.02 MCA-2008-02 Amendment to Chapter 17 allowing temporary outdoor signs
CITY OF CUPERTINO
10300 Torre Avenue, Cupertino, California 95014
DEPARTMENT OF COMMUNITY DEVELOPMENT REPORT FORM
Application:
Applicant:
Property Owner:
Property Location:
MCA-2008-02
City of Cupertino
Various
City-wide
Agenda Date: July 8, 2008
Summary: Municipal Code Amendment of Chapter 17 allowing temporary outdoor
signs or displays.
RECOMMENDATION
Staff recommends that the Planning Commission:
.
Recommend approval to the City Council of MCA-2008-02 to allow revocable
permits for temporary outdoor displays/signs (such as A-frame signs) with
added design standards.
.
Recommend approval to remove the reference to "calendar year" for the
allowable time period for temporary banners.
BACKGROUND:
On February 19,2008, the City Council adopted the 2008/09 work program and
included a review of the sign ordinance focusing on making it more "business
friendly." Providing effective, visible and attractive signs are vital ingredients in
promoting a successful and healthy business community while at the same time
enhancing the aesthetic appearance of the City. The success of a shopping district is
contingent on the ability to attract customers and establish an overall identity or
character.
The current Sign Ordinance only allows pedestrian oriented signage such as A-frames
or other outdoor displays on a time limited basis and has no criteria for aesthetics.
Staff believes that the Sign Ordinance can be enhanced to allow attractive temporary
signage by including new provisions for outdoor display with the following public
objectives:
1. Enhancing the pedestrian experience, activity and convenience.
2. Maintaining the economic stability of the City by enhancing business vitality.
3. Providing opportunities for attractive, effective and visible identification
reflecting the individual character of the business.
2-1
MCA-2008-02 - Outdoor Display
July 8~ 2008
Page 2
DISCUSSION:
Existing Ordinance
Many small businesses do 110t 11ave the street frontage or sufficient building
orientation to fully take advantage of their \vall signs al1d/ or are not able to 11egotiate
to get their l1ame plate on a monU1nel1t sigr1. COl1sequel1tly, they rely on temporary
pedestriar1 scaled sigr1age to attract customers. Businesses are permitted one
temporary baru1er or A-fralne sigr1 for up to 120 days in a cale11dar year. First year
businesses may have up to t"\t\TO temporary signs. Currently t11ere are 110 design
standards specified for bam1ers or A-fran1e signs.
While many busll1esses are taking advantage of the A-frame policy to attract lnore
customers al1d to stay competitive, the telnporary nature of this policy does 110t make
tlus al1 effective signage solution. Additionally, t11ere is a $174 fee per calel1dar year
associated wit11 the temporary sign permit, which businesses may end up payiI1g
multiple times.
Without design review oversig11t, portable displays could become attractive nuisances,
see examples belo"\v:
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1\1CA-2008-02 - Outdoor Display
July 8, 2008
Page 3
Staff belie'ves the Sigrl ordiIlance sllould incorporate provision.s to allow revocable
outdoor portable display or SigrlS combined with a proper design revie\V' process to
facilitate effective and attractive Sigrl solutioI1S.
Proposed Ordinance A111end1nent
Staff surveyed several adjaceIlt cities with successful shoppiIlg districts that llave
outdoor display programs. Cities SUCl1 as Los Gatos and Palo Alto do I10t 11ave
codified policies but allow busiIlesses to 11ave saIldwicll boards or similar outdoor
displays as IOIlg as they do Il0t obstruct public right-of-way. Los Altos and San Jose
have more defiI1ed policies aJld are good exan'lples of programs tllat are \-\Torking for
both the City al'ld the busiIless o\-\Tners. Please refer to the attacl1ed table (exhibit 1) for
a sUlnmary of the Los Altos and SaIL Jose guideliI1es conlpared to CupertiIlo's
temporary sigr'l policy and the staff suggested amendmellts.
The following are SOIne examples of attractive and creative portable outdoor displays:
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MCA-2008-02 - Outdoor Display
July 8, 2008
Page 4
Staff recommends that the Sign Ordinance be amended to allow revocable permits for
outdoor displays/signs in exchange for higher quality of signs with the property
owner assuming ownership and liability. If design and liability provisions are not met,
the permit can be revoked. The design standards should encourage the signs to be
creatively designed to be emblematic or a caricature of the business instead of the
standard sandwich board or "A-frame" design that is typically used.
In addition, staff recommends that the time period for temporary banners be a
maximum of 120 days within a 360 day period, as opposed to within a calendar year.
This provides equitable banner time to businesses who submit banner applications
toward the end of the year.
Staff believes that the proposed ordinance amendments will improve efficiency in the
temporary sign review process and at the same time facilitate effective and attractive
signs meeting the needs of businesses.
Prepared by:
Approved by:
Gary Chao, Senior Planner <;::: r
Steve Piasecki, Director of Community Developme~~
Attachments
Planning Commission Model Resolution and ordinance wording
Exhibit 1: Temporary Sign Policy Comparison Table
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17.32.090 Temporary and Special Event Signs and Promotional Devices.
The Director may issue a permit for temporary special event signs, banners, portable
freestanding signs, pennants or balloons and promotional devices in all commercial,
industrial, office or institutional districts subject to all criteria set forth in this section.
A. 1. Public Objectives:
1. Enhance pedestrian experience, activity and convenience.
11. Maintain the economic stability of the City by enhancing vitality of
business.
iii. Provide attractive, effective and visible identification reflecting the
individual character of the business.
h 2. Each business may be permitted the use of one ffitemporary special event
sigR banner subject to the tenant schedule in subsections CorD of this
section. Each business may have the use of temporary sigHs banner for a
maximum of one hundred twenty (120) days irL J. CJ.lcn(~br year within a 360 day
period.
;h 3. One J.dditionJ.1 temporJ.ry sign J.nd one additional promotional device may be
allowed during the first year of operation for a new business entity for purposes
of announcing the grand opening of the business entity.
~ 4. Each business may be permitted the use of a portable outdoor display or
sign subject to the following conditions:
a. Scope:
Portable outdoor display or sign shall include but not be limited to A-frames
flowerpots, flower carts, statues or other similar devices as deemed
appropriate by the Community Development Director.
b. Location:
Portable outdoor display or sign may be located on both private and
institutional zoned properties with the exception of public right-of-way areas
or other areas as deemed inappropriate by the Community Development
Director.
c. Time Limit:
The revocable portable outdoor display or sign permit shall be valid unless an
expiration date is included in the approval, or subject to the revocation
provisions of this chapter.
d. Design Review:
Portable freestanding signs must be appropriately designed, executed and
maintained with the following emphasis:
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· Creative design character. Businesses are encouraged to design signs that
are emblematic or a caricature of the products or services offered.
· Quality of color and material (vibrant and weather resistant).
· Complementary to the building architecture and the operation of the
business area.
· Enhancement to the overall appearance and texture of the pedestrian
shopping experience.
e. Specific Standards:
i. 8 square feet maximum.
ii. 3' -0" minimum in height.
iii. 4'-0" maximum in height.
iv. 2'-0" maximum in width.
v. 2'-0" minimum setback from the street curb (for car doors and overhang).
vi. May not be set into the ground.
vii. May only be displayed during business hours.
May only identify the name of the business, the menu offered and/ or
special event.
f. General Standards:
i Maintain a minimum 5'-0" wide pedestrian walkway.
ii. 15'-0" away from any bus stop zones or bus stop furniture.
iii. 4'-0" away from any disabled parking zone.
iv. Shall not be attached to trees lampposts, utility poles, street or traffic signs,
benches, hydrants, and or mailboxes.
v. No illumination.
~ Other modifications may be approved, if appropriate and where there is a
special circumstance as determined by the Director of Community
Development.
::;ign ::;hall not exceed six feet ir, height and thirty two ::;quare feet per bce,
"'ivith a maximum of tTNO faces. Portable temporary freestanding sign::;, ::;uch as
".I..." frame or ::;and"'iNich board ::;igns, may not be set into the grour,d ;:IT,d mu::;t
be remoT,Ted at the close of bu::;ir,ess each day.
h. Revocation and Appeal Process:
Any portable display or sign permits issued under the provisions of this
chapter may be revoked by the Director of Community Development for any
of the following reasons:
1. Any misrepresetation or false information contained in the application for
the permit;
11. If the design and liability provisions specified in the permit are not met.
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iii. If the portable display or sign contradicts any of the public objectives
outlined in this chapter.
Upon revocation of any portable display or sign permit, the Director of
Community Development shall make written findings and reasons for the
revocation and transmit them to the permittee, and a copy thereof to the City
Clerk. The permittee shall have the right of appeal to the City Manager in the
same manner and conformity with the procedures set forth in Section 1.16.020
of the Municipal Code;
~ 5. A temporary banner shall be building mounted only, shall have only one face
not exceeding one hundred square feet in area, and shall be placed on the
building in accordance with the limitations specified in Section 17.24.080 of this
title regarding clearance and roofline level.
B. 1. Special promotional devices, such as large balloons or searchlights, may be
approved for a maximum three-day period or five days for grand openings, four times
within a calendar year, subject to the following:
a. Parking is not displaced;
b. The device is compatible with adjoining uses. Of major concern is proximity to
residential properties;
c. The device is not located in a landscaped front setback area;
d. Tethered balloons used for special promotional purposes may not exceed a
height of twenty-five feet above the building where the special event is occurring;
e. Meets the tenant schedule in subsections C or D of this section.
2. The Director shall review a requested use of any special promotional device,
such as searchlights, hot air balloons, rides, traffic/parking directional signs within the
public right:-of-way and the like, in relation to the type of activity and the
appropriateness of the activity to the surrounding neighborhood.
3. There is no specific limitation on the number of traffic/parking directional signs
which may be used on a site on the specific day of the special promotional or temporary
event.
4. However, the Director shall review the number and placement of signs
requested to be placed in the public right-of-way, and may restrict the number and
placement of such signs in order to ensure that adequate sight distance and traffic safety
clearances are maintained as required in Section 17.32.010.
2-7
C. A temporary sign and center-wide event signs may be permitted in accordance
with the following schedule:
Number of Tenants Number of Signs
Permitted
3 tenants to 6 tenants --1 tenant display or
1 center display
7 tenants to 13 --1 tenant display +
tenants 1 center display
14 tenants to 20 --2 tenant displays +
tenants 1 center display
21 tenants to 27 --3 tenant displays +
tenants 2 center displays
28 tenants or more --4 tenant displays +
4 center displays
D. 1. Shopping centers with approved electronic readerboard signs shall only be
allowed building mounted banners.
2. Freestanding temporary or special event signs for individual tenants are not
allowed.
3. Special event signs for center-wide special events are allowed in accordance
with the following schedule:
Number of Tenants Number of Signs
Permitted
20 to 27 tenants --2 center displays
28 tenants or more --4 center displays
E. 1. Notwithstanding any provision to the contrary contained in this chapter,
but subject to any maximum duration regulations contained in this chapter, all special
event temporary signs must be completely removed not later than five days after the
conclusion of the special event to which they pertain.
2. The city, pursuant to Chapter 17.52 of this Municipal Code, may cause the signs
remaining after expiration of the appropriate five-day period to be removed. (ard.1987,
(part), 2006; ard. 1926,91 (part), 2004; ard. 1796, (part), 1998; ard. 1755, (part), 1997;
ard. 1624, (part), 1993)
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