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.03 MCA-2008-02 Amendment to Sign Ordinance CITY OF CUPERTINO 10300 Torre Avenue, Cupertino, California 95014 DEPARTMENT OF COMMUNITY DEVELOPMENT REPORT FORM Application: Applicant: Property Owner: Property Location: MCA-2008-02 City of Cupertino Various City-wide Agenda Date: July 22, 2008 SUMMARY: Municipal Code Amendment of Chapter 17 allowing temporary outdoor signs or displays. DISCUSSION The Planning Commission continued this item from its July 8, 2008 hearing due to lack of time. Please refer to the previous report dated July 8, 2008 for staff discussion and recommendation. Prepared by: Approved by: Gary Chao, Senior Planner ~ I Steve Piasecki, Director of Community Developme~ Attachments Planning Commission Staff Report dated July 8, 2008 (with attachments). 3-1 CITY OF CUPERTINO 10300 Torre Avenue, Cupertino, California 95014 DEPARTMENT OF COMMUNITY DEVELOPMENT REPORT FORM Application: Applicant: Property Owner: Property Location: MCA-2008-02 City of Cupertino Various City-wide Agenda Date: July 8, 2008 Summary: Municipal Code Amendment of Chapter 17 allowing temporary outdoor signs or displays. RECOMMENDATION Staff recommends that the Planning Commission: . Recommend approval to the City Council of MCA-2008-02 to allow revocable permits for temporary outdoor displays/ signs (such as A-frame signs) with added design standards. . Recommend approval to remove the reference to "calendar year" for the allowable time period for temporary banners. BACKGROUND: On February 19,2008, the City Council adopted the 2008/09 work program and included a review of the sign ordinance focusing on making it more "business friendly." Providing effective, visible and attractive signs are vital ingredients in promoting a successful and healthy business community "\vhile at the same time enhancing the aesthetic appearance of the City. The success of a shopping district is contingent on the ability to attract customers and establish an overall identity or character. The current Sign Ordinance only allows pedestrian oriented signage such as A-frames or other outdoor displays on a time limited basis and has no criteria for aesthetics. Staff believes that the Sign Ordinance can be enhanced to allow attractive temporary signage by including new provisions for outdoor display with the following public objectives: 1. Enhancing the pedestrian experience, activity and convenience. 2. Maintaining the economic stability of the City by enhancing business vitality. 3. Providing opportunities for attractive, effective and visible identification reflecting the individual character of the business. 3-2 l\1CA-2008-02 - Outdoor Display July 8~ 2008 Page 2 DISCUSSION: Existing Ordina71ce Many small businesses do ll0t 11a"Ve the street fro1ltage or sufficient buildirtg orientati011 to full)! take ad"vantage of their ,vall signs a11d/ or are not able to negotiate to get their n.ame plate on a 1nOllUlneI1t sigr1. COI1Sequell.tly, they rely on tempOrar)T pedestrial1 scaled signage to attract customers. Busin.esses are perlnitted OIl.e temporary barmer or A-frame Sigrl for up to 120 da~ys in a calelldar year. First year businesses may ha"\Te up to t\~70 temporary signs. Currel1tly tlL.ere are 1l.0 design standards specified for barulers or ~A..-frame signs. While 1nar1Y bUSlll.eSSeS are taklllg ad"vantage of the A-frame policy to attract Inore customers all.d to stay competitive, the ~elnporary llature of this policy does not make this arl. effective signage solution. Additionally, there is a $174 fee per calelldar year associated vvith the temporary sign permit, wluch businesses may end up payillg multiple times. ,t\Titll.out design re"vie\~T o"\Tersight, portable displays could become attractive ll.uisances, see examples belovv: - "'\. --q.. I' ~.., ,*7['''('' ... .--- :,._ __,I _ _'~ . ~ -- ~ ~~_ 'l,.---;EII \ -.-..; ,.a:'" tL': ~'" ..~~." ~ - . .:;, '~:TiJ ~ ~~' "':- S7..5n ' " ~-~. ::::.:;.~ ~.-...~ I I '~_' ; -~-;; ..~~ ~- --....- ~_....,.. 3-3 l\1CA-2008-02 - Outdoor Display July 8~ 2008 Page 3 Staff belie\Tes the sign. ordinance sllould incorporate pro\Tisions to alloV\T re\Tocable outdoor portable display or signs combined with a proper desigrl re\Tie\'\! process to facilitate effective and attracti\ie Sigrl SOlutiOI1S. Proposed Ordinance A771.end771ent Staff surveyed se\Teral adjaceIlt cities vvith successful ShOppulg districts that 11ave ou_tdoor displa~y prograrns. Cities SUCll as Los Gatos and Palo Alto do Il0t 11a've codified policies but allo\'\! busulesses to 11ave sa11d\Nich boards or similar outdoor displays as lon.g as the~y do Il0t obstruct public right-of-vvay. Los Altos and San Jose have more defuled policies a11d are good exanlples of prograIl}.s tllat are "vorking for both the City aIld the business OVvIlers. Please refer to the attaclled table (exhibit 1) for a swnmary of tIle Los Altos and SaIL Jose guidelules con'lpared to Cupertulo's temporary sigr1. policy and the staff suggested amendmeI'lts. The follo\fVing are some examples of attracti\Te aIld creati\Te portable outdoor displays: I . t. - :::... r:: ~-- - ~... ---=-- 'fit' - 11- ;;:- , I' , !:II \ L~ e'1 "-. L loo!. ._ - I --.. .. . r ' ~. ~ ,.':: r. : n:- '~~J~..~.~.-;_,'~,. ;...":.. ~ "':' -- ~ ....1IIiiii....__ _...., - -=- _ "". .. 3-4 MCA-2008-02 - Outdoor Display July 8, 2008 Page 4 Staff recommends that the Sign Ordinance be amended to allmv revocable permits for outdoor displays/signs in exchange for higher quality of signs with the property owner assuming ownership and liability. If design and liability provisions are not met, the permit can be revoked. The design standards should encourage the signs to be creatively designed to be emblematic or a caricature of the business instead of the standard sand'i.',Tich board or 1/ A-frame" design that is typically used. In addition, staff recommends that the time period for temporary banners be a maximum of 120 days within a 360 day period, as opposed to within a calendar year. This provides equitable banner time to businesses who submit banner applications toward the end of the year. Staff believes that the proposed ordinance amendments will improve efficiency in the temporary sign review process and at the same time facilitate effective and attractive signs meeting the needs of businesses. Prepared by: Approved by: Gary Chao, Senior Planner ~ iI Steve Piasecki, Director of Community Developme~~ Attachments Planning Commission Model Resolution and ordiIlance wording Exhibit 1: Temporary Sign Policy Comparison Table 3-5 17.32.090 Temporary and Special Event Signs and Promotional Devices. The Director may issue a permit for temporary special event cigro, banners, portable freestanding signs, pennants or balloons and promotional devices in all commercial, industrial, office or institutional districts subject to all criteria set forth in this section. A. 1. Public Objectives: 1. Enhance pedestrian experience, activity and convenience. ll. Maintain the economic stability of the City by enhancing vitality of business. iii. Provide attractive, effective and visible identification reflecting the individual character of the business. h 2. Each business may be permitted the use of one Qltemporary special event sigfl banner subject to the tenant schedule in subsections C or D of this section. Each business may have the use of temporary signs banner for a maximum of one hundred twenty (120) days iI'.. J. m1cr:.Q.J.r yeJ.r 'within a 360 day period. ;h 3. One J.dditionJ.l temporJ.l)' sigr.. J.l1d one additional promotional device may be allowed during the first year of operation for a new business entity for purposes of announcing the grand opening of the business entity. 3-: 4. Each business may be permitted the use of a portable outdoor display or sign subject to the follmving conditions: a. Scope: Portable outdoor display or sign shall include but not be limited to A-frames flowerpots, flower carts, statues or other similar devices as deemed appropriate by the Community Development Director. b. Location: Portable outdoor display or sign may be located on both private and institutional zoned properties with the exception of public right-of-way areas or other areas as deemed inappropriate by the Community Development Director. c. Time Limit: The revocable portable outdoor display or sign permit shall be valid unless an expiration date is included in the approval, or subject to the revocation provisions of this chapter. d. Design Review: Portable freestanding signs must be appropriately designed, executed and maintained with the follmving emphasis: 3-6 · Creative design character. Businesses are encouraged to design signs that are emblematic or a caricature of the products or services offered. · Quality of color and material (vibrant and weather resistant). · Complementarv to the building architecture and the operation of the business area. · Enhancement to the overall appearance and texture of the pedestrian shopping experience. e. Specific Standards: i. 8 square feet maximum. ii. 3'-0" minimum in height. iii. 4'-0" maximum in height. iv. 2'-0" maximum in width. v. 2'-0" minimum setback from the street curb (for car doors and overhang). vi. Mav not be set into the ground. vii. Mav only be displayed during business hours. May only identify the name of the business, the menu offered and/ or special event. f. General Standards: i Maintain a minimum 5'-0" wide pedestrian walkway. iL 15'-0" away from any bus stop zones or bus stop furniture. iiL 4'-0" away from any disabled parking zone. iv. Shall not be attached to trees lampposts, utility poles, street or traffic signs, benches, hydrants, and or mailboxes. v. No illumination. ~ Other modifications may be approved, if appropriate and '\There there is a special circumstance as determined by the Director of Community Development. sign sh.:1111.....ot exceed six feet IT. height .:1r.d thirty hvo squ.:1re feet per bee, TNith .:1 ffi.:1ximum of hvo bees. Port.:1blc tempor.:1ry freest.:1ndir.g signs, such .:18 "...:\" fr;:une or sJ..nd,.\rich bO.:1rd signs, m.:1Y 1.....0t be set into the grour.d .:1l.....d must be removed J..t the close of busine.:;c e.:1ch dJ..Y. h. Revocation and Appeal Process: Any portable display or sign permits issued under the provisions of this chapter may be revoked by the Director of Community Development for any of the following reasons: 1. Any misrepresetation or false information contained in the application for the permit; 11. If the design and liability provisions specified in the permit are not met. 3-7 iii. If the portable display or sign contradicts any of the public objectives outlined in this chapter. Upon revocation of any portable display or sign permit, the Director of Community Development shall make written findings and reasons for the revocation and transmit them to the permittee, and a cop V thereof to the City Clerk. The permittee shall have the right of appeal to the City Manager in the same manner and conformity with the procedures set forth in Section 1.16.020 of the Municipal Code; 4-0 5. A temporary banner shall be building mounted only, shall have only one face not exceeding one hundred square feet in area, and shall be placed on the building in accordance with the limitations specified in Section 17.24.080 of this title regarding clearance and roofline level. B. 1. Special promotional devices, such as large balloons or searchlights, may be approved for a maximum three-day period or five days for grand openings, four times within a calendar year, subject to the following: a. Parking is not displaced; b. The device is compatible with adjoining uses. Of major concern is proximity to residential properties; c. The device is not located in a landscaped front setback area; d. Tethered balloons used for special promotional purposes may not exceed a height of twenty-five feet above the building where the special event is occurring; e. Meets the tenant schedule in subsections C or D of this section. 2. The Director shall review a requested use of any special promotional device, such as searchlights, hot air balloons, rides, traffic/parking directional signs if',lithin the public right:-of-way and the like, in relation to the type of activity and the appropriateness of the activity to the surrounding neighborhood. 3. There is no specific limitation on the number of traffic/parking directional signs which may be used on a site on the specific day of the special promotional or temporary event. 4. However, the Director shall review the number and placement of signs requested to be placed in the public right-of-way, and may restrict the number and placement of such signs in order to ensure that adequate sight distance and traffic safety clearances are maintained as required in Section 17.32.010. 3-8 C. A temporary sign and center-wide event signs may be permitted in accordance with the following schedule: NU111..ber of Tenants Number of Signs Permitted 3 tenants to 6 tenants --1 tenant display or 1 center display 7 tenants to 13 --1 tenant display + tenants 1 center display 14 tenants to 20 --2 tenant displays + tenants 1 center display 21 tenants to 27 --3 tenant displays + tenants 2 c.enter displays 28 tenants or more --4 tenant displays + 4 center displays D. 1. Shopping centers with approved electronic readerboard Sigll-8 shall only be allowed building mounted banners. 2. Freestanding temporary or special event signs for individual tenants are not allowed. 3. Special event signs for center-wide special events are allowed in accordance with the following schedule: NU111.be1' of Tenants Number of Signs Pe1'1nitted 20 to 27 tenants --2 center displays 28 tenants or more --4 center displays E. 1. Notwithstanding any provision to the contrary contained in this chapter, but subject to any maximum duration regulations contained in this chapter, all special event temporary signs must be completely removed not later than five days after the conclusion of the special event to which they pertain. 2. The city, pursuant to Chapter 17.52 of this Municipal Code, may cause the signs remaining after expiration of the appropriate five-day period to be removed. 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