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6.Teen Center Relocation Survey PresentationParks & Recreation Commission Meeting February 4th, 2016 Teen Center Relocation Survey Report Current Status of Teen Center Current location Beneath the Cupertino Sports Center Challenges Proximity to teen-centric locations Sharing the space with another facility Size Solution: relocate the Teen Center Photos Teen Center Relocation Survey Overview Goals of survey Evaluate current Teen Center Receive feedback directly from target population Assist us in isolating new TC locations attractive to teens Target population: middle & high school students Survey live November 2015 – January 2016 1,067 Responses collected 13 total questions 12 evaluative; 1 Marketing #13 How did you hear about this survey? Presentation: methodology, results, and discussion Methodology and Results Creation, Distribution, and Question Categories Methodology – Creation & Distribution Survey created with aid from Cupertino Teen Commission Distribution to middle school and high schools School Loop mail Social Media School Announcements Commissioner visits to middle schools November 2015 – January 2016 Methodology – Question Categories 3 question categories Demographic of participants (4) Location assessments (4) Amenities and services (4) 12 total questions Multiple choice, matrix, ranking, and commentary Methodology and Results Demographics of Participants Results– Demographics of Participants 1.What middle or high school do you attend? Cupertino High School – 28% Monta Vista High School – 28% Hyde Middle School – 24% Miller Middle School – 9% Homestead High School – 5% Cupertino Middle School - .94% Lawson Middle School - .56% Lynbrook High School - .47% Kennedy Middle School - .28% Other - .47% Results– Demographics of Participants 2.What grade are you currently in? 10th - 19.68% 9th - 17.81% 7th - 14.06% 8th - 13.96% 12th - 13.59% 11th - 13.21% 6th – 7.69% Results– Demographics of Participants 3.Do you currently live in Cupertino? Yes - 71.70% No - 28.30% 4.Do you currently visit the Cupertino Teen Center or participate in activities at the Cupertino Teen Center? Yes – 9.28% No – 90.72% 5.(Optional) Why or why not? Distance, commitment to extracurricular actvities, unaware of its presence Methodology and Results Location Assessment Results – Location Assessment 6.How far from your school would you be willing to travel to a new Teen Center by walking, biking, or driving? Results – Location Assessment 7.Would you prefer the new Teen Center to be within a shopping center or standalone building? Shopping Center - 44.70% Standalone Building – 55.30% 8.Rank the following potential locations for a new Teen Center from 1-4: Near Vallco Shopping Park/Cupertino Downtown; Near the Crossroads Shopping Center; Near the Cupertino Library; Near your School Top Choice: Near their school 2nd Choice: Near the Cupertino Library 3rd Choice: Near the Vallco Shopping Center/Main Street 4th Choice: Near the Crossroads Shopping Center Results – Location Assessment 9.(Optional) Are there any other areas in Cupertino, not listed above, where you’d like to see a new Teen Center located? Near their School Cupertino Library Frequently visited business or mall Park Methodology & Results Amenities and Services Results – Amenities & Services 10.What type of equipment would you like to see at a new Teen Center (select all that apply)? Study Room – 84.16% Teen Café – 83.32% Computer Lab – 78.44% Game Room – 70.01% Open Gym – 64.29% Video Game Consoles & Games – 59.61% Open Teen Kitchen – 58.58% Athletic Field – 53.89% Patio Area for BBQ and Lounging – 51.64% Other – 19.96% Word Cloud: Books, Art, Dance Studio, Swimming Pool, Gym, Starbucks, Library Results – Amenities & Services 11.What types of activities do you want to see in a new Teen Center (select all that apply): Homework Assistance – 65.89% Sport Activities – 60.45% Space to have Club/Organization Meetings – 59.89% College/Career Events – 54.64% Cultural Activities (Art, Theater, Music) – 46.95% Health & Wellness (Zumba, Pilates, Yoga) – 39.93% Environment & Nature Activities – 32.80% High School Dances – 32.61% Middle School Dances – 18.65% Other - 10.87% Word Cloud: gaming, movies, cooking, events Results – Amenities & Services 12.What range would you be most comfortable paying for activities at the Teen Center? $5-10 – 44.52% $10-15 – 34.77% $15-20 – 10.59% Discussion Analysis of Results and Recommended Action Discussion Most respondents were from Cupertino schools and residents Current Teen Center is not actively visited by teens Location Assessment Standalone Building vs. Shopping Center Near a school, library, and/or business hub Amenities and Services Expanded space Emphasis placed on homework assistance, college/career events, sport activities, and space to have club meetings Range: $5-10 Recommended Action Endorse notion of moving Teen Center Potential areas which satisfy conditions from location assessment questions: McClellan & Bubb Rd – within walking distance of Kennedy Middle, MVHS, and 7-11 Near Main Street – within vicinity of CH, current and upcoming businesses (Lazy Dog, Philz, Café LaTTea, Cream, Pieology), and Vallco Shopping Center Near Civic Center – located next to library, T-pumps, park McLellan and Bubb Road Cupertino Main Street Cupertino Civic Center Benefits of Relocating Teen Center Ability to thoroughly expand teen programming Expanded programming would provide stress relief Have a dedicated spot for teens Expand the amenities and programming of Cupertino Sports Center