PC Packet 10-11-2016 CITY OF CUPERTINO
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AGENDA
��������� PLANNING COMMISSION
10350 Torre Avenue, Council Chamber
Tuesday, October 11, 2016
6:45 PM
SALUTE TO THE FLAG
ROLL CALL
APPROVAL OF MINUTES
WRITTEN COMMUNICATIONS
POSTPONEMENTS/REMOVAL FROM CALENDAR
ORAL COMMUNICATIONS
This po�tion of the meeting is �ese�ved fo� pe�sons wishing to add�ess the Commission
on any matte� not on the agenda. Speake�s a�e limited to th�ee (3) minutes. In most
cases, State law will p�ohibit the Commission f�om making any decisions with �espect to
a matte�not on the agenda.
CONSENT CALENDAR
PUBLIC HEARING
1. Sub'ect: Consider amendments to Chapter 19.08, Definitions, of the Municipal
Code to add definitions of "financial institutions" and "banks" that expressly
exclude payday lending and check cashing businesses with the intent to disallow
such uses from operating with the City of Cupertino. Application No(s):
MCA-2016-04; Applicant(s): City of Cupertino; Location: Citywide
Recommended Action: Recommend that the City Council approve the Municipal
Code Amendment per the draft resolution
Tentative City Council hearing date: November 1, 2016
Staff Report
1 -Draft Resolution
2 -CAPP Letter dated March 2016
CITY OF CUPERTINO Page 1
Planning Commission AGENDA October 11,2016
OLD BUSINESS
NEW BUSINESS
REPORT OF THE PLANNING COMMISSION
Envi�onmental Review Committee
Housing Commission
Mayo�'s Monthly Meeting with Commissione�s
Economic Development Committee Meeting
REPORT OF THE DIRECTOR OF COMMUNITY DEVELOPMENT
ADJOURNMENT
CITY OF CUPERTINO Page 2
Planning Commission AGENDA October 11,2016
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CITY OF CUPERTINO Page 3
OFFICE OF COMMUNITY DEVELOPMENT
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CITY HALL
10300 TORRE AVENUE • CUPERTINO,CA 95014-3255
(408)777-3308 • FAX(408)777-3333 • plannin�@cupertino.org
��J P E F�T I IV C�
PLANNING COMMISSION STAFF REPORT
Agenda Item No. 2 Agenda Date: October 11, 2016
SUBJECT:
Consider amendments to Chapter 19.08, Definitions, of the Municipal Code to add
definitions of "financial institutions" and "banks" that expressly exclude payday
lending and check cashing businesses with the intent to disallow such uses from
operating within the City of Cupertino. (Application No.: MCA-2016-04; Applicant:
City of Cupertino; Location: City-wide)
RECOMMENDATION
Staff recommends that the Planning Commission adopt a Resolution recommending
that the City Council adopt the CEQA determinations and further approve an
ordinance amending Section 19.08.30 of Chapter 19.08, Definitions, of the Cupertino
Municipal Code adding definitions of "financial institutions" and "banks" that
expressly exclude payday lending and check cashing businesses with the intent to
disallow such uses from operating within the City of Cupertino (see Attachment 1.)
DISCUSSION
Background
In March, the Public Interest Law Firm (PILF) of the Law Foundation of Silicon Valley
wrote a letter to Mayor Chang on behalf of the Coalition Against Payday Predators
(CAPP) requesting that the City consider an ordinance to prevent the proliferation of
payday lenders in Cupertino (see Attachment 2.) CAPP is a coalition of community-
based organizations in Santa Clara County that has come together to advocate for
county-wide policies that would limit payday lending establishments.
Payday loans are lending transactions in which a borrower provides a lender with a
postdated check and receives immediate cash from the lender. The borrower's check
MCA-2016-04 October 11,2016
Page 2
includes not only the principal loan amount, but also any interest and fees charged by
the lender. The lender then cashes the borrower's check on the borrower's next payday
unless the loan has been repaid by that date.
According to research shared by CAPP, payday lenders target people in desperate need
of cash with ads for short-term credit products for use in emergencies with unusually
high fees that end up trapping them in a cycle of crippling debt and poverty. The data
shows that:
■ Payday loans carry average APRs of over 360%;
■ Payday loan borrowers are indebted for an average of five months per year; and
■ The average payday loan borrower takes out eight loans per year.
The State currently regulates maximum loan amounts, fees, and other aspects of how
payday lenders operate. However, local jurisdictions can legally enact local policies to
restrict payday loan businesses from operating within their communities. The CAPP is
urging local agencies to adopt ordinances to prevent the proliferation of payday
lenders. Locally, the cities of San Jose, Sunnyvale, Gilroy, Morgan Hill, Campbell, and
Los Altos, as well as the County of Santa Clara, have already adopted regulations
concerning payday lenders.
On September 20, 2016, Council enacted Interim Urgency Ordinance No. 16-2152, an
interim urgency ordinance of the City Council of the City of Cupertino establishing a
moratorium on the establishment, expansion, or relocation of payday lending and check
cashing businesses within the City of Cupertino pending completion of an update to the
City's Zoning Code.
Analysis
Payday loan businesses are not defined separately from other types of financial
institutions or banks under the City's Municipal Code, but have been considered
analogous to these types of uses.
In order to prohibit the establishment, expansion or relocation of such businesses in
zoning districts where financial institutions and banks are allowed within the City,
definitions for "financial institutions" and "banks," which specifically exclude payday
lending and check cashing businesses, are being added to the Zoning Code with this
Municipal Code Amendment. By excluding such uses from the definitions, payday
lending and check cashing businesses would be disallowed f rom operating within the
city. Currently, there are no payday lenders operating in the City.
MCA-2016-04 October 11,2016
Page 3
Noticing
The following noticing has been conducted for this project:
Notice of Public Hearing, Site Agenda
Notice 8� Legal Ad
■ Legal ad placed in newspaper ■ Posted on the City's official notice bulletin
(at least 10 days prior to hearing) board �five days prior to hearing)
■ Display ad placed in newspaper ■ Posted on the City of Cupertino's Web site
(at least 10 days prior to hearing) �five days prior to hearing)
ENVIRONMENTAL IMPACT
The proposed Ordinance is not a project within the meaning of section 15378 of the
California Environmental Quality Act ("CEQA") Guidelines because it has no potential
f or resulting in physical change in the environment, either directly or ultimately. In the
event that this Ordinance is found to be a project under CEQA, it is subject to the CEQA
exemption contained in CEQA Guidelines section 15061(b)(3) because it can be seen
with certainty to have no possibility of a significant effect on the environment
NEXT STEPS
The recommendations made by the Planning Commission will be forwarded to the City
Council f or consideration.
Prepared by: Jaqui Guzman, Assistant to the City Manager
Piu Ghosh, Principal Planner
Reviewed by: Approved by:
Benjamin Fu Aarti Shrivastava
Assistant Director of Community Development Assistant City Manager
ATTACHMENTS
1. Draft Resolution of the Planning Commission recommending adoption of the
Draft Ordinance
2. Letter from Coalition Against Payday Predators (March 3, 2016)
CITY OF CUPERTINO
10300 Torre Avenue
Cupertino, Calif ornia 95014
DRAFT RESOLUTION
OF THE PLANNING COMMISSION OF THE CITY OF CUPERTINO
RECOMMENDING THAT THE CITY COUNCIL APPROVE AN ORDINANCE
AMENDING SECTION 19.08.030 OF CHAPTER 19.08 OF TITLE 19 OF THE CUPERTINO
MUNICIPAL CODE ADDING DEFINITIONS OF "FINANCIAL INSTITUTIONS" AND
"BANKS" THAT EXPRESSLY EXCLUDE PAYDAY LENDING AND CHECK CASHING
BUSINESSES WITH THE INTENT TO DISALLOW SUCH USES FROM OPERATING
WITHIN THE CITY OF CUPERTINO
PROJECT DESCRIPTION:
Application No: MCA-2016-04
Applicant: City of Cupertino
Location: Citywide
WHEREAS, pursuant to Government Code sections 65854 and 65855, the Planning
Commission has the authority to review and make recommendations to the City
Council regarding amendments to the City's zoning ordinances; and,
WHEREAS, the City provided all necessary legal notices to hold a public hearing at
which the amendment to the City's zoning ordinances would be considered; and
WHEREAS, on October 11, 2016, the Planning Commission held a noticed public
hearing at which interested persons had an opportunity to testify in support of, or in
opposition to, the proposed amendment to the City's zoning ordinance and at which
time the Planning Commission considered the proposed amendment to the City's
zoning ordinance; and
WHEREAS, the City has analyzed this proposed zoning amendment and determined
that it is not a project within the meaning of section 15378 of the California
Environmental Quality Act ("CEQA") Guidelines because it has no potential for
resulting in physical change in the environment, either directly or ultimately; and
WHEREAS, in the event that this proposed amendment is found to be a project under
CEQA, it is subject to the CEQA exemption contained in CEQA Guidelines section
15061(b)(3) because it can be seen with certainty to have no possibility of a significant
effect on the environment; and
WHEREAS, attached as Exhibit A is the proposed Ordinance.
NOW, THEREFORE, the Planning Commission of the City of Cupertino does hereby
resolve:
SECTION 1: FINDINGS. The Planning Commission, in light of the whole record before
it and any other evidence (within the meaning of Public Resources Code Sections
21080(e) and 21082.2) within the record or provided at the public hearing of this matter,
hereby finds and determines as follows:
1. Payday lenders are predatory businesses that target people in desperate need
of cash and charge unusually high interest rates and exorbitant fees that end
up trapping borrowers in a cycle of crippling debt and poverty; and
2. State law regulates maximum loan amounts, fees, and other aspects of how
payday lenders operate, however, local jurisdictions can enact local policies to
restrict payday loan businesses from operating within their communities
through the use of its police power.
SECTION 2: APPROVAL. The Planning Commission approves this Resolution
recommending that the City Council adopt the proposed Ordinance which is attached
hereto and incorporated herein by reference as Exhibit A.
PASSED AND ADOPTED this 11th day of October 2016, at a Regular Meeting of the
Planning Commission of the City of Cupertino, State of Calif ornia, by the f ollowing roll
call vote:
AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSTAIN: COMMISSIONERS:
ABSENT: COMMISSIONERS:
ATTEST: APPROVED:
Benjamin Fu Alan Takahashi
Assist. Community Development Director Chair, Planning Commission
EXHIBIT A
ORDINANCE NO. 16-
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CUPERTINO
AMENDING SECTION 19.08.030 OF CHAPTER 19.08 OF TITLE 19 OF THE
CUPERTINO MUNICIPAL CODE ADDING DEFINITIONS OF "FINANCIAL
INSTITUTIONS" AND "BANKS" THAT EXPRESSLY EXCLUDE PAYDAY
LENDING AND CHECK CASHING BUSINESSES WITH THE INTENT TO
DISALLOW SUCH USES FROM OPERATING WITHIN THE CITY OF
CUPERTINO
WHEREAS, the Ordinance amendments set forth below further the goals and policies
of the City's General Plan and are necessary to promote the health, saf ety and welf are of
the City; and
WHEREAS, the City Council does find that payday lenders are predatory businesses
that target people in desperate need of cash and charge unusually high interest rates
and exorbitant fees that end up trapping borrowers in a cycle of crippling debt and
poverty; and
WHEREAS, the City Council does find that the State regulates maximum loan amounts,
fees, and other aspects of how payday lenders operate, however, local jurisdictions can
enact local policies to restrict payday loan businesses from operating within their
communities through the use of its police power; and
WHEREAS, the City Council finds that payday lenders and cash checking businesses
are predatory businesses that target people in a financially vulnerable situation and
charge exorbitant fees and high interest rates;
WHEREAS, the Planning Commission has reviewed the amendments to the Municipal
Code at a duly noticed public hearing held on October 11, 2016 where the public had an
opportunity to comment at which the Commission adopted Planning Commission
Resolution No. by a X-X vote recommending that the City Council adopt the
amendments;
WHEREAS, a duly noticed public hearing was held on November_, 2016 at which the
public had an opportunity to speak on this matter; and
WHEREAS, the proposed Ordinance is not a project within the meaning of section
15378 of the California Environmental Quality Act ("CEQA") Guidelines because it has
no potential f or resulting in physical change in the environment, either directly or
ultimately. In the event that this Ordinance is found to be a project under CEQA, it is
subject to the CEQA exemption contained in CEQA Guidelines section 15061(b)(3)
because it can be seen with certainty to have no possibility of a significant effect on the
.
envlronment.
WHEREAS, the City Council has reviewed and considered the "not a project"
determination under the California Environmental Quality Act prior to taking any
approval actions on this Ordinance and approves such determinations; and
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF CUPERTINO DOES
ORDAIN AS FOLLOWS:
SECTION 1. Section 19.08.030(B), "'B' Definitions", of Chapter 19.08 of Title 19 of the
Cupertino Municipal Code is hereby amended to add the definition of "banks" to be
inserted into the definitions in alphabetical order and to read as follows:
"banks" means financial institutions including federally-chartered banks, savings
and loan associations, industrial loan companies, and credit unions providing
retail banking services to individuals and businesses. This classification does not
include payday lending businesses or check cashing businesses. The term
"payday lending business" as used herein means retail businesses owned or
operated by a "licensee" as that term is defined in California Financial Code
Section 23001(d), as amended from time to time. The term "check cashing
business" as used herein means a retail business owned or operated by a "check
casher" as that term is defined in California Civil Code Section 1789.31 as
amended f rom time to time.
SECTION 2. Section 19.08.030(F), "'F' Definitions", of Chapter 19.08 of Title 19 of the
Cupertino Municipal Code is hereby amended to add the definition of "financial
institutions" to be inserted into the definitions in alphabetical order and to read as
follows:
"financial institutions" means a company engaged in the business of dealing
with monetary transactions, such as deposits, loans, investments and currency
exchange. This classification does not include payday lending businesses or
check cashing businesses. The term "payday lending business" as used herein
means retail businesses owned or operated by a "licensee" as that term is def ined
in California Financial Code Section 23001(d), as amended from time to time. The
term "check cashing business" as used herein means a retail business owned or
operated by a "check casher" as that term is defined in California Civil Code
Section 1789.31 as amended f rom time to time.
SECTION 3. Severabilit�/.
Should any provision of this Ordinance, or its application to any person or
circumstance, be determined by a court of competent jurisdiction to be unlawful,
unenforceable or otherwise void, that determination shall have no effect on any other
provision of this Ordinance or the application of this Ordinance to any other person or
circumstance and, to that end, the provisions hereof are severable.
SECTION 4. E�ective Date.
�
This Ordinance shall take effect thirty days after adoption as provided by Government
Code Section 36937.
SECTION 5. Certi fication.
�
The City Clerk shall certify to the passage and adoption of this Ordinance and shall give
notice of its adoption as required by law. Pursuant to Government Code Section 36933,
a summary of this Ordinance may be published and posted in lieu of publication and
posting of the entire text.
SECTION 6. Continuit�/.
To the extent the provisions of this Ordinance are substantially the same as previous
provisions of the Cupertino Municipal Code, these provisions shall be construed as
continuations of those provisions and not as amendments of the earlier provisions.
INTRODUCED at a regular meeting of the Cupertino City Council the day
of 2016 and ENACTED at a regular meeting of the Cupertino City Council
on this of 2016 by the following vote:
AYES:
NOES:
AB SENT:
ABSTAIN:
ATTEST: APPROVED:
City Clerk Mayor Barry Chang, City of Cupertino
To: Mayor Barry Chang, City of Cupertino
From: Melissa A. Morris, Senior Attorney, Public Interest Law Firm, Law Foundation of Silicon
Valley
Re: Payday Lending Ordinance Policy Parameters
Date: March 3, 2016
MEMORANDUM REGARDING LAND USE ORDINANCE
ADDRESSING FRINGE FINANCIAL SERVICES
This memol was prepared by Public Interest Law Firm on behalf of CAPP, the Coalition
Against Payday Predators, to provide information about and recommendations for an ordinance
to prevent the proliferation of payday lenders in Cupertino. In compiling this memo, we
conducted extensive research on similar ordinances in other jurisdictions and on the legal
implications of a variety of ordinance options. We provide general information, as well as our
own recommendations, below.
INTRODUCTION2
Payday loans are lending transactions in which a borrower provides a lender with a post-
dated check and receives immediate cash from the lender. The borrower's check includes not
only the principal loan amount, but also any interest and fees charged by the lender. The lender
then cashes the borrower's check on the borrower's next payday unless the loan has been repaid
by that date.
Payday loans, sometimes called deferred deposit transactions or cash advances, comprise
one corner of a larger universe of"alternative" or "fringe" financial services, which also include
check cashing services, pawn brokers, and rent-to-own stores.3 In California, payday loans are
small-dollar loans; state law caps them at$300.4 However, these loans, including the relatively
large fees associated with them, must be repaid quickly; the average term of a payday loan is 16
1 An earlier version of this memo was provided to Cupertino City Councilmembers and staff in June 2015. This
version has been updated to include more recent statistics from the Department of Business Oversight, as well as
information regarding Campbell's payday lending ordinance, which was passed in January 2016.
2 In 2009,Public Interest Law Firm published its Report on the Status of Payday Lending in California,
commissioned by the Silicon Valley Community Foundation(available at
http://www.siliconvalleycf.or /� docs/payday-lending-report.pd�;much of the text in this section is taken from that
report. More recently,the Pew Charitable Trusts has published reports and analyses in its Payday Lending in
America series(available at http://www.pewstates.or�/research/featured-collections/pa.�y-lendin�-in-america-
85899405692).
3 See, e.g., Sharon Hermanson and George Gaberlavage, "The Alternative Financial Services Industry,"AARP
Public Policy Institute(Aug. 2001)(available at http://www.aarp.org/research/credit-debt/credit/aresearch-import-
198-IBS l.html). The San Francisco Municipal Code also uses the term"fringe financial services"to refer to these
types of establishments. San Francisco Muni. Code§ 790.111.
4 Cal.Fin. Code, § 23035, subd. (a).
days.5 Due to this short repayment timeframe, payday loans carry average APRs6 of over 360
percent.�
Payday lending is widespread in California. In 2014, over 1.8 million Californians were
issued payday loans.g Although payday loans are advertised as short-term credit products for use
in emergencies, data show that most payday loan borrowers are unable to repay their loans in
lump sum and that payday loan borrowers are indebted for an average of five months per year.9
Further, the average payday loan borrower takes out eight loans per year, "often renewing an
existing loan or taking out a new loan within days of repaying the previous one."10 In 2012, over
a quarter of all California payday loan borrowers took out 10 or more payday loans in that year
alone.11
Payday lenders and other fringe financial services tend to be more densely concentrated
in lower-income areas and communities of color.12 One study found that"[e]ven after
controlling for income and a variety of other factors, payday lenders are 2.4 times more
concentrated in African American and Latino communities. On average, controlling for a variety
of relevant factors, the nearest payday lender is almost twice as close to the center of an African
American or Latino neighborhood as a largely white neighborhood."13
Cupertino does not have any payday lenders currently. We encourage the City to adopt
regulations to prevent payday lenders from locating in Cupertino.
STATE REGULATION OF PAYDAY LENDERS
In California, payday lenders are governed by the Deferred Deposit Transaction Law
(Fin. Code, §§ 23000 et seq.) and by regulations promulgated by the Department of Business
5 California Department of Business Oversight.Annual Report.• Operation of Deferred Deposit Originators
Licensed Under the California Deferred Deposit Transaction Law(2014) 4(available
athttp://www.dbo.ca.gov/Licensees/Payday_Lenders/Publications.asp).
6 The APR,or Annual Percentage Rate of Interest, was developed by Congress"as a standard measure that
calculates the simple interest rate on an annual basis(including most fees),accounts for the amount of time the
borrower has to repay the loan,and factors in the reduction in principal as payments are made over time." Center
for Responsible Lending, "APR Matters on Payday Loans"(June 23, 2009) (available at
http://www.responsiblelending.or�/pa.�y-lendin�/research-anal. s�pr-matters-on-pa.�y-loans.html).
�California Department of Business Oversight.Annual Report.• Operation of Deferred Deposit Originators
Licensed Under the California Deferred Deposit Transaction Law(2013) 8 (available at
http://www.dbo.ca.gov/Licensees/Payday_Lenders/Default.asp).
g Id. at 6.
9 The Pew Charitable Trusts,Payday Lending in America: Who Borrows, Where They Borrow, and Why(Jul. 2012),
6(available at http://www.pewstates.org/uploadedFiles/PCS_Assets/2012/Pew_Pa.�y_Lendin�_Report.pd�.
lo Id. at 9.
11 California Department of Business Oversight,Summary Report.• California Deferred Deposit Transaction Law—
Industry Survey(2013)6(available at http://www.dbo.ca.gov/Licensees/Payday_Lenders/Default.asp).
12 See, e.g.,Brookings Institution, "From Poverty,Opportunity: Putting the Market to Work for Lower Income
Families," (2006) (available at http://www.brookings.edu/reports/2006/07poverty fellowes.aspx).
13 Wei Li,et al., "Predatory Profiling: The Role of Race and Ethnicity in the Location of Payday Lenders in
California,"Center for Responsible Lending(Mar. 26,2009), 25 (available at
http://www.responsiblelendin .�org/pa,�y-lendin�/research-anal,�predator,�profilin .g pd�.
2
Oversight (Cal. Code Regs., tit. 10, ch. 3). These laws govern the maximum loan amounts, fees,
and other aspects of how payday lenders operate. Because California has adopted this
comprehensive regulatory scheme, local jurisdictions are prohibited from regulating the terms of
payday loans under the legal doctrine of preemption.
However, local jurisdictions are legally permitted to enact local policies that combat the
proliferation of payday lenders in their communities and the overconcentration of these types of
businesses in low-income and minority neighborhoods, as well as the blight, nuisance, and other
problems caused by payday lending stores. Silicon Valley voters are in favor of such local
measures according to a 2010 poll, which found that an overwhelming maj ority of respondents
supported restrictions on payday lenders, and over half believed that such restrictions were
appropriate actions for city government.l4
Locally, the cities of San Jose, Sunnyvale, Gilroy, Morgan Hill, Campbell, and Los Altos,
as well as the County of S anta Clara, have already adopted regulations concerning payday
lenders. Some of these jurisdictions, including Los Altos and Gilroy, have taken the approach of
instituting temporary moratoria on new payday loan stores while they study the impacts of
payday lending on the local community, followed by permanent restrictions. Others, like San
Jose and Sunnyvale, have adopted permanent regulations without first imposing temporary
moratoria. This memo discusses the range of options for both temporary and permanent
regulations, as well as CAPP's recommendations for the City of Cupertino.
COVERED ENTITIES
This memo contemplates only payday loan stores. However, many jurisdictions regulate
check cashing outlets and other fringe financial services in the same ordinances that they use to
regulate payday loans. Cupertino's Zoning Code does not appear to address payday lenders or
check cashers explicitly. In considering how best to regulate payday loan stores, the City could
consider imposing additional restrictions on check cashers, car title lenders, and other fringe
financial services as well.
TEMPORARY CITYWIDE MORATORIUM WITH STUDY PERIOD
Many cities, including Sacramento, San Francisco, Los Altos, Morgan Hill, and Gilroy,
have passed temporary citywide moratoria on the establishment of new payday lenders, check
cashers, and/or other fringe financial services, in order to study the impact of these types of
businesses on the surrounding community.15 California law authorizes cities to adopt an "interim
ordinance prohibiting any uses that may be in conflict with a contemplated general plan, specific
plan, or zoning proposal that the legislative body, planning commission or the planning
department is considering or studying or intends to study within a reasonable time."16 Such an
14 Goodwin&Simon Strategic Research,San Jose Payday Loan Store Restrictions Survey(Dec. 2010) (available at
http://www.responsiblelendin .�org/california/ca-pa,�y/research-analysis/San-Jose-Pa,�y-Lending-Voter-Poll-
Memo.pd�.
ls See e.g., Sacramento Ord.Nos. 2007-080, 2007-089; San Francisco Ord.Nos. 0001-06,0034-06,0115-06;Gilroy
Ord.No.2013-07.
16 Gov. Code, § 65858, subd. (a).
3
ordinance may remain in effect for no more than 45 days from its date of adoption, and may
either be adopted as an urgency measure or pursuant to the procedural requirements of
Government Code, section 95090.17 If the interim ordinance is adopted as an urgency measure,
it may later be extended for 10 months and 15 days, and then for a year, as long as proper notice
is provided and procedure is followed for each extension.lg If the interim ordinance is adopted
following the procedures of Government Code section 65090, then it may later be extended for
22 months and 15 days, as long as proper notice is provided and procedure is followed.19 Both
the adoption and the extension of the interim ordinance require a 4/5 vote, as well as a finding
that "there is a current and immediate threat to the public health, safety, or welfare, and that the
approval of additional subdivisions, use permits, variances, building permits, or any other
applicable entitlement for use which is required in order to comply with a zoning ordinance
would result in that threat to public health, safety, or welfare."2o
A temporary moratorium can be a powerful tool, especially if a city needs time to
develop the necessary findings to support permanent land use regulations. However, if the city
already has sufficient information to impose long-term regulations, it may move forward with
those regulations without enacting such a moratorium with a study period.
PERMANENT ORDINANCE RECOMMENDATIONS
Cities are able to restrict the proliferation of payday lenders through their planning and
zoning power, which allows cities to regulate particular uses in order to prevent nuisance and to
promote the public welfare. Below are some examples of the types of regulations that have been
adopted, both in Santa Clara County and elsewhere in California.
Creating a Zonin Category for Pa�y Lenders
Cupertino's Zoning Code does not currently define or regulate payday loan stores
separately from other uses; based on the definitions section of the Zoning Code, payday loan
stores would most likely be categorized as retail business or commercial office uses.21 As such,
any ordinance regulating payday lenders must amend the Zoning Code to include payday lenders
as a regulated use.
Permanent B an on New Pa�y Lenders
Some jurisdictions, such as Santa Clara County,22LOS AItOS,23 GllrOy24, a11C�, most
recently, Morgan Hill have instituted permanent bans on new payday lenders locating within the
jurisdiction; we recommend this approach. For example, Santa Clara County and Gilroy
17 Gov. Code, § 65858, subd. (a), (b).
18 Gov. Code, §§ 65090,65858,subd. (a).
19 Gov. Code, §§ 65090,65858,subd. (b).
2o Gov. Code, § 65858, subd. (a)-(c).
21 Cupertino Mun. Code, § 19.60.030.
22 Santa Clara County Ord. Code, § 2.10.040, subd. (6).
23 Los Altos Mun.Code, § 14.02.070.
24 Gilroy Ord.No. 2014-01.
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amended their zoning codes' definitions of"Banks" to explicitly exclude check cashing and
payday lending businesses. With that exclusion in place, both jurisdictions stated that the
"establishment, expansion, or relocation of such businesses is prohibited."25 Like Cupertino, Los
Altos and Santa Clara County had zero payday lenders within their boundaries when they
imposed bans on new payday lenders, meaning that payday lending is effectively outlawed in
those jurisdictions. Cupertino should do the same.
Caps on the Number of Pa.�y Lenders
A second approach would be for the City to adopt a numerical cap on the number of
payday lenders in Cupertino. Several cities have placed caps on the number of payday lenders
that can locate within their city limits. In 2012, San Jose became the largest city in the nation to
impose such a cap, limiting the number of payday lenders in the city to 39, the number that were
in operation at the ordinance's adoption.26 More recently, Sunnyvale imposed a cap of 6 payday
lenders in the city, 2 below the 8 that exist,27 and Campbell imposed a cap of 3, one fewer than
the 4 that exist currently.28
This approach makes the most sense in cities that have existing payday lenders but want
to prevent their further proliferation. Since Cupertino does not have any existing payday lenders,
a cap of any number greater than zero would allow new payday lenders to establish themselves
in the City. As such, a cap is unlikely to be as effective as an outright ban.
Geographic Restrictions
In addition to, or in lieu of, outright bans and caps, many cities have imposed permanent
restrictions that exclude payday lenders and check cashers from certain zoning districts or
neighborhoods. The rationale behind these types of restrictions is to limit the proliferation of
such businesses in areas where their existence runs contrary to the stated purpose of the district
(e.g., in residentially zoned areas) or to keep new payday lenders or check cashers from opening
in areas that already have an overconcentration of these types of businesses.
Based on the types of distance requirements imposed in other cities including
Sunnyvale, East Palo Alto, Daly City, Sacramento, Oakland, and San Francisco29 Cupertino
could ban new payday lenders from siting within:
• A quarter mile (1320 ft.) of existing payday lenders or check cashers;
• 500 feet of any residential use or residentially zoned parcel;
• 1000 feet of any school, park, playground, church or religious facility, or child care or
preschool facility;
2s Santa Clara County Ord. Code, § 2.10.040, subd. (6);Gilroy Ord.No. 2014-01.
26 San Jose Mun. Code, § 20.80.1060.
27 Sunnyvale Mun.Code, § 19.20.050, subd. (b).
28 Campbell Res.No. 11930(2016).
29 Sunnyvale's Planning Commission recently adopted staff's recommendation to prohibit new payday lending
establishments outside of the highway business commercial zone and within 1000 feet of an existing outlet. See
Sunnyvale Staff Report,supra, at p.7.
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• 500 feet of banks, savings associations, or credit unions; and/or
• 1000 feet of liquor stores.
Other cities have banned payday lenders from certain census tracts or neighborhoods,
based either on the overconcentration of payday lenders in those areas or based on the
vulnerability of the population to predatory lending practices. For example, San Jose, in addition
to its numerical cap, also prohibits new payday lenders from locating in or near very-low-income
census tracts.30 Similarly, San Francisco established a Fringe Financial Service Restricted Use
District, which excludes new payday lenders and check cashers from locating in certain
neighborhoods based on the over-proliferation of such uses.31 Cupertino currently has similar
distance requirements on adult-oriented businesses.32
If Cupertino opts for this strategy in lieu of an outright ban, it could allow payday lenders
to locate only in zones where other commercial uses are permitted; impose distance
requirements; and require a permit, as discussed below.
Use Permit
Many cities have imposed special or conditional use permit requirements on new payday
lenders.33 If Cupertino opts not to ban new payday lenders altogether, Cupertino could likewise
require a conditional use permit for any payday lender locating in the city. Cupertino requires
conditional use permits for a variety of uses, including the concurrent sale of alcoholic beverages
and gasoline, so such an approach would be consistent with the larger zoning scheme.34
Based on permitting schemes adopted by other cities, Cupertino could impose the
following types of requirements as conditions of use permits for payday lenders:
• Restricted hours of operation (Sunnyvale, East Palo Alto, Oakland, and Sacramento have
established 7:00 a.m. to 7:00 p.m. unless other hours are approved in the conditional use
permit3s);
• Good neighbor policy;
• Lighting plan;
• Sign plan that conforms with Cupertino's sign ordinance36; and
• Graffiti removal.
Requirement to Provide Information About Non-Predatory Alternatives
30 San Jose Mun. Code, § 20.80.1055.
31 San Francisco Mun. Code, § 249.35.
32 Cupertino Mun. Code, § 19.128.
33 See, e.g., Sunnyvale Ord.No. 3002-13.
34 See Cupertino Mun.Code, § 19.132.
35 Sunnyvale Mun.Code, § 19.20.050, subd. (a)(2); Oakland Planning Code, § 17.102.430, subd. (A)(3)(c);
Sacramento City Code§ 17.24.050,n. 84.
36 Cupertino Mun. Code, § 19.104.
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If Cupertino opts not to ban payday lenders, it could require payday loan stores to post
information about alternatives to payday loans. To our knowledge, Sunnyvale became the first
California city to create such a requirement when it adopted its ordinance in 2013. State law
requires payday lenders to include a notice with the following information each time they issue a
payday loan:
(1) Information about charges for deferred deposit transactions;
(2) That if the customer's check is returned unpaid, the customer may be charged an
additional fee of up to $15;
(3) That the customer cannot be prosecuted or threatened with prosecution in a criminal
action in conjunction with a deferred deposit transaction for a returned check;
(4) The Department of Corporations' toll-free telephone number for receiving calls
regarding customer complaints and concerns;
(5) That the licensee may not accept any collateral in conjunction with a deferred deposit
transaction; and
(6) That the check is being negotiated as part of a deferred deposit transaction made
pursuant to Section 23035 of the Financial Code and is not subject to the provisions of Section
1719 of the Civil Code. No customer may be required to pay treble damages if this check does
not clear.37
While this notice is important and useful, it does not include information about
alternatives to this very expensive, predatory product. We believe consumers should have this
information before starting down the hazardous road of taking out a payday loan. Sunnyvale's
ordinance further requires:
At least one sign (minimum four square feet) shall be posted in the business that
is clearly visible to patrons from the entrance of the store with information on
alternatives to payday loans. The exact language for the sign will be uniform and
created by the Community Development Director. All payday lending
establishments will be subj ect to comply with this operational standard six months
after the adoption of this ordinance.38
CAPP recommends that Cupertino enact such a requirement for its payday loan stores. CAPP
partners, including West Valley Community Services, would be happy to work with the City to
compile the information for the sign.
Even if Cupertino elects not to require such a sign or flyer at payday loan stores, the City
could produce the flyer and distribute it through its usual channels for distributing information to
37 Fin. Code, § 23025, subd. (c).
38 Sunnyvale Mun.Code, §19.20.050, subd. (c)(3).
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the public: e.g., publication in City offices, inclusion in email alerts, and promotion at City
events. In our experience, the more consumers know about alternatives to payday lending, and
the more accessible those alternatives are, the less likely they are to become trapped in the cycle
of payday loan debt.
Policies to Encourage the Development of Alternatives
We recommend that Cupertino adopt a resolution encouraging the development of non-
predatory alternatives to payday loans and consider policies that incentivize the development of
non-predatory alternatives. One option would be to create incentives, such as incentives related
to ATM placement, for credit unions that offer small-dollar loan products to their members.39
Other cities have considered other incentives, such as the express exemption of non-profit
services from local regulation of payday lenders; for example, San Francisco specifically
exempts non-profit fringe financial services providers from its ordinance.40 Such incentives
should be carefully tailored to encourage credit alternatives that are affordable (i.e., whose
interest rate is lower than 36 percent APR) but not to open the door for other financial products
with costly or deceptive terms. CAPP members can provide input on policy options based on
our experience in other jurisdictions.
Support Statewide Legislation and Federal Re ulation
Because the substance of payday loans is regulated by the state, state legislation has the
potential to establish meaningful consumer protections. For example, the Consumer Financial
Protection Bureau is expected to propose regulations for payday lenders later this spring, and the
City could weigh in to support strong consumer protections.
CONCLUSION
CAPP encourages Cupertino to adopt a ban on the establishment of new payday loan
stores in the City. We further encourage the City to consider adopting incentives to encourage
the development of non-predatory alternatives to payday loans and to support statewide and
federal policies that will limit the harmful impact of payday loans on California consumers.
CAPP partners are available to discuss all of the above options with City staff and
policymakers. We look forward to working with the City to develop policies that are effective
and appropriate for Cupertino.
39 Credit unions are prohibited by the National Credit Union Administration's rules from charging more than 28
percent APR. See http://www.mycreditunion.gov/what-credit-unions-can-do/Pages/Short-Term-Loans.aspx.
4o San Francisco Planning Code, § 249.35, subd. (d).
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