center and Sports Center—when there are many opportunities to provide more
and/or a greater variety of programs outdoors, including neighborhood-scale activities in parks.
Small neighborhood parks, like Franco Park shown here, are one type of park that could be activated through neighborhood-scale outdoor recreation programs.
Parks & Recreation System Master Plan|7
Recreation Program Overview and Analysis
Memorial Park is Cupertino’s most frequent site for events and festivals, which tend to be popular among residents.
Current Trends in Program Services
The City also has an opportunity to increase programming options by considering new recreation trends.
Mobile recreation programs, pop-up activities and portable amenities such as stages and climbing walls
would allow the City to provide programs throughout the community in a cost-effective way. Diversified
play programs and increased outdoor recreation could bring more leisure activities and social
opportunities to parks, resulting in benefits such as increased stress reduction and social cohesiveness.
New trends in providing multi-purpose, flexible facilities suggest a variety of uses for traditional golf
course facilities and existing sports courts that may be considered over time. Even opportunities to get
seniors outdoors—through programs such as metal detecting, kite flying, garden parties and socials, and
lawn/patio bowling--represent a new way to think about programs beyond the confines of existing
facilities and spaces.
Support Service Areas
The following support services are prerequisites to offering recreation programs, and are necessary to
ensure programming excellence:
• Adaptive/Inclusive Recreation Accommodations: Includes outreach and efforts to make
accommodations as requested in other types of programs, events and activities to ensure these
are accessible for people with disabilities.
• Communication, Branding and Marketing: Includes the Department’s efforts to advertise its
programs and communicate effectively about recreation options.
• Community Outreach/Neighborhood Services: includes efforts to connect neighbors, increase
neighborhood communication and safety, and prepare residents for emergencies.
• Customer Service: Includes registration, connections to social services, etc.
• Park and Facility Reservations, Rentals and Permits: Includes the administration of applications,
permitting and scheduling for park and facility rentals and reservations (e.g., meeting rooms,
picnic spaces, community garden plots, sports fields, and recreation facilities for use by other
leagues, clubs, groups, organizations or individuals).
• Park and Facility Maintenance: Includes landscaping and infrastructure maintenance, janitorial
services, equipment repair, natural resource stewardship and similar services to ensure the
cleanliness, safety and usability of parks.
• Partnership and Volunteer Coordination: Includes the recruitment and management of
partnership and volunteer opportunities.
8|Parks & Recreation System Master Plan
Recreation Program Overview and Analysis
• Program management and administration: Includes program planning and decision-making,
cost recovery, fee methodology development, staff policies and procedures, staff management
and training and other necessary administrative tasks.
Program Provision through Partnerships
Current program services rely in part on partnerships between the City and other entities. Existing
partners include social, cultural, civic and environmental organizations, school districts, De Anza College,
the County, athletic organizations and private/commercial providers. A more complete overview of City
partners is found in Appendix C. As noted by City staff, partnerships can create challenges in operations
and facility capacity, but they also provide residents with access to significantly more program services
than the City alone could deliver. New or enhanced partnerships might also provide more opportunities
for residents. For example, the success of the Afterschool Enrichment program, a collaboration with the
Cupertino Union School District, could be scaled to more schools and/or for more hours.
The City’s collaboration with local partners enhances the program services offered at McClellan Ranch.
Recreation Programs Evaluation and Planning
To make effective decisions about the types of programs and services to provide, the City needs a
framework in place to identify (1) what programs and services are offered, (2) the quality and
effectiveness of existing programs (3) the community’s needs and desires for programs, (4) the
resources available to provide programs, (5) the opportunities, challenges and constraints affecting
program provision, and (6) ways to measure success. The Master Plan can provide direction for this type
of program management and decision-making based on the community’s vision and goals for parks and
recreation. It should include recommendations and identify ways to more effectively track program
participation and other metrics through which programs may be evaluated to determine where
adjustments are needed.
Parks & Recreation System Master Plan| A-1
APPENDIX A: EXISTING CITY PROGRAMS AND EVENTS
In Fall 2017, the City of Cupertino Recreation and Community
Services Department began compiling recreation participation data
to assist in the evaluation of recreation programs and services. The
City collected data and trends on program participation for the
period of September 1, 2016 through September 1, 2017. This
appendix provides an overview of the City’s program services,
incorporating City programming participation data and
programming information provided by City staff and other City
sources. It introduces programs in the context of the different
divisions of the Recreation and Community Services Department,
which are in the process of being redefined.
Data on recreation programs, events and services are presented in
the categories as tracked and compiled by City staff. In reviewing
and discussing these data, it is important to recognize the following:
• Data Omissions: Data are not available for all programs or all
facilities. For example, data are not available at this time for use
by swimmers with 10-day or season passes at Blackberry Farm
Pool, Senior Center drop-in participants, nor for non-City
programs at City facilities, such as Historical Society visitors and
Farmer’s Market visitors.
• Data Categorization: Data for similar activities or the same
location may be presented in more than one category, due to how participation is tracked. For
example, “rentals, reservations and drop-in swimming” includes some but not all types of pool use.
“Sports Center” does not include registered classes held at the Sports Center which are noted under
Classes. Some discussions cross-reference similar data provided in a different category. However,
participation is not counted twice.
• Data Counts: Participation is currently tracked in different ways depending on the activity.
Therefore the counts are not measured using a consistent methodology. The data refer to a mix of
the following:
The estimated numbers of people attending a one-time activity (based on permitting and other
estimates)
The numbers of participants in individual sports leagues that use City fields
The numbers of teams (and estimated number of participants on each team) using City fields
The rounds of golf and foot golf played
Numbers of paid entries to a facility
The City of Cupertino tracks
program data in several
categories:
Rentals
Events
Athletic groups
Sports Center
Golf Course
After-school enrichment
Camps
Youth classes & programs
Teen classes & programs
Adult classes & programs
Senior Center
McClellan Ranch/ nature
programs
A-2|Parks& Recreation System Master Plan
Appendix A: Existing City Programs and Events
Note that in terms of counts, the data do not all reflect the number of “occasions” when parks and
facilities are used. Some counts refer to individual uses and some refer to multiple site visits by one
participant.
RECREATION AND COMMUNITY SERVICES DEPARTMENT DIVISIONS
The City of Cupertino’s Recreation and Community Services Department recently began evaluating its
departmental organization. The names of the divisions and associated responsibilities are currently
under review.
• Administration, Planning and Community Services: This division is responsible for oversight of the
department and includes the Director’s office, the Assistant Director, planning and community
services functions such as Code Enforcement, Emergency Management, Citizen Corps and the
Disaster Council. This division staffs the Parks and Recreation Commission and the Library
Commission.
• Business & Neighborhood Services: This division is responsible for the administration of customer
service, policies, marketing and technology, as well as special events and neighborhood programs. It
manages the training and implementation of new software, registration policies and customer
service standards, and develops and implements the marketing plan (including social media,
brochures, website). The division is also responsible for two neighborhood programs: Neighborhood
Watch and Block Leaders. This division manages Quinlan Community Center (QCC), Community Hall
and facility and park picnic rentals, permits the large, multi-cultural festivals and produces summer
and holiday special events.
• Leisure Services: Includes the service areas noted below.
Recreation, Education and Enrichment: This group is responsible for recreation, enrichment and
educational programming for all ages. This division focuses on providing a variety of leisure
programming opportunities that include arts and leisure, science, travel and technology, in both
passive and active recreation settings. We enhance opportunities for leisure through
educational and enrichment preschool; camps for preschool, youth and teens; afterschool
enrichment; teen programs; swim lessons; and special events. This division staffs the Teen
Commission. It is also responsible for the operation and programming of the Teen Center,
Monta Vista Recreation Center, Portal Park building, and Wilson Park ceramics building, as well
as for McClellan Ranch Preserve.
Outdoor and environmental/nature programming at McClellan Ranch Preserve provides a wide
variety of experiences and educational opportunities in a natural setting. This nature and rural
preserve was a horse ranch in the 1930’s and 40’s. Preserved are the original ranch house, milk
barn, livestock barn, relocated Parrish Tank House, and a replica of the Baer Blacksmith Shop.
The Community Garden area includes 58 plots and is the only community garden in the city. The
Environmental Education Center, built in 2015, provides additional indoor space for
environmental and nature education. This program is enhanced by expertise and strong
commitment to the Stevens Creek corridor by our naturalists, advocates, partners and
volunteers.
Parks & Recreation System Master Plan|A-3
Appendix A: Existing City Programs and Events
Sports and Fitness: This group is responsible for sports and fitness programming, including
leagues and afterschool sports, golf/footgolf, and recreational swimming at Blackberry Farm
(BBF). It contracts with school districts and other agencies for use of additional sports fields,
courts and other facilities. This group manages the Sports Center, BBF Golf Course, BBF Park
which includes recreational pools and group picnic area, the Cupertino Park Ranger program,
and the Creekside Park building. This group staffs Leadership 95014.
Senior Services: The Cupertino Senior Center provides a welcoming and friendly senior center
for adults 50+, providing varied specialized programming that enhances and promotes a healthy
lifestyle through education, recreation, fitness, case management services, travel, socials,
volunteer opportunities and other offerings. This group staffs and manages the Senior Center
and staffs the Senior Advisory Council.
SERVICE AREA SUMMARIES
Rentals, Reservations and Drop-in Swimming
Although City data designates this service area as rentals, it divides the data into categories of room
rentals, facility rentals and visitation of Blackberry Farm Picnic Grounds and Pools, as noted in Table 1.
Within each category, the City provided data regarding the capacity of facilities, the total number of
facility rentals and the estimated number of users. The participation estimates are based on the
estimated participation provided by the renter unless otherwise noted, and the total rentals during the
period covered by the data. During this period, total rentals equaled 2,106 with an estimated 155,800
users.
A-4|Parks& Recreation System Master Plan
Appendix A: Existing City Programs and Events
TABLE 1: RENTAL, RESERVATION AND DROP-IN SWIMMING SERVICE AREA TOTALS BY DATA CATEGORY
CATEGORY TOTAL RENTALS ESTIMATED USERS
Community Hall (at civic center) 391 44,200 (a)
Quinlan Community Center 658 43,000(a)
Blackberry Farm Group Picnic Area 198 18,300 (b)
Blackberry Farm Pools - 21,100 (c)
Park Picnic Sites (Memorial, Linda Vista, Portal) 241 13,000 (d)
Memorial Park (amphitheatre, gazebo) 119 15,900 (e)
Memorial Park (ballfield) 82 3,700 (f)
Monta Vista Recreation Center 218 10,800 (g)
Teen Center 17 600 (h)
Creekside Park Building 107 4,000 (h)
Senior Center 28 2,300 (h)(j)
Totals 2,106 176,900
Totals, excluding swimming 1,819 155,800
Usage estimates are rounded to the nearest hundred.
(a) Community Hall and Quinlan rentals include Library use, public meetings, and other non-revenue generating
public/community uses as well as private rentals.
(b) These numbers include rentals of the 6 group picnic areas at Blackberry Farm and assume full capacity usage.
(c) This quantity of swimmers includes drop-ins, picnickers that purchased day-use pool passes, 10-day pool pass users (195
passes sold & assuming full use), and 47 pool party rentals (primarily birthdays), but does not include summer swim lessons
noted under Classes or those using season swim passes at Blackberry Farm (137 season passes were sold during this period), so
full aquatic participation is higher than this estimate. Day use drop-in swimmers are roughly 2/3 of total use; total use also
includes picnicker swimming, 10-day swim passes, and pool party swimming.
(d) Park picnic site rentals reflect usage data provided by the renters.
(e) Memorial Park amphitheatre assumes rental usage at 50% capacity. Capacity is 500.
(f) Memorial Park ballfield assumes typical attendance of 40 persons/rental. Rental is primarily for leagues, practice or game
use.
(g) Monta Vista Rec Center rentals are almost entirely by co-sponsored clubs, the Cupertino Judo Club and the Cupertino Kung Fu
Club (tai-chi, shuai-chiao, and san-shao kickboxing). City-run activities at this site such as the preschool and gymnastics classes
are not ‘rentals’ and are noted elsewhere, as is girls’ softball.
(h) Figure assumes usage at 75% capacity.
(j) Senior Center rentals are low relative to other facilities because the City only recently started to publicize these rental
opportunities, but given demand, the City expects the number of rentals here to increase.
TRENDS & OBSERVATIONS
The Quinlan Community Center is the Department’s main hub, housing much of the staff. Space
for both programming and the workforce is at a premium.
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Appendix A: Existing City Programs and Events
Blackberry Farm is being used to capacity for multiple elements during the 100-day per year
seasonal use period. For picnic site reservations, expanding access would require expansion of
the parking lot and/or reconsideration of the seasonal components of the facilities. The same is
true for the birthday party packages offered at the pool, which are very popular.
Swimming at Blackberry Farm Pool varies somewhat with weather and other factors, but typical
usage is approximately 20,000+ swimmers per season. City staff noted “daily” questions about
facilities for lap swimming.
Picnic site rentals are popular, but challenges exist. Memorial Park, for example, is the
department’s biggest site. Rental of picnic sites can be a challenge, however, when large events
at the park or community center limit parking. Lack of shade amenities can also be a challenge.
Similarly, Linda Vista Park is a popular site, but challenges to renting the picnic areas include an
overabundance of bees and a lack of shade. Portal Park has good shade, but the tables and
barbeques are old and there is no parking area.
The Monta Vista Recreation Center is mostly used for classes and co-sponsored clubs, plus a
popular preschool program. The usage totals depicted in Table 1 are entirely derived almost
entirely from co-sponsored clubs that use this site, the Cupertino Judo Club and the Cupertino
Kung-Fu Club.
Events
This service area refers to community-scale or demographically-targeted events that are produced,
hosted and/or sponsored by the City. During the period covered by the most recent data, nearly 3 dozen
events were centered at seven primary locations, ranging from small gatherings at the Senior Center to
major city-wide events like the Fourth of July festivities. Events lasted anywhere from a few hours to
two full days. An estimated nearly 60,000 participants attended these events.
TABLE 2: ESTIMATED PARTICIPATION IN CITY AND CITY-SPONSORED EVENTS BY LOCATION
LOCATION NUMBER OF
EVENTS
ESTIMATED
PARTICIPANTS
Civic Center Plaza/Library Field 3 3,300
Memorial Park 14 40,000(a)
Quinlan Community Center 3 1,000(b)
Senior Center, public event 1 350
Senior Center, member event/activity 10 2,350
Target Parking Lot/Neighborhoods (23 venues) 1 700(c)
Blackberry Farm 1 800
4th of July at Blackberry Farm (free swimming) 1 1,200
4th of July fireworks viewing 1 10,000
Totals 35 59,700
(a) The Fourth of July events have components at several locations. Memorial Park July 4thparticipation is estimated at up to 3,000 (for pancake breakfast, flag raising, children’s parade & carnival, concert) and is included in Memorial Park data.
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(b) For one of these events, Santa visits the personal homes of participating families. During the period covered by the most
recent data, 39 families signed up for this event. Because family sizes are unknown, each family for this event is counted as a
single participant.
(c) Activities for the National Night Out are held in the Target parking lot and at 22 block parties on the same day throughout
the city. Total estimated participants for the event include all 23 sites.
TRENDS & OBSERVATIONS
Festivals and festival-style events drawing more than 500 attendees will likely continue to be
held at Memorial Park due to its size. Key challenges at other locations, particularly Library Field
and Civic Center Plaza, include limitations on space, parking, access and amenities for both
attendees and vendors.
Many of the major events in Cupertino are produced by community partners on City sites.
Partners include the Taiwanese Cultural and Sports Association, Cupertino Rotary, Cupertino
Chamber of Commerce, Cupertino Veteran's Memorial, Home of Christ Church, the Wafu
Ikebana Society, the Santa Clara County Sheriff’s Department, World Journal and the Cupertino
Chinese School.
Some major events are collaborations between community partners and the City, on City sites.
Two of the three events held at Civic Center Plaza/Library Field are 5K races – the Big Bunny Fun
Run and the Sheriff Department’s Hero's Run. The Big Bunny Fun Run is held annually typically
the Saturday before Easter, resulting in a different date each year. Participation varies slightly
depending on the actual date of the event, but the overall trend is increased participation over
the last 10 years.
While some previously popular events are declining in popularity, a number of events are
thriving in the community. The Cherry Blossom festival, the Kids ‘N Fun festival and the Diwali
festival are three community favorites, with approximately 5,000 attendees per day. A few
events have been discontinued over the years due to a variety of reasons. For example, the
World’s Largest Swim Lesson at Cupertino High School was cancelled after low participation in
2016. The Silicon Valley Dog Fest, which was held at Memorial Park, partnered with another
organization and relocated to a different venue.
Athletic Groups
This service area includes sports leagues for both youth and adults, which are primarily organized by
non-City entities. During the period covered by the available data, over 5,050 athletes participated in
these leagues, with youth soccer accounting for 73% of participants of all ages, and 83% of youth
participants. Data provided by the City also shows that more than half of all participants were Cupertino
residents. For the youth athletic groups, participation numbers are based on the number of registered
league participants. Registrations for soccer, baseball, softball, and cricket occur in spring and fall, so an
individual player may be counted twice if he/she registered in both seasons. For adult softball,
participation is an estimate based on teams in the league, with participation counted during 3 seasons
from spring through fall. Youth sport participants reflect January 1 - December 31, 2016 data unless
otherwise noted.
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Appendix A: Existing City Programs and Events
TABLE 3: ESTIMATED PARTICIPATION IN ATHLETIC GROUPS USING CITY OR CITY-OPERATED FACILITIES
ATHLETIC GROUP ESTIMATED PARTICIPANTS
American Youth Soccer Organization (AYSO) 35 1,225
AYSO 64 81
De Anza Youth Soccer League 2,360
Subtotal, Youth Soccer – 3,666
California Cricket Academy 89
Cupertino Girls Softball League 43
Cupertino Little League 382
United States Youth Volleyball League 173
Youth Basketball League (new city program) 73
Subtotal, All Youth Participants – 4,426
Adult Softball League (42 teams/3 seasons) (city program) 630
Totals 5,056
TRENDS & OBSERVATIONS
Soccer continues to be the most popular sport for young residents, accounting for 83 percent of
all youth sports participants. In recent years, there has been no noticeable decline in popularity.
Little League baseball participation among young residents remains flat with 9 percent of all
youth sports participants. These numbers are likely to remain flat or decrease in the future.
Girls softball has declined in participation among youth, now accounting for only 1 percent of all
youth sports participants. This is a participation decline of 75 percent over the past five years.
Cricket participation remains flat among young residents, at 2 percent of all youth sports
participants. Due to the time intensive nature of traditional cricket, this sport may adapt to the
modified version of tennis ball cricket that can be played on a baseball field.
Volleyball participation remains steady among young residents at 4 percent of all youth sports
participants. This sport is likely to increase in participation, but not in significant numbers.
Basketball is the most requested sport among young residents. The City launched a new
program the past year for youth basketball league play, ages 9-15, sharing the single multi-use
court available at the Sports Center. Data reflect players through summer 2017.
Participation in basketball is limited by a lack of court space. The City does not presently have
any dedicated full-size court, indoors or outdoors. City-run programs such as basketball camps
are impacted by a loss of basketball facility space from current partners, but if the City built its
own basketball facility, participation is expected to increase.
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Appendix A: Existing City Programs and Events
Sports Center
This service area includes the member classes held at the City’s Sports Center and excludes registered
classes. During the period covered by the most recent data, 17 such classes and programs were offered
for the Center’s 1,980 total members. Each participant at each day’s program is reflected in the numbers
below. In addition to participants in these classes and programs, a membership drive in January 2017
brought in 400 members of the community. Participation in registered classes is incorporated in the
sections for Youth Classes, Teen Classes and Adult Classes.
TABLE 4: PARTICIPATION IN SPORTS CENTER MEMBER CLASSES AND PROGRAMS
MEMBER CLASS/PROGRAM ANNUAL PARTICIPANTS
Zumba 8,580
Bombay Jam 5,928
Yoga 4,732
UJAM (cardio dance class) 3,640
TRX (suspension weight training) 3,172
Body Sculpting 2,704
Viva Asia 1,352
Trekking 1,092
Child Watch 1,092
Boot camp 1,040
Circuit Training 1,040
Dynamic Stretching 780
ABS (pilates-style fitness class) 676
Open House 400
Totals (excluding participation noted below) 36,243
Data below is number of individual participants; multiple visits/uses occur but
are not counted
Basketball 272 (a)
Kidz Kastle 171 (b)
Cupertino Tennis Club, number of members 380 (c)
Kidz Club, number of kids 15 (d)
(a) Youth basketball league play, a new Sports Center program, is included in Athletic Groups above.
(b) Kidz Kastle is a children’s summer camp hosted by the Sports Center. It is a full day camp for 1st to 5th graders that runs 8
weeks, 8 am- 6 pm. It is planned for consolidation next year with Quinlan/Memorial Park summer camp programs.
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Appendix A: Existing City Programs and Events
(c) The popular Cupertino Tennis Club uses 3 tennis courts 2-3 hours/day Monday-Thursday and for 6 hours (noon-6 pm) on
weekends.
(d) The Kidz Club program has space for only 16 participants, who sign up for the entire year. It is an afterschool program that
runs weekdays during the school year.
TRENDS & OBSERVATIONS
The total participants in specific activities does not fully convey the popularity of classes. For
example, trekking has a maximum of 6 and TRX has a maximum of 12 participants per class. For
basketball, the maximum number of kids is 36 per 6 weeks. Based on the current schedule of
classes, these totals suggest that participation is at full capacity.
Membership is consistently growing, increasing from 600 to around 2,000 in the last 13 years.
Staff believe it could increase more dramatically if the facility had a pool, as prospective
members seek other options when told a pool is not available. Most of the current growth is
from families and younger users.
With membership growing, staff identified several needed facility and programmatic changes to
address the changing demographics of users. Space is the primary barrier, with classes, camps
and other activities relying on a single gym. Staff and users desire a spinning room, personal
training room, expanded free weight area, a full-sized or second gym and dividing screens in the
existing gym to provide space for multiple, simultaneous activities. Programmatically,
opportunities for families and youth of all ages are desired and growing in popularity.
Space is a concern for racquet-sport participants. The tennis courts at the Sports Center, for
example, are normally at capacity for most of the day, every day of the week. The only time
that there is typically tennis court availability is Monday-Thursday, 1-4 pm. Raquetball courts
are heavily booked. Badminton and table tennis players share racquetball space when it is
available but have lower priority for bookings; there is an unmet need for indoor badminton and
table tennis space.
Some of the scheduled tennis instruction occurs offsite on two of the Memorial Park tennis
courts due to court availability at the Sports Center.
Golf Course
This service area includes traditional golf and footgolf at the nine-hole Blackberry Farm Golf Course.
During the period covered by the most recent data, a total of 25,587 rounds were played.
TABLE 5: ANNUAL GOLF ROUNDS PARTICIPATION
ACTIVITY ROUNDS
Golf 25,237
Footgolf 350
Totals 25,587
TRENDS & OBSERVATIONS
Cupertino initiated the footgolf program during the summer of 2015. More data regarding
participation in this activity will be available in the future.
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Appendix A: Existing City Programs and Events
A golf pro is on site and golf lessons are available.
Blackberry Farm Golf Course would benefit from a short game practice space and a multi-bay
drive practice area.
Some city golf education programs occur at a non-city golf course (junior golf, parent-child golf).
Afterschool Enrichment
This service area includes weekday enrichment classes at up to six Cupertino Union School District
elementary schools. Instructors are contracted by the City to provide these activities. During the period
covered by the most recent data, a total of 261 students participated in seven classes.
TABLE 6: ANNUAL AFTERSCHOOL ENRICHMENT PARTICIPATION BY CLASS
ENRICHMENT CLASS ANNUAL PARTICIPANTS
Chess 59
Drawing Studio 50
Skyhawks Basketball 43
Public Speaking 35
Junior Speakers 31
Intro to STEM with LEGO 23
Sculpture & Clay 20
Totals 261
TRENDS & OBSERVATIONS
Families are looking for more enriching, educational afterschool activities for their children.
Topics that continue to grow in popularity are communication, engineering and STEAM classes.
Parents want afterschool services that accommodate their work schedule. Many parents work
until 6:00 pm and require child care until that time. Staff supports a collaboration with the
schools to offer programs until 6:00 pm on school days.
Staff believes there is demand for a daily program until 6:00 pm that combines a "traditional"
after school program (such as homework help, positive activities and mentorship) with the
enrichment activities the department currently provides. The current afterschool enrichment
classes are typically an hour long, usually ending between 3:00 and 4:00 pm.
Camps
This service area includes seasonal courses for youth and teens, with offerings ranging from sports and
fitness to dance, chess, music and sewing/baking. During the period covered by the most recent data, a
total of 4,985 youth and teens participated in 71 total courses across 35 topics or activities.
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Appendix A: Existing City Programs and Events
TABLE 7: ANNUAL YOUTH CAMP PARTICIPATION BY CAMP
CAMP TOTAL PARTICIPANTS
Engineering/Technology 741
Tennis 502
Extended Care 469
Sports 403
Nature (McClellan Ranch) 345 (a)
Racquet Sports 291
Preschool 249
Camp Cupertino 200
Gymnastics 172
Badminton 153
Outdoor Basketball 147
Badminton/Table Tennis 140
Chess 120
Art 114
Golf 94
Theater 67
Horseback Riding 66
Baking/Sewing 65
Windsurfing & Sailing 65
Table Tennis 50
Music 47
Communication 46
Outdoor Basketball/Volleyball 46
Dance 42
Leader in Training Program 37
KMVT Studio (community television channel) 36
Teen Art 22
Jr. Chef of the West 14
Little Medical School 13
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CAMP TOTAL PARTICIPANTS
Outdoor Pickleball/Chess 8 (b)
Outdoor Basketball/Chess 6 (b)
Outdoor Volleyball/Chess 6 (b)
Sewing/Baking 4
Totals 4,985
(a) Nature camp figure at McClellan Ranch also includes Science & Nature camp participants.
(b) Participants register in the combination camps, but participate with other youth in each of the regular sport and chess
camps. As a result, some of these participants might be counted multiple times – under the sport-specific camp, the chess camp
and the combo camp.
TABLE 8: YOUTH CAMP PARTICIPATION BY SEASON
SEASON TOTAL PARTICIPANTS YOUTH COURSES TEEN COURSES
Winter 177 13 2
Spring 196 14 1
Summer 4,407 25 4
Fall 205 11 1
Totals 4,985 63 8
TRENDS & OBSERVATIONS
Summer is the most popular season for camps. Nearly all the camps offered during the non-
summer seasons are offered during the summer as well. The average number of participants per
summer camp (152) nearly equals the total number of participants in each of the non-summer
seasons.
Sports-based camps are offered most frequently and are also attended by the largest number of
participants. Racquet sports (not just the specific Racquet Sports Camp) tend to follow this
trend, with the most classes and the highest number of combined participants. This is reinforced
by tennis, racquet sports camp and badminton being among the 10 camps with the most
participants. Of the non-racquet sports, basketball draws many participants, but primarily in the
summer.
Three non-athletic camps have high levels of participation. The engineering/technology and
nature camps are the most popular of these during the summer season, but perhaps more
significantly, of all camps they account for the first and fifth highest number of annual
participants, respectively. Chess Camp is also well attended in all seasons.
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Appendix A: Existing City Programs and Events
Teen courses account for 11 percent of all offerings, but teens account for only three percent of
all participants. Teen participation is much larger in total numbers during the summer, but teens
account for the same percentage of participants during this season as the combined seasons.
Extended Care is offered during the summer at the Sports Center and Quinlan Community
Center. Parents can sign up for any or all of three different time periods (morning, noon and
evening), taking advantage of all-day care if needed.
A Sports Center-hosted camp summer known as Kidz Kastle is included with Sports Center
programs.
Youth Classes and Programs
This service area includes the registered classes for youth held at the Sports Center and other facilities
throughout Cupertino. During the period covered by the most recent data, a total of 9,913 youth
participated in 34 types of classes, with the fall season accounting for nearly one-third of all participants.
TABLE 9: YOUTH CLASS PARTICIPATION BY CLASS
CLASS TOTAL PARTICIPANTS
Tennis 2,638
Aquatics 1,139
Gymnastics 1,067 (a)
Badminton 594
Soccer 497
Basketball 456
Math (aka Math Olympiads) 404
Preschool 397 (b)
Nature (McClellan Ranch) 336 (c)
Chess 253
Ballet/Tap 249
Drawing/Painting/Origami 223
Dance 211
Ice Skating 180
Music 176
Table Tennis 163
Piano 148
Education 136
Karate 126
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CLASS TOTAL PARTICIPANTS
Sewing/Baking 119
Engineering/Technology 110
Volleyball 99
Clay/Ceramics 49
Golf 46
Acrobatics 40
Racquetball 18
Theater/Singing 10
Track and Field 9
Pickleball 7
Tai Chi 7
English as a Second Language 4
Voice 2
Totals 9,913
(a) Gymnastics offerings at Monta Vista Recreation Center are constrained by the low ceiling height in the building.
(b) City preschool offerings focus on school year educational and enrichment opportunities, in a setting that supports
socialization and play while developing a strong foundation for learning.
(c) Data for nature classes at McClellan Ranch includes multi-age participation in multi-age and family-friendly classes
(i.e. adults are included in the quantity).
TABLE 10: YOUTH CLASS PARTICIPATION BY SEASON
SEASON TOTAL PARTICIPANTS
Winter 2,289
Spring 1,955
Summer 2,565
Fall 3,104
Totals 9,913
Note: Some classes are not offered in all four seasons.
TRENDS & OBSERVATIONS
Tennis is the most well-attended class in all seasons except for the summer, accounting for more
than one-quarter of all annual youth class participants. There are more than twice as many
youth registered in tennis (2,638 in all four seasons combined), than there are in aquatics, the
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Appendix A: Existing City Programs and Events
class with the second-highest registration. In fact, there are as many tennis registrants as there
are in the next three highest-registrant classes combined (aquatics, gymnastics, badminton).
Although the aquatics class is only offered during the summer, it has the largest number of
seasonal registrants and the second-highest number of annual registrants. Aquatics accounts for
nearly half of all summer registrations. With tennis, these two classes combined for 63 percent
of all summer registrations.
Sports-based classes account for almost half of all offerings and nearly two-thirds of all
participants, with nearly half of the sports-based participants registered for tennis. Each of the
six classes with the highest participation are physical activity based (tennis, aquatics, gymnastics,
badminton, soccer and basketball). The non-sport class with the highest participation is the
Math Olympiads, with 404 total registrants.
Teen Classes and Programs
This service area includes the registered classes and other activities for teens held at facilities
throughout Cupertino, though the Teen Center is the primary facility. During the period covered by the
most recent data, a total of 7,068 teens participated in 13 types of opportunities.
TABLE 11: TEEN PARTICIPATION BY YEAR AND SEASON
ACTIVITY TOTAL
PARTICIPANTS FALL SPRING SUMMER WINTER
Teen Center (Drop In) 6,094 (a) (a) (a) (a)
College Workshop 529 87 148 294 -
Communication 131 52 50 7 22
Hack-a-Thon 108 108
Civically Active Teens 57 - 57 - -
Leader in Training 37 - - 37 -
Clay/Ceramics 36 27 - - 9
Art 29 - 29 - -
Lifeguard Training 23 - 16 7 -
Driver's Ed 14 4 - 10 -
Guitar 4 0 0 3 1
Ice Hockey 3 0 0 1 2
KMVT (community TV) 3 - - - 3
Theater(b) 0 - 0 - -
Totals 7,068 170 408 359 37
(a) Teen center participation is provided as an annual total.
(b) The Cupertino Teen Commission in collaboration with Recreation & Community Services Dept. offered the city’s first
teen Hack-a-thon in April 2017. This 13-hour overnight event was very successful. Participants worked in teams to
address a community challenge. Excellent ideas were generated that can be pursued as applications.
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Appendix A: Existing City Programs and Events
(c) In fall 2017, a Youth Theater program was launched in collaboration with San Francisco Shakespeare and EnActe Arts.
Sixteen youth ages 8-18 joined professional theater artists to perform the story of Prince Rama based on the classic
Hindu legend. Approximately 400 spectators attended 3 performances in October.
TRENDS & OBSERVATIONS
Drop-ins at the Teen Center accounted for 88 percent of all teen class participation. The top
three activities account for 97 percent of all participants.
By season, the summer has the highest participation by average and numbers, with 359 total
participants and an average of 51 participants per offered class. At the other extreme, the
winter classes averaged only seven participants each. These calculations exclude drop-ins at the
Teen Center.
The spring season had the second highest number of participants, but also the most classes with
zero registrants, at three. These calculations exclude drop-ins at the Teen Center.
Some classes are not offered in all four seasons. Activities with a zero were offered in that
season, but no participants registered.
A sport facility frequently requested by teens is basketball courts. The recent 2017
communitywide parks survey shows basketball as a top activity for teens as well as for
respondents < 30 years old. The city does not currently have any full-size courts except for a
single shared multi-use court at the Sports Center.
Staff hears that it is difficult for teens to get appointments with their school college counselors.
The city could consider supplementing this.
Drop-in tutoring is also likely to be popular for teens, especially for advanced placement
courses.
The current Teen Center is not at a desirable location. Ideally it should be near a school, a
popular teen destination or the Library. A modular, flexible space is recommended.
Staff hears that teens desire a space to be creative and innovative, and receive guidance to
foster ingenuity. Teens may welcome a combination of a teen “incubator”/maker space plus
leisure activity options.
Our community has a strong focus on STEM, engineering, coding, start-up style pre-professional
information & related areas.
Staff believes that stress management is important and should be incorporated into the city’s
teen program offerings.
Adult Classes and Programs
This service area includes the registered classes for adults held at the Sports Center, Quinlan Center and
other facilities throughout Cupertino. During the period covered by the most recent data, a total of
1,999 adults participated in 24 types of classes. Note that seniors classes are addressed elsewhere, and
that adult participants in multi-age/family-friendly nature classes at McClellan Ranch are shown in Youth
Classes.
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TABLE 12: ADULT CLASS PARTICIPATION BY YEAR AND SEASON
ACTIVITY TOTAL
PARTICIPANTS FALL SPRING SUMMER WINTER
Aerobics 414 126 119 61 108
Tennis 385 132 93 104 56
Yoga 184 53 41 29 61
Table Tennis 168 47 70 - 51
Zumba 157 42 40 32 43
Pilates 121 28 37 16 40
Dance 110 32 23 23 32
Retirement Planning 94 27 - 25 42
Drawing/Painting/Watercolor 77 30 29 - 18
Therapeutic 56 16 21 - 19
Golf 50 16 27 5 2
Ikebana 48 19 12 4 13
Clay/Ceramics 38 24 - - 14
Karate 22 22 - - -
Ice Skating 20 5 7 6 2
Leadership 95014 18 (a) (a) (a) (a)
Softball 13 - - 13 -
Pickleball 8 3 0 0 5
Nature 6 6 - - -
Education/Technology 5 - 5 - -
Keyboard 4 3 1 0 -
Music 1 0 1 - -
Totals 1,999 631 526 318 506
(a) Leadership 95014 runs for eight months, meeting for nine, eight-hour days. Registration in this successful program is capped at 22 participants.
TRENDS & OBSERVATIONS
Classes that incorporate physical activity had the highest number of participants. Aerobics and
tennis were the most popular of the classes, accounting for 40 percent of all adult participants.
Many classes had stable participation in all seasons offered. Zumba, for example, ranged from
32 to 42 participants across four seasons. Tennis, on the other hand, had the second highest
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level of participation overall, but also some of the most variance across seasons, from a low of
56 during the winter to a high of 132 during the fall.
By season, the summer had the lowest participation by average and numbers, with 318 total
participants and an average of 23 participants per offered class. The summer season also had
the most classes with zero registrants, at three. These calculations exclude Leadership 95014.
Five classes had fewer than 10 participants – pickleball, nature, education/technology, keyboard
and music. Two classes had zero participants – basketball and horseback riding.
Some classes are not offered in all four seasons. Activities with a zero were offered in that
season, but no participants registered.
Senior Center
This service area includes the registered classes and other activities for older adults and seniors held
primarily at the Senior Center, but also including educational, cultural and travel opportunities
throughout the region and across the country. During the period covered by the most recent data,
membership at the Senior Center totaled 2,493 adults, with 5,999 participants in at least 92 different
activities, including 208 who collectively performed more than 20,000 hours of volunteer service.
TABLE 13: SENIOR CENTER PARTICIPATION BY TYPE OF ACTIVITY
TYPE OF ACTIVITY TOTAL PARTICIPANTS
Courses 4,119
Volunteer Program 208
Senior Day Trips, Long Trips, Travel Program 1,672
Totals 5,999
TABLE 14: TOP SENIOR COURSES BY TOTAL PARTICIPANTS
COURSE TOTAL PARTICIPANTS
Intro to Mandarin Brush Writing 477
Chinese Brush Painting 292
Ukulele 253
Line dance 246
Zumba Drop In 233
Chinese Calligraphy 185
Hula Dance 168
English as a second language 157
Zumba Gold 149
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Appendix A: Existing City Programs and Events
COURSE TOTAL PARTICIPANTS
Chair exercise 148
Totals 2,308
TRENDS & OBSERVATIONS
Cupertino’s population of older adults is growing rapidly. With it, the demand for services is also
increasing. According to staff, the existing Senior Center does not have the facility capacity to
continue meeting these increased needs.
Cultural courses are well-attended at the Senior Center, especially relative to other options.
During the period covered by the most recent data, the two courses with the most participants
were Intro to Mandarin Brush Writing and Chinese Brush Painting. At least four other courses
oriented around Chinese or Japanese culture had more than 50 participants.
According to staff, use of Flex Passes is increasingly popular for drop-in exercise, suggesting a
need for adjustable, “no commitment” exercise classes. In general, these classes are popular,
especially those that are interdisciplinary.
Experience-based programming is popular with older adults. For example, an event called Dance
to Remember combines lecture, brain circuit, social singing and dancing.
Bingo is slowly declining in popularity as younger seniors gravitate to other options.
PC usage among Senior Center appears to be declining. Conversely, classes about navigating
notebooks, iPads and iPhones are valued. This may be in part due to ease of use.
The travel program is extremely popular, consistently attracting new participants even while
repeat participation remains a significant part of the program. According to staff, demand for
trips of varying lengths remains high.
The Senior Center provides case management for about 100 clients, an increase over the last
year. As part of this effort, staff conducts lectures on topics important to seniors, such as health,
security issues, legal planning and caregiving.
Weekday evening and Saturday daytime hours were added to the Senior Center as of
September 2017. Staff time will need to be adjusted commensurately to support expanded
programming. Staff office space is already at capacity so this will be challenging.
The Senior Center is generally already at capacity during “prime time”-- daytime on weekdays.
The Senior Center’s programs and offerings are currently restricted by a lack of nearby parking.
To expand offerings in the future to meet the growing population of senior residents, it is
expected that there will be a need for a larger building, more staff and more parking.
McClellan Ranch Preserve
This service area includes activities hosted at McClellan Ranch Preserve. The majority of the city’s
nature-centered and environmental education offerings are based at this location, with some use of
nearby areas of the Stevens Creek corridor for activities such as habitat restoration. Nature classes that
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are registered are noted in the Classes section. Data show actual numbers where available, and
estimated participation otherwise.
TABLE 15: MCCLELLAN RANCH PRESERVE PARTICIPATION
ACTIVITY TOTAL PARTICIPANTS
Environmental Education Center Drop-In, Fri-Sun 5,815
Environmental Education Center Drop-In, special days
(holidays, e.g.)
800
Third Grade Creek Tours 2,465
Volunteers, meadow restoration areas 1,200
De Anza College, Environ./Biol. Student Field Days 314
High School Biology Students, Field Trips 219
Helping Hands volunteers 150
Compost Workshops 80-100l)
Youth group programs (scouts, etc) 180
Young Naturalists, 7th-8th grade students 136(a) (new program)
Owl Walks, non-registered, family-friendly 100
Astronomy, 4 sessions, incl. offsite 100
Nature Poetry events with city poet laureate 72 (5 events)
Earth Stewards (high school students) 66
Individual College student projects 60 (m)
Individual High/Middle School student projects 60 (m)
Community Garden Plots 100 (b)
Bio-blitz, single day plant & wildlife inventory 50+(c)
Sports Center summer camp visits 90
Santa Clara County Master Gardeners 15-30(d)
Civically Active Teens 10
Other nature clubs/groups (Bug Club, Nerds for Nature) 20-30 and varies(e)
Natural History Book Club 6 (new program, expected to grow)
City Meetings 40+ meetings (f)
Special Activities/Theme Days:
Nature Bridge (outdoor ed, 5th-6th grade) 100
Parks & Recreation System Master Plan|A-21
Appendix A: Existing City Programs and Events
ACTIVITY TOTAL PARTICIPANTS
Fiber Day 100
Rain Barrel workshop 200
Family Theme Nights (nature theme) 75
Fish Day 40
Nature/Environ Educ. off-site by McClellan staff:
• Elementary school presentations (discovery
day/career day/university day)
500 (schools including Regnart, Eaton, Garden
Gate)
• Preschool presentations 250
• Presentations at offsite camps 200
• Elementary school project-based learning
(watershed science etc)
100
Subtotal ~13,700
Nature Classes, registered - 342 counted in Classes
Nature Camps - 345 counted in Camps
Nonprofit Organizations on site:
Santa Clara Valley Audubon Society 800+ Cupertino resident members(g)
Rolling Hills 4-H 180+ members (high daily on-site activity)(h)
Friends of Stevens Creek Trail Office onsite
Grassroots Ecology High (i)
Non-hosted Activities
Trail users High
Unscheduled children groups Increasing (j)
Plein Air painters 50(k)
Other (professional photographers, etc) Unknown
(a) New program for 7th-8th graders, fall, winter, & spring activities, current participation 17
(b) The Community Garden has 58 plots with 1-4 gardeners/plot typical.
A-22|Parks& Recreation System Master Plan
Appendix A: Existing City Programs and Events
(c) Bioblitz inventories all wildlife & plant species; approx. annual event. May 2016 bioblitz had significant
high school student participation. 22 known logging groups made 395 logged observations of 140 species.
Actual participation was higher since participants logged in small groups.
(d) Santa Clara County Master Gardeners have a large active garden plot; they do vegetable benchmarking;
workshops
(e) Nerds for Nature collaborated to install ‘change brackets’ at McClellan Ranch and assists in bioblitzes. Bug
Club meets periodically at McClellan Ranch. They do programs with local high schools as well as sampling
at specific sites and conduct long-term macro invertebrate monitoring.
(f) The Environmental Education Center is in increasing demand for city-related meetings, which are not
currently tracked as ‘rentals’ as are meetings at other city venues. The Sustainability Commission meets
there, Environmental Programs staff, and use is increasing for public meetings associated with Planning or
Public Works activities.
(g) Audubon Society runs a popular nature shop & library (est. 5K visitors/yr); bird nesting box monitoring
with countywide training at McClellan; onsite and offsite bird walks, nature photography and similar;
board meetings & committee meetings on site (est. 500 participants/yr);and other special activities on site
(est. 400 participants/yr)
(h) Rolling Hills 4-H is popular & successful. Monthly open house is well attended. Programming is capped by
lack of additional space. Site use is high due to daily care of animals and popular programs (est. 5,000-
7,000 visits/yr)
(i) Grassroots Ecology (formerly known as Acterra Stewardship) coordinates a wide variety of volunteer and
restoration activities at the site.
(j) Numerous unscheduled children’s groups visit the site, including preschool groups, day care groups, home
school student groups, Stroller Hike groups, Wild Child Freeschool, Tiny Treks, Green Bean Kidz, etc.
(k) Plein Air painting groups typically visit about 4 times/year, as well as individuals; McClellan Ranch is a
popular destination for them.
(l) Workshops are hosted by the U.C. Cooperative Extension Master Composters.
(m) McClellan Ranch is one of few locations that accommodates and supports individual student science
projects.
TRENDS & OBSERVATIONS
Trail use continues to increase.
Site visitorship is increasing. McClellan Ranch is now busier than ever.
Staff struggles with managing parking demand. This situation is expected to improve with the
McClellan Ranch West parking project slated for next year.
Staff has to work hard to balance the timing of visitors and offerings to avoid over-booking and
over-using the site. It is not just about parking, but about total use, and managing the preserve
to protect the resources.
There has been an increase in drop-in, unscheduled use by groups and particularly by
children’s/preschool age groups. Formal and informal preschool groups visit regularly, as do
“stroller hike” groups, home school groups, and day care groups with a nature/outdoor focus.
These unscheduled uses overflow the parking area and sometimes adversely affect scheduled
activities and overburden the site. A mechanism to manage use by groups may be warranted.
Staff is observing demand for flexible drop-in activities, versus classes that require advance
registration and are offered at a fixed time.
Parks & Recreation System Master Plan|A-23
Appendix A: Existing City Programs and Events
Staff suggests offering more programs for teens and adults, potentially including some evening
hours at the Environmental Education Center (EEC). Evening offerings could include lectures,
nature documentary movie/discussion, environmental career night, or similar.
3 programs were offered last year for seniors and were very successful (2 preserve walks; 1
astronomy class at Senior Center by McClellan staff). Programs targeting seniors could be
expanded, as could intergenerational programs (parent/child, grandparent/child).
Staff sees an opportunity to create a volunteer docent program, ‘trail ambassadors’, or similar.
Such volunteers could assist with seasonal education, information, compliance with dog leash
requirements, etc.
Consider exploring a mechanism for ‘sponsorship’ or ‘membership’ in a naturalist-type program
to support environmental education and naturalist offerings. There is consistent high interest by
community members to directly financially support these activities & to participate.
When the Blacksmith Shop is operational there will be opportunities for program synergies.
There is demand for and a wait list for plots in the Community Garden.
4-H has requested more space and facilities; their offerings are now limited by lack of additional
space.
Santa Clara Valley Audubon Society has requested more space.
The Historical Society is interested in having space for a museum/programming within the creek
corridor and preferably at McClellan Ranch.
Parks & Recreation System Master Plan | B-1
APPENDIX B: PROGRAM AND SUPPORT SERVICE AREAS
As noted in Appendix A, the City of Cupertino Recreation and Community Services Department
identified service areas to facilitate evaluation of its recreation programs and services. Their service
areas are largely divided by age group and/or facility, which makes it difficult to discuss the types of
programs provided. Another way to evaluate recreation programs is to distinguish between types of
program service areas and support service areas:
Program Service Areas: Categories that reflect the different types of recreation camps, classes,
activities and events produced, hosted, staffed and/or facilitated by the City.
Support Service Areas: Administrative efforts to develop, coordinate, facilitate or support park
use and resident participation in program services.
By looking at existing City programs, new categories were developed that divide program service areas
and support service areas—allowing us to analyze program service areas in greater detail. The following
example helps illustrate the distinction. Volunteer programs for natural resource stewardship would fall
under the ‘Environmental Education/Nature Interpretation’ program service area, while the effort to
recruit these volunteers would fall under the ‘Partnership and Volunteer Coordination’ support service
area.
The purpose of identifying programs and services in these categories is to continue the discussion of
how Cupertino should track and manage recreation programming, what services and program areas
should be provided, and where program enhancement is needed to better address the recreation
preferences and needs of City residents.
The program service areas and support areas noted in this appendix will be vetted further before
identifying recommendations for managing and enhancing programs.
PROGRAM SERVICE AREAS
Program Service Areas that encompass existing program services offered by the City are defined below.
Table B-1 provides examples of existing program services within these categories and identifies
opportunities for improvements and enhancements.
Arts & Culture: Includes classes, camps, programs, etc. relating to fine, visual, performing and
cultural arts.
Aquatics: Includes all aquatics and swimming programs and services.
Child, Youth and Teen Development & Leadership: Includes programs from preschool through
college preparation that focus on child and youth learning and development, afterschool
enrichment, and youth and teen empowerment.
B-2 | Parks & Recreation System Master Plan
Appendix B: Program and Support Service Areas
Events and Festivals: Includes all events, fairs, festivals, races and community-scale activities
produced by the City, in collaboration with the City or at City facilities.
Golf: includes all golf and golf-related programs and services.
Environmental Education/Nature Programs: Includes opportunities to learn about, appreciate,
restore, interpret and interact with the natural environment through classes, camps, volunteer
opportunities, etc.
Lifelong Learning & Enrichment: Includes opportunities for skill development and personal
enrichment for recreation and leisure in a non-academic context.
Seniors/Older Adult Programs: Includes all programs, activities and services designed and
offered exclusively for seniors and older adults, whether at the Senior Center or other facilities.
Sports, Fitness and Exercise: Includes organized athletic leagues, sport-focused camps, sports or
fitness classes, and open gyms/facilities/courts, except those relating to golf, aquatics or seniors.
In addition to these areas, which encompass existing program services, meeting the full community’s
needs may require new program service areas. The following are proposed for discussion:
Therapeutic Recreation: Includes classes, activities and events specifically for people with
disabilities or for people of varied abilities.
Culturally Diverse Programming: Includes programs targeted to the City’s racial, ethnic and
cultural demographics, responsive to the interests and language needs of specific populations.
Play and Outdoor Recreation: Includes less structured but organized play opportunities at
indoor and outdoor facilities, as well as outdoor programming and activation in parks and
related public spaces.
SUPPORT SERVICE AREAS
Support services are areas that are “prerequisites” to offering the programs. They services are vital and
necessary to ensure the success of the City’s program service areas. The City provides the following
support services for park and facility use and program participation:
Adaptive/Inclusive Recreation Accommodations: Includes outreach and support to make
accommodations as requested in other types of programs, events and activities to ensure these
are accessible for people of all abilities.
Communication, Branding and Marketing: Includes the Department’s efforts to advertise its
programs and communicate effectively about recreation options.
Community Outreach/Neighborhood Services: Includes efforts to connect neighbors, increase
neighborhood communication and safety, and prepare residents for emergencies.
Customer Service: Includes elements such as registration and connections to social services, etc.
Park and Facility Reservations, Rentals and Permits: Administers applications, permitting and
scheduling for park and facility rentals and reservations (e.g., meeting rooms, picnic spaces,
community garden plots, sports fields, and recreation facilities for use by other leagues, clubs,
groups, organizations or individuals).
Park and Facility Maintenance: Includes landscaping and infrastructure maintenance, janitorial
services, equipment repair, natural resource stewardship and similar services to ensure the
cleanliness, safety and usability of parks.
Partnership and Volunteer Coordination: Includes the recruitment and management of
partnership and volunteer opportunities.
Parks & Recreation System Master Plan | B-3
Appendix B: Program and Support Service Areas
Program management: Includes program administration and planning, such as decision-making,
cost recovery, fee methodology, development, staffing, staff policies and procedures, staff
management and training, etc.
PROGRAM PROVISION IN THE FUTURE
The purpose for evaluating the program elements is to determine if the City of Cupertino is offering the
most effective recreation and educational opportunities in line with the values and desires of the
community. To answer this, the City must understand (1) what programs and services are offered, (2)
the quality and effectiveness of existing programs, (3) the community’s needs and desires, (4) the
resources available to provide programs, (5) the opportunities, challenges and constraints affecting
program provision, and (6) ways to measure success.
(1) Programs data is needed to define the quantity and variety of programs, events, activities and
services offered.
(2) Program quality and effectiveness should be measured by identifying elements such as
participation levels, cancellation rates, the time, location, price at which programs are offered, and the
community benefit received.
(3) The community’s needs and desires can be determined through combination of survey data, other
public feedback, national trends, and demographic and market data.
(4) Available assets and resources (including human, physical and capital) address factors such as
facility and program staffing requirements, facility access and condition, and even the provision of new
types of facilities that will influence the capacity to provide programs and the types of programs
provided.
(5) An opportunities, challenges and constraints analysis would consider the City’s place in the
recreation market (role and service niche), financial viability and cost recovery rates, the community’s
ability and willingness to pay for programs and services, and similar factors.
(6) Performance measures are important to gauge program success.
Once the Master Plan identifies a framework for the provision of programs based on the community’s
vision and goals for parks and recreation, the City can begin consistently tracking the data needed to
better evaluate program effectiveness and determine where adjustments are needed. In the past, the
City has not had a robust framework to describe and categorize programs and events, nor to fully
measure and evaluate them. The department recently established performance measures which for the
last year and a half have been collected and analyzed quarterly; the metrics address customer
satisfaction, cost recovery, and program performance. Efforts are being taken to have additional tools
in place to facilitate analysis. The Master Plan can provide recommendations regarding ways the City can
continue to move towards these goals.
B-4 | Parks & Recreation System Master Plan
Appendix B: Program and Support Service Areas
Example of existing Community Outreach/Neighborhood Services efforts.
Parks & Recreation System Master Plan | B-5
APPENDIX B: TABLE, EXISTING & POTENTIAL PROGRAM
SERVICE AREAS
Parks & Recreation System Master Plan | B-6
TABLE B-1: EXISTING AND POTENTIAL PROGRAM SERVICE AREAS: EXAMPLES, LOCATIONS AND OPPORTUNITIES
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
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Existing Program Service Areas
Arts & Culture
Includes classes, camps, programs, etc.
relating to fine, visual and performing
and cultural arts
• Dance, Act Perform Camp
• Hogwarts Camp
• Bilingual Chinese & English Music
Class
• Group Ukulele Beginners
• IncrediBooks
• Ceramic and Art Birthday Party
x x
The development of a performing and
fine arts center, with a theater, music
rooms, dance studios, arts/crafts
rooms, kiln, etc. would substantially
enhance opportunities to provide a
greater variety of arts and cultural
programs.
Arts and crafts can also be emphasized
in existing indoor facilities, as well as
outdoor locations (especially if shade
shelters were available).
Art installations and displays around
town and along trails—especially if
mapped or in apps—provide
opportunities for art walks.
• Art walks
• Recording studio classes
• More theater groups
• Photo contests
• More arts & crafts
• Jewelry-making
• Music, voice and dance
lessons
• Drumming
• More cartooning
• More leaf prints
• More card-making
• Murder mystery dinners
• Graffiti walls
• More art displays
• Community mural painting
Aquatics
Includes all aquatics programs, events
and services
• Drop-in swimming
• Picnic reservations with
swimming
• Pool parties
• Swimming lessons
• Lifeguard training
x x
The development of a year-round pool
(which could have shallow-water tank,
deep-water tank, water play features,
party room, etc.) would substantially
increase the capacity for aquatics
programs and drop-in swim.
• Diving
• Water walking/jogging
• Water ballet
• Water polo
• Increased water fitness
• Lap swimming (lanes with
different speeds)
• Kayak/ canoe lessons
• Paddleboarding (SUP)
• Water games/contests
• Dive-in movies and
concerts
• More water safety
• Theme pool parties
Parks & Recreation System Master Plan | B-7
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
M
U
N
I
T
Y
P AR
K
S
L AR
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B
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Child, Youth and Teen Development &
Leadership
Includes programs from preschool
through college preparation that focus
on child and youth learning and
development, afterschool enrichment,
and youth and teen empowerment
• Civically Active Teens
• Preschool Adventures Summer
Camp
• Cupertino Preschool Program
• Afterschool Enrichment
• Cupertino Teen Commission
• Debate & Critical Thinking: Team
Debate
• College Preparation Program
• Leaders in Training
x x
Trends in well-educated communities
favor the availability of program-
specific classes and activities to
complement and supplement more
formal education and schooling. These
may include traditional before- and
after-school programs or out-of-school
activities that provide childcare along
with a mix of recreation, homework
assistance and enrichment
opportunities. However, they also
include specific youth educational and
skill-enhancement opportunities to job
skill training for teens. They typically
are offered in multi-use facilities or
even in schools, rather than stand-
alone preschools or teen centers.
There may be an opportunity to
partner with the Library and School
District for these programs.
• More reading readiness
• More toddler math
• Sign language for babies
(bring back this program)
• More college application
writing
• More robotics
• More STEM and STEAM
programs
• Maker/incubator programs
• Spelling bee (one is
scheduled Jan. 2018)
• Geography bee
• Summer reading
• Summer Free Lunch
• Chick tech programs
• Fashion design
Events and Festivals
Includes all events, fairs, festivals, races
and community-scale activities produced
by the City, in collaboration with the City
or at City facilities
• Big Bunny Fun Run
• Earth Day/Healthy Communities
Day
• Fourth of July
• Concerts in the Park
• Shakespeare in the Park
• Kids 'N Fun
• Diwali Festival
• Wafu Ikebana Flower Show
• Harvest Festival
• Farmers Market
• Cherry Blossom Festival
x x
While the City is limited in locations
that can host large events and festivals,
several large neighborhood parks,
joint-use sites, and Quinlan Center
have a potential to host small to
medium gatherings (20-150 people).
This creates an opportunity to offer
more neighborhood-scale events and
group activities to foster cohesion and
inclusiveness, as well as citywide
events that take people park to park.
An extended trails system could also
offer opportunities for community
• More movies in the park
• More ice cream socials
• More national night out
gatherings in
neighborhood parks
• More neighborhood picnics
• Park treasure hunts
• Park to park bike rides
(e.g., the Mayor’s
community bike event)
• Haunted Halloween trails
B-8 | Parks & Recreation System Master Plan
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
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P AR
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B
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walks, non-motorized wheeled events,
etc.
Golf
Includes all golf and golf-related
programs and services
• Blackberry Farm Golf Course
(golf and footgolf)
• Jr. Golf at Deep Cliff Golf Course
• Golf for Women
x x
As golf participation continues to
decline nationwide, trends favor
expanding both the use of golf courses
and golf play to new participants by
broadening activities and making them
more leisure based and fun. These
include integrating different golf course
elements or equipment that change or
expand programming opportunities,
such as mini golf, putting greens, learn-
to-play training elements, golf swing
trainers, high tech golf carts, foot golf,
disc golf, walking/nature trails, seating
areas and patios for spectators, etc. It
also would include renovations of the
pro-shop and golf facility to support
more golf and non-golf events,
concessions, rentals & other activities.
• Quickplay golf
• Disc golf and more footgolf
events
• Top golf (interactive, video-
enhanced driving ranges)
• SNAG (Start New at Golf)
programs
• Clubhouse events
(supporting golf and non-
golf activities)
Environmental Education/Nature
Programs
Includes opportunities to learn about,
restore, interpret and interact with the
natural environment through classes,
camps, volunteer opportunities, etc.
• Nature Camps
• Eco-explorers Camps
• Tuesday Evening Nature
• Meadow Restoration
x x
Naturalizing parks, adding butterfly and
horticultural gardens, arbor and plant
identification signage, and similar
elements would increase opportunities
to provide nature interpretation and
environmental education in parks
across the city. Rather than passive
oriented programs, trends are leading
to opportunities for more challenging
nature-based activities, such as tree
climbing, as well as outdoor training for
wilderness activities beyond Cupertino.
• Tree climbing programs
• Survival programs
• Guided hikes
• Starlight gazing
• Learn-to-camp programs
• More butterfly, bird and
bug identification and
collection (bug safari)
• More stewardship
programs and invasive
removals
• More riparian programs
(water-quality sampling,
creek habitat studies)
Parks & Recreation System Master Plan | B-9
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
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Partnerships with schools in the
creation of “naturehood parks” with
outdoor classroom bring
environmental education options
closer to students.
• Park after dark
• More mobile nature
programs
Lifelong Learning & Enrichment
Includes opportunities for skill
development and personal enrichment
for recreation and leisure in a non-
academic context
• Chess
• Best of California
• Leadership 95014
• Bakery Favorites
• Electronics Design Camp
• Cooking
• Bilingual Chinese
• Creative writing
x x x
Most communities have a strong
foundation of recreation-based
programs for residents of all ages that
provide opportunities for socializing,
play, and learning new things in non-
competitive, non-academic
environments. These classes provide
the opportunity to explore new things
or places
• Dog obedience training
and agility (bring back)
• More book groups
• Mobile maker space
• More lectures
• Local history/geology
• Genealogy
• More computer, tech, web
design, app classes
• Animation design
• Crowdsourcing classes
• More language
development
• More food tastings
• More field trips
• Safety Town
Seniors/Older Adult Programs
Includes all programs, activities and
services designed and offered exclusively
for seniors and older adults, whether at
the Senior Center or other facilities
• Summer Luau and June Birthday
Bash
• Ping Pong Social
• Ballroom Dance Social
• iPad Beginning
• Chinese Brush Painting
• Zumba Gold x
The Cupertino Senior Center excels at
providing indoor opportunities for
older adults and seniors. If this facility
could be expanded, there are
opportunities to increase senior fitness
and sports, recognizing that seniors are
staying active longer. In addition to
these indoor programs, there is an
opportunity to explore more outdoor
programs and social occasions
specifically targeting seniors—taking
advantage of parks and trails across
town.
• Silver Sneakers
• Senior fitness challenge
• Senior master gardener
• Metal detecting
• Outdoor swap meets
• Kite flying
• Garden parties and socials
• Shuffleboard
• Lawn/patio bowling
• Garden clubs
• More floral arranging
• More photography
• Outdoor arts and crafts
B-10 | Parks & Recreation System Master Plan
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
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Sports, Fitness and Exercise
Includes all organized athletic leagues,
camps, sports or fitness classes, and
open gyms/facilities/courts, except those
relating to golf, aquatics or seniors
• Badminton Camps
• Introduction to Ice Hockey
• Family Total Body Fitness
• Vinyasa Yoga
• Private & Group Tennis
Instruction
• Cricket Camp
x x x x
While traditional sports leagues,
camps, and classes will remain
important in communities, cities such
as Cupertino have great potential to
support culturally diverse sports and
fitness programs, such as a greater
emphasis on tai chi or cricket. Many
sports are played year-round increasing
needs for lighted, game quality outdoor
venues, such as lighted basketball
courts and pickleball courts with
spectator seating.
Trends also support the introduction of
more social sports leagues (especially
for seniors and adults), fitness events
and challenges, non-traditional court
sports (or new tennis court uses), non-
traditional and emerging sports, and
fun variations of sports activities played
across the entire park system, rather
than primarily at a Sports Center.
• More park boot camps
• 1,000 stairs programs
• 10,000 steps programs
• More sports skills camps
• Mud runs, obstacle
courses, adventure runs,
and more costume races
• Futsal / soccer tennis
• ‘Beer leagues’ (adult sport
leagues)
• Lacrosse, rugby, ultimate
frisbee
• Pickleball tournaments
• Basketball 3 on 3 or slam
dunk events
• Trangleball/wallyball
• Silks / spinning
• Video simulator batting
cages
Potential Program Service Areas
Therapeutic Recreation
Includes classes, activities and events
specifically for people with disabilities or
for people of varied abilities
• Gymnastics for kids with special
needs
• Physical fitness classes for
seniors with varied abilities
x x
Currently the City offers
accommodations in existing programs
to meet the needs of people with
disabilities. If adaptive and inclusive
recreation were considered as a
program service area, the City would
provide a variety of programs
specifically to address special needs.
• Adapted aquatics
• Adapted sports and
outdoor programs
• Specialized after school
programs
• Inclusive art programs
• Fitness, health & wellness
programs
• Healthy Minds, Healthy
Bodies (Veterans)
Parks & Recreation System Master Plan | B-11
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
M
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P AR
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L AR
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Typically referred to as Therapeutic
Recreation (TR), TR programs are
designed to meet the needs of
individuals with disabilities and
facilitate the development of leisure
and recreation skills, socialization,
independence, and overall quality of
life. Programs are highly structured
utilizing trained staff, adapted
equipment and activities accompanied
by a high staff/participant ratio. These
may be led by City staff or through
partnerships.
• Adapted performing arts
club
• Summer day camps and
events for individuals with
developmental challenges
• Teen and adult social clubs
• Senior and adult
daycare/caretaker
programs
• Therapeutic sensory room
Culturally Diverse Programming
Includes programs targeted to the City’s
racial, ethnic and cultural demographics,
responsive to the interests and language
needs of specific populations
• Bollywood Aerobics
• Chinese Brush Painting
• Qigong
• VivAsia Fitness
• Vinyasa Yoga
• Ikebana
• Chinese Calligraphy
• Yuan Chih Dance
• English as a Second Language
• Japanese
• Conversational Mandarin
• Tai Chi
• Traditional/Contemporary
Chinese Painting
• Mahjong
x
Cupertino is a highly diverse
community. While all program service
areas should reflect the diverse needs
of residents, City staff are aware that
there is opportunity to better
differentiate traditional programs and
services to reflect the cultural and
ethnic diversity of Cupertino. Focusing
on culturally diverse programming as a
separate service area is intended to
diversify recreation opportunities,
increase efforts to provide programs
and materials in different languages,
provide programs that celebrate
and/or educate about different cultural
customs and interests to foster a more
cohesive community.
• Tennis lessons offered in
other languages
• More ethnic music and
dance
• Tai chi / yoga in parks
• More introduction to
foreign languages
• More international culinary
cooking and food tasting
• Global village festival
• Haiku writing
• More art exhibitions
featuring Chinese artists
• More ikebana: Sogetsu
Arrangements (Japanese
flower arranging)
• More introduction to
cricket, badminton;
introduction to kabaddi,
field hockey
B-12 | Parks & Recreation System Master Plan
Appendix B: Program and Support Service Areas
PROGRAM SERVICE AREA EXAMPLES OF EXISTING PROGRAMS AND
EVENTS
LOCATION CURRENTLY OFFERED
OPPORTUNITIES EXAMPLES OF POTENTIAL
PROGRAMS AND EVENTS
C OM
M
U
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I
T
Y
P AR
K
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L AR
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N EI
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Play and Outdoor Recreation
Includes less structured but organized
play opportunities at indoor and outdoor
facilities, as well as outdoor
programming and activation in parks and
related public spaces
Cupertino parks have incredible
opportunities to host more outdoor
recreation and play programs. Whereas
kids used to be involved in more self-
directed play, nowadays park agencies
are scheduling and hosting play
activities for kids and adults as stress
relief and social opportunities. There is
an opportunity to test the
expansion/provision of these types of
programs that are less “learning”-
focused and more fun. It will be
important to tie these programs to
clear messaging about their benefits.
• Mobile recreation (play
programs)
• Mobile climbing walls
• Geocaching
• Outdoor ping pong
• More recess programs in
schools
• Parent-child play groups
• Stroller walks
• Slacklining
• Bike skills course trainings /
BMX racing
• Adult “recess” (e.g.,
dodgeball, kickball)
• Park games
• More summer activities
• Bubble ball / soccer
• Archery camp
Parks & Recreation System Master Plan | C-1
APPENDIX C: NON-CITY RECREATION PROVIDERS
The City of Cupertino recognizes the importance of public, private, non-profit and commercial service
providers who supplement City programs and services. This appendix summarizes these non-City
providers, organized as follows:
• Public Partnerships
• Other Public Providers
• Private/Commercial Providers
The following list is not intended to be a comprehensive list of all providers or opportunities in
Cupertino and does not address the fact that residents may take advantage of opportunities outside the
city. It is intended as a short overview of key partners and other providers who diversify recreation
options in Cupertino.
PUBLIC PARTNERSHIPS
Cupertino Library
The Cupertino Library is operated by the Santa Clara County Library District, but owned and maintained
by the City through a Joint Powers Agreement (JPA). The Library is one of three buildings that comprise
the Civic Center campus and shares a courtyard with the City Hall and the Community Hall. Library
programs and services include special events, story time, teen programming, teen advisory board,
children’s programs, book clubs, Planetree Health Information Center, enrichment classes, art exhibits,
and a performing arts and cultural dance series. The City is the major sponsor of library programs
offered in the City’s Community Hall. In recent years, the City provided the library over 100 days of free
use of the room and paid the maintenance, set-up, takedown and custodial services associated with this
use. Most library programs are offered to the public without a charge, made possible by sponsoring
partners including the City’s support.
Fremont Union High School District
Fremont Union High School District partners with the City of Cupertino Senior Center to provide a
variety of Adult and Community Education Courses to enhance lifelong learning. The City also rents the
Cupertino High School swimming pool for its popular swimming lessons program during the summer, as
well as high school basketball courts for camps. Other high schools in the district have swimming pools,
although these are not currently programmed or used by the City.
C-2 | Parks& Recreation System Master Plan
Appendix C: Non-City Recreation Providers
Cupertino Union School District
The City and Cupertino Union School District (CUSD) have partnered for over 25 years to provide fields
for community youth sports through a joint use agreement. Under the existing agreement, the City
maintains and schedules nine school fields for community recreation purposes, while CUSD retains use
during school hours. The outdoor fields are primarily scheduled for soccer, baseball and softball. CUSD
contributes funding to the annual maintenance due to rising costs. The City and CUSD also collaborate to
provide a series of afterschool enrichment classes at partnering schools through a City-sponsored After
School Enrichment Program (AEP). The AEP program provides instruction and play in art, sports, chess,
dance, communications, science and theater programs. Based on the growing popularity of the AEP
program, the City launched a Noontime Recreation Program in 2015 for schools within the district.
De Anza College
De Anza College offers physical fitness classes at the Cupertino Senior Center for older adults with
disabilities. The college’s Lifetime Fitness and Wellness Center is also a resource for its students. The
College allows parking in college lots to support City special events held in Memorial Park.
Cupertino Historical Society
The Cupertino Historical Society leases space in the Quinlan Community Center. Instead of paying for
the space, the Historical Society provides community programs, conducts museum tours and offers
educational presentations free-of-charge to the public.
Partners at McClellan Ranch Preserve
FRIENDS OF STEVENS CREEK TRAIL
This organization provides educational and informational programs to the community that promotes the
Stevens Creek Trail, leasing space within the McClellan Ranch House for its activities.
SANTA CLARA VALLEY AUDUBON SOCIETY
This organization leases a portion of the McClellan Ranch House to provide educational and
informational programs that promote the goal of preserving, enjoying, restoring and fostering public
awareness of native birds and their ecosystems. The organizational offices, Nature Shop and Library are
housed at the same location.
ROLLING HILLS 4-H
The University of California Cooperative Extension - Santa Clara County has a Cupertino 4-H club known
as Rolling Hills 4-H with programs covering animal husbandry, gardening projects and other areas.
Buildings leased from the City include a tack room building, barn space, and corrals. In lieu of rent, the 4-
H club participates in community programs and leads tours for visitors. Rolling Hills 4-H serves the
communities of Cupertino, Los Altos, Sunnyvale, Santa Clara, San Jose, and Campbell.
OTHER PUBLIC PROVIDERS
Northwest YMCA
The YMCA of Silicon Valley owns and operates a family-style fitness and recreation center in Cupertino.
Offerings include personal training and one-on-one assessments, group exercise, youth sports, youth
and adult fitness, active older adult fitness and programs, swim lessons, water exercise, open lap
Parks & Recreation System Master Plan | C-3
Appendix C: Non-City Recreation Providers
recreation swim, swim team practice, family programs, teen programs and leadership training, before or
after school programs, early learning programs, camps and licensed childcare.
Rancho Rinconada Recreation and Park District
The Rancho Rinconada Recreation and Park District operates the Rancho Rinconada Recreation Center,
which includes a recreation activity building, bathhouse/restrooms/showers, kitchen, office, and an
outdoor five-lane pool with a barbeque patio area. Program offerings include summer swim lessons and
public swim, competitive swim team practice and lap swimming, camps, Leadership Academy, yoga and
afterschool programs.
Midpeninsula Regional Open Space District
“Midpen” is a special district that preserves over 63,000 acres of public land and manages 26 open space
preserves. Its boundary covers large portions of San Mateo and Santa Clara counties, with preserves
including forests, riparian corridors, grasslands and wetlands. The preserves are open year-round with
over 220 miles of trails. Midpen operates the popular Rancho San Antonio (including portions owned by
the County) and Fremont Older Open Space Preserve, both of which have portions located within city
limits. Midpen also owns and operates nearby Picchetti Ranch Open Space Preserve.
City and County Parks and Recreation Departments
Many of the communities around Cupertino have their own departments or agencies devoted to parks
and recreation. The County of Santa Clara, as well as neighboring counties, provide these services as
well. Santa Clara County, for example, owns and operates Stevens Creek County Park. Cupertino
residents can participate in many of the programs and services offered by these entities.
PRIVATE/COMMERCIAL/NON-PROFIT PROVIDERS
Cupertino is located within a hub of accessible recreation opportunities. The following snapshot of
private, commercial and non-profit providers illustrates the range of recreational services offered,
including recreation amenities, programs or services provided by neighboring cities that are accessed by
Cupertino residents. This list is an overview and is not intended to be comprehensive. Some providers
may offer services or facilities that fit within multiple categories.
Dance
• Dance Academy USA
• Bollyzone Dance & Fitness
• Srikrupa Dance
• Esprit De La Danse
• Silicon Valley Dance Academy
Fitness
• De Anza College Lifetime Fitness & Wellness Center
• De Anza Aikido
• Na’s Martial Arts
• Okaigan Dojo
• Shaolin Shaolin Martial Arts
C-4 | Parks& Recreation System Master Plan
Appendix C: Non-City Recreation Providers
• Bay Club Cupertino
Swimming
• Northwest YMCA (noted above)
• Rancho Rinconada Recreation and Park District (noted above)
• De Anza Cupertino Aquatics (DACA)
• Laurelhurst Pool and Cabana Club
• Cupertino Hills Swim and Racquet Club
• Kona Kai Swim & Racquet Club
• Queensborough Swim Club
• De Anza College
• Local high schools
Tennis
• De Anza College Tennis Training Center
• Valley Church tennis facility
• Cupertino Hills Swim and Racquet Club
• Kona Kai Swim and Racquet Club
• Private lesson providers
Yoga
• East West Yoga
• Art of Living Center for Yoga and Meditation
• Bright Heart Yoga Studio
• Yoga Bharati
Child Care
• Happy Days Child Development
• Village Little Preschool Center
• Sanskar Family Daycare
• Cupertino House of Montessori
• Child Care Cupertino
• Bright Horizons
• Learn and Grow Daycare
• Kiddie Academy of Cupertino
• Eaton Child Development Center
• Le Petit Castle Day Care & Preschool
• Sunny Day Care
• Play Garden Preschool
• Delight Montessori
Before & Afterschool Programs
• Bethel Lutheran School
• Leapstart Afterschool
• Bright Horizons
Parks & Recreation System Master Plan | C-5
Appendix C: Non-City Recreation Providers
• FUSION Afterschool Program at Good Shepherd Church
• Legend Learning at De Anza College
• Crash Zone at West Valley Presbyterian Church
• Integrated Learning Center
• Kiddie Academy of Cupertino
• Wonderland School (bilingual)
Organized Sports
• American Youth Soccer Organization (AYSO) Region 35
• AYSO Region 64
• De Anza Youth Soccer League
• South Bay VIP Soccer
• De Anza Force Soccer Club
• California Cricket Academy
• Cupertino Little League
• Cupertino Girls Softball League
• U.S. Youth Volleyball League
Community Service
• De Anza Optimist Club of Cupertino
• Rotary Club of Cupertino
• West Valley Community Services
• Lions Club
• Quota Club
• Organization of Special Needs Families
• Grassroots Ecology [formerly Acterra Stewardship Program]
Hotels (Meeting and Event Space)
• Courtyard by Marriott
• Aloft Cupertino
• Juniper Hotel Cupertino
• Hilton Garden Inn
• Cupertino Hotel (Cupertino Inn)
Other Recreation Activities
• Ice Center at Cupertino
• Bowhunters Unlimited archery club (in Stevens Creek County Park)
• Bowlmor Cupertino
• Sunnyvale Rod & Gun Club (on Stevens Canyon Rd.)
• Whispering Creek Equestrian Center
• Garrod Farms stables; Saratoga Equestrian (both in Saratoga)
• Kayaks and Stand-up Paddleboards (seasonal rentals at Stevens Creek Reservoir, Stevens
Creek County Park)
• BMX track (Calabazas Park, Rainbow Drive at South Blaney)