FAC 01-19-05
CALL FOR A SPECIAL MEETING
OF THE CUPERTINO FINE ARTS
COMMISSION
CUPERJINO
NOTICE IS HEREBY GIVEN that a special meeting of the Cupertino Fine Arts
Commission is called for Wednesday, January 19,2005, at 7:00 p.m., to discuss the items
on the attached agenda.
Dated this 10th day of January, 2005
,
AGENDA
FINE ARTS COMMISSION
Special Meeting, Conference Room C
10300 Torre Avenue Cupertino
Wednesday, Jan 19,2005 7:00 P.M.
CUPEIQ1NO
CALL TO ORDER
ROLL CALL
APPROVAL OF MINUTES
I. Minutes of the regular meeting of November 23,2004
PRESENT A TIONS
ORAL COMMUNICATIONS
WRITTEN COMMUNICATIONS
COMMISSIONER REPORTS
2. Arts-related news updates from Commissioners
ELECTION OF OFFICERS
3. Election of chairperson and vice chairperson
UNFINISHED BUSINESS
4. Status of plans for a public hearing at the Quinlan Community Center regarding a location
for the donated statue of Cyrus the Great.
NEW BUSINESS
5. Update from subcommittee to identify potential art locations in the Cupertino
STAFF REPORTS
6. Preparation for joint meeting with the Cupertino Planning Commission on January 25,
2005,7:00 p.m., to discuss the General Plan, including the Percent for Art component.
NEWS ARTICLES
8. Media coverage
ADJOURNMENT - next meeting is a joint meeting with Planning Commission on Jan. 25.
In compliance with the Americans with Disabilities Act (ADA), the City of Cupertino will make reasonable
efforts to accommodate persons with qualified disabilities. If you require special assistance, please contact the
city clerk's office at 408-777-3223 at least 48 hours in advance of the meeting.
Public Art
'--'-~--'----'--'---'--'----'-'
Private
Development
Requirement
'-'~'-------'---'
,
,
I
I
¡
I
Public Development
Requirement
red Approva
.~ ·..··-····_-··~··T-····~_···-·_··_··~·-_··-·_·-··-
I
¡
I
i
Requ
City
--------"
Yes apPlle. s to all projects $1 millioj
¡or greater in construction cost
1yes, appÜës to commercial, office,
yes, applies to commercial, office, and land industrial projects greater
.___.._1ind"."!!ial projects!;!rea~erJh."~!J.,000~qtan15'000~~:_.__._._~.
_____...jY~s.._.----J~~~.~..-.. .-..~._--_.
Iyes, applies to capital improvement !
¡projects 1.5% of project budget goes into I
I Public Art Fund I No
·..·T-·-----···· -~,.,.-----._._- -.
I
I
,
Yes, applies to all projects $1 million or
___...~__+grea~er in ?~~.t~':l~~~~_co~~__
~._~-
{t..ai1.ninQcommissio."._
Dana Point.(Qr~n!;!~c;olJl:'!\'J
in (
I Public Art Commission
--.---1......-.-.....-------........ --_.--..._--~_..
!
Public Art Commission
Cathedral City (iocated
the Coache!~\/~lle~2
Vis~JSa~.¡:¡ieQ? County)
(Northern
Berkeley
Californi.".!
.-.-.-.
yes,
1%
Ber~~~~y.g_~y:'~...?-~~_ C~~.~I_~:>.~~~_..____
for work greater than $350,000
total construction cost must be
spent on public art on-site. For wor
ivaiued over $2 million, 40% of that
[1 % goes directly to Public Art Fund
[60% must be sl'ent on site.
¡yes, City & Redevelopmet Agency
obligated to install arl of 15% of total
Public Art Committee (scope developmeritconslruction cosls for public buildings (not
and final selection) !infrastructure
(San
Emeryville
Francisco Bay)
Public Art
._-----"-----_._.,._--~_.
Private
Development
Requirement
'--ï~---'-'--~--'---'--~-'----~'-----T~'
i ¡
! Public Development ¡
, I
I Requirement I
; I
i ¡
, '
I I
i yes, the City has annual budget and plan I
, .
¡for the Publicly Visible Art Program. 1 % o~
Itotal construction valuation tyes
·T····-----······-·
i
i
¡Required Approva
I
I
!
I
I
1 Planning Commission
City
IHuntington Park (Los
Angeles County)
Public Art
.
i:
~
irement
valuation
-~--'-~-
.-----.
·--·-·-··r·······--··-··---·······-·-·--··-··-·-- -.......
I. lic Development
'I' ReqUIred Approval R· t
equlremen
I
i
IArt Panel (staff from Community
IDevelopment Department and Public
.jWOrkS and Parks and Recreation) . yes, 1% of valuation of an eligible. project ¡1'10 of building permi
,Art Advisory Board responsibie for Put I
IArt Program (approves all projects, yes, ali city departments includes 2% of !
iadvises City Council on policies and construction cost of project valuation ¡yes, Matching funds from Public Art
(guidelines and appoints Artist Selectio $50,000 or greater directly transferTed to IFund used as incentive to donate
Committee) 'Public Art Fund funds.
.____..._...~_. . . . -··-··-·--··-r-··········-·-······-·······-·-·········...
j i
\ I
: j
1 ¡yes (in process of Public Art Master
¡Heritage and Cultured Art Commi: Yes, no percentage on policy but city uses! Plan) currently city uses 1% of
¡recommends project to City Cour 2% of construction cost !construction cost.
¡-_..__.______.__ -~.._- ·_·fyes;-wíiJìformaTagreemenfwlHi
¡City or Redevelopment Agency
Yes, applies to capital Improvement lAnd projects with valuation of
projects with valuation of $100,000 or 1$100,000 or greater. 1% of
Architectural Commission greater. 1% of construction cost [construction cost
..._._____"_.._.____~__________'____.__'_ ___..____n. ----.. --.---t.---.--...
,
i
,
San Francisco Art Commissiones, 2% gross construction cost 1 nfa
_n___--r-__._____·_______·___·_·
,
Private
Development
Requ
'--'-"'--'--"'--'---'
City
(Santa Clara
Lodi__L~a.".J."a..'!uin\/aliey)
Dublin (Tri·Valiey Region of
~an Franci~~ol
Claremont
San Francisco
Sunnyvale
County)
Public Art
Private
Development
rement
Requ
------------------1"--.
!
I
I
!
I
i
¡-
I
i
in/a
.J~_~_
I
!
I
¡no
"r----
,
i
I Public Development
I Requirement
í ¡yes, 2% of the 1st $1 million spent on
i i project and 1 % of a project valued in
IArts Commission ¡excess of $1'million
---r---~·····-r
¡Art in Public Places Committee (develop~
Isite specific arts plan, administrates artist¡
Citrus Heights (Sacramento !confract and coordinates schedules with;
I
County) jconstruction schedule
of construction bud¡J.et
2%
yes,
County)
tV~I1I.'!~~
Ojai
red Approva
Requi
City
~
I
'-.
-,
~--_.-
....-.
--···r I
.---.---- m_'_ .-.-- ! Fina
,
~_._.. , Maintenance I Approval of
-~---- !
Residential I In Lieu Fees Fees I Artwork
Included l
I
I i
i I
I· yes, contribution to Public i
art in·lieu fund equal to !
.-1min!mum vaiue for the art..l."P.plicant responsibilitY.¡!:,.~""ni,,!;!C;Omr11.i~siO"_'__1
¡yes, contribution is 1% of I!
i (90%) of the project's of I
_jc~"struction valuation ~cluded in project proposal .JCity.s::~unc~_.......__,
! :
¡ ¡
, I
; N/A N/A i City Council
...-.- ·····-·-········-·-·I-··-·----------T···-·· .... .... ....-.-...
I !
I I Berkeley Civic Art
inot c_~~ent~y.____.~.__¡.~~!_cu'!e~tly ___.........__. J_çommission
I '
I
ICity sets aside ,1 0% from art
¡fund to maintain publicly
lowned artworks. Artwork on
,
Yes, Payment into Public Iprivate property is maintained
Art Fund ; b)l owner.
Cit~ Cound
¥~.__._.
no
'-'--'-~-""'-'-
N/A
-....-...-..---......
no
---....---------.
not currentl)l
-
-
Approval of
Artwork
·_·..·_--··--·l····_·-Fi·~·al
City Counci
,
,
I
·.·-·.·-·.·--"1----·------·...·----·----..··
i
1
I L· F ! Maintenance
n leu ees; F
' ees
!
1
I i
i I
IYes, Applicant pays 1% of ¡City maintains after applicant
itotal construction valuationlrecords convenant form
I
Residential
ncluded
¡n/a
"----..---.-..--.---,--
,
I
"!--.". ·-·--·-·"--T--
, I
I I
I '
I In Lieu Fees I Approva
I I Artwork
I ~ty (Department of Parks an~
I Recreation) maintains Public I
I I Art. Property owner maintain~
..¡yes, Public Art Fund ~ -lCity Council_._.__
, , I
! I '
¡ I City Council reviews Public
I '
.. Lno _......._.____..Icity mai~tains art _...._..._-'I'.'!.£'rogra"'."'.nnualll'..__
, I '
. i
,Yes, master plan suggests I
¡ 1 % for projects. For ~ i
¡projects without art City maintains art, but no fundi
included in project, 2% get et up to repair and maintain i
ipaidin~o art fun<!:___J¡:i~ce~_.._..___.__.j~it~c;ouncil ....._~
0.5% of total construction I i
I '
cost of $200,000 or grealer I i
(except individually bui yes Community Art I i
homes) Program Fund In/a IArchîtectual Commission
..... -·-..-···--·1-·····--··---·······--·-·-··· .......+...
I ,
¡Art Commission sets aside % jSan Francisco Art
!from project to maintain Commission
of
Final
Maintenance
Fees
n/a
Residential
Included
n/a
.-.---.-------
no
...__n
n/a
n/a
'~~--'---'--~~----'--'I-------~'
. I Finall
Maintenance I
Fees ! Approvellof
I
I Artwo ~
I ' '
i I !
I I '
Ii!
¡yes, into Public Arts Fund In/a City Council
........-., ....------,-..-...----.- ...._----~ . ...-.-...-
I iSaramento Metrol>olifan
I I !Arts Commission
I I(nationally recognized
Iyes, Art in Public Places i I percent for art prcgram of
Program in/a [Sacramento Courty)
._._--~-_..
In Lieu Fees
¡
Residential
neluded
-
n/a
.~------_.,-,.
n/a
City of Cupertino: General Plan 1993
Page I of I
G. Create a civic environment where the arts freely express our
innovative spirit, celebrate our rich cultural diversity and inspire
individual and community participation.
_ Policy 2·77: Public Arts
Stimulate opportunities for the arts through cooperative relations between local
business and the City.
Strategies
1. Consider conditioning development approvals with a requirement to install works
of public art for public and private non-residential projects of 100,000 square feet
armors.
2. Promote publicly visible artworks in public and private development and gateways
to the City.
3. Foilow Public Art guidelines to maintain an appropriate cultural milieu.
4. Encourage the development of artist workspace.
~ua.\ ~G."
I~~
http://www.cupertino.orglarchive/gpI993/s2h.htm
1/6/2005
19
6e-'tto.\ ~~
2005 ~t.
DRAFT
~"'lIIIIIIij.""
age 2-45
I LU-5
Introduction
A new policy is recommended by the Fine Arts Commission that calls for developing an
ordinance that would require public and private development to set aside 1 % of their
total project budget for on-site art. This policy was not discussed by the Task Force, but
it is one that decision-makers should be aware of.
Discussion
A strategy under Policy 2-63 states:
Develop and adopt a One-Percent for Art ordinance, which requires public and private
development to set aside 1 % of their total project budget for on-site art.
The Fine Arts Commission provided the following discussion of this proposal:
"Public art programs, also known as "Percent for Art" programs, are funded by
both private and public entities. Most public art programs, whether at federal,
state or city government levels, are funded through a law or ordinance that sets
aside a percentage of funds from the construction budget of capital improvement
(CIP) projects. These "percent for art" mandates provide a way for private
development to contribute to the community and pay for acquisition, installation
and project management fees.
Based on the success of public art programs of surrounding cities, the Fine Arts
Commission recommends that through a "One Percent for Art" ordinance, that
public and private sector developers set aside 1 % of their total project budget for
on-site art. Included will be ail municipal and commercial developments with a
minimum valuation of $500,000. This valuation will be re-evaluated and
adjusted periodically. The ordinance will also apply to public sector
improvements. Exempt projects will be residential development, facilities for
non-profit social services and rehabilitation of historically significant buildings."
Exhibit E is a list of" Art in Public Places Criteria" by City (2001). Programs have been
in place statewide and in the Cupertino area for decades.
'DeAF!
20
One issue is the economic impacts on new development. For example, the construction
value of the Cypress Hotel would have required a $4,1 million investment in public art
and the library would have been $1.7 million. However, public art has a broader
definition than just large art pieces such as sculpture, Public art can be other things that
visually enhance a project, such as murals, mosaics, sidewalk treatments, special doors
or gardens. Therefore, the 1 % could be incorporated into the project, rather than a
separate, single piece of art.
Cupertino's ordinance would define the City's public art requirements. The ordinance
might allow for an in-lieu fee instead of on-site public art. If so, an issue for the City
would be overseeing the program. Selecting sites or artists for art to be purchased with
in-lieu fees could require staffing and expertise not currently available, One solution
might be to contract out for this service. Another problems with an in-lieu fee is finding
properties on which to site new art. These are considerations to deal with at the
ordinance stage.
Options
1, Change the wording "Develop and adopt a One-Percent for Art ordinance., .," to
"Consider developing and adopting a One-Percent for Art ordinance...."
2. Reinstate wording from the existing General Plan: "Consider conditioning
development approvals with a requirement to install works of public art for
public and private non-residential projects of 100,000 square feet or more."
3. Reinstate wording from the existing General Plan, but apply to smaller projects,
e.g., 50,000 square feet or more.
t
.n~
8tJ
ra
¿,
.
Æ.
S
l
~
E-<
o
Z
~
....E-<
¡:::::¡:::::
00
z~
....~
~¡:::::
z
o
~¡::
~~
zo
,
~~E-<
~~~
<E-<~
"...¡
~~
E-<r.;¡z
;!¡z<
><r.;¡...¡
r.;¡"~
r.;¡
U
¡:::::
o
""E-<
~""
"'~
~~
'"
....
UOJ..-:
.... .<:>s '" .....
~ "'......
o ::s E-< ~
E-< ¡:: 00
.....
E-< OJ .... OJ
O 0.0 OJ ¡:::
"'......
.... p. OJ 0
ooI._;...~
,
OJ "'::! ~ ;:
o£í ö § 0 «: :
Q)..... Co 1:::1:.... .
gp~t¡5C()~~
it! "'"'::! ""- '" - '"
,. ~ '_ c-'- ;: 1.::1
_ ...." I;J'I_...... ~ ;:
U ;..; - ~ ¡;:",., ~ "-
o - ~ 0 ... "1::::
,....¡~ð~~~50
..-:
'"
~~
'" ....
",0
S ~
'" 0
rJ)~
s ¿ s ¿-
OJ 0 0.0 it! .....OJ 0 0.0 '"
~J::¡::~ J::~-
'" :¡:j.....:s o.o:¡:j p.
~ .SO·~ ] 5 s .~ 7ä
'Q, '"':I Q, Q;'OJ ~ x 5::
~oQ,~~t)~Ej
Nì:o£íücciì:o£jü
o
.....,...........
".¡J ..... 0 ~
b.O -= .~ ~ ~ t> lea'
¡; OJ OJs ~..... _ ¡::............. ::s: ~
.... .¡:: S $ 0 -::: ì:: g .,3 0 g' os
~..gP.~~ì:"''''OJ¡::lJo
.~ ;a .ß e .~ ~ ~ ~ ~ ~ ~ g 0
O!:: 1:= :> Q..¡ () .....5 ~ ..s .~ 'ç¡j 'õ' Ò tj
O <1J Q.¡;"; -.J -.J ;..; ," ;..; 0 ..,
Uu'1:l",,,,. P.P.P.ì:P.,.....~
1:: ~ ~ 'õ
'1:1 dJ <'3 ¡:: ""
ã ~ 15 oJ 0"'1:1 SOJ ~ ,.....
,,0..... U (J c:: Q, ttS
0- ca ..... c:: ...; i'd QJ Q..¡""!j Õ
_ ..... s:: i'd...t:: u..... 0..-1 .....
~ ~?3;§ '~:E ~ ~ ~ .=
Q, '"0 5::""""= ::S'.-I OJ ..... QJ
o '" p. 15 ì: P. ~'1:1 ~ o£í
OJ
~~
.... OJ
~,E ~
u -= rg
."" .., c:
_ Ÿ 00-1
'<:>...'1:1
æ~o
..... .
OJ .....
o.ot;¡
'1:1 OJ
::s .....
.<:> .~
'"
..... ,
u ¡::
.s¿",o
o ....
.... 0
P.......
'00
2J
u ....
o.~ 0
..... 00.....
» .... 0 OJ
- Q..¡o QJ
~$-¡ ...........
~~ 5S ~ cJ
]~~~~
~
o
§g
]~
<::::(
~
¡;.i¡
~
;;;J
rJ1
~
~
íJ
o
~
=--
~
~ 't ~
< ~~
~ ~.g
o Up:¡
~
~
z
¡;.i¡
u
~
¡;.i¡
=--
'"
.....
u
I!)
'õ'
-= I-<
C,P-<
.... .....
~ 5 ~
... S ;¡¡
~ 1lJ'~
- > e
-< 2 P-<
C, "'- u
~S;::::
~......~
....-'"
=ElP-<
aJ .- '-'
(oJ ª" t8
à:;u
~~
on
-
,
-
...
.~ 0
cZ
~
e
~
10. '"
~'"
Q><
10.
~
.... '"
~~
!~
10. <.)
~ .~
g,.-
C,"@
~P-<
o
:::S
.... N
<.,¡ ,
~'f)
....'f)
=00
Q~
U~
....
~
'"
.~ d)
.-.:: ..D
U "'-
ê
u
I-<
(j)
>
o P-<
......
J!J U
<.)
I!) I-<
15 .~ ~ S
~ <5._ æ
:: ,-,""" (J
> ..a-8»
2 <r: <r: ~ " oj
~--.-. oñ)
S Z Z ;:::: 101)
....... 5h:;:::: '"0
...... 0 8 ;:::
oj I-< ~
.~ p........ 0
§- ~€I70
U .~ 0"
~ ª" V)
o u ~
'¿f 'tz
- -
'"
.....
u
'"
',=,
8
P-<
o 0 0 en
ZZZ~
~
00'"
ZZ~
"
'" '"
-B ¡::: rJ) "'0
._ 0 00 '¡::
8 í!J '" P:¡
r/J'~ 8 <.)
».g~~
'ï.::~iXro
'" oj " I-<
..D ...... >. cò
8 æ ....¡ -e
Þ2r/j~~
~
u
;.:
'"
~~~o
IlJ CI.J () >.
o « o·~
»1»9
Õ ~ Õ ê
" 0
.~ u
µ..
~o..q-o
NO C'f) 0
N r:- 00 C'f)
M N 1.0 1.0
I , I I
r-r-"TM
f'."TI.r)Q
t-0\C'f)0'\
--...-...-..
000000
OV)QV)
"T 1.0 oo::t I,Q
------
tI'J ooro"s......
::s t/.) .-
IlJ OJ) ~ U >.
B g.8~" 9 ~
>< 0 1-0 +-> '-, 0 ~ 00
~Z"'-g.IU"¿'~
.£jãiGÞ;,;;;
~.-.- ~
"oõU
...... "'-
-
~
'"
'"
><
'"
'"
§
~
..
~
'"
"
'"
~
Q
Þ I-<
._ 00 ()
§ 8 ~
8'~ '"
8 i': u
8~~
o
o
-
N
,
a--
N
'"
~
o
on
'f)
~
o f.I. rn = 0
¡:: B .9·ca .::::
'€...... cd +-> <
'" <r: Ci " ~
g. rJ) rn 5 (l) 0
ú33~>æ
rJJ
.....
'"
101)
"'0
'"
P:¡
E
'"
8
'"
>
2
"'-
8
......
'"
.....
'g.
u
~
N
'"
'"
><
"8
..a
:;;:
»
<.)
§
Z
~
'"
o
»
.....
iJ
o
o
o
....
,
r--
r--
N
~
00
o
....
~
'"
'"
o
....,
§
r/J
'" '"
"'0 <.)
.§ g
9'6
~o
"
¡:: 0
~~
, -
"''''''
"0 0
'" on
.'='.....
8 ~
"'-''='
"'" 0
o 5,
" I-<
.S <oS
.....
oj '"
'" '"
- <.)
oj oj
>-
"","'-
o <.)
,0 :.::::
0' ~
...... '"
P-<
§ ~
'" 0
'" <.)
~ '"O.~
" "
>- ~ e
:::::ü
.~ '"
~õ)
'"
'"
><
'E
'"
~
»
..c:
.....
oj
~
"'0 "
§ .g
'" oj
~ ~
P-<~
o
o
on
r--
,
o
'"
r--
~
00
o
....
~
'"
'"
~
'"
r/J
"-'
o
=
o
.~
..
> ~
o 0
¡¡ 8
8 ~ I-<
0"'0 0
~ § §
o = .
0°
.~ 0
.....-
e'"
.....
'"
=
o
U
Photograph by Terrence McCarthy
Hannah Tarley, 13, is the concertmaster at the San Francisco Symphony Youth
Orchestra. She heads for Los Angeles every week for lessons from a world
premier violin instructor; and she practices for four hours a day.
Young musician is coming
of age as classical violinist
By JUDY PETERSON
In the movies, she'd almost certainly
be given "two thumbs up," but in the
world of classical music Hannah
Tarley, 13, of Cupertino is simply
described as an exciting young violinist.
But this exciting young musician
plays on a rare 1807 Gagliano violin
which is on loan from the Mandell
Collection of Southern California,
something her teacher Robert Lipsett
arranged for her. And Lipsett is one of
the world's premier instructors of
young violin talent. Hannah and her
mother head out to Los Angeles every
week for lessons from Lipsett at the
Colburn School of Performing Arts.
Hannah is called amazing. She's per-
formed 'On television and been recog-
nized as a child prodigy. And as a 5-year-
old she won the Chinese Teachers' Music
Association of California competition.
Hannah gave her first solo recital as a
violinist at the ripe age of 4. She says., "I
can't really remember when I started
playing, but I started walking around
with the violin when I was 2. As I got
older I started practicing with my mom
and I got more serious."
Now at 13 Hannah practices four
hours a day. Her mother, who is a violin
teacher, not only supervises her practice
sessions, but home schools Hannah as
well. The practice sessions are broken
up by her other classes.
All the work is apparently paying off.
On Halloween, Hannah was a solo per-
former with the San Francisco
Symphony Youth Orchestra. She
describes playing in an orchestra as
"really interesting and fun because you
get to play amazing music and all the
instruments get connected." Her dream,
though, is to become a professional solo
player. The first time Hannah per-
fanned as a soloist was when she was 6
years old. Since she's been at it so long,
she says she doesn't get nervous.
She has been perfonning with the
Youth Orchestra for three years and is
the youngest of its 108 members. And the
orchestra's youngest concertmaster ever,
which means she leads the first violin sec-
tion and answers questions from other
performers. She says, "You have to know
your music. You can't come into practice
not knowing the music." During concerts
she and the other orchestra members
have sheet music in front of them as a
back up, but she says, "When I play solo 1
don't use music."
Despite the packed practice and per-
fonnance schedule, Hannah is in many
ways a typical teenager. She swims reg-
ularly, emails and chats with friends
online and listens to 60s rock and roll.
The Beatles and Elvis are her favorites,
but she says lately she's been getting
into hip-hop. She also loves science fic-
tion and books about World War II. "A
lot of my family members are World
War II survivors from Russia," she says.
She and her family have lived in
Cupertino for six years.
Of the latest trend to put "pop" into
classical perfonnances, Hannah says, "I
don't think Tchaikovsky or Brahms
need to be changed because they're so
awesome. You can't forget the original."
She says the violin is "a beautiful instru-
ment" and feels lucky to be. playing her
rare Gagliano. She also says Upsett is
"a really amazing teacher."
Hannah's training will continue, but
she says., "At this point I'm not sure
about Julliard." She will be performing
soon, though. On Dec. 11, the Youth
Orchestra will perform two holiday
concerts of Prokofiev's Peter and the
Wolf at Davies Symphony Hall in San
Francisco.
It! /1'1 I ò I.f
EUGENE H. LOUIE - MERCURY NEWS
The Peacock Cantonese Opera Association singers Tran Mach Chau, left, Marian Mak, front and Maggie Wong rehearse in September. The
association is the only group of its kind in Silicon Valley and the only one in the United States with a master teacher.
CHINESE OPERA SPREADS
OUT IN SILICON VALLEY
UNIQUE GROUP'S TEACHER PROMOTES ANCIENT ART TO WESTERN AUDIENCE
By IoII:IueI CI'IÅI
Mm:uryNews
Traditional Chinese opera
has existed for thousands of
years. In the South Bay, it's
been around for littJe more than
ayear.
The Peacock Cantonese 0p-
era Association in Sunnyvale is
the only group of its kind in Sili-
con Valley and the only one in
the United States with a master
teacher, said the association's
manager, Jennifer Lam. Xiaobo
"Paul" He is a 40-year-old Chi-
nese-born opera star who
moved to San Jose to promote
the teaching and perfonning of
the ancient art to the Chinese-
American community and to
Western audiences.
He teaches singing, acting,
CUPERTINO
dancing, opera malœup, stag<o
weaponry and technique clas-
ses in the courtyard entrance of
an Eiclùer house in Sunnyvale
near the Cupertino border.
Classes are held six days a week
with flexible hours to accommo-
date the students who range in
age from 10 to 84. They include
doctors, business people and
retirees.
"Chinese in the United
States have an interest in Can-
tonese opera, especially in San
Francisco. We want to spread
the cu1ture throughout this val-
ley," He said through a transla-
tor.
''I'm pleased the Chinese
community has welcomed us
with open arms:' he said
"There is a huge audience and
more students want to learn.
There is great potential"
Opera is an integral part of
Chinese ~ that combines
music, song and acting to tell
stories based on folldore and
history. It incorporates e1abo-
rate malœup, sp<ictacu1arly col-
ored costumes and, in some in-
stances, weapons and acrobat-
ics.
"While I'm learning the
songs and perfonnance of Chi-
nese o¡iera, I'm also learning
Chinese cu1ture and history:'
said Pinky Lee, a retired Silicon
Valley enginæring manager
See OPERA, Page 4
::>
'-'
.,.
o
o
N
ro
'""
'"
w
CD
:2
w
>
o
z
>-
«
o
'"
'"
::>
'"
t-
-
'"
:;:
w
z
>-
'"
::>
'-'
'"
w
:2
w
'"
o
~
z
«
'"
3
8J§~~ q~~~l~ P ~ ~
cg ~
æ m" 2! & '~j""':> 1:: '" LLJ ~ VI
§..d].E! ~E.]:j:;¡ § § ß<~'U~ !;;Æ'" . ~
Q,) LLI..êß § u~
"~ ..., ~;SUJO '" , 0:: +-' ro ()
S 8~'" 1¡:]' OO]~j~] UJ~]~~
1-<= .D2l
-',,,:~"ª '" ~·s~.£j ~ ",:.ê ~ Z:§ ~-ª ~£
8~åæij ~ ]~8"tijl~ §'o .0 - '" ~ g
UJ E g~ "
'" 0 O:::J;2o·c ~
0 Jl.. íIJ"'O '" .§'S"'O~-o ~.£j'¡j~ :::¡ji!Q¡
~ ~.!: &:.~
~ ~ ~ ~i~]ln ~~~~i~ o 13 "'- ~ Me~
s::: . III :>-.æ.s~
z ,,~~
() s::: ~ IJ.. §¿f~..... (31;Jè;
Q."- ~ "'~"'O" .sooo" " '" S 1--1(.) f<:S(\j
o <I! "
() :c
..s:::- ~ ~ ..6"S'
......0 Q) ~
-- ...... 00:
~...... z -;æ.8 ¡,J,
i!: ,....-4 >
œ !." r~
VI s::: ~ ]~-Ð
~ <I! t: 'd u '" i'
œ a. ..~
"O~ ... w r""1!
... " 0
() VI uI I Q)Vi "'0...,
E...... :c p; s¡::s ~~ ß'c
o s::: " 9 . 0
::> . &:..s::: 1]~~
u () if ~ ~Æ
_ "0 .
() ~ ~ ._...c
~~ ä1 ~ ~ B·~
~ <=<+= CfJ()""'j
VI () ;¡ ·c:5 oo...c::~
<I! "- 0 <'-'"
..s:::0 '" "'.- ""~h
~ ::::"
>,E ~ .¡;:....::l
::="0 ::Ii "'"
s::: s::: :i! .~ ~~ :E~ §
~ <I! ~, I -:::: ro
E () ~ -"=,,,, 0]...,
0 -of;' :N~:S
E u I
o 1i3 rJ'J. IE-o
~x .B:si
u-- ~.¡;¡
()"O. "'",-
"'''' ~~ ~
en:=¡--= rJ'j c>'"
() <I! <I! <='" §'"'O'
.- '"
~CJ):¡::¡ "'0 "''''
",<:3 ~.~~.,,;
,- e>.s::: ffi~
..s:::~() ~í!.8JJ
U..s:::...... ~ a.",
l!<I!8. Oij:: o:"''''~
"'0 {; ê':å jj
::Dc.
...... VI...... ~ <=" :s 1}J '" '"
-- <I! .- 0
"O()() -<=~ 1J0:5'E
() "- "- '-'c>
VI()e> ~
æ..s::: VI Iff! J~-:SÈ~~ å3.-a 6.] 2! _5 í!j-s'õ ¡jj .8 6. å3
-I- --
Q. , () 8.~ 0 jtJo..§ QJW . -Q.j Q,j0 f3
VI "- ~ -:S "tij tJ o.~ .£j ~ S ß J ~ g3 ;ï;.~ S æ ~
E E ()
- ,,-..s::: oo]~gj~]J~ "ê:.ê.g·S. æ1}J",~.<> 1!:.ê ~
~<I!I- Q) ,~~~. " I' 0 gj~ 0:"'0:5 I ~o
.S L~ ".S~~ ~ni1fi~~.81 ~l~ ~
rJ'j
'i:;¡" - o:§ Z¡ãJ 0»'" 0.0
Q,) sg¡·s.s· ~ . gj 0: '" S I"iI "I'Q"'O'¡¡' 0
~!:æ-~ å38~~ ~~l "'"'0 ß'c~,S~~ld.§J ~~~~
~ ¡ ;¡:¡..s Ê "'", ~ ",jj .8] ~ ]- _ 1:: ..;E.... !f
~"8 U0:5 .~] '" o:~ "'- 0:--'" "'<-¡j
.~ 0<4~'E gj]] ~ê.8' ~~jj~§'~, ¡f~....:i
Õ :¡¡iI1~' I '" '" '" ",..d.," 2.<> ~~o '"
i ~f~B ~ U~ð~~'~ ~~]:~~.£ji1~]
UJ ¡j ~,g~'~Þ';ð"'';:¡¡1J02 .,~¡, "'0
- 0:> "'0' -I\' "'O-0:5~S.8 .!!!<¡jI'Q.,,,, .æ§",
c:z: ~ ;~¡-:S ~ ~ ¡j]1"iI ~.!s '~§]]~'õ ê'.š æ] ~
0:; ~...,'õ ~ :¡¡ "'~ '" "']. 0 ~ 'õZ¡~ áj 0: .¡]
CII:: ~ .]:j ji~~]~~¡ji'õlj~iihf~~] §
f
LI.I .8 0: ~ .~:,:;.£ Ê ~ '" 0 ....:i.
1 gJj '~]J~.£j si.s]1~~ ~'ã æ~ ~'~.s~
a..
¡: s~~£~ I\' ~ 8.;1}J æolrlS.§1J:=§'~ ~
<::
0 ¡: ..8]"".. n ~~ß ~~ 1J ê E 8: 'Ii! ~§ gj.2tJß'ª
(3 i?; ~ ~ ~ EUIDOObv. O~N ,..c
~~,~. ~".~ .. ~. ._. ~ '^ - ~ ",. .
'¡
11(11/0 'f
Public Art: Pract:ices
A Reference Guide for Developing
Public Art Programs and Projects
7iY1<litionally, public art has been exactly that--art in public places. A heroic soldier ill the park,
a bronze cagle ill the hallk. 01' (I decorative relie( 011 the f""ade o( city hall. While traditional
works like these represent the fiJl/ndation o( public art, co1ltemporary public art has grown to
encompass ~:. }vid~' j;'1Jì,:;C q(irl}()l'ative cuncepts, prqjectc"l' and programs.
Historically, one migllt IISf! the Statue o( Liherty is a good example or "lIew" art horn Fom
traditional ideals. A g.ff!O the Chlited Slates in lH85. it f(lok over 20 years/or F. A. Bart/wldi to
develop, design and create thc worldlàmo/is .\'!a!uc. Although his heroic image q{ liberty was
based ollfiguratlve sculplllres orille past, its representation o!.freedom as a woman was IInllsual
in the Ullited States and hecame causcf':'r dehate. People were afi'aid she '£I look tired or old alld
he less than heroic. Rumors, misperception\' and concerns over its "contemporWT" nature
created intense controveny in the /880s und the sculpture H'{lS J1ear~v rejected. ]\l011/, almost 120
years later, it is one o(the most recogni;,able examples o(public art in the world.
Today, public art ill eludes "traditional" monuments and decorations along with a broad
.'~jJectrum q(unilftlC pn!iects and progranls. 111 many case.\', artists arc included car~v in the design
process or as par' o(the design te(lm, and community leeder...· work to include and educate the
public t/¡roug/u;'itt '/¡c del'clop'í1tTll olpndccts, JYi/h /!lese and other nelr stratcg;cs, more ofh.'ll
than IIOt, pl/blic art becomes" source of pride alld elljoyment f(¡r visitors and residents 01 the
cities and comn1llnities it in/whits. At the ,\fart q( the new millennium Hie've learned that a
comprehensive public process is qlien the key to ,\'lfcces,~fit! public art pn?jccfs.
Some works like Ihe Statue ofLiherty. f¡"ve world..wide impact while others may identity a eity
or simply hrighten a neighhorhood 7here are many examples o( sl/ccessf¡tI permanellt and
temporwy puhhc art prqjects Ihrollghout thc nation: 77/e "Chicago Picasso" in Chicago '.'I Civic
Center Pla:::a; unique henches and hu.\ she/tel's adorning parks and sidcl,va/ks across the country;
photographs, .fìlm..... and tderision programs' projected un the side q{ ¡Jili/dings hy artists .fhr
l'iewers g:..lIhcre(/ ill thc street: artists, architects wal desigllcrs collaborating to transfÓrm land
.lU/s into SCC/1Ù: parks; street musicians and pedármers cntertaining IUllch time cnnvds; a garden
designed hy an arti.\'t mul (l scient!,..,! that \,vill help remove toxin)" from soil; husses painted by
local citizens 10 ce!ehrate oml add ,'il,/'(/nev to eilV life; a quilt with sectiolls made hy peoplefi-om
around the world that travels the cOlml1y to raise (Hl'(Jreness ahout AiDs: The "Gateway Arch"
on the shore qfthe A1issisSl/Jpi River...
St. Louis Regional Arts Commission
354(1 Washingtun Ave., St, Loui", MO 314-652-5511
This plJb]1c~:¡rjon i:; availahJe for downloading at: \vw\\i.art-stl.c011l
A
Ilcj(iooal A'I.
COmm'"SlOtl
Si.I.".ü.
Statue of Liberty
"Back in America, fund mjsing tÖr the pedestal 'A d going panicularly slowly, so Joseph Pulitzer opened
up the editorial pages of his newspaper, 'The World" to support the fund mising effort. Pulitzer used his
newspaper to criticize both the rich who had 1'ìiled to finance tfte pedestal construction and the middle
class who were content to rely upon th~ wealthy to provid" the funds. Pulitzer's campaign of harsh
criticism was success1lli in motivating the 1)(~ople (,f'l~mcric(;( to donate."
-The Nalional Park Service, Statue of Liberty and Ellis Island
Gateway An h _'ø .,', t"~chO(1 'Únional [:xpansroll Memorial
---------.'"-.-- ".'. -. .,~-_. - ...... ..--.-. --------
CONTENTS
PUBLIC ART PROGRAMS
PERCENT -FOR-ART PROGRA'v1S......"................,......................,.....................,...........1
-Mandated Percent-for-Art Programs
-Voluntary Percent-for-Art Programs
- Partnerships and Collaborativ,e Public Art Strat<gies
ARTS IN TRANSIT/CIVIC DESIGN PROGRAMS....,.................".................................,2
-Artist/Architect/Engineer Design Teams
PUBLIC ART LOAN PROGRAMS.,.....""..........."",,,...,,,....,,.......,,......,,....,....................2
-Long Term Loans
-Short Term Loans
-General responsibilities or each party and estimated costs for loans
·Collections
COMMUNITY PROGRAMS, PARTNERSHIPS, COLLABORATlONS........................3
·Education Collaborations/Partncrships
-Community Projects
THE SELECTION PROCESS
PUBLI CART COMPETlTI ONS ,......,....,,,.....,,,,.,............,,..,,.....,,,..........,,..........,............4
-Reques! 1'0.. Proposal (RFP)
-Invitational
PF!OJECTS
CONTEMPORARY PUBLIC ART PROJECTS IN THE UNITED STATES..................4
-3-D Chicago I Pier Walk
-Denver International Airport I Terry Allen
-Buster Simpson, Host Anal,,!;
-Agnes Denes, Wheatfield - A Confrontation
-Maya Lin, The National Vietnam Veterans Memorial
-Th< AID.' Memorial Qmtl
FREQUENTL Y ASKED QUESTlON8....,,,,,...........,,......,,,,.,,..,,....,,,,...................,......,,....6
ELEVEN STEP PUBLIC ART PLANNING MANUAL .....".............................................8
RESOURCES..... ..,.,.....,......"... .,......... ......",......."...."..... ...... ...."....."..........,....,......."..,..,12
ARTICLE: "Legal Issues Surrounding Pnblic Art Contracts"....................."............"...13
PUBLIC ART PROGRAMS
PERCENT-FOR-ART PROGRAMS
Percent·for-art programs encourage or mandate that a percentage of the construction budget for public
buildings and sites be used tor public art. n,ere are over 225 city/county and state percent-Jor-art
programs in the US, Hiswrical1y, projects developed through this process have included sculpture,
fountains. photographs. paintings, murals, bas-relief, t100r designs (terrazzo, tile, etc.), specialized lighting,
and text (poetry. quotes, etc.). Morc recently. projects have included landscape design, sound. video, and
interactive computer and video kiosks. Many projects are integrated with structural or design aspects of a
building or site, and might lnclude handraiL, \-\'¡ndow desib'1lS, light fixtures, landscape designs, railings,
columns, etc. They might akm be incorporated in daily opl,~ations--musjcal sounds added to
announcements in recorded airport instructions. unIque bcnches. or creative signs that help guide visitors.
Mandated Percent-ror-Art Programs .. The typical percent-for-art ordinance stipulates that a
percentage (typicaliy j to 3 %) of the cost of constructing or renovating a public building or site (or a
capital improvement project) shall be set aSIde tor artwork. This allows one or several artists to create
artwork in the building and/or 011 the site. In many cases, artists work as part of a design team with
architects and engineers. This minlmizes costs by inteb:rrating thl:: design work with the construction
process. (In many cas~s, an artist designed railing, light fixture, or floor design is no more expensive to
fabricate than "stock'· product¡..) j iistoricaily, public m1 projects that include community participation and
support are the 1110st successful. ~Il most cases, these programs arc administrated through city
government with a selection committee and a tlwrough selection process. Education programs often
evolve trom these projects which increase community awareness, participation, and support.
General Cost Range per pro;ect: $5,000 - $1,000,000
Voluntary Percent-tor-Art Programs· These program.s are privately sponsored by corporations,
0"'1ers and/or arrflitects "itl1 the recogniLon that art and design projects greatly enhance the environment
of buildings and grounds. Enhancement of space and artwork increases attractiveness, thereby attracting
tenants, increasing employee morale, and encouraging a greater sense of community. It also increases
corporate visibility. a"ld improves owner ir1age In some c&,;es, there is an investment factor --works of
established artists wi1.l appreciate over time.
For many voluntary art programs and projects, a pt;vatc art advisor/consultant is contracted to
coordinate the process including. project/program design, budget, selection of the artist/s, artist contracts,
insurance, doclimenlation, corr:.mittce and community involvement, public relations, and installation of art
work. General C",t Range per project: $1,000 - $250,000
Partnerships and Collaborative Public Art Strategies - The programs listed above represent the
fundament"l proœ3ses behind pubiic a11 progTamming. To cnhance these programs, many public art
projects bene1ít from partnersLips, :.:ullaboraÜons aJlci/or collabo.-ativ~ funding strategies. For instance, a
trans, it program or mandated percent··fc,r-3Jt program might seek a grant from a local m1s commission or
private foundatio;t to pay for the cost ofpriniíng a æquest for art ,,vork; public or private land might be
donated as a site fè'T public ar::; prIvate d'JnatioTls might be col1cctcd to fund the maintenance/preservation
of artwork; in-kirid donatïon~ of equipment rental trom ptivate construction companies might be used tor
the installatiol of art work...
ARTS IN TRJ,NSIT/CIVIC DESIGN PROGRA:\IS
These are prob'Tams developed specifically' for tran:;;portation projects. Generally, they are funded through
percent for ar ordinances and'or individual project grants. Pu;'lic art in this category includes a range of
projects from bench desígns and m1Jra~ projects to bridge and railway station designs. Artists may be asked
to create a specilìc wcrk··--ber;ches. wall tiks, murals, railings, window designs, objects at rail sfations,
etc.---or work as pal1 ~)f a design team \\'1Ih architects and engineers to integrate artwork into the
facility----columns, lighting, structural cornponents, ¡nick designs, sidc\vaJk designs, etc. This adds a new
pcnpective to the design process an(~ allows for a wider range of design solutions.
General Cosl Range, $5000 - S500,OOI)
Artist/Architect/£ngineer Design Teams
Coilaborativc d~sign æams are oLe;} pan ~,;t a percem-IÌ::<r-art, transit program or private projects. Artists
work with architects, designers and engineers throughout a project to develop aesthetic and creative
design solutlcns. Tbrough this process. the team afreets the aesthetics and design differently than an
individual architect rmght. Localíy. these team<;ollahoration projects have been successful in the
development of the St. Louis an:;n Metro1i;1k s1atiolY~,"
General Cost Range: $501)0 - $SlIO,OI)(}
PUBLIC ART loOAN t'B!)GRbJ~.s
Art loan programs give the borro\ller (such as buildmg owneTS, business associations, neighborhood
associations, cities. etc.) the opportunity to temporarily display work on an on-going basis. In community
settings this i; an OpDoJ~"U 1;t~! to e(:,œ~me ocoplc aboet public ,u1 and how it can enhance their sUIToundings,
fûstt-"[ dialogue afle enc(~l'.n.'Ige a greater l~t:'l1Se of cor.ul1unÜy. It is also an opportunity for local and
regional artIsts to sho\v lhe;r 'vor;'~. Chicago '8 .r(eI....\Y"ªlk exempli ties this. In 1995, three sculptures were
displayed on Chicago's ¡,¡¡nous pier. on 10an from tr dividua I aJetists. Because of its popularity, just three
years later, durirtg the nrmual event, 1í'5 s'cuJptures wcre dlsplayed for six months and seen by oyer a
mijhon pL"Ople.
Long-Term Loa.ns i;lclude h loan Jgrcerncnt with artists, art museums, private collectors, galletics or art
organizations to hGn'mv ....\\)rk~~ of :lrt IgeneraJly sculpture) for a period of a year to an indefinite amount of
time.
Short-Term Loans m:'Jude;¡ lO(1;" ~\greune:lt \.,vith :u1 -:nuseums, art organizations, galleries or individual
artlsts to place är~ .,.n H '>'aI-jetY ofp13U:~~' .cJr per"ods:rom I month to a year or more. This offers an
opportunity to showcé\~'~ local artj~;ts, and can h-= c:nmhim:d v.'Hh festivals and events to gain more attention
and add a unj,~ue sense of fun and coì]abüration to Co sire.
General r~~ponsihmtÌ('s of each partv and estimated costs for loans:
A loan agreement will be required by the lender which will ,pccify the period of the ioan,
l11aint'~nanceivr:nd8;)SI'.l rG9,msib¡li¡ie~, msurance requirements, round-trip sbipping, and any other
specifications and responsibilities requIred by either pany. Below is a list of common responsibilities for
the lender and borrower. A variety of circumstances can arise for borrowing and loaning art, other
agTec'nents can be t1l'gotlated between f.arties
Lender Rðponfìlbil;¡ie:;:
· Shpping?
· V/ork should b~-.. shipped in tht best condition
.. Pf:J\"i(k: ('nrrt;>r ~·::Cl;r:e'l1.n('e'·'e-c'Jrd~~
· Sped fications f('¡" maîntenance,c{)ûservatiotl
I) To voice C~ì'.1 ):".11"; to I, ¡~(' hor~()we·~
2
Bormwer Respons;bilities:
· Shipping, shlprín'~; jnsuranCl~~ {(ìcnerally not the responsibility of the lender.)
· Site preparation
· Concrete pad ilS base (for sculpture)
· Equipment for moving and installing work
,( Crane
,/ T'n.JckJtrailt-'i
./ Labor
· Maintenance and or Conservation during the loan period
./ tn:;;urancc
.;. Specai considerations
,/ Sod rep]a~;e1ìlellt/side\\'a]k repairs
ý SpcCl<:d hbricatjon~:"'lr rr.ollTlting/Hartb,'are
Cost Range: Cost; vary according to the size of the work, its location. and the complexity of installation.
A large meta] sculpture (horse and rider scale), shipped from a location 200 miles away and installed on a
concrete pad, nll¡,ht cost between S500·$5,000 for s;1ipping and $500·$5,000 for installation.
Personal Art Colled;ons - Sometimes 811 collectors seek unique venues to display work ¡rom their
collection or. upon their death. will their collecion to inter.ested parties. In these situations, a long or short·
term loan can ')e :1rT3nged or thl~: work can be accc~sioned by a town or city agency.
C~\llM UI\ tD:.n~ Q(!itc\_[\15.>l'c~ RT~E;.~~mp..& CO LI,ABORA nONS
Community and e(ucatÎoll programs are gë.ining attentJOIl for their impact and long-tenn educational value.
PartnL,-ships bet'eveen individual cit::zens, al1s organizations, communities. schools. and businesses are
producing -innovanve ~,()lUtìŒ1S to many sociat challe!1gçs.
Education Collaborations/Partnerships· Arts organizations. museums, schools, and/or artists can be
select,~d to deve10p independent or cDlbborativc education programs which include public art projects.
These projec!s are ge~le:n1L~y scheduJed to nCCèr duri.ng the academic year and include a public celebration
aner the inst1I1alÌo'¡ of the \Vork With the I1Jvolvement of students and residents, these projects are
general1y "eil re('cived hy the c""'.munity and sometimes heeome annual events. Examples include school
111ura]s, cornnILJ!il\' µ,:m1ens. sidev..,-alk dc~~i[!I1s, painted dumpsters, etc. Grants, private donations, schools,
and cl)1Iabon:¡!I\/(' ()r~rn~'ljl;;")r)S :;uPl1urt !hr::,c prognlnY:;. Uasic costs l11c1uáe payment for the artist/s,
matenals. equipment. printing (announcements or tìyers). and food & drink tor a reception. Many public
artjst~ seek opportl'mt;,~s to \\iork \"it:1 ~tudents, CQ1l1111Untty bTfOUPS., and neighborhoods to develop projects.
Several of the 1an:ou5 Lcs A..ngeles 1'1lJr315 'A'ere created colJaboratively by the artist Judy Baca along with
yormg peop1e from sUJTc>U11ding neigrborhoocl.8.
Cost Range: S5o¡) - Ji2S0,(}(}(j
Community P'rüj¡;ds
Communities inÎ(:rested i:n IlcighborllOÜd impreven'"!em can sponsor community-based public art progTams.
Working with iœal artists.. architects and landscape designers. they can develop enhancement projects or
inciude progralrs :;]('1('\'/ construction. f'hey can alSO develop pm1ncrship probTfams working with local
busjnr~ssc~" dH.ITCh(:~;, :JrganÜations, schools nnd/ur ;~¡rça youth to promote temporary and pennanent
f~Ilhancemcnl nrojecl:;
:1
THE SELECTION PROCESS
PUBLIC ART (~OI\1P~TITION!; (see page 8 lor a public art project planning outline)
Once a decision is made to add art\vork to a building or site, consideration of the appropriate media
(sculpture, ]andseHne design, painting, etc.) should be developed along with criteria (environmental,
struet1Jfal, aestbeLr::, etc.) D,)f tbe Viork This might be very specific or left open for the artist to develop
ideas. Once this p(¡a',e is completed, the process for selecting an artist begins. There are two primary
vlays to select af1jsts:
Request for Propo.al (RFP) or Request for Qualifications (RFQ) - When a new project has been
detincd and thc criteria set, requests for proposals are sent to artists regionally, nationally or globally or
some combination of:he three Thes¡, requests specity the infonnation and fonnat the artist must follow
to submit his or he: pmposal. Generally. hackf,'Tound iniònnatÎon (resume, slides of earlier work,
newspaper ¿nicks, de:.) I~; reqllestCQ along with sketches and a written description of the project.
Cost Range lor selecting arti,,!,\: $500 - $50,000
1n addition to L-utist's tees, material costs, construction and installation costs, and housing when applicable,
there are a!so cxpellS~S r(;~lateä to the selc,:;tion process. SeJection committee members are sometimes
paid an honoranLEl tÓr the" time. If arti,!s are selected nationally there may be airfare and botel costs,
and finalists (3 to 5) receive an honorarium tÓr tinal proposais - gene'fally $500 to $2000.
Invitational- The RFP process (above) is lime consuming. In some cases, rather than reviewing a large
number of proposais. ;) smalier numbu of arti"ts ca;) be invited to submit proposals. These artists can be
io:::atEd througl~ a \..and'ý 01 me~-ns including reviev.' of current public works, contacting local arts
organizatlons, speakinç wirh luca] art~ protessionals and/or contacting national organizations, Although this
is the same ba~,lc scJection process a';; thc RFP, it reduces the office work and time needed to interview a
large number of 3;118:;':.
CfJst Range jÓr selecting artists: $ J, 000 ~. $ 75,01)0
Invitational projects ,,1Ien include artists with established careus, which usually means they come at a
higher expe-nse, C,)st also reflects rnisccJlaneous expenses like daily stipends for visiting finalists, hotel
costs, airfare, etc,
PROJECTS
CON rEMI::'QR.~c~sY_PJ~.I}.LIC AH.I.rI(~JJEClS
Public art has l'vol\'ect from its dçcor:1Lve and monumental roots to include contemporary projects ranging
from gumba1l Illilc:linvs thát d,:.spensc works of children's art to scientific land reclamation prqjects and
tnmÜ design. ~';';(JI'd\= d1ic.Ut' pubti:; d(t pr('.iect~.;r;cLJlie:
.. 3~n Chicago··The E~DYalk series has become an annual event of an "open air" display of sculpture
on and around Na\'y P1Çr in ChiCLgO. In 1 '~9g, 175 sculptors n·om around the US exhibited their work.
Sears. Roebuc:C 2nd Co. sponsors the project \\'hich dravìs thousands of visitors each year.
llt!JJ:/}:'·~'}j_:_:.Et.L'rHal!i.:£fu.J.I{
. Denver International Airnou"t Project n a lJercen[·lor-art program was estabiished specifically for
the con~,trLcijo~, o' :1,., IiC"'! Denver lnt~rndti(\nÐ1 Airport. ¥/ith a budget of over 57,5 million, 40
,mists and SO committee members were involved ill the development, selection and installation of
an works throU¡:!1tILlt the (jirpO'1, in transit tunnels. 3l1d outside the airport,
Terry Allen, ;()rtist - His Nctn~ Denver project includes humorous gargoyles sitting in suitcases
mounted on th.;' Y/all~~, :jn the ne\\' Dell'.'er Intcmational Airport.
!J.lf 11 :¡!!2..ll:~':...~~/~~-'0!!:!l.i-":!:~I;~!l.!!.!_X~ªUbl...it!!!~~'¿¡!JJllly.tl i.\L i d ~;1
4
· Portland C(lnVciiltÌOìß Center.' ßu~tt:.. Simpson, artist--ln 1-10St Analog, commissioned tor the
Portland, Ore.:.!On, Com.ention Center, Simpsoll is in the proCCS.5: of creating a forest of trees from an
eighty toot I()n~~ Douglas tïr "nurse" log that was cut some thirty years ago and then not used as
lumber. The rotting tc,~ provide:: an excellent growth medium for sprouting seedlings. Simpson has
planted seeds of \~v'cslem red cedar, Douglas fir. and hemlock directly on the log.
httv://'rVli'H;~g~t!.('n!nUStYJ11.(Wf.-:/arJJ.'·( inJ".Y.(Jhp?ertÍsf id=21.. h/tU://Wli'HJ.husters;mvson.net/
· Battery Park L.ndnll, New York City I Agnes Denes, artist-·ln a work called Wheatfie1d - A
çonrrOmª-Ü~!!J.: ')i.:r.cs p'nnled arLd har,fl:sted lY acres ofwhe;:l.t on a landfill near the World Trade
Center in N'èW York City. Thç Wheatiield project was a stark visual contradiction: a bcautiful goiden
field of whca~ seT among the cCìüJ steel skyscrapers of downtown Manhattan. The harvest yielded
loon pounds of gl":Iin, \vhich wa~, h~o~o police horses, h!œ:'/H'\nl'.hat/ervnarkcilr.oJ'f!.¡'fJUhI;c.htm
· Washington DC / Maya Un, architect - Y..ietnal!!.War Memorial At the age of20 and still a
student at Yale Univer:;ity. Lin WŒl ;] natIOnal design competition for the Vietnam Veterans Memorial.
Under a com:oiicatcd and polirical1y mcssy process, the famously simple but moving piece was erected
and has become one of the most visittd NHtional Monwnents in \Vashington DC.
!l[JQ: !/1,F\l}8'.æL~fLQ{':~:/¡}¡ c1,<}J.JJ.L--!J!.!!!
· T~_AI.iI,\l"l:.i.c~'flOrÍJ¡tl.º,!Ï1t - The large,¡ on·:;oing international community arts project in the world.
Each of the O\,,,r ~·1.0()1) cclonùl panels in the Quilt was made to remember the life of a person lost to
AIDS. Th~ qL"L ;.'~'nIìnl1e;, to ~:ro"\l ?nd is supp:;rted by a web page with infonnation ahout aids and
aids research, < ÙJlrJ~::.'2~~iiÙ..~1J1!:!!.1J....!lJ1{/>
5
FREQUENTLY ASKED QUESTIONS
JVhy public art?
Placing art in public places is as okì as humankind. From cave paintings and pyramids to monuments and
architectural design, an ha, alway> been a part of the public realm. In confemporary society, public art,
and the community participation which often accompanies it. contributes to the identity of a city. In
the same way thai pet'ple work to decorate their ho'llcs, public art oners visual appeal, pride, a sense of
celeh'·ation. fun, and ol\ell represents 'chc health and wcahh of the city it inhabits.
Where does the 1IuJ/ley come from for a percent for art proiect?
Recent public art ordinances allocate a percent (l to 3%) of the budgets of eligible capital construction
projects for public art. (In most ca>:e,. this includes any publicly fimded project over 1 million dollars.) The
money is placed in a separate, interest-heming public art and design trust fund. (The trust fund is also
authorized to ac""pl gifts. donations and grant.s or Itmds for public art and design purposes.) Interest
accrues to the benerit of the public art and desiblJ1 pLlgram. This money is then allocated for
administration, pro:~rnmming. fàbricatiollo im:taJation and maintenance/preservation of art work.
Who should admìlli.'ìtrare public art programs?
There are several models tor public art administration. At the city/county level, pubhc art commissions or
cultural affairs councilshwith the support of additiona] staIT members--are created separately or within an
existing govemmcilt agency (ìVIayor's Ol1ïce, Board of Public Service, for example) to oversee projects.
In many cases, eXIsting arts councils and commissIollS assume the responsibility by adding one or two staff
people. In addition to bUdgeting and general onice administration, the responsibilities of these commissions
genenlly cover the tòllowing:
· Act as FI team ]eader for city prcjec;: rn~magers, architects. professional design teams, community
represel1tativ~:; ,ud "n~st:-;
· Assist in det2ITtlining ar. apprüpliate artistic medium, as well as site opportunities and 1imitations
· Contract ncgl,tlations, budgéting., pa;,ment ~,cht:du]es and insurance requirements
· DcHne the arti3t ~ekc~ion prnccEs eligibility and critetia
· Support an artist mailing list and slide regÙ,try
· Prepare bid.s and pLice a1l..nouncements ill appropriate publications; infOlID artists of opportunities
· Develop setecLm process guidf~Jines t(1 ("nsun-~ ,~qual accesS' for artists of all backgrounds
· Identify qualified ,Iolunteers to SI..';lì'C on :>eJecticn/advisory panels and oversee the panels
· D,:,velop majr!en:mce p.lidelines s.nd act in accordance with professional conservators to maintain
collected work
Examples: City lOr Columbia. Ofiice ofC'Jltu"al Aff.'¡rs in Columbia, MO; Mayor's Commission on Art.
Culture and Fi'rn i" Denver: Vamz.s City MumcipeJ Art Commission, Kansas City, MO, Seattle Arts
COll1mission; The:;: Cultural ¡-\rts CouncíJ oJ'HOustolvlianis County; The San Francisco Art Commission;
The Pheonix Ans Commission; Hre-ward County Cultural Affairs Div;sion, Broward county, FL; City of
Atlanta, Bureau of Cultural Afbirs; OIlice of AI1s aud Culture, City of Philadelphia, Scottsdale Cultural
CouncIl, AI; Virf:inia Beach Arts and Humanities Commission, Vi\.; Las Vegas Arts Commission, NV;
etc., and many state a?f:S councils.
How i.\' an artwork .'œlecU!lf'!
The public art program aC.fI1Í'listra¡or keeps a list of potential committee lì'embers (if additional time is
requin~d, selection COnllTLttee members ¡J.re E,ometimes given an honorarium) who are asked to volunteer
on sClection cO!YlJ~littiXS_ Cümmitree mCll]h~(s might include an artist, eJected Clty official, school
administratur, ".L3Ci1Cf, local n,':'vV~~nper Sl8f: a leade: from the religious community, business leader, bank
officiai, stude:lts, cOlrlmunity members, alld an ofllcÎal fì-om an anchor business in the community. 'lllC
selection committee Stlrveys the sik/s P.nd revlev.'s the artist's proposals. Once finalists (3-5) are selected,
"
they are asked to creU,· mxiels of their proposal and make a tònnal presentation to the committee. The
committee is n:;;ponslb,c to evaluate the \'\'ork tor iLS esthetic quality, construction quality, approptiateness
to the site, and engineering/logistical c1ilcria. After an artis{ is selected they are required to adhere to the
ctiteriH established for the project.
Can a proposal/¡mbFc IIrt wo..k be rejected?
Yes. After the proposal has gone through the sclec:ion proCESS there shouldn't be a need to reject the
work. If however a problem ari~es, the artist is given the opportunity to modify the work or withdraw
tTom the projeçt. Aner in,;tallation. a work can be deaccessioned (removed tTom the collection) by the
public arts commission after going through a deacc(;ssioning process established by the public art
comn"[SSI0n.
What j,\' tire ecollomÙ' impact (~lpllbli(' ,r!rt?
Of funds alJocdted to a uroject a percentage goes to:
· Artist's fee/so traveL per diem aad hotel
· Insurance (ifanpFcahle)
· Suppliers, eng;ne~T<'; (if apDlica~le) construction and installation (materials, labor, contractor's fees.
equipment rerl'~a] etc.)
· MaintelJ3I1Ce
· (In many ca~;e:; a nen.'tT!tage 8.1S0 gOC'3 to neighborhood and cOlllmunity projects)
Acco,·ding to \V<'ishington Sta'e i~{) f~)r Art Rcsearch, for each Percent for Art project money expended:
II 6-11,6°1> is I'd Jnl(Ô in ~ales 1<>:<
I) 42-43%! goes 1(' direct pu!""chas(",: of n'!.Htt'rials
.. 9- 10% i~. spent on (¡verl1e2'.d (studio, ut.ilities, etc.)
· 30-37% gües to PlY ,,,,laries and wages of artists and subconfractors for fabrication/installation work
How 1n1J.('h d'oe..- fI'U~ '(l"'j;sl make?
Some people 1,;<,r that the arbt gets all the money budgeted and can do whatever they want with it. This
isn't true. ^, pro¡¡'ssional "nisi is required to act much like an archit~cl--dcvelop a proposat, fulfill
engineering: cnteria and specifications, and \\-ork with other artists and contractors to create and instal1 the
work. The artist wc{'ives ? fee for 1heir \VOfk as does the architect, suppliers and contractors.
Whllt's 1111 RFP Of /IrQ:·
RFP ¡, an acronym ¡()to ;~ec",st for Propo,al. RFQ is an acronym for Request for Qualifications-
seeking infÒnnation from artists for several projects or future projects when a specific proposal is not
necessary, ~See ra,~'e 6, Tne Selection Process)
7
,1-1 ~tep Process
AN ELEVEN STEP PUBLIC ART PLANNING OUTLINE
How to Develop and Implement a Public Art Project-
All elemelltary outlille oflmportalll stepsjòr plWI1Iillg a public arl project. Allhough this outlille is
structured ill chroJwlog;cal order, it mfght be necessary to duplicate some steps, change their order
or add step.'i' u,¡;clJi"dmg to )-'OU" nel!ds.
Two key elements t,,~ ," . r~d ¡Jto ¡he ,bli: 'r, ,,,vcess: Patience and Inclusion
!atie!1£!J. It i.\ impnrlanr- to decide lvhether or not ti puhlic art prqjecf is the best solution/or the
situation. PU/1/iC art is no! a "quick fit"" process. Time and energ.v must be spent to de~'el()p the
('oncept, SeÙ!Cl {Ii,:; anisl/s, one! ¡ndude /he cOl1l1nwllfy.
Inclusion: A''11vfBY :,:twutsjàr lv'o{ in ¡¡.fy Back Yard...' rV/¡ile most puhlic art prc~iecrs hegin with
good intentions, mWl.l'J;,il h~'ca!{s(; they Grell't appropriate.fÒr the community lvhere they are
insto//ed or .they ,','{ rhr:{~'¡I 011 ,r¡,c C01J1,nnmiiy H'ÙJwut ~1·'arnirlg. lnsensitl;}i(v to the opinions qfa
cOf11r'.m¡f·' ('/:11 (;"I"',{,'/n" c nro;C'í'i hr~(r;rc it hegins.
1. Cr~ate ,\ _Phlnjtlr:nr; C .1' .~
A planning committe¡: r~p!C,êr"ini! Ulê (U1Jl1nWulj is an "ssemia: clement of successful public art
projects. The plmming committee should be represmtative of the community where the art will be
installed. F8ctm·; to c('nsider ;n2!ude age, cultura! background, ethnicity, gender and profession.
Potential c.,);nll1'ltœ lI1embcl" might i'1dude all art1Sl elected city otticial, school administrator,
tcachi(r, loud."';e~'sparcr :,;t:atI a k:adcr frem tJII! religiou3 community, business leader, bank otlicial,
students, (;OmìJlUíiÎty,nembcrs, ,~nd an ofÜcial !i'Om an anchor business in the comnmnity.
Once the cOlrcmllce na' he':!'; ,I' ,,,;,. 'c' " chair or co-chairs should be appointed. Next, determine
the goals o[the comm'Ly r,' .11 "::cltL rí; ;,-,.hing ,ne ¡lOals. 11. cf1en helps to determine the
deadlme and \\'ork oacL-'\"d'¡l;', ':Cí:! -;:~'.jTJ1i:d¡dh: J0;.lÌs, St;".JCtur(', your lneeting schedule to meet
the goals. Periodical! Y check on group members' contmued support of the project goals. Also, the
committee shuukj devote time.Co educate members about contemponny public art possibilities.
2. Collect Visual Images and Educate the Committee
CompIle examples of appealing historical and contemporary public art images. This may include
slides, photos, brochures, magazines or image:; ¡Tom personal travels, Have pcople knowledgeable
in the field of puhlic 011 conduct slid e: presentltions for those interested. Use these images and
presentations to genera '('--n',:(· 'Ui '~gct ,~iscussi()(s ~J1 cornmiltce meetings and to assist in
building grJnr C()I1"f~r SI,
The RC,?;imiU1,4ïfl; ('{)J)iiJIr,;,'!'on /,!,',\ (/ slide I'egi.wry OthYïll, national and žnternational artists
~!.';d {/[}I fa/I,)," (I slid:..' /)¡·e.w'II/(/tio.'l(O,I· YOif," ; weds.
Speak v·'ith Pori I '" A,i'neill tit 3/4-652-55! 1 for n10FC in(ormatÙm.
8
in additiUlI, there are National, State and Ci) public art programs across the Nation. Many offer
colorthl brochures or \\/eb pages that describe lheir progmm". \\lith a phone call, you can begin to
lämilimize the committee to public art projects 1Ýom across thc country.
3. Determine the ßnctgd
Use the infÒmntion gai!1ixi 6"oJn ycur ,::cncept re:ìearch and initial inquiries to create a budget.
Consider donatic.ns, voiüntce[ 2Lnd in-kind resources. To start a fimdraising plan, use your
knowledge of community members and organizations to create a list of people who have a known
interest or pos"ible imerest m a public art project. Oetennine who might be the lead donor(s) and
how mJch ~b¡t perscn or ol'gamzation lLight comribute. Create a '''contributors chart" working
down ii'OlÚ ,h" Jmount ,)fthe iead cl;",,,r,: unti, it mèèts a m:~or portion oftl1e projected budget.
Budget items to consider [or a public art project:
· ArchÜeet¡Engin~~e E".ft'~n3es
· Al1i~t'~.; ¡~ee I)tn;))
· Crating/lrqnspùrtation
· cquÌ]JI11CJ1t RE:nL11
· FaÓricatjon C05ts
· Hired Labor
· lnstallation Costs
· Insurance
· Legal Expenses
· Mete,:ais
· 1\1isc(~~l1aneou~, j ost;
· Photography
· Rcsearch Costs
· Specialized Services!
Subcontractors - electrician,
plumbing, etc.
.. Storage
· Studio Rent
· TraveliMiIeage
· Utilities
· Maintenance
· Special Costs - installation, etc.
7he RCi:'Ù)Jll,,1 A,'!¡; (,:)"11,111i\sion eim (,'sSistYOlf whit hudger development.
Con/act f'ort.:'rA/'IU'i/! at 3.14-65.2··5511 or Qi)rteriŒstlr?,c.ofgf(}f· more ¡'~!Ònnali011.
4, ES(¡'blish a Tim' Line
Activities '~o cO'ls~der when creating a tune line are:
jJ CdmnlmìÍty Ed-.1cation
· (\¡r1íXpt [)è\ cl~,pmC:J1t
· Crc:HñlAl 01'1::1;; B'JdL'et
· '·Ündn¡jsn'~
.' l\.'lad~ctHlb Pial!
· A1ti~t Selection
.' Contracts, lnsurancc
" Creation of Work
· ìnstailauon of Work
· Dedication
5. ,)~t"rmine:J COl1Upt for An \Vork
Idcl1lif¡ 'md di::c""s werks of 3It and cnl1ce¡:;t' that interest the committee. If appropriate, the artist
selected can be induded as pa.1 of the design kam tor a new building or site. In this case, the
design team (;311 work Wilh the committee to develop the concept for art work.
9
6. Condud;~ SIf.'ardl fDr an Artist (or Artist Team)
Oetenninc ifm1isl sclcclion wd! be by invitation, local search, statewide search, regional search,
national search or jnlcrnatio~al seanoh. (Remember that trdvel costs and a per diem tor each artist
will come ot. ¡ of the budget.) If artist selection is to be by search, rather than invitation, create a
"Request ¡(or f'r"pcsJr' (RFP) and di:;tribute.
Contact the RegioJ/i/1 Arts CommissionfÓr injÓrm(ltion on developing (In RFP i/nd how to
find mailing list... and periodicals vv'here the RFP can be posted.
7. Negotiate ~ Ctmtr:\d With the Artist
The contract shotld include a timelire.. copyright agre~'Illents, considerations for additional costs,
insurance œsronsibilities and the individual responsibilities of each party involved. Public art
projects oHcn haw ve¡y unique cequirements, it is wise to research and gain insight tTom a number
ofpeople to avoid complicatiOns.
eLEAS~~ NOTE: Important items for consideration:
. Insnrance (Is the work insured betc're, during ,md aHer installation? If the artist and/or
~s,istJJnts are worki'T 'ê1: ,ire. aff' Ibey covered? If a child climbs on the sculpture and tàlls
during Cf ¡¡th~'" irr',t:li]alion, who i~l liable?)
· Ownersh,p üfH,,, work ..e. cop)1Ìghts. mom] rights, image o'4nership, resale royalties,
credit;, liability, elc." (See ~ttached article by Laura Danielson, Page 13)
8, Develop a Maintenanœ/Conserntion Program
This tends to be the most O\crlooked aspect ofa public art project. Awareness of the maintenance
æquiremcc,ts of a teu,;, is vital and Iii" (,-"ii, ,h"uiù be included in the budget. Personnel should be
trained about tbe appropriate maintenance for each work. Most maintenance, if done regularly, is
simple and inexpensIve. Negle.;t is costly.
9. Creat1úHh1(¡J,¡'Ïfiiiti\,j;) Ü,fïU¡e v~rGrk
Atìu the artis·. \01 arilst team) has been selected and explored ideas with the committee, they can
begin developing the ·hOlk 't's a good idea to schedule several dates with the artist for
pæsenfation, àlKl!or stuÖi,) Vii;iLs IVltll members of the commjttee. This allows everyone involved a
chance ù) gam irsiglf: about ~J}e arÜ.;;¡.'s concept and methods.
Ideally, at th,; ~n:l of :be cn~Jtion/dc\'e]opment process, ¡he selected artist (or artist team) should be
invited to urcsen'~ rlrw",'ings, ;1 v,Titter d.e~cliption, a final budget and a model (also known as a
''111aquet:,,'') ei .N[,r,,· rk to the ccmm;:1ee. If the committee approves the proposed work and the
~Jl!dEd. ~:-,t r -,ì{.'I'·; . '1".;(: '.:cnlmtrÚy membeß to annOlUlCC the project is recommended. If the
commi1æc c!y.s' 't ,F.p¡ro'/:: 're :"¡(cpo:~ed v7Drk J:i1.d/or I1h~ hLldgct then the artist should solicit new
ideas and crib,isms and "cork \vi¡h th" committee '0 decide what changes are appropriate. It is
important f(¡· the ccrnmitter: to remember that the artist has been selected for their artistic
and professinm¡! ç':ill';[ they shrHI~d be givm as much creative control of the project as
possible.
10
10. Installation of the ,,, orl,
After the work has bee" apPlOved, ¡rl~taHatìon can begin. Depending on the size of a project,
installation work may include the artist, the artist and assistant/s, or other contractors.
11. DedicatIon of the "liork
The new arlwork ¡:; inslaìled' Now ifs time to celebrate, thank the people involved, alert the press
and dedicate ¡IIi..' \),'Cd'K!
*Much of the inlÙn:latiol1 ];,)]' this DLtlinc is oorrO\ved, with permission, from The Arhmsas Arts Council's Public
,\rt Gnnt Plw~r:\·n :Jldlll ;11? ~¡Janua[ by Sa!Jy Wi1Jiams, Director of Public Art.
11
Public Art Resources
Public Art Infolrmation:
The St. Louis Hegional Arts Commission (RAC) þttp://www.arHtLcom/
PH: 314·652-551·¡ FX: 314-652-0011 EMAIL: QQt1cná.stlrac.org
Porter Arneill, Director of Public Art and Education
(Note: There is a reference library with several books about public art at RAC)
Legal Issues:
St. Louis Volunteer Lawyers and Accountants for the Arts
PH: 314-652-2410 FX: 314-652·0011 EMAII..: ",lllaCaStirae.Drg
Sue Greenberq, Executive Director
Maintenance IHSU~S:
Save Outdoor ~cL:lpture (SOS!)
1730 K Street NW, Suite 566, Washington, D.C., 20006
(A prograr.l of I-'er:táge Preservation, Natior~al Museum of Amerioan Art - Smithsonian
Institution)
PH: 1-300·422-46'12
Periodicals:
Art in America
ARTnews
SCJlptxe rJ:¡¡ijaÚ c
Public Arl Re~¡¿w
Slides:
The 51. Louis Regional Arts Commission (R.AG)
A¡is in Tr.3ns: -.cttp:/.www.bi-state.or:g¿äit/index.html
Helpl'ull.ocal (St. Louis Region), National and Intemational Web Sites:
St. I_ouis R."gional Arts Comrnission http://www.stlrae.org!
A.is Il Transit l}ttfu/,\'w"\\'cbi:;tc'lte.org/artsintransit.htr:!ll
F'ûblîc ,MI"l <.:1['; :,:-;e r~¿t lmß'/w_~~'0.'~_:(J2!!~I.com/publ1.f!
Arts Wire !l!jl,l;/i\)\V-w.ans'0'ire~.l~
Missouri Arts Council httQjw\\1".missouna!1:;<2ouncil.org!
International Sculpture Center http://\\:ww.sculptll,ecenter.org/
Americans for the Arts http://www.ansusa.org¡
Public An Nerw,)rk (PAN) http://,,w", .artsusa/mÚissues¡otherinterests/peergroups/publicart.asp
Save Outdoor Sculpture (80S) Il1JLY;~ww.h'lilc¡g~nS!".'iËI}:ªtionorg¡PROGRAMS/SOSisosmain.htm
Art-public.cOrTIlm!'¿~··""l'cart-D!!I1J.E,~:!!
Phoenix Art Commission/Artist Opportunities - http://www.ci.phoenix.al.usIMILE/stoneidx.html
Arts CaJenoé1r .- ~:y\Y\~~::;'~1Cale11i.1ar.c(~!})
ArtDeadlloø.corrl - ~~:~':.ù'.~ui(i.s~dlÜle.(~Üm
Community llrts Network· httE'!~}vw.communityarts.net!
12
Lega! Issues Surrounding Public Art Contracts
hy Lauru [)(,'I1;elson
As we a]1 know. many rc,:.:cnt public (l1-;~3
commissions have emo]'¡):kd artists ir. cDntro\Crsy
and entangled ¡hem in hUfc.J'Jnutic red ta:le. \\ hi1e
some of these conflict" arc unav,)iddblc. cl.~(lail: ¡cgal
issues can he anlicl)J::lteo and deah with effectiveiy in
the public J.!-t commissinn d{~reL'meI1t. W:1Cn an "rtist
receives a pul,it lit ~.)\)I~I i·, ': 1 ì :j-~ 1\ ;I!e ¡-
typically presented \viil\ a standard, Oft¡:1l lengthy
contract that spdls out the obEgations 'Jf both
parties. [t details the ':)fojcct and its dimensions,
timetable <!Ild delivery, paY;ììent schcduk, insurance.
artist's warrantic~, etc. An artist shoLèld be WlíY,
howcvçr, of signing sucl, ,n agreement (,1(\ ma~t:r
how acccptabk it appt,<,:; (Ill ¡t~ face) \\':thDUl first
analyzing \Vnethvl ii <il'(k'~,;~'s cerlain key iS~;ll''::;.
These iSS,h~S, rei ding to :-H·ti~.t";' [irhts 3\1d 1::1oi I tics,
include cüpy,ight ("\vl}(.'r~;h:p. (-rca!ive ':()ì'~rol and
freedom of expn::s~:~'jll. r,lpi',,] right.;:. re~;êlc royalties,
credits and liabilit:,.
dimension, and materials as fully as possible, but still
allow for artistic variations. This won't preserve the
work if the public ends up hating it and cries out for
its removal or destruction, but it will at least ensure
that the artisT gets paid.
A nother reason it is essential for artists to
ru..:!\c cremi\'C control i" t1<1t they occasionally
bump up against union requirements that interfere
with the fabrication and installation. With full
creative control artists have more power to object to
offensive changes.
Both the artist 'md th'~ cOPl!nis'iioning Délrty !T'<!Y
have a strong inten~:;t in :etainin:; the ccpyrigr,t to
the comple!cu \\Iork 'p..,c :'nist's primary ('''nee!"!: is
in pr(~scrvng ':l1e righ! TO ,>,:-,tJ'·1 ç:x~)1rît;¡linl and tc,
create dl'ri\'a,i\,: \',!CI"kS h_'~;¡~d l';, tl!~ nrÎg:na! \',<,".¡;.
The comr:J;:'",ionil'g "éIrt/', ~:onc::rn >; th<11, 1h~ W-Jr~_
because ';If its "1'~,b\i:':"~d'l!í(" ('1m hi: phufugraphcd,
reproduced, i:H~d ('t¡L~!'\\,>(; C\'.p!o-':«(' wifr'('~t
interfercnCl-' hy ('h,:~ <I r1i ';: T : IC a ,·1 i c:t dues n,)t hi \"'': t()
forfeit his \)r her righ1~ w resoh-c Ihi, centlicL he or
she should expressly rnr;n th~ «(ìpyright. and 1icen~,(:
to the comrnissinnirg "')arty on:y tho~c partie.rlar
rights j 3Ct!,HQy n~'~'c~,.
Sometimcs til( (.ùlnnli,sinning party v"mb tllC
copyrighl :,0 Ü!dt [;,(,: i'1i"ti-,t ;~, rc~:triccí:d from cr.;:-alirg
similar wür;';'s, wLicj¡ \\dU\! lu,'"n lh: ()!igi:1ä] W,)!";,
was IHI 1011g~~r uni{]!J\':'_ I-\!ói__¡~L t~"lis can be rcsol ,(J
with nut th.... arti",t t:-i\îllg up :III.~ (OfJyriglil. ire dl'li<
can agl·c\.: lwt to ;n,-¡J",; C\.-iCl ;epl-odu:;¡i~)I;S ':Ii" pulJ,;ciy
exhibit ¡he cOltlmis:iiol1cJ \\,('1-" INiUwut writtcII
pennissioll.
Moral Rights
"Moral right..;," which haví.:~ long be~n rl..'cognized
in Europe, arc held in such low regard in the United
St,'Ites that mest people do not even know what they
are. The~;c rights are the artist's personal rights in
the Hrtisti,: expression, the most important being the
~ight of "integrity" -protecting a work from
unäuthorizcd mutilation or destruction. The idea is
that mistreatment of an expression of an artist's
per",onality affects his or her artistic honor and
reputation, and so impairs a legally protected
personality intcre",t.
rhere arc many examples of interference with
American attisrs' moml rights, from the removal of
Richard Serra's Tilled Arc in Manhattan, to the public
n:\'olt in Tacoma against a mural by Stephen
Amonakas, to the total destr,¡ction in 1980 of Isamu
:'>Joguchi's sculpture in a Wa]] Street bank.
In the United States, there arc a few states with
moral rights legislation, as well as the federal Visual
Artists Rights Act, recently enacted by Congress
2lfter the United States signed the international Berne
C)nvention for the Protection of Literary and Artistic
Wnrks. which contains certain moral rights
provisions. The protection this legisl1:ltion affords is
Jim:tcd, however. Artists are advisi..~d to further
prmed tJ-:c.:mselvcs by including clauses in the
cnmmi:-:sion agrcement~ that iimit the commissioning
party lì-om altering or rclocating the work without the
¡mist's written consent. funher, if the work is
ímrr'~)perly maintained, damaged, or otherv¡ise
:"îoYtied. the artist shou1d rescr'!e the right to
Oishssoeiate himself or herse1ffrom the work.
Copyright
Creative Control
To avuid djspLt-.:.:;, the ,lrti~,¡ oiiliJtdd t:')' to retain
all artistic a-,d H¡:~ti;di( r!i~...:i_~:(H1" ,:!);'It.! (~¡,~~ \I,'()lk.
allmving "ur t1c:;ihili1Y 1(; '¿I:o:¡gn chajJg'_~s. r-}¡;~
contr2ct >:h(H~ld JI~o,:ri"( rl:\: in'I:,"~cd w;,rl'., dL''i:.g'l,
13
Resale Royalties
A very common !CiIllCI:t of artist;; js that tI-\('y
never get tl:· pndit ii'om Ill(' ¡1rpr'~ciateù~'~:111'C oftlH.':r
work. Ca!ifornia is tht.:: O]!y~t"~e that ha:ì '~naclcd a
statute that give:-; arli~t" the ~ight>(l reœivc rnya1îic:)
on the :cs;dc of their w,:rks BuL this ¡q~is¡atiÎ\n is
effective o;lly ¡frhc ar,\\¡IJrk "clrwins in CaliforniawJ
the seller complies with th.; Ion.... ·\nothe1' way to
ensure resale royalties, at least on thc first resale, is
to include a provision in thl~ commission ägrccment
that requires the commissioning party to pay the
artist ä percentage t1ypica!Jy 15 percent) 'J1' tle
incrc8sc in v,due orthe \vork Oil rc.;,ale.
harmlc:,;s" clause in the agreement with Christo, who
had fortunately pun.:hascd his own liability insurance
ro~ the project. While an artist may be able to ensure
in the contract (hat only the; commissioning party
incurs liability for an injury, this C8:-ìC points out how
important i~ is for the artist to thoroughly understand
his or her potential ¡'or !iability ,1I1Ù need for
1t1:'urancc.
Credits
By addressing all these issues early in the game,
hcfnr~ any serious conflicts have arisen, artists can
assure themselves fewer legal headaches later on. [f
a conflict do~s ensue, especially one related to issues
lif creative expression, the artist wili at least be affiled
wilh greater protection and clarification of his or her
righh.
Fai!ur ~ to crburl tl:l1 ar ?flist re~~l'iVTS pIP11.:r
credit can 12äd t(1 ,:,c-:·¡(\u:; ::,)]1111cls. '\:1 <tni~;t ~,hYJld
require thi:n his 01. her nam~' :\f(1 tile narne :md dätc nf
the work be p!açed and a(kljuatcly maintained ;it the
public art sitc. AI~o. apy j1h(~to~: 0:' lewod'Jctions of
the work should n~(1uir,;: apprnrr;ate en:tLt to the
artist. Further, the artis~ 1TIa~1 want to r~se:'vc the ri!~ht
to u"e tltC cnEJm!~:,i,~.J'I":2 Wlrt:.'" ;1?me ¿nd
identifyin[; ir ];)rmation j:l CT1J:~r:inp \".-ith promoting
his or hcr \\'ork.
Launl Danielson is a Minneapolis lawyer with a
'~pecialty in patent, copyright, trademark and related
causes, and is vice chair of the .\1idwest Center for
Arts, Entertainment, Literature and the Law
(MiCAEL).
If a v\'·'i"k i:.; 11m;:gnl :)1' k),.;t Juri'1.!? t~:h¡-¡c;¡t;nn,
shirring, or ins~aila!:cn. :]:1(1 thc'(' i~~ ilC' pro--..is;p]1 in
the contract to ~¡,,_, :(\;1(1":,TY, :b~ :;,-tist gcnc:-'.\I!v Dcar..,
the ri..,k. It is th;.:~!-,:rorc l'i~'~1 ~(ì '::'~bV;:-C 'hat the nrtist
has adequaL~ ;"~l!r¡¡ncc IJ)ver:jg~"
A rnJgic exampk of nth..:'! ri:;);s <in a~·tist can irr..:.'ur
in a rq¡hk 8ft pro.¡~e i~: thl",-'a~;'..:: of CllL·i:;¡,_~'~: gi,L·,t
yelllhl' Ull!b..clla ))1'_;.1~Cl. i: ',\;li-,_'iî "Ill; ,)1' tl¡\.: 4:;5-
pound umim::la:.; ¡'_'ppkx¡ ¡llJ kilkJ ê. 1I,;)]nan. The
Californi<l county \VI1<:1<':: Itw prujl:':; wa:~ ,-:cnstrtlcK'd
was shielded tì-om !i<.!bi)i:~/ as the result o!" ¡:¡ "¡wid
Notes:
John Henry vlerryman and Albert E. Elsen, in Law,
EthiL·S. and the Visual Arts, Philadelphia: University
of Pennsylvania Press, 1990.
Scott M. Martin änd Peter W. Smith, "Commissioning
)ubti.-.: V/orxs of Sculp~ure: An Examination of
·:·:mlr'l.::t Issues Involved," Co/¡"uhio--VLA Journal
,,(L:\1· end ¡lie Arts, :2:481, 1988.
Sylvia Hoçhfidd, "The Moral Rights (and Wrongs) of
~ub]ic Art," ARTfJelvs, 87:5, May 1988.
Albert Elsen. "What We Have Learned About
\1'Jdern Puhlic Sculpture: Ten Propositions," Art
JOlln/d, 291. \\'intcr 1989
·Llnris<: ;-(crtesz, "Christo Accident Covered,"
BII.i'/!}CSS I{MUranct', 25:44, Nov. 4, 1991.
Liability
This :Jrticle W:1:'> copied wi1h permission tr')1r 'he H'Jthor
14
RAC 1/2002
This publication is available for downloadiug at: www.art-stl.com
15
'*
AMERICANS
fortheARTS
PUBLIC ART FUNDING I Developing Percent-far-Art Programs
After the Philadelphia Redevelopment
Agency and City Council both passed
percent-far-art mandates in 19S9, a
number of other cities followed suit-
most notably Baltimore in 1964 and San Francisco in 1967. The move-
ment gained momentum in the 1970s and swept across America.
Today, 300 cities, counties, states, federal agencies, and other govern-
ment bodies have adopted percent-far-art programs, generating more
than $200 million annually in public art support. This has resulted in
the commissioning of thousands of public artworks.
Stair #1 (1995)
Arquitectonica International
Corporation
Downtown Bus Terminal
Fort Lauderdale, FL
Brenda Brown and Mary Rubin,
City of San Jose Office of Cultural Affairs
()n the late 19S0s, a small group
~ of Philadelphia citizens unintentional-
ly started a revolution. Their idea was
a simple one: set aside a small portion
of the construction costs of public
projects for the indusion of artworks
which would enhance what they
considered to be the stark modernist
architecture of the time. From this
little-heralded beginning was born a
movement that has overtaken the
country and become the primary
method by which public art is funded
in the United States.
AMERICANS FOR THE ARTS
SERVING COMMUNITIES ENRICHING LIVES.
How Public Art Benefits the Community
. Contributes to the enhancement of a cityscape, creates a sense
of place, or improves the design qualities of public infrastructure.
Fosters collective memory and gives meaning to place by recalling
local and regional history.
Enlivens public space by creating a sense of serendipity
and discovery.
Promotes local urban and economic development by creating
opportunities for local artists.
Makes sense of communities by creating landmarks, directional
elements, and defining neighborhoods and districts.
. Gives visual expression to local cultural diversity.
Creates a sense of community identity through unique functional
elements such as bus shelters, tree grates, seating elements,
paving patterns, parking garages, etc.
What is Public Art?
Public art is different from studio art or art exhibited in museums
and galleries. Public art is accessible to the public, it typically
reflects an awareness of its site, both physically and socially, and,
most importantly, public art involves community process in its
creation. A wide variety of approaches to public art are possible.
Some approaches emphasize integrating artwork into the built
environment, others emphasize placing artwork in a plaza or on a
wall, and still others involve the creation of temporary works in
community settings. Depending on the needs of a community,
one or a combination of the following approaches may be taken:
Discrete object: The traditional approach of placing stand-alone
sculptures, murals, or other artworks in public buildings, plazas,
parks, etc., as a means to beautify and humanize the environment.
Integration of public art and architecture: A multi-disciplinary
design team approach wherein artists work on project teams
with architects, engineers, landscape architects and other design
professionals to design and create public projects, such as transit
systems or waste water treatment facilities to achieve the
highest aesthetic innovation. This approach may also result in
artist-designed functional elements that are integrated into the
project such as flooring, furniture, light fixtures, fencing,
tree grates, etc.
Master planning: Artists working with other design professionals,
policy makers and community groups to identify specific
opportunities for the integration of various forms of art within a
December ZOOO
specific project or urban context,
such as transit systems, neighbor-
hood redevelopment districts,
airports, parks, and civic plazas.
Urban design/place-making:
Artwork projects that contribute to
the enhancement of a cityscape,
create a sense of place, or improve
the design qualities of public infra-
structure. Artist-designed freeway
enhancements, bridges or parks
are examples of such projects.
. Temporary installations/sculpture:
Non-permanent artworks that
respond to a specific physical or
social environment. Temporary
projects can involve a single artist
working with the community or
hundreds of artists responding to
the same subject matter.
. Arts and community development
program: Artists working in
communities to create public art
projects that respond to the reality
and integrity of those communities
(e.g., artists working in social
institutions, prisons, homeless
shelters, with the elderly, youths).
Public art is accessible to rhe
Pllblic. it rypically re}Jecrs all
awarelless of its site. borh
physically alld socially. alld, l1Iost
il1lpartallrly. public art illvalves
cOIIIJIIlllliry process ill irs creatio/l,
AMERICANS FOR THE ARTS
2
Monograph
AMERICANS FOR THE ARTS
Public Art Selection Process
The goal and the process of artist and artwork selections make
public art unique in the art world. With some notable exceptions,
the goal of the selection process is to identify an artist who will be
commissioned to create an artwork, not to choose or purchase an
existing artwork. This approach allows the commissioned artist
and the commissioning
agency to engage in an
outreach process with the
community early in the
development of the
artwork project. The artist
can then design an artwork
that responds to the
specific physical and social
context of the project.
"
~
"
·
::;
·
~
:ì'
~
"
·
c
2
"3
~
Five Skaters (1996)
Artists: Larry Sultan, Mike Mandel
I
[
r
A commemoration of figure skating champions
from the San Francisco Bay Area: Brian Boitano,
Peggy Flemming-Jenkins, Rudy GaJindo, Debi
Thomas and Kristi Yamaguchi. Five Skaters honors
the art of figure skating, the [ocal champions and
others who have contributed to its vitality,
tradition and popularity. San Jose, CA
The process of selection is a
democratic one. That is,
rather than making
unilateral decisions on the
appropriate artists for a
commission, it is the
responsibility of staff to
curate professional
selection panels to review
artist qualifications, interview artists and make final recommenda-
tions on the most qualified candidate. A selection panel should
include artists, arts professionals, design professionals and
community representatives. The following are examples of typical
selection processes:
Open Call for Entries/Request for Qualifications (RFQ): The most
commonly employed method of artist selection. Detailed informa-
tion describing the project and how to apply are distributed and
publicized through an RFQ. Artists submit a package that includes
a resume and slides of their work by a specified deadline. A
selection panel reviews submissions and finalists are determined
for interviews. The panel makes its decision based on the
following: (1) aesthetic quality of artists' past work, (2) artists'
demonstrated ability to respond to project site and context, and
(3) the specific criteria for the given project.
limited Invitational Process/Curated Pool of Artists: In contrast to
an open call or RFQ, staff develops a short list or pool of artists
3
who are qualified to accomplish a commission, and invites these
artists to apply. These artists are presented to the panel, along
with artists who the panelists themselves suggest are appropriate
to consider. The panel uses the same criteria in making their
recommendations as in an open-call process, and finalists are
invited for interviews. A limited invitational process or curated
pool is used when the project schedule does not allow for an open
call or when a specific set of skills is required.
Blind Competitions - A Request for Proposals (RFP): a detailed
package of information, often including site plans, photos and
competition guidelines is issued. Artists design a proposal based
on the guideiines in the RFP. Each proposal is given an identifica.
tion number used by the selection panel during the review and
selection process. The selection panel considers the project criteria
outlined in the RFP when reviewing submitted proposals. This
method of selection is most often used for high profile projects of
regional or national interest with ample budgets to support the
process. One advantage to blind competition is that the process
allows everyone an even playing field on which to compete.
Once the selection panel makes its recommendation of an artist or
proposal for the artwork commission, their recommendation is
often reviewed for approval by an arts commission or other
reviewing body as designated by the governing ordinance.
(safety mats) (1999) Artist: Jean Lowe San Diego, CA
Artist Jean Lowe designed rugs for the North Operations Building and
Administration Building at the Point Lorna Wastewater Treatment Plant. These
rugs are if the same type as the "Kex Mats" usually deployed throughout such a
facility, but feature artist-designed imagery instead of ubiquitous safety slogans.
lowe's rugs combine a straightforward use of decoration common to sources
(Poseidon), transport (aqueduct, water bearer), utilization, disposal, cleansing and
undersea life.
December 2000
How is Public Art Funded?
Public art programs can be funded by
both the public and private sector.
The majority of public art programs
at the state, county, and city level
are funded through a law or ordi-
nance that sets aside a percentage of
funds from the construction budget
of what is known as an eligible
capital improvement project. These
"percent·for·art" mandates generally
provide a percentage of total eligible
capital improvement project costs for
the acquisition and commissioning of
artworks. While the details of
individual funding ordinances vary,
three common elements include:
1. Definitions of eligible capital
improvement projects (CIP)
Since public art program funds
are made available through CIPs,
defining the eligibility of such
projects is a critical consideration, as
it will have a large influence on the
scope of the artwork project that can
be accomplished. Think about the
wide variety of building projects a
city, county or state undertakes, and
you will soon have an impressive list
of potential ClPs to consider: office
buildings, transit projects, libraries,
schools, parks, airports, hospitals,
street/sidewalk improvements, fire
stations, county/state buildings,
freeways and bridges. The type of
project, identified as an eligible CIP,
will also have a significant influence
over the approach of the public art
program it funds. That is, the
broader the definition of eligible
CIPs, the broader the scope of the
public art program. Minimum
project value may be a defining
AMERICANS FOR THE ARTS
4
Monograph
AMER.lCANS FOR. TliE ARTS
constraint (e.g., only projects with
budgets greater than $300,000 are
eligible). The flexibility to pool public
art funds from multiple smaller
projects to create fewer, larger-
budgeted projects should be
considered as well. It should be
noted that every public art project,
no matter how small, takes signifi-
cant staff resources to accomplish.
2. Percentage identified for public
art projects
The percentage allocated for public
art projects typically ranges between
0.5 percent and 2 percent, which
may also indude project administra-
tion and maintenance costs if these
are not to be funded from the
municipality's general fund or
another source. In recent years,
most new programs have allocated
at least 1.5 percent of capital costs,
which ensures sufficient funding to
provide for both artwork and
program administration.
3. Guidelines for expenditure of
percent-far-art
After defining what type of CI P is
eligible and what percentage of that
CIP budget provides funding for
public art, guidelines regarding the
specific use of those funds are the
next consideration. To begin, the
total pool of percent-far-art funds
must be appropriately divided into
two funds: (1) administrative funds
and (2) artwork project funds. Public
art program administrative costs run
between 15 percent and 20 percent
of total percent-far-art funds, leaving
a balance of between 80 to 85
percent to fund artwork projects.
Administrative costs are the costs associated with running a
program (e.g., staff salaries, overhead, public relations) and the
costs of managing a project from beginning to end (project
development, artist selection, community outreach, artwork
dedication and maintenance).
Artwork project funds are often divided into design vs. fabrication
and installation costs-typically at a rate of 15 percent for design
and 85 percent for fabrication and installation. In addition, most
art budgets factor a contingency of approximately 10 percent
from the fabrication and installation budget for unknown or
unforeseen project costs.
Artwork project costs are any and all costs associated with the
artist's responsibility to design, fabricate and install the artwork
project, and are typically facilitated through a contract directly
with the artist. Artwork project design costs indude, but are not
limited to, the ·artist's design fee, research, travel, project proposal,
engineering and construction documents. Artwork fabrication and
installation costs indude artist's travel, materials, studio overhead,
subcontractors, fabricators, installers, site preparation, insurance
and bonding.
Thillk obollt ehe wide varieey or blli/dillg projects a ciey.
colllley or state IIlIdertakes. olld YOII will 50011 hove all
impressive list ojpoeelleia/ Capica/Improvemellt Projects 10
colIsider: ollief blli/dillgs. erallsie projeces. libraries. schools.
parks. airports. hospica/s
Advantages of the Percent-for-Art Funding Model
There are distinct advantages to funding public art through the
percent-far-art mechanism.
It ensures that the level of artwork funding is commensurate
with the size of the funding capital improvement project.
It protects the artwork funds from budget cuts which can
Occur when public art funds are borne by a municipality's
general fund.
5
-
Decem
. Since artwork funds are determined in advance, early selection
of artists and their involvement on project design teams can be
achieved, and the artwork can become part of the fabric of the
overall project, rather than an afterthought.
. This approach is flexible enough to be adapted to the needs of a
given community. The model allows for small scale, discrete
objects in neighborhood parks as well as architect/artist
collaborations on large municipal buildings.
c
~
o
W
.
~
c
.
W
~
~
o
Õ
~
~
Man of Fire (1998) Artist: Kim Yasuda
The artwork commemorates Dr. Ernesto Galarza (1905-1984), scholar, poet, labor
organizer. community leader and civil rights activist. San Jose, CA
How to Get Percent-for-Art Funding in Your Community
Investigate whether a percent-far-art legislation already exists in
your city, county or state (contact your city, county or state arts
agency). Note that some municipalities have multiple overlapping
public art programs. One city, for example, could have an active
state, city, transit, and redevelopment public art program.
(Contact Americans for the Arts for the Guide to Public Arts
Programs in the U.S.)
Create a working group of volunteers with community-wide
participation to investigate and pursue a percent-far-art
funding ordinance.
Contact public art coordinators in
your region. Note that coordina-
tors may be employed by agencies
other than an arts program (parks,
planning, redevelopment, etc.).
. Attend a regional or national
public art conference to further
educate yourself about current
public art issues. (Contact Americans
for the Arts for information about
upcoming conferences.)
Consider engaging an experienced
public art consultant to
develop a public art master plan
for your community.
Critical Issues to Consider
When Crafting a
Percent-for-Art Ordinance
. Try to include the broadest
definition possible of an eligible
capital improvement project in the
percent-far-art ordinance.
Making amendments to the
legislation at a later time can be
difficult; this will help avoid the
need to do so.
Specificity is critical when defining
which elements of the CIP are
included in the public art calcu-
lation (architectural costs,
engineering costs, construction
costs, etc.) and which elements are
excluded, such as land acquisition.
Define the applicability of the
ordinance: public projects only,
public·private projects (such as
those of a redevelopment agency),
and/or private developments.
AMERICANS FOR THE ARTS
6
Monograph
AMfR1CANS FOR TH£ ARTS
Program Profiles
The following profiles illustrate
the diversity of percent-far-art
funded programs.
Seattle Art Commission,
Seattle, Washington
In 1973, the city of Seattle took a
pro-active approach to inciuding
public artworks in its cityscape.
According to its public art ordinance,
which specified a 1-percent set-aside
for artworks, the mission of the pro-
gram is "to integrate artworks and
the ideas of artists into a variety of
public settings" with the objective of
contributing to a sense of the
city's identity.
One of the unique features of the
Seattle model is that eligible CI Ps
y inciuded utility plants in addition to
the construction or remodeling of
any building, structure, park, street,
sidewalk, or parking facility. At the
time, the inciusion of utility plants
within the parameters of eligible
CIPs was unusual for a public art
program. Seattie's Viewland-
Hoffman electrical substation is a
pioneer project that set the
precedent for the now widely
adopted "design team" approach to
public art. In a design team project,
artists are commissioned to work in
collaboration with architects, engi-
neers and other professionals to
approach a project as a whole, and
in which the artwork is integrated
into the fabric of a CIP.
In 1976, three artists, Andy Keating,
Sherry Markowitz and Buster
Simpson were commissioned to work
c
~
e
~
.
~
c
~
~
~
~
o
Õ
~
~
Origin (1999) Artists: Brad Goldberg, Beliz Brother, Joe McShane San Jose, CA
Origin explores the relationship between art and technology, and celebrates the
earth's basic natural resources as the foundation of technological innovation.
with the engineers for the Viewland·Hoffman project. It was the
v/"first time Seattle (or any public art program in the country) had
involved artists in the conceptual design phase of a project.
The artists' role was expanded beyond that of designing artworks
for pre-selected locations to having an effect on the overall design
and aesthetic of a project. The result was a whimsical integration
of the artists' sensibility into every aspect of the substation-from
security signage, to color-<:oding the pathways of electricity as a
visual guide, to à series of whirligigs-throughout the entire sub·
station. What might have been a case of NIMBY (Not in My
Backyard) in response to a large, unattractive electrical substation
in a suburban residential community instead became (and con·
tinues to be) a popular neighborhood attraction and playground.
Public Art and Design Program, Broward County, Florida
In 1995, the Art in Public Places Program of the Broward County
Cultural Affairs Council went through a master planning process
7
December 2000
which examined the existing art-in-public-places program and
made recommendations for its future direction. The result was a
shift of the program focus away from the more traditional place-
ment of paintings and sculptures in public spaces toward the
enhancement of urban design through artist participation on
design teams. A direct result of the Design Broward master
planning process is that artists are now brought into the ClP
process at the same time as architects, and work with the archi-
tects as collaborators. Artists are also encouraged to
reach out into the community in the early stages of
the design process to ensure that the resulting art-
works respond to community needs and perceptions.
San Jose Public Art Program, San Jose, California
The San Jose Public Art Program, funded by a
two-percent mandate, emphasizes community input
through an extensive public process. While developing a series of
commemorative art projects in the early 1990s, staff determined
that a public process was critical to realizing meaningful projects,
~ and that outreach to the public had a direct bearing on the Teie-
vance of those projects to the community. Beyond commemorative
projects, the San Jose Public Art Program is currently focused on
the continuing development of the city's downtown, an airport
expansion program, and a new emphasis on neighborhoods. All
of these projects and programs include a public outreach process.
,
,
,
The county's revised public art and design ordinance
allocates 2 percent of the budgets of eligible CIPs
for public art; broadens the definition of an eligible
CiP to include the construction or renovation of any
building (except detention facilities), park, highway or
arterial, bridge or causeway, sidewalk, bikeway or
above grade utility; and it also includes road beautifi-
cation and beach restoration projects.
The expansion of the program to include a variety of
CIPs in addition to buildings is perhaps the most
significant revision to the Broward County Public Art
and Design Program. By applying the public art and
design efforts to CIPs beyond buildings, the oppor-
tunity has been created to effect, over time, the
whole look of urban design in Broward.
the first large-scale combined
university-municipal library in the
country. The artwork, by artist Mel
Chin, is a series of sculptural insertions
that pay homage to the book
collection and the world of ideas that
the library makes available. The
insertions will be scattered throughout
ViewlandlHoffman Substation (1979)
Artists: Andrew Keating, Sherry Markovitz,
Lewis "Buster" Simpson (whirlgîgs by Emit &
Veva Gehrke
Architect: Richard Hobbs (principal), David
Rutherford (project manager), Hobbs/Fukui
This was the first major capital improvement
project in Seattle that actively included the
artists in the design phase. The purpose of the
artists' indusion was to the humanize and
soften the substation's impact on the surround-
ing residential neighborhood. Hailed as a
landmark project in the public art community,
the ViewlandjHoffman Substation continues to
generate interest. Seattle, WA
Years of refining community process are culminating in the
development of public art for a new main library-one that will be
AMERICANS FOR THE ARTS
8
Monograph
the library, provoking curiosity and
initiating further exploration of the
book collection. The goal of the art-
work is to explore where culture and
ideas come from through an exten-
sive and collaborative dialogue with
the community. Working with a
multi-disciplinary team of scholars,
students and community members,
Chin is facilitating discussions on
a range of personal and civic issues
that help define how the community
sees itself. These forums are a
catalyst to inspire ideas behind the
artworks themselves. Samples of the
concepts developed to date include
the following:
True and Through: A 130-foot-tall
Dawn Redwood tree, currently
existing on the site, will have to be
cut down to accommodate the
building. Responding to the
community's distress over losing
the tree, ·the artist will mill the tree
and clad a series of coiumns within
the building from the lower level
through the eight stories of the
building, essentially creating an
eight story interior tree.
Roundup: Referencing the history
of San Jose, 81 leather chairs will
be branded with the 27 historical
cattle brands from the original San
Jose rancherias. The chairs will
'wander freely' on the second floor
of the Library.
City of San Diego Commission for
Arts and Culture,
San Diego, California
A few innovative approaches to
funding public art through municipal
CI Ps are being explored across the
country as the value of artists' design
AMERICANS FOR THE ARTS
s:
~
Õ
N
.
cr
"-
..
Artwork for Mexican Heritage Plaza (1999) San Jose, CA
Artists; Ann Chamberlain and Victor Mario ZabaUa
contributions are gaining recognition and acceptance. The City
of San Diego Commission for Arts and Culture is an example
of a public art program whose funding is not governed by a
percent-far-art ordinance. While the city council policy, Artists
Involvement in Selected Capital Improvement Projects, adopted in
1992, legislates artist involvement at the inception of CIPs, the
artist's involvement and fees are negotiated on a project-by.project
basis. Artists are typically under contract to the project's prime
design consultant (the project architect, engineer, landscape
architect, etc.), although in some cases the artist is the lead
consultant, hiring designers as sub-consultants. This procedure
encourages a comprehensive approach to design aesthetics by
including the artist's involvement on the design team. Fabrication
and installation costs of the artist-designed elements are drawn
from the construction budget and are fabricated by the building
, contractor, or a separate agreement is negotiated with the
,
appropriate fabricator (artist or other).
The City of San Diego Metropolitan Wastewater Department
(MWWD), in partnership with the commission, committed to
hiring an artist as the lead consultant to develop a comprehensive
plan to mitigate the visual impact of an existing wastewater
treatment plant. Lead artist Mathieu Gregoire selected a team of
sub-consultants that included artists (painter, colorist, sculptor,
poet and composer) and designers (architect, engineer, landscape
architect). In 1996, the team published a precedent-setting com-
prehensive plan for the aesthetic development of the 30-year-old
9
December ZOOO
plant, including design recommendations and proposals for public
artworks for the existing structures and for the new multi-million
dollar upgrade and expansion. It is important to note that by
January 2000, through the commitment of MWWD and the
commission and with support from the National Endowment for
the Arts, all the recommendations made by Gregoire and his team
have been realized or are in-progress. The comprehensive plan
contains a broad range of recommendations, including: a color
scheme for repainting the plant that harmonizes it with the natural
landscape; terrazzo floor designs, floor mats, and sandblasted
walkways using imagery related to nature and the function of the
facility; poetry about the site etched into handrails, concrete
walkways, walls, and glass throughout the site; a series of
nighttime construction photographs that reveal an aspect of the
site that is not seen by the general public; a landscape plan that
includes a new entrance, parking areas, and pedestrian circulation;
and architectural guidelines for building types. -þ¡
Resources
Allen, Jerry and Murphy, Jennifer, Design
Broward: Public Art and Design Master Plan,
Broward Cultural Affairs Council, Ft.
Lauderdale. Fl. 1995.
Allen, Jerry and Gustin, Mickey, Visual Dallas,
Office of Cultural Affairs, Dallas, TX, 1987.
Americans for the Arts, The Public Art
Directory: Vour Guide to Programs Across the
United States, Washington, D.C.. 1996.
Bach, Penny Balkin, Public Art in Philadelphia.
Temple University Press. Philadelphia. PA,
1992.
Banton, Richard, Culture Wars: Documents
from the Recent Controversies in the Arts,
New Press. New York, 1992.
Cleveland, William, Art in Other Places: Artists
at Work in America's Community and Socia!
Institutions, Praeger, Westport, CT, 1992.
Cruikshank, Jeffrey L. and Korza, Pam, Going
Public: A Field Guide to Developments in Art in
Public Places, Arts Extensiofl Service, University
of Massachusetts, Amherst, MA 1988.
Doss, Erika, Spirit Poles and Flying Pigs: Public
Art and Cultural Democracy in American
Communities, Smithsonian Institution Press,
Washington, DC, 1995.
Dubin, Steven C, Arresting Images: Impolitic
Art and Uncivil Actions, Routledge Publishers,
London, 1992.
Deutsche, Rosalyn, Evictions
Felshin, Nina, Ed., But Is It Art? The Spirit of
Art as Activism, Bay Press, Seattle, 1995.
Kramer, Jane, Whose Art is It? Duke
University Press, Durham, NC, 1994.
Lacy, Suzanne, Ed., Mapping the Terrain:
New Genre Public Art, Bay Press, Seattle,
1995.
Lippard, Lucy, Mixed Blessings: New Art in a
Multicultural America, Pantheon Books, New
York, 1990.
Lippard, Lucy, Overlay: Contemporary Art
and the Art of Prehistory, Pantheon Books,
New York, 1983.
Mitchell, W. J. T., Ed., Art and the Public
Sphere, The University of Chicago Press,
Chicago, IL, 1992.
Peter, Jennifer A. and Crosier, louis M., The
Cultural Battlefield: Art Censorship & Public
Funding, Avocus Publishing, Inc., Gilsum, NH,
1995.
AI11cricul!sj()f Ihe /-\rts is thc
tlGliol1'S leadil/g LUIS inforlllo/ion
c!earillg/¡ollse, wit/¡ a 40 year
record of objective arls illdustry
researc/¡. As t/¡e preelllillellt arts
advocacy orgallizalioll. it is
dedicated 10 represelltillg alld
serving local cOJl/1IJllllities and
creating 0pporflllli/ies for every
AlIleriuw to parricipOle ill cwd
appreciate oil jÒrllls o( tile arts.
Public Art Review, Published semi·annuaJly by
FORECAST, St. Paul, MN.
Raven, Arlene, Ed., Art in the Public Interest,
UMI Research Press, Ann Arbor, MI, 1989.
~ie, Harriet F. and Webster, Sally, Critical
Issues in Public Art: Content, Context and
Controversy, Harper Collins Publishers, New
York, 1992.
People for the American Way, Artistic
Freedom Under Attack, Washington, DC,
ï'94.
./Public Art Reference Manual, California Arts
Council, Sacramento, CA, 1995.
AMERICANS FOR THE ARTS
10