.03 CP-2008-02 South Vallco Master Plan
10300 Torre Avenue, Cupertino, California 95014
DEPARTMENT OF COMMUNITY DEVELOPMENT REPORT FORM
Application: CP-2008-02; EA-2008-04
Applicant (8): City of Cupertino
Property Location: City Wide
Agenda Date: July 8, 2008
APPLICATION SUMMARY: City lllitiated focused Master Plan for the South Vallco
Area
RECOMMENDATION:
Recommelld tllat the City Council adopt tIle South Vallco Master Plan.
BACKGROUND:
In MarcIL of 2008, the City Council lllitiated the plannulg process for the South Vallco
plalming area. TIle approximately 125-acre area is bOUllded by 1-280 to the north,
,StevelLS Creek Boulevard to the South, including Cupertino Square Sl10ppUlg center
(formerly V~llco Fashion Park) along the east alld west side of Wolfe Road and the
office developnlellt along the east side of Talltau Avenue. '
~ '~1 -'\ ~~..
~~... - :"
~tSouth ValleD Master-;"s:"-i,.
Plan Area . ~ t.
The area also ulcludes office properties oWlled by Hewett Packard, Apple, Menlo .
Equities, as well as the Metropolitall residential/ commercial development. Adjoining
vacallt parcels are zoned for uses such as hotel, residential, office alld cOlnmercial
developlnents.
TIle City Council authorized Salld Hill Property CompallY, a 11ew major lalldovvner in
the area, to take the lead in managing the Inaster plan comlnunity outreach and
plaluling proc~ss. Sand Hill Property CompallY recelltly purchased tIle 17.4 acre site
bordered by Vallco Parkway, Tantau Avenue, Stevens Creek Boulevard and the
3-1
S. Valleo 11aster Plan Status Report
July 8, 2008
Page 2
Metropolitan development. Sand Hill Property Company has recently submitted their
site specific de\Telopmen.t applicatio11 and will be going througIl their formal public
revieV\7 process on a parallel track to tIle master plan process.
C0711111unity Workshops
lil response to the City COW1cil request, the followlllg community workshops were held
by Sand Hill Properties Company at tIle Quinla11 CommUllity Cellter:
· April 10, 2008 -lilput 011 the draft Master Plan concepts for the South Vallco area
· April 23, 2008 - Input 011 the refined Master Plall concepts
Invitation.s were seDt to 'approximately 3,000 residellts around the S. Vallco area III
March and April of 2008. Approximately 50 and 70 residents attended the first and
second community meetings, respectively. The meetlllgs were conducted ill a workshop
format with a general assembly at the begiruling followed by ubreak-out" groups to
discuss specific issues or topics who thell reported out to the larger group at the end~
The goals and objectives of the master plan were tIle focus of the first meeting. In the
second meeting, more refined master pla11' concepts were discussed a11d Salld Hill
Properties shared some of their gelleral development c011cepts and potential land uses
with bubble diagrams and image boards (see sample images below).
.J'--. ":.. . -~ -- ~.I~
II!!.!..-A . _ II ~_. -- L-=::
~.. . liB. "'"'-~ "~~~.'- -.-:... .. '.: -.-.- .~-. - ...
'; - ~ ,l ,of
'1. ' ~ .~.," , I' _'.
, . I , ' --
.,;' l.t, ~a. ~
. 1. _ __ __'~_
If I......
....::; ~ :
----. -_ ~ __:---11 .. ....iM
The meetings were COllducted by professional facilitator Paul Downs alo11g with project
arcIlitect Ke11 Rodrigues (Ken Rodrigues Partne'rs), landscape architectu Gary Layman
(Guzzardo PartnersIlip) and Kevin Dare of Sand Hill Properties. Staff in attendance
included Steve Piasecki (ColnmUluty Development Director), Kelly Kline (Economic
De'velopmellt Ma11ager) and Gary Chao (Senior Planner).
In addition, Commissioller Paul Brophy and COUllcil Member Orrill Mahoney attended
the first community meeting. Commissioner Marty Milier a11d COUllcil members Mark
Santoro a11d Gilbert Wong attended the second commUl1.ity meeting. Please see the
attached exhibit B for the summary of the comments received at both of the community
worksIlops.
TIle community workshops were well received by the citizens WI10 attended a11d the
developer received valuable lllput regardlllg both the S. Vall co Master Plan and their
prospective specific project (see attacIled newspaper article Exl1.ibit B).
3-2
S. VaIleo Master Plan Status Report
July 8, 2008
Page 3
Additional Public Outreach Efforts
In addition to the Community Workshops, Sand Hill Properties met "\vith the following
groups of adjacent property owners and community groups:
· Orbit Resources
· Cupertll10 Property Development
· Rockwood Capital
· Menlo Equities
· Metropolita11 HomeoWl1ers Association and Reside11ts
· Apple Computer
· Hewlett Packard
· Concern Citizens of Cupertu10 (CCC)
· Cupertino Agau"lst Rezoning (CARe)
· Ra11cl1o Rinconada Recreatio11al Board Association
· Ran.cho Rinconada Residents
DISCUSSION:
, Master Plan Fra7nework
The South Vallco Master Plal1 will be COl"lsiste11t with the General Plan adopted in 2005
and \t\Till n.ot cha11ge the prescribed land use and development inten.sity for the a,rea.
According to the General Pla11 (Policy 2-30), the main principle goals of the Soutl1 Vallco
Master Pla11 are as follows:
· Ensure continuity of buildu1g mass, scale and cOill1ectivity
· Ensure con.sistent and continuous streetscape treatment alo11g Vallco Parkvvay
from Wolfe Road to Ta11tau Avenue
In addition, based on the input received at the community "Yvorkshops, the followll1g
objectives have been u1corporated into the S. Vallco Master Plan:
· Enhal1ce area identity
· El"lSUre consistent and coordinated community design al1d aesthetics
· Optimize flow al1d coru1ectiol1S betweell properties
o Ensure collaborative community ulvolvement
Key Policy Highlights
The Sout11 Vallco Master Plan includes numerous policies implementing the goals and
objectives outlined U1 tl1e previous section of tIle staff report. Please refer to the
attaclled draft master pla11 document (Exhibit A) for additional detail.' A few key
policies relatu1g to circulation, retail activation, coru1ectivity, and design COllsiste11cy are
summarized below:
3-3
S. Valleo 11aster Plan Status Report
July 8, 2008
Page 4
Circulatiol1
~ Optilnize the existing street syste7ns to activate safe and continuous pedestrian retail
actiT!ities and experiences facing VaIlco Parkway and Finch Avenue.
Wolfe Road and Tantau Avenue in the plan area serve as the maU1 north - sout11
connectors. Tl1.ese roadways support high traffic volumes and are not proposed to be
changed. Tl1.e S. Vallco Master Plan will evaluate option.s to optimize Vallco Parkway
al1d Finch Avel1ue because these two streets currel1tly are not l1eavily used and are vital
in facilitating better cOlmections and pedestrian friendly circulation between the
existing commercial developments an.d future developmel1ts.
Retail activation
=> Support street front retail and street designs to enhance pedestrian, bicycle and vehicular
circulation and parking access.
The master plan encourages enhancing Vallco Parkway, Finch Avenue and portions of
Steven.s Creek Boulevard withu1 the plan: area to support efficient al1d safe pedestrian
oriented street system to facilitate street frol1t retail, parking al1d pedestrian activities.
Coru1ectivity
~ Provide an. area-wide pedestrian circulation network i7~cluding enhance7nent of
con.nections between properties, and crosswalks to prOlnote safe pedestrian access.
The master plan vvill ensure pedestrial1 linkages are developed between existing al1d
future commercial developments. Pedestrial1 linkages are encouraged between
adjou1ing properties to create a safe, effective and attractive netvvork of pedestrian trails
and walkways for the area.
Design consistel1cy
~ Establish consisteht treatJnent of Vallco Parkway in ter7ns of landscaping, sidewalks,
street furniture, lighting and parking.
To better integrate the shopping mall with the surrounding area aJ1d to tral1sform t11is
area into place a destinatiol1 for Cupertino, consistent treatment of lal1dscaping and
streetscape is needed along Vallco Parkway from Wolfe Road to Tantau Avenue. Tl1is
may include, but .i.s 110t limited to: pedestriaJ1 alnenities, sidewalk design and special
paving materials, landscaping, furl1iture, ligl1ting, and other similar features to ermance
pedestrian activities.
Environ7nental Review C07117nittee
The Environmental Review Committee recommends the gral1ting of a Negative
Declaration (see Exhibit D) since the master plan is COl1Sistel1t with all aspects of t11e
General Plal1.
3-4
S. Valleo Master Plan Status Report
July 8, 2008
Page 5
City Wide Notification
City wide postcards were mailed out on June, 13, 2008 informiI1g the City of Cupertino
reside11ts the Plalu1ing Commissiol1 public l1earing and the tentative City Council
heating schedule (see Exhibit E). In addition, courtesy emaill10tices were sent to the
neighboring cities (S~myvale, Santa Clara a11d San Jose). A V\7ebsite has also been
created (\V\t\l\v.cupertiI1o.org / soutlTvallco) cOl1taiI1ing additional background
iIuormation and links to the City Channel podcast servers providing reside11ts the
.options of viewing public l1eariI1gs.
Reco111111endation
Sa11d Hill Property COlnpany is plarming to present additional details to the
Commissio11 at the public l1eariI1g. The Plan11ing Commissiol1 should review tl1e master
plan and provide recolnmendations to the City Council.
Submitted by: Gary Chao, Senior Planner ___~
Approved by: Steve Piasecki, Director of Community Developme~~
Enclosures
Exhibit A: Draft Master Pla11
Exhibit B: City COUl1cil Staff Report, May 20, 2008 (V\lith attachme11ts)
Exhibit C: Ge11eral Plal1 Policy! 2-30
Exhibit D: Environme11tal Review Committee Recolnmendation
Exhibit E: City Wide Postcard
3-5
_I I
- r...
@
~ souTHvallco f\l1aster Plan
-I I
Layout-02-full-bleed-altcover-022 2
@
.---. ~~
- .. -' ~
I 1_
Acknowledgernents
COl\1lVlUNITY Al\TD NEIGHBORHOOD GROUPS
City of Cupertino residents
Concerned Citizens of Cupertino (CCC)
Cupertino Against Rezoning (CARe)
Iv1erropolitan Honle O\l\rners Association and residents
Rancho Rinconada Recreation .i\.ssociation
CITI COUNCIL
Dolly Sandoval, I\1ayor
Orrin I\1ahoney, 'lice 1\1ayor
Kris \Vang, Council I\1ember
Gilbert \Vong, Council I\1enlber
I\1ark Santoro, Council J\1ember
PL.!\NNING COMl\1ISSION
Lisa Giefer, Chairperson
Jessica Rose, Planning Commissioner
I\1art)' I\1iller, Planning Comnlissioner
David Kaneda, Planning Commissioner
Paul Brophy, Planping Commissioner
CITY ST.AFF
@
David Knapp, City l\1anager
Steve Piasecki. Director of Comnlunity Developnlent
Kelly Kline, Redevelopment" and Econon1ic Development I\1anager
Gary Chao, Senior Planner
David Stillman, Senior Civil Engineer
3-@
CONSULTANTS
Ken Rodrigues, Kenneth Rodrigues and Partners
Gary LaYITlon, The Guzzardo Partnership
Paul Do.wns, Paul DO'1\rns Consulting
Scott Schork, BKF Engineering
Jason Nesdahl and Todd Henry, Fehr and Peers
SOUTH VALLCO PROPERTY O\VNERS
i\pple Inc.
Cupertino Property Developn1ent, LLC
He'1\Tlen Packard
l\1epJo Equities
I\1etropolitan Honle O,vners ./\.ssociation
o rbi t Resources
Rockwood Capital
Sand Hill Property Con1pany
7/2/2008 5:51:06 AM I
_II
@
~I 1
-- Erll..
@
Table of Contents
C~-\PTER 1 INTRODUCTION
Execu tive Summary
Plan Area
Relationship to the City's General Plan
The C.ommuniry Outreach Process
Goals and Guiding Principles
CfL\PTER 2 EXISTING CONDITIONS
Land Use
Circulation
CHAPTER 3 OBJECTIVES
Vision
Objectives
Improve i\.rea Identity and Character
Improve Circulation and Connections
Promote Compatibility \iVith Existing Developments
CHAPTER 4 COlVllVlUNITY CfLL\RACTER & AESTHETIC
Landscape
Design Fea mres
CHAPTER5 CIRCULATION
Future Pedestrian Circulation
Future Vehicular Circulation
CH...-\PTER 6 LAND USE
Future Land Uses and Services
CHAPTER 7 Il\1PLEl\1ENTATION
Inl.plementation Steps
APPEI\TDLX
Outreach Schedule
Layout-02-full-bleed-altcover-023 3
3@B
.-. ;
'11-
4
4
5
5
6
7
7
11
11
11
12
12
13
14
@
15
16
]8
20
22
SOUTHvallco r\liaster Plan @
7/212008 5:51:06 AM I
_I I
@
-II
@
.~ -. ---~- - - ,
I 1_
Chapter 1: Introduction
EXEClTTI\TE S U1\11\1...!\.R Y
On J\1.arch 4, 2008, the City of Cuper-
tino CirT Council initiated the South
\Tailco l\1asrer Plan process. The CilY
Council defined this plan as a "focused"
l\1aster Plan C'Plan") prilllarily dealing
\ivith the coordin~tj(ln and interface of
the properties in the area cCHllmonly
referred to as South Valleo ("plan
area") (see Figure 1.1). 1l1e impe-TUs of
this action stemmed fronl the- eilT of
Cupertino General Plan Policy 2- 30.
Strategy 1 Prepare a J\1aster Plan for
this area to ensure continuity of Inass,
scale, connectivity and adequacy of
infrastructure and services, including
schools." \iVhile the focused J\1aster
Plan will not smdy or recomnlend
changes \ivithin property lines, coorru-
nating ccmnections bet\veen the proper-
ties in this area vvill improve the overall
character and identity of the South
V alleo an~a.
TIlt. Ciry Council also directed Sand
Hill Pr0perty Company, operating as
SOO FC1rbes, LLC, to manage the J\1aster
Plan process, community outreach, and
cre~tjc'n of the J\1aster Plan document.
A.dditionally, it VlTas directed that the
Cit:l' Council be provided a progress
report during the process.
The project team has 'v.rorked closel~'
lNith City of Cupertino Planning Sta.t-T,
adjacent property O"wners, and the com-
nlunity to establish the goals for this
area and an actionable plan to achieve
those objectives.
The South Vall co l\1.aster Plan reflects
collaborative COn11TIUniry involven1ent,
provides and analyzes existing and future
land uses, \'e-hicular circulation patterns,
and pedestrian circulation patterns,
A.dditjonally, the Plan includes reconl-
ITJendatjons to pronlote the creation of
@ souTHvallco Master Plan
Layout-02-fuJl-bleed-altcover-024 4
3-@)
streetscape, crossVlralk enhancements,
landscaping, lighting, \i\ray finding, sig-
nage, and street furniture.
Implementation of this plan 'will bring
several long-term benefits to the Cil)' of
Cupertino and the community at large;
including:
. Area revitalization
. .l\..esthetic coordination
. Property connectivity
. Road\l\Tay infrastructure Optinlization
. Identity r~cognition
PLAN ARR-\
Figz17-e 1.1 is an aerial photograph, shO\l\r-
ing the boundary of the plan area. 1he
development frame\i\rork of the area has
alreadv been established "vvith com-
mercial uses such a regional shopping
center, office buildings, and high -densi ty
residential. ./\..dditional commercial and
residential uses have been entitled, pend-
ing construction on twO propertieE at the
corner ofVVolfe Road and \Tallco Park-
\ivay. It is anticipated that illlprovements
to existing properties and development
of unimproved properties in the Plan
l\.rea virill also occur, further spurring the
revitalization of this area.
@
South Valleo is a regionally-oriented
conlmercial district supported by its
accessibility to Interstate 280, Stevens
Creek Boulevard, \Volfe Road and Tan-
tau Avenue. South Valleo is bounded
by Interstate 280 to the North, Stevens
Creek Boulevard to the South, includ-
ing Cupertino Square shopping center
(fornlerly kIlovirn as Valko) along the
east and ,vest side of\i\Tolf Road and the
office development along the east side of
. Tantau .A.venue. The cOllllllercial namre
of this area is evident by the t~ypes of
7/2/2008 5:51:06 AM I
_I I
,-, LiZ..
@
.'. -~'
I 1_
Figl1rr 1.1: South ValIro Planning ~ 17'('(1
@
existing and approved uses along V1lith
roadway infrastrucrure that suppons
high tfaJ."'Dc volumes.
RELATIONSHIP TO THE
CITY'S GENERAL PL-\N
The City of Cupertino General Plan
includes a requirement that a rvlaster
Plan be created for the South \Tailco
area. The General Plan ack.L'1o\~rledges
in Policy 2-30 that South Valleo is a
regionally oriented commercial district
and eA-presses the need for a l\1aster Plan
to ensure that the Plan ..:'\rea is ,;veil con-
nected and cohesive.
This plan addresses the I\1aster Plan
requirement to ensure continuity of
mass, scale, connectivity and adequacy of
services. i\dditionally, this plan rec-
on1mends a program to continue and
enhance the streetscape along \Tailco
Parb;vay and "\-Volfe Road as articulated
in the second strategy in Policy 2-30.
-I I LaYOUl-02-tuII-bleed-altcove'-025
An implen1entation program pjghlight-
ing specific improvements and action-
able steps is also included.
@
THE COl\1l\1UNITY
OUTREACH PROCESS
111t Cnn1111Unity outreach process
encompassed a series of meetings \I',rith
adjacent property ov,rners, com111unity
action groups, neighborhood associa-
tions, c0111munity members and the City
of Cupertino Comn1unity Development
Department. The project team held
fWO C0111JDUnity 'workshops that \l'iTere
open to the general public to discuss the
vision and desired aesthetic qualities for
South \Tailco. 1Jlere \;vere over twenty
(20) separate n1eeting~ \~rith commu-
nity groups, propeny ()\~'ners, and City
representatives:
City of Cupertino
Ci ty Council
C0111munity Developrnent Departrnent
souTHvallco f\!laster Plan (j;
3-@)
7/212008 5:51:06 AM I
_I I
@
-I I
- - ~...
. ~I
@
.;~- :. ~~"--
I 1_
Master Plan Area Property Owners
i\pple Inc.
Cupertino Property Development, LLC
1-:1 ev.r] err Packard
1\1 enlo Equities
Orbit ReS(IUrCeS
Rock-wood C api tal
Community Groups
Concerned Citizens of Cupertino (CCC)
Cupertino Against Rezoning (CARe)
Rancho Rinconada Recreation Board
i\.ssociarion
Rancho Rinconada residents
lv1etropolitan Homeow"ners .l\.ssociation
and residents
TIle Comnlunit)' Development Depan-
111enr \"ras involved throughout this pro-
cess and provided input into City goals
and values as expressed in the General
Plan and nluillcipal ordinances.
The project team included a conl.murury
outreach consultant, a Project l\1anager
from 500 Forbes, LLC, a Principal from
archi teem re firm Ken Rodrigues Part-
ners, a Principal from landscape archi-
recrure firm The Guzzardo Partnership,
and a Principal from civil engineering
firm B KF.
The project teanl collaborated \I\rith adja-
cent propert)' m~ners Orbit Resources
and Cupertino Propert)' Development,
LLC for the iill tial planning errort.
Neighboring property O\"Tners Apple
. Inc., He\dett Packard, 1\1enlo Equi-
ties, and Rock\II,Tood Capital 'were also
contacted.
GOALS.Al\TD GU1DI~G
PRINCIPLES
South Valleo is an important district of
Cupertino by ,-irtue of its position as an
eastern gate\l\ray of the City. The goals of
the South '/alleo ]\1aster Plan are to:
@) SOUTHVallco ~\1aster Plan
Layout-02-full-bleed-altcover-026 6
3~1
. Clarify and enhance the identity for
this area
. Ensure that the community design
and aesthetics of South 'Tailco are
consistent and coordinated
. Improve flO"\iV and connecti\'1ty be-
tween planned projects
. Ensure consistency v\rjth Cupertino's
general plan
. Involve the comn1unity
.A.. guiding principle is that the 1\1aster
Plan balances the goals of the n1any
stakeholders for the Plan area including
the City, the community, and the various
ovmership groups ",,7ithin South \railco.
o
(L/
@
7/2/2008 5:51:07 AM I
_I I
@
-I I
.. Ll...
@
.--.-. ----~--
I 1_
Chapter 2: Existing Condition
L.A1'\TD USE
1l1e largest and most visible propeny in
this area is Cupertino Square, formerly
"\Tallco Fashion Park. The enclosed
regional shopping center is sho\1I1n in
FiguTe 1.2. Several parking garages
cater to mall visitors.
Office buildings comprise a large portion
of the plan area uses and are controlled
by several oVFnership groups, see FiguTf
1.3. These buildings are functional and
service local technology companies.
Buildings in this area maintain a variety
of setbacks, styles, and scale, The office
buildings are automobile-oriented ser-
viced by parking fields and have different
levels of pedestrian access.
Currently, the only residential property
in the plan area is the I\1etropoli~an
condominiums that front onto Stevens
Creek Boulevard. The I\1etropolitan
is an urban mixed-use, high-density
project as demonstrated by its scale and
limited setbacks,
CIRCULATION
Existing Street Network
The plan area accessible to Highvlay 280,
and crossed by major arterials ,Volfe
Road and Stevens Creek Boulevard, as
shuwn in Figure 1.4.
The follov\ring provides a brief sumn1ary
of key streets in the Plan area.
}-280 is a north-south, eight-lane
freev\ray \ivith one lane in each direc-
. tion designated as a high occupancy
vehicle (HO"\T) lane. HOV lanes, also
knoV\Tn as carpool lanes, are restricted
for use by 'vehicles occupied by two or
1110re persons per vehicle or 1110tor-
cycles, as \/\Tell as select alternative fuel
Layout-02-full-bleed-altcover-027 7
Figw'c 1.2
CUTrcnt Land [1.,(
@
FirrUTC 1. :;
6
South Valko 07.L'72tnhip G7"OU!,'
vehicles, ben1\reen 5:00 am and 9:00 an1
and benveen 3:00 pn1 and 7:00 pm. The
freevvay eALends from San Francisco, in
the north, to San Jose, in the south. Near
the planning area, 1-280 runs in a norrh-
.west to southeast direction and is the
SOUTHVcl:cc !\1aster Plan. 0
3-f2
7/212008 5:51:10 AM I
_I I
@
-I I
.-- ~...
-~
@
. . --~
I 1_
Figun 1.4
Existi77g "~"hl:z..lar Ci1ndation
northern boundary of the planning area.
J\1ain access fronl 1-280 to the Plan area
is pro\"lded by an interchange at \Volfe
Road. Northbound on-ramps have active
ranlp-nlttering during morning peak
period and southbound on-ramps have
active ranlp-nletering during the after-
noon peak. period. Tr.pically, northbound
traffic is heavier in the morning peak
period and southbound traffic heavier in
the evening.
Stevens Creek Boulevard is a six-lane,
east-vve;t arterial "witb a landscaped
111edian that forms the southern bound-
ary of the Plan area. It extends fron1 the
"vvestern boundary of the City of Cuper-
tino into the City of San Jose to the east.
Stevens Creek Boulevard is frc)nted pri-
marily by conlmercialland uses, includ-
ing retail, restaurant, and om ce uses
near the site. In the stud~' area, there are
four (4) signalized in rersecti ons alo ng
Stevens Creek Boule\"ard - at Perinleter
Road, \i\Tolfe Road/I\1iller .lL\venue, Finch
...A.venue, and Tantau i\.venue. In the
study area, tramc is prilnarily v,restbound
in tb e nlorning peak hour and eastbound
in the evening peak hour. 111is broad
@ SOUTHVallco ~/r2ster Plan
Layout-02-full-bleed-altcover-028 8
3-~
road is fronted by conlmercial uses of all
types. Stevens Creek Boulevard is lined
by relatively narro,~r, but continuou~
si d e''Iralks.
'Volfe Road is a four-to-six-lane,
north-south arterial located ,,,rest of the
planning area. Sourb of Stevens Creek
Boulevard, this street is designated
:rviiller Avenue. VVithin the Plan area,
\Volfe Road has a landscaped median
that restricts son1e nlovements from
drive"\;vays along the road"way. It func-
tions as an important link ben"reen
neighborhoods and districts, and Inter-
state 280. There are a \vide range of uses
fronting the road including shopping
cen ters, servi ce businesses, single and
multi-family homes. Although the street
is lined V\Tith side~Talks, pedestrian use is
limited based on the tramc volumes.
Vallco ParkwaJr is a four-lane, local
roadViTay that connects \Volfe Road in
the 'west to Tantau Avenue in the east
. and bisects the plan area. Currently, the
road\~Tay is fronted by office buildings
and a parking garage to the north and
a park-and-ride lot and vacant land to
the south. There is a landscaped median
running the length of'lallco Park~ray.
TIle intersections of Vail co Park~ray with
\i\Tolfe Road, Perimeter Road and Tantau
.lA..venue are fully signalized; the intersec-
tion of Finch .lL\venue is stop-controlled
at Vailco Parkway. ,Tailco Park~ray has
tree-lined sideViTalJrJ), bu t the interface
between the \valkways and the four-lane
road\;vay nlakes the environnlenr unin,it-
ing to pedestrians.
@
Tantau Avenue is a north-south road-
\lvay located east of the planning area.
Tantau Avenue e:1"tends from Home-
stead Road in the north to Bollinger
Road in the south. North of Stevens
Creek Boulevard, Tantau .!A..venue is a
four-lane roadViTay; south of Stevens
Creek, Tantau .lA..venue is a t"\iVO lane
road,,,ray Virith on-street parking. In
7/212008 5:51 :11 AM I
@
-II
I I
, --Rf__
i-'~'
. ~.
@
the Plan area, this road\lvay has signals
at Valleo Parl-Vllay and Stevens Creek
Boulevard. A nledian/bollard prohibits
southbound vehicular through move-
nlents at the intersection -with Stevens
Creek Bouleyard.
Finch Avenue is a tViro-lane north-south
road"\Nay extending south from 'lallco
Parbl\ray toV\rards Phil Lane. There is a
landscaped flledian dividing the roadV\ray
"\i\rJthin the planning area. At Stevens
Creek Boulevard, Finch }\'venue is
signalized; hml\rever, northbound and
sour..hbound through movements are
prohibi ted.
Perimeter Road is a two-lane roadV\ray
extending around Cupertino Square
l\1all.There are signals at both the
Stevens Creek Boulevard and Valleo
ParkvFay intersections. Right-rurn-
only driveways on 'VOlle Road north of
Valleo Parbl\-Tay provide access to park-
ing areas behind the nlall. Perimeter
Road is grade separated at \Volfe Road
"\vith no direct access between the two
road"\I\Tays.
Existing Pedestrian Circulation
Current pedestrian access in the plan
area is not virell delineated. l\1ain pedes-
trian access points are along public right
of V\rays and into Cupertino Square.
\iVhile the sidev{alks through the plan
area technically make the area '\valk-
able71, the lack of relief froill the inten-
sity of the roadways, on-street parking,
and street furniture dc,es not nlake it
pedestrian -f rj end1 ~T.
Pedestrian facilities include side"\l\ralks,
cross"\i\'alks. and pedestrian signals at
signalized intersections, as "\i\rell as
multi-purpose trails and other dedicated
pedestrian right-of-"\I\rays.
Currently, sideVlTalks are constructed on
both sides ofV\Tolle Road, Stevens Creek
Bonle\Tard, and Finch i\venue. .Along
.Valleo Parkway, Tantau }\.venue, and
Stevens Creek Boulevard, side"\ivaJks have
been constructed adjacent to developed
parcels (i.e. along the office develop-
ments north of"\lallco ParlC\vay and east
ofTantau Avenue). No sidevvalks exiSl
along 'Talleo Parkway east of the park-
and-ride lot or along Tantau }~.venue
Figurc 1.5
Exish77J!, Prdc.stri.177 Cirrulal1077
Layout-02-full-bleed-altcover-029 9
3-it4
. . ~-~
. I I
@
SOUTHvallcc fVlaster Plan <2
7/212008 5:51:14 AM I
1 I
- [][..
@
~ SOUTHvallco II/laster ;:'Ian
-I I
Layout-02-full-bleed-altcover-0210 10
@
.---. ~ I
I 1_
between Stevens Creek Boulevard and
ValJco Parh.\ivay. A pedestrian \~rall.\1'\Tay
exists bt'l"Vireen the north side or the
1\1 ftropolitan condon1inium develop-
nlent and \:Volfe Road.
The existing side\I\'alks vary in design -
those along \Volfe Road, Finch i\venue,
and Stevens Creck Buulevard 'Nest or
the l\1erropolitan condominium devel-
opnlent are separated fronl the roadway
by a grass planting strip; other side"walks
are located adjacent to the roadvlTay"with
no buffer betvireen the road\~Tay and
\iValk:\lva y.
All of the signalized intersecticms in the
Plan area are equipped with pede~trian
activated crossing signals, except for the
J - 280 ramps at \Volfe Road vd1ere traf-
DC must yield to pedestrians using the
cfossv;alks.1here are no marked cross-
~'all(S at the unsignalized and stop-sign-
controlled intersections along ValiC()
Parl.:\iva) .
Existing Bicycle Facilities
Bicycle facilities include bike paths, bike
lanes, and bike routes. Bike paths (Class
J facilities) are pathviTays, separate frolTI
rnadv\ra~'s, designated ror use by bicy-
cles. Often, these paID\;vays also allow
pedestrian access. Bike lanes (Class 2
facilities) are lanes on roadv\Tays desig-
TI8ted for use by bicycles v\rith special
lane n1arkings~ paven1ent legends, and
signage. Bike routes (Class 3) are exist-
ing right-of-\~rays that accommodate
bicycles but are not separate fron-J the
existing travel lanes. Routes are typically
designated only v\rith signs.
Bike lanes are pro\,ided on VVolfe Road,
Valleo Parkviray, and Tantau Avenue near
the. site.
Existing Transit Operations
The Santa Clara "Valley Transportation
.J~uthority CVT/\..) operates bus seD/ice in
3-415
Santa Clara County. Other transit agen-
cies, such as Caltrain and .liCE transit,
operate shuttles v\ritbin the Count)'.
Currently, \TTA express bus routes 101
and 182 and VTA local bus routes 81 and
23 seDre the Plan area. Calrrain offers a
shuttle fronl LavvTence Caltrain Station
to employnlent centers in the area. 111ere
is currently a park-and-ride lot located
south of\Tallco Parh.\Nay at Perimeter
Road.
@
c~
rL/
7/2/2008 5:51:14 AM I
_I I
LE[...
@
Chapter 3: Objectives
OVERALL VISION
TIlrough the com~unity outreach
process, the project tean1 received a 'wide
array of con1ments and input providing
a broad perspective of the community's
vision for South 'Valleo. Certain com-
ments \;o.'ere consistently voiced that
collectively form major themes.
J.~s an overall vision, the South Valleo
area serves as a gathering place, a gate-
vl'ay, and. a focal point for Cupertino res-
idents 'while holding regional appeal to
visitors. Characteristics of this gathering
place are best described as "do\;o.'ntov\rn-
ish" or, a IVlain Street-style setting that
is pedestrian oriented, family-friendly,
accessible, and 'welllandscaped.
@
OBJECTIVES
The objectives help define input from
the comn1unity, property ov\'ners and
City into concepts that can be built
upon and evenTually turned into physical
form. These objectives are categorized
into three major topic areas and form
the basis for the recomn1endations in
this Plan:
. Improve. area identity and character
. Improve circulation and connections
. Promote compatibilit), v,rith existing
developm en ts
I. Improve .A..rea Identity and
Character
Objective Co\.)
DO\\TfltoV\'Il!l\1ain Street Character
Support the creation of a 1\1ain StTeet
style C77'UiTOnmenf with a downtown
feel.
This includes planning pedestrian
oriented connections with good
accessibility and attractive, high-
I I Layout-02-fuII-bleed-alloove'-0211 11
quality design. The interface and
streetscape between the properties
should be inviting and have clear
connections "through the plan area.
It is not anticipated nor contem-
plated that the area look identical,
but the quali ry of the area should
renect the character of the City.
A. J\1ain S rreet style setting that
is eclectic in nature ~rith varying
architecrural styles, nlassing, scale,
and uses should be embraced.
Objective (B) Aesthetics
17l7pmrue the plan aTea aesthetic.
1]1(' area should be cohesive in terms
of the "look and feel". It should
dra\;o.T upon high quality nlaterials
and interesting design. The aes-
thetic should be consistent througb-
out the plan ar~a and should address
streetscape, landscaping, street
furniture, lighting, sign age, and
street treatnlent. There are a V'iride
range of styles that can address the
appropriate "look and fee]" of the
area including aesthetics that draw
upon Cupertino's history.
Objective (C) City Gate\\ray
ldrnttb the aTca as a gateway to
the Citv
It should be clear that this area is a
specinc district of the City. Dis-
trict gare\^.ra)'s require signage or
monunlents to delineate thi.s area as
unique to the rest of the City.
Objective (D) Qyality
Landscaping
EncouTagc quah~v landsroJ>ing th1-ougb
tbe plan a7-ea.
The overall landscape plan should be
consistent in the Plan area incor-
porating existing landscaping areas.
I\1ain tain tree-lined character of
3~6
.... -.. ~- .~
I I
@
souTHvallco ~\'1a5tE r Pia n @
7/2/2008 5:51:14 AM I
_I I
@
-I I
r::...
(j) souTHvallco r\1as~er Plan
LayOU1-02-fu/I-bleed-altcover-0212 12
@
.' '. ---; -- :
I 1_
area and support new tree plant-
ing'i\rhen existing trees need to, be
renloved or are no longer alive.
II. Improve Circulation and
Connections
Objective (E)
Pedestrian Connection
ImpTove pedesTrian and ;'il~wle
enviTo71717ent on Valt:c Pf17lu7.:"iCY and
Stevens C7"eek with acc{'s.'izhih~)I to on-
st1"eet paTking.
Fostering safe pedestrian v\rall(\,vays
and convenient on -street parking
aloncr \Tailco Parkv'i,rav and Stevens
:;, .
Creek are critical to making the area
'welcoming and supporting retail
,-iability. Pedestrian and bicycle
cunnectiviry must be enhanced to
provide in1proved access ben7\Teen
properties.
Objective (F)
'Vehicular Connection
Imp7t"7Ie connections f01" vehicular
arn:s.\.
Create logical, safe, and attractive
automobile connections 'i\ithin the
plan .area. Both existing and new
streets should be visually appealing
and inviting. Trfu-nc ca1n1ing ele-
ments that slov.r tr8.l.q:}c to pron1ott
pedestr~an and bicycle safety should
be supported.
Objective (G) Traffic
A1ini717ize traffic impacts on IOJll
neigbb07-llOodc;.
Seek to minimize impaclon adja-
cent neighborhoods by optimizing
vehicular circulation plan.
3~7
III. Promote Compatibility'Vith
Existing Developments
Objective (H)
Development Compatibility
PTomote compatibility 7Dith existing
and new de'1..Jelopnu72ts.
Proposed projects should be com-
patible 'with uses as described in the
General Plan and buildings in the
plan area should engage the street.
Objective (I) Services
EnsuTe adequa~v ~rseT('i)ices.
Proposed projects should analyze
existing service levels to ensure ser-
vice netv\Torks are adeguate to sup-
port a respective project or require
enhancen1en t.
?2J
@
7/212008 5:51:15 AM I
_I I
@
-I I
~.~.-
@
Chapter 4: Community Character
& Aesthetic
I t is anticipated that changes to the
plan area may occur in the near-tern1
based on the number of properties under
redevelopn1ent, cooperative mNnership
groups,' and the community's desire for
an in1proved pedestrian environment.
The character and vitality of the plan
area is and "\;vill be influenced by n1any
considerations, including the existing
street eA}lerience, buildings, and open
space areas along 'with the desired "look"
and "feel" defined by the community.
TI1e purpose of this chapter is to e:h.}Jress
policies to ensure that the character and
objectives for the area are realized. The
follo\;ving policies and guidelines are
intended to define the design style and
aest.."h.etic quality, and should be used as a
general reference as the guiding concepts
for the proposed implementation plan.
Policy 4.1 Establish consistent, pedes-
trian friendly landscape and streetscape
to promote a dmi\rntowTI and I\1ain
Street style setting.
Policy 4.2 Identify the style and design
features for lighting, street furniture,
and way finding to promote a consistent
aesthetic.
Policy 4.3 Enhance and supplement
current landscaped areas with guality
landscaping.
Policy 4.4 Support a variety of architec-
rural styles, heights, massing, and uses
to create an eclectic I\1ain Street style
character.
Policy 4.5 Support gate\i\Tay feamres,
signage, and/or monuments. .
Layout-02-full-bleed-altcover-0213 13
I~;. ..f\ ;-, ..1 -:: ~\ ~. u'-" / ~ J~
."" tr '\ . _ ~~ _ ' ": a ". ., ..~ ~~.
It,' . it~' ' ~ ,," :~':"~
( · "- I..... " \" · 1.' ~
:"\ . .I~~"..J:._~)- .- -=. ,,' ~ ,. l 1 ,.
I..' 1 0:. . ..- -:- 'l' .1""".0(';""" ... r" - ( .
~ ;J ~" ; " "'0 .rt'~. ".
I , 'I (0 If' ~'<'l'~. ~ - I
~ _ .; - I " :1'11~1-~ .
. I. "" "'l1-"'60 " _4_)
:f[j' ~Ji _=_ J). ~ ,8D~~~ :"'~,~,
--.Q.... . .-0./,'. . ~ ~
t. ~~~.~~~_~~~. '~'~- ...:" "
I' :1 :r:r""-'--'~r Lor ;:: \ ~ "-
~ - il'~~~ h~~ ~ ,i I
I i' "=..~ -,~ J~'" ~ ........~~-:JJ - I
I j. ~ 'oJ ,..
, . ~ -;-,.,~" .-;
II.. :: 1._.' ': ..lI;'..I', . ~ "Xlt~ oJ..I.,
-Jj ~ '-:' .. ~~I.. .
., · jl-
The community \i\Tas involved is defining
the ttlook and feel" of this area. Qy.alita-
tively, the area needs to be high in qual-
ity, safe, pedestrian-friendly, tree-lined,
and attractive. No one style embodies
the entire Plan area aesthetic and there
are many \i\ra:'Ts to appropriately address
the character of the area including dra'w-
ing upon Cupertino's agrarian history.
Practically ilnplemenring an area-\lI,ide
plan that addresses overall landscaping,
street treatment, lighting, signage, "\lI,ray
finding, street furniture, and district
mOnU111ents is an effective strategy to
achieve the desired qualitative outcome.
LAJ~DSCAPE
F7~l.rr J. 6 describes the overall land-
scape plan for the Plan area. j\.n exist-
ing feature is the Ash trees that line
the major arterials traversing the area.
\Vhile some of these trees are in pClor
SOUTH V ALLCO MASTER SITE PLAN
F/~f!:Jj1-f 1 . 0
Or.x1"all La"7d.~(ap( Plan
3~8
. :. --'j i
I 1_
@
- ~ ~[y - - -
r '... :..'-=:'.......-. ~
_ l~ . _0__
j ~ ....__..... I
t = =:::.::'- 1
-~ : ~~:::~;:'':'oo._" )
- I _~ L~' _0--..' I
I . voo_._.
. ~.~....,,_.
l Q :":.__......
-L
J
'-
-:..._= i~
......-
~iulll
SOUTH\/dIICC ",'laster Plan @
7/212008 5:51:24 AM I
_I I
@
-I I
tz...
@
. ~ --. -: -
I 1_
! .~ IlWil ~.-'''I. ~ ,I'"
l..-"~~r::-I' '~
. I!!!!!!:!!i ~ lL.1 ~
, biiJII - . ~ .:: !I!.... "
;~.- ._~.~
.. ....... ... .....~....... ..t,'.1
~ ',' .""""""'-:1
. ".~. . ,.-.= .~....._.. ..;:.. . - ~...-...,,~ .. '. ,.;,1;
", Elf f '..q
. . ., . .::- __ ..., J . t
~=WL . ~ . .i.
Figurf' J. 7.
Drrign Elrmt17ts
bealth or are no longer aDve, the tree
lined setting establishes an important
tone for the area. The plan is to main-
tain the tree lined character or the areL!
and enhance it by providing secondary
street tret~S '~There possible.
All e.xi sting and nevv streets in the Plan
area should be lined \I\'ith continuous
sjdewalks and street trees in order to
pro-,'ide a con1fortable and attractive
\.valking environl11ent.
DESIGN FEATURES
The imagery shovi7n in Figure 1.;- denl-
onsrrates the "look and feel" of the light-
ing, street furniture, \valkway features,
and \Nay finding. The design fearnres are
the basis of setting the quaD ty and tone
of the Plan area. For this to be con-
sidered a 1\1ain Street style setting, the
design needs to be of high qualiry and
lend itself to be "pedestrian-scale," V'Iranl1,
and inviting. Current design features
in the area are industrial and utilitarian
in nature as exemplified by the lighting
al(IDg Stevens Creek.
@ SOUTH'-rallco Master Plan
Layout-02-full-bleed-altcover-0214 14
3~9
The 1\1aster Plan recommends design
features that serve two purposes. First
to serve as a use, \~rhether in lighting,
\;yay finding, benches, but also to serve as
a design aesthetic that sets the tone for
the area. The plan recommends blend-
ing existing modern-oriented design ele-
n1ents \vith "old-\I\Torld" design elements
that allude to Cupertino's agricultural
hiSTory. This approach can serve as a
template thar can transition \ivell into
adjacent neighborhoods and districts.
Collectively, the plan area needs to have
various design elements to create an
interesting pedestrian experience.
Typicall\1ain Street style environn1ents
change organically over tin1e and are
eclectic in nature v\rith varying styles,
heights, massing, and uses. This virill also
h old true for the plan area as mu ch of
the area is already established.
Supporting new gate\l\ray features to
promote plan area businesses and/or
con1illunity and city events \i\rill further
help idenrif~y South 'Valleo as a vibrant
district ViTi thin Cupertino. Gate\l\ray
features nlay include Cupertino n1onu-
ments, banners, and signage.
@
z
7/2/2008 5:51 :26 AM I
_I I
~...
@
Chapter 5: Circulation
The character of an area is iI1J."'luenced by
the scale and guali ty of its street systen1.
The existing roadway network in the
planning area v.ras developed \I\rith little
elnphasis placed on the non-vehicular
elements of a roadway. The plan calls
for creating a more interconnected and
pedestrian-friendly circulation system
by scaling streets appropriately for the
future uses eJ....pected to develop on the
surrounding parcels. To accomplish
these goals, indi\ridual projects \vilJ make
focused improvements to the local road-
'wars that connect" the planning area.
@
This chapter describes the auton1obile
and pedestrian circulation system, as
,;vell as design and access considerations
for roadv\rays \I\rjthin the Plan area.
En1phasis is placed on creating safe,
effective, and arrracti\Te streets. It should
be noted that existing road\I\Tay elements,
cross'walks, setbacks, and side'walks are
constraining factors fu-Tecting the degree
of change tha.t can be implen1ented. It
is anticipated that circulation in1prove-
n1ents 'will be proposed in conjunction
'I\rith property redevelopn1ent.
Policy 5.1 Establish consistent, pedes-
trian and bicycle friendly streetscape
improvements throughout the plan area.
Policy 5.2 Develop an area-wide
pedestrian circulation network including
enhancing existing, and future cross-
\J\ralk:s to promote safe pedestrian access.
FUTITRE PEDESTRL\N
CIRCUL-\TION
The connections shO"vvn in FiguTe 1.8
demonstrate a connected nenl\Tork of
pedestrian and bicycle paths along
public right of \I\rays and 'wi thin private
developments.
This seCTIon describes the location of
ne',,' and existing pedestrian and bicycle
connections in the plan area and identi-
nes huw the pedestrian network toucbes
the' public right of ,vars. For South
FigU7"f J.8
F1JtU7"f Pcdest7-ian Ci1nJ!atior; Pa:'iC7-ns
-I I LayouHl2-full-bleed-altcove,-0215 15
3~O
. ~- '. -,--
, ! !
I 1_
T!J
souTHvallco f\'a5ter Plan @
7/2/2008 5:51 :28 AM I
@
-II
I I
_no ~._
I~'
.-- ~
@ souTHvallco Master Plan
Layout-02-full-bleed-altcover-0216 16
@
..::. ._n i
I 1_
Vallco to have more dO\1\TntoV\rn-like
anributes, consistency for pedestrian and
vehicular use is necessary. Connections
beni\reen properties and to offices, shop-
ping, neighbc}rhoods, and schools 'will
enhance the accessibility, usability, and
viability of this area.
It is intended that in1proven1ents to
existing and ruture cross"\/I.ralks V\rill
improve the overall pedestrian circula-
tion in the plan area. Desirable> char-
acteristics ror safe, marked pedestrian
crossings include:
. Convenient locations to cross
. Sluw or controlled vehicle speeds
. Excellent visibility for both pedestri-
ans and drivers
. Signage directing pedestrians to the
safest and n10st adequate crossings
. Sicrnacre alertincr drivers to pedestrian
t" w w
rigb r-oi-'ways vvhere appropriate
. .:l\...pprnpriate striping patterns or
paven-lent .
. lnfonnational signs, signals or mark-
ings
. ADA accessibility
FUTURE VEHICUL-\.R
CIRCUL~TION
The plan calls ror the creation or an
interconnected street system that v\rill c
alloV\! for convenient access throughout
the Plan area and into adjacent areas.
The appearance and character of these
streets should be equally anractive and
designed considering their surround-
ings~ The streetscape plan includes
lo;ations of vehicular ingress and egress
access points. The Plan includes street
treatnlents at select locations through
the plan area, not only to signify and
mark ,\ivhere the area begins, but also to
make the area more visually appealing
and updated. If possible the streets in
the plan area should be lined '\~rith tree
shaded side'\i\Talks, allowing safe and
convenient '\i\ralking opportunities.
Policy 5.3 Support street front retail
. and street designs to enhance pedestrian,
bicycle and vehicular circulation and
parking access.
@
Policy 5.4 l\1odify or enhance existing
streets to create an interconnected and
cohesive street system in the plan area.
Figu7"e J. 0
FIJttJ7"C Vfhinl!al' Ci7-rz..latio17 Parlc17zs
3-~1
7/212008 5:51:29 AM I
_I I
@
-I I
--, bill..
@
\Vhere ever it is safe and appropriate,
as detern1ined by professional tr8.J..cuc
consultants on a project specific level,
the plan calls for on-street parking
along 'Valleo Park-way accommodated
by narro\~'-ing the road\~Tay from t\vo to
one lane. The proposed modification,
in conjunction \i\rith intersection-level
improven1ents, 'Nill facilitate a pedes-
trian-friendly environment by sluwing
dO"\I\'il traffic ori the street.111e on-street
parking \~rill accommodate the den1and
for parking and the future planned
retail developments along 'Valleo Park-
'way. Similarly, it is envisioned that the
proposed parking along Stevens Creek
is intended to increase accessibility to
existing and future retail stores along
the street. On-street parking \I\Till help
slow traffic 'which translates into a safer
pedestrian environn1ent and promotes
viability for retail shopping along street
frontages.
\Vhile the design of son1e streets in
the plan area are not oriented to\l\rards
pedestrians due to a lack of on-street
parking to shield pedestrians f rOD1 traf-
fic, there is an opportunity to improve
the interaction bet\/Ileen motorists and
pedestrians in the plan area. This can
Layout-02-full-bleed-altcover-D217 17
be achieved by in1plen1enting severaJ
design snlutions that more effectively
de]jneate cross\I\Talk areas and increases
em-street parking along 'lallco Parkway
to transform the street into something
thar is ITIOre approachable and accessible
to pedestrians.
/2
3-@2
.--~. --1- -- .
I 1_
@
SOUTHvallco r\1aster Plan @
7/212008 5:51:29 AM I
_I I
. . cz...
@
@ souTHvallco f\~aste( Plan
-I I
Layout-02-full-bleed-altcover-0218 18
@
. . '. -- ~--
I 1_
Chapter 6: Land Use
ll1t General Plan describes South \.Talleo
as an area to be retained and enhanced
as "large-scale c(lmmercial area that is a
regional comn1ercial (including hotel),
office and enrerrilln111ent center ..;vith
supporting residential development.'1
Cupertino Square, the regional mall
fronting both sides of Nortb \Volfe
Road, and the omce buildings lining
'Tailco Parkvvay comprise the pre-
don1inant uses in this area. \Vhile the
commercial tone of this area is set by the
111all and office buildings, greater devel-
opment intensity is also demonstrated
by J\1etropolitan condominiums, (] high
d~nsjry residential project v\Thich has
frontage on Stevens Creek ~oulevard
(see FigU7-e 1.10).
Policy 6.1 Support proposed projects
that conform to the General Plan and
thar fir "vith the character of the Plan
area.
Policy 6.2 Ensure the adequacy of core
infrastructure and services for the Plan
area; evaluate additional impacts associ-
ated vvith specific projects on a case-by-
case basis.
The community voiced their desire for
the plan area to serve as a positive focal
point for the City, appeal to a regional
audience and have IVlain Street type
characteristics. Planning for a setting
that addresses'these goals starts ~rj th
creating a pedestrian-friendly and acces-
sible area and continues \~rith creating a
dyna.l11ic and complementary n1ix of uses
that holds regional appeal.
FUTURE LAND USES
.AND SER"VICES
Future South 'Talleo land uses are
depicted in Figure 1.10 and shows how
the envisioned uses are complementary
and serve various purposes. Cupertino
Square is the regionalrnall of the area
and because of its size and locanon has
the potential to be an agent of change.
Offices in the Plan area create a tremen-
@
Figl'U 1 10
FutuTc Land LZ~c.l
3-@23
7/2/2008 5:51:31 AM I
_I I
@
-I I
. ~...
@
dous base of patrons requiring com-
munity-serving retail, restaurants, and
services. Existing residential and future
housing uses provide activity to the Plan
area at night.
'Yet in order to achieve the con1munity's
goals and "con1plete the picture", the
area needs a high quality mixed use
project that sets the standard an? spurs
Plan area improvement. }U the center is
a mixed-use, pedestrian-oriented shop-
ping experience 'with main street style
retail, office, senior housing, hotel, and
possibly an athletic club.
ColJectively the area serves a diverse set
of purposes. The housing-\i'\Tork balance
is addressed through existing and fumre
residential and office. :There is a w'ide
range of retail uses that are supponed
in the Plan area including a traditional
n1all eA-perience in Cupertino Square
and communi ry-serving retail and res-
taurants in a pedestrian-friendly, open-
air experience along 'lallco Park-way
and Finch Avenue. Last, hotels, athletic
clubs, and parks complen1enr the other
uses offering a vvide range of con1n1uni ry
serving services and activities.
There is an existing infrastrucmre and
services net\TiTork that suPPOrtS the
Plan area including, but not lin1ited to
se\iver, ,\~Tater, electricity, gas, fire, police,
and schools. As ne,\iv projects are pro-
posed, associated in1pacts compared
to the baseline should be assessed arid
detern1ined if the service and infrastruc-
ture net\vorks are adequate or needs
enhancement.
Studying the impacts to existing ser-
vice and infrastructure net'\i'\Torlcs on a
case- by-case basis enables TI10re accurate
asseSSlnent and better data to manage
actual ilnpacts TO the area.
/2/
Layoul-02-full-bleed-altcover-0219 19
3-414
.' :. -l -,
I 1_
@
SOUTHvailco f,'1aster Plan @
7/212008 5:51 :32 AM I
_I 1
:~~
@
@ SOUTHVallco r\1aster Plan
-I I. LayoUl-02-full-bleed-altcover-il220 20
@
. ---T:. J'
I 1_
Chapter 7: Inlplementation
1l1is charter provides implementa-
tion steps to help "\iVeave rhe Plan area
Together as a district. The implen1enta-
.rion of the JVlasrer Plan is focused on the
connective ti ssue ber\lvt:en the properties
including streetscape. lighting, .V\ray find-
ing, signage, and streeT furniture.
Il\1PLEl\1ENTATION STEPS
Sidewalk Lighting
Supplement existing lighting elements
virith nevv pedestrian-scale lighting for
Stevens Creek Boulevard, Tantau ../\ve-
nue, Valleo Parh\J\Tay and \-Volfe Road.
The current lighting program "\iVorks
f()r vehj cular traffic, but the large scale
canopy shields the light fron1 illumi-
na ring th E' pedestrian areas Inaking th t
area feel inactive and foreboding. Ney'v
fixtures. "\I\Tould add light to the ground
and pedestrian activity area "\I\Thich "\II,Tould
create a distinctive upscale look to these
major streets. The light source would
bf" shielded to prevent glare and light
pollution.
Stevens Creel. SectIon
.- - ~IUtLilndGroun~'l"f~
- lmO""0I1 (Oblll~IOf"" J'.~ln!J
~~
~ "M~. fl{j6~'1j.~
Stevens Cree~. Median
STEVENS CREEK @ FINCH
MASTER SITE PLAN
SAND HILL PROPERn' COMPANY
CUPERTINO, CAI.I~ORt.lI'"
Median Improvements
Enhance landscape design in Inedians
to create a strong fresh landscape
presentation. Existing planting looks
dated, is not consistent in theme and
scale. Specific improvements include:
. Keep existing trees of value
.. Enhance shrub plan ring to provide
color and interest
. Reduce paved areas in left rurn lane
pockets
. Develop ne"\ll,T paved material palette
unique to this district.
. _A..dd uplighting to median trees.
Gate,"Tay Features
Create ne"\1\T gatev,ray features on Stevens
C,reek and ,?\Tolfe that identify entrance
into this ne\iV district of to"\ll,rn. It is
anticipated that the gate"\vay feamre be
managed by plan area propeny o"\II,'ners
contributing to the plan in1proven1ents.
1his could include:
@
C..t"nn\UO"'l'!"1 npa".atIW' LJ[Jh~ wt1n '.nn~
""iPO,.-n tll.u\tinq wnh
t.ubb...l~
Inten.ection at Stevens Creek and Wolfe
~flfOOlltJGueSl.""",",19tS K
..",.. *-'*-.I.~>>l
. ~=";:."..~
--.--
F1~r: lJT{' 1.11
171,/,n):;'lonrnis: Li[!,lJli11g, A1fdian. CrOSS7.:..Ja.'J:'.1
3~
7/212008 5:51:33 AM I
_I I
@
-I I
-... ~'...
@ 11-
:~) t
. . '''~
~~ .4:
I Gatewilr Median Sectlon~ on Steven; ere!:!l:
{1, .00/ =$ __
t ~ -......... '\.
t,,'''''''' ~,..,.
Section at Valleo Parkway Plaza Intersection
F:r:urr 1.12
EJUrung.and New OItvt..lrnl!i
-e- ~ "Ul~lr_1r...,Un~"ko'oundl
(ummunlr/ OIinrwr
., rf
~~"~ - -=. C,".-GY (lJl,m", 1111 U.'ka,nnnd)
",f"""---.- ,,/ lUl)t"r\lna )101"1
l_nnLUliI tnlc~ FJOYJt" IJl\~\
i
I .,t""O AVI ')VHl lr.....\
D~OUtl~ PUU Ltnnu
no ""'.,.. .u...:L.APotII .
--
I1t:l'1"u\}{'717.rnt,: Gat{"wl~V. Lighting
. Cupertino monun1ents (replace entry
sign on east n1edian)
. Con1D1unity banner presentation
(replace current banner location 'west
of district border near Portal)
. A textured roadway paven1ent
"threshold. "
New Street Tree Planting
Draw UPOD Cupertino's history as an
agrarian con1D1unity with orchards and
wi.neries, by planting ne"N floV'{ering pear
trees to eALend and fill in the existing
tree canopy; this Viril1 build upon the
tree-lined nature of the plan area virhich
is a distinguisbing design element in this
district. N e'\1\T trees should complete the
block ber-ween the J\1etropoli tan and
Finch A.venue and along 'Vailco Parb;s;,ray
and Tantau Avenue ,\ivhere applicable.
Incorporating the fio\lvering pear trees
allo\lIls for transitions of scale at these
activated frontages and further beautifies
the area virith a common tree feature that
is more "pedestrian scale."
Cros5'\raIk Paving
Provide iD1proved crossv\ralks at select
intersections along Stevens Creek Blvd.,
\i\101fe Road, 'Valleo Par1..\ivay and 'Tantau
Layout-02-fuJl-bleed-altcover-0221 21
_Avenue to enhance pedestrian cross-
ings into the l\1asrer Plan area. These
improvements will need to support high
intenshy vehicular use. The materia]
may be stamped or colored textured
concrete.
-~L/~
( .-'
3~6
.'.<-. --; :
'$1
';I
,1
, .
c
::t
@
SOUTHvallco ~~oster Plan @
7/2/2008 5:51:34 AM I
_I I
ti1
~
-I I
- -~-~...
@
.~---. -1
I 1_
Appendix: Planning & Outreach Schedule
MARCH 4, 2008
MARCH 5,2008
l\1.4..RCH 13, 2008
l\1.ARcH I 7, 2.008
1\1~"-RCH 20~ 2008
l\,iARCH 24, 2008
IvlARCH 28.. 2008
APRIL I, 2008
APRIL 1,2008
APRIL 7, 2008
APRIL 7, 2008
APRIL 10, 2,008
APRIL 14, 2.008
APRIL 18,2008
APRIL 21, 2008
APRIL 23, 2008
APRIL 24, 2008
..t\PRIL 29, 2008
l\t-\y 9, 2008
1\lAY 12, 2008
l\UY 13, 2008
M4..Y 20, 2008
@ SOUTHVallco f\1aster Plan
Layout-02-full-bleed-altcover-0222 22
City Council
Conlnluniry Developrnent Departlnent
Orbit Resources & C.upertino Property Development, LLC
Community Deve)opn1ent Departnlent
i\1enlo Equities
Orbit Resources & Cupertino Property Development, LLC
Concerned Citizens Of-Cupertino
Rancho Rinconada Recreation Board .LL\.ssociation
Cupertino .l-\.gainst Rezoning (C,are)
He\~rlett Packard
Communit)' Development Department
First Con1munit)' '\1\Torkshop
.A.pple Inc.
ROCK.'l\Tood Capital
Community Development Department
Second Community'^lorkshop
Rancho Rinconada R,esjdents
1\1etropolitan HOHleOV\Tners .l-\ssociation and Residents
Orbit Resources & Cupertino Property Development, LLC
Community Development Department
1\1etropolitan H0111eoV\Tners Association Board 1\1en1ber
City Council
3~7
@
7/212008 5:51:35 AM I
EXHIBIT B
ciTY OF
CUPEIUINO
City of Cupertino
10300 Torre Avenue
Cupertino, CA 95014
(408) 777-3251
FAX (408) 777-3333
Community Developmel1t Department
SUMMARY
Agenda Item No. ~
Agenda Date: May 20, 2008
Application Summary: Status report on tl1e South Vallco Master Plan (Sal1dl1ill
Properties) .
RECOMMENDATION:
Staff recommel1ds that the City COUl1cil receive the S. Vallco Master Plal1 status report
and direct staff to initiate the formal city-wide 11otificatioll. process and for\,yard to the
Plannll1g Commissiol1 to review followed by City Council action.
BACKGROUND:
In March of 2008, t11e City COUl1cil directed Sand Hill Property Company to initiate t11e
South VallcD Master Plan progress (see diagram belo\,y) and obtaiIl public input and
seek general consensus from tl1e adjacent stake1101ders.
3-29
S. ValIeo Master Plan Status Report
May 20, 2008
Page 2
DISCUSSION:
C0711711Uhity Workshops
In, response to tIle City Council request, the following community workshops were held
by Salld Hill Properties Company at the Quinlan Community Center:
. April 10, 2008 -lIlput on tIle draft Master Plall. concepts for the South Vallco area
. April 23, 2008 - Input on the refill.ed Master Plan concepts
Invitations were sent to approximately 3,000 residellts aroUlld the S. Vallco area III
March and April of 2008. Approximately 50 alld 70 residellts attellded the first and
second community meetings, respectively. The meetings were COllducted in a workshop
format with a gelleral assembly at the begimLing and ended "\/VitIl break out groups to
discuss specific issues or topics. The goals and objectives of the master plaIl were the
focus of the first meeting. lI1. the second meetlllg, lnore refilled lnaster plan cOllcepts
were discussed and Sand Hill Properties shared some of their general de'velopmel1.t
concepts alld potential land uses with bubble diagrams and image boards at tIle second
meetlllg (see sample imageries below).
~.I- MI-"1'o\&-
1it..1~. ,Ii. ~,~~I. ~._.'_' ·
~_- ..,."".",i?:~ .-.-.... ~a:. ~..,
..' .,..,f~. ~f". '11'- ...'
.. ...l." e
..- .
- J '.~. ;r"" --.
"."..' ~ _:- ::: __ - _>.- ..~..- tl
. n I~'~
-...' . ~;': " ' ~
.:.0_ .. , . r j..".
---.-..:... " .1. _ 1:-- <. ... iE~
,\...---. . -. ..
.-
The meetings were conducted by professiollal facilitator Paul Downs along with Ken
Rodrigues the project architect (Kell Rodrigues Partners), Gary Layman tIle project
landscape arcIlitect (Guzzardo PartnersIlip) and Kevill Dare of Sand Hill Properties.
Staff in attelldance lllcluded Steve Piasecki (Community Development Director), Kelly
Kline (Ecollomic Developlnent Manager) and Gary Chao (Senjor Planner).
In addition, COlnmissioner Paul BropllY and Council member Orrin Mahoney attended
tIl.e first community meeti1lg. C011lmissioller Marty Miller and Council members Mark
Santoro and Gilbert Wong attended the secolld COrrllnUl1.ity meeting. Please see the
attacIled exl1.ibit B for the summary of tIle comments and inputs received at both of the
community workshops.
The cOlnmunity workshops were well received by the citizens who attellded and the
developer received many constructive and valuable comments regarding both the S.
Vallco Master Plall and their prospective specific project.
3-30
s. Valleo Master Plan Status Report
May 20, 2008
Page 3
Emilie Crofton, wrote in the April 20, 2008 volume of tl1e Cupertu10 Courier that, "71zany
residents left the April 23 1neeting feeling 1nore assured than they did at an earlier 7neeting in
April - feeling that their voices were being heard." The article is titled "Residel1ts Feel
Confident about South Vallco Plans" (see exhibit A).
Additional Public Outreach Efforts
In addition to the Community Workshops, Sand Hill Properties have also Inet witl1 the
following groups of adjacent.property owners and commw1ity groups:
. Orbit Resources
. Cupertu10 Property Development
. Rockwood Capital
. Menlo Equities
. Metropolitan Homeowners Associatio11 and Residel1ts
. Apple Computer
. Hewlett Packard
. COl1cern Citizens of Cupertu10 (CCC)
. Cupertino Against Rezoni11g (CARe)
. Ral1cho RiI1canada Recreational Board Associatiol1
. Rancho Rincanada Reside11ts
S. Valleo Master Plan Fra1nework
Sand Hill Properties is in the p~o.cess of drafting the South Vallco Master Plan
document with the input al1d comments received from the public outreach process. A
preliminary draft of the master pla11 framework is attached for referel1ce (see Exlubit C).
Sa11d Hill plans on presentu1g additional details on the master plan progress at tl1e
public hearu1g.
Prepared by: Gary C11ao, Sen.ior Planner
Approved by:
~
or
Steve Piasecki
Director of Community Development
David W. Knapp
City Manager
Attachments
Exhibit A: Cupertu10 Currier article titled "Residents Feel Confident About South Valleo
Plans", dated April 20, 2008 by Emilie Crofton.
Ex11ibit B: Summary of the public input received at the cOlnmunity workshops (April
10, 2008 and April 23, 2008)
Exl1ibit C: Prelimu1ary master plal1 fralnework
3-31
1
South VaIleo Area
Master Planning and Developlllent
Summary of Community Workshop and Emerging Themes
Quinlan Center, Cupertino, California
April 10, 2008
Emerging Themes
More tllan 60 participants attended a facilitated Community \i.1orksllop held on
April 10. TIley offered a \vide variety of suggestions for tlle development of tlle
SOUtll Vallco Area Master Plan. MIG recorded about 120 comments. TIle
following is a sUlllinary of tlle n1.ain tllelnes tllat emerged at tlle meeting.
OVERALL CHARACTER AND VISION
Participants \vould like tlle South. Valico area to serve a gatllering place and a
focal point for Cupertino residents, but also to 11ave regional appeal to visitors.
TIley see tlle area as a bucolic, safe and walkable area, with a village-style, lugIl-
quality and consistent design. TIle area can serve as an Eastern gateway to
Cupertino. Some used tlle word dowllto\vn, and spoke of a lnix of a park or a
small plaza, walkable streets, and unique stores.
TIle group discussed tlle idea that tlle area sllould not feel walled off, and tllat
SOUtll Vallco sllould be easy to \valk into and accessible by botll on foot and by
car or public transit. 11any said tllat SOUtll Vallco sllould offer something-
botll in tel1.nS of use and arcIutectural style-tllat is currently lacking in
Cupertino, ratller tllan replicate an existing Cupertino site. TIle site sllould
reflect tlle variety of Cupertino cultures and history, wIllie also looking to tlle
future.
OTHER CITIES THAT COULD SERVE AS MODELS
Participants melltioned a variety of cities tllat could serve as a good model for
tlle SOUtll Vailco site. Many mentioned Stanford SllOppUlg Center could serve
as a good example. In particular, tlley like COllsistent yet unique arclutecture,
and tlle lugh-end style of sllops.
Many participants liked Santana Ro\v, especially tlle open plaza and small
sllops, and evening activity-but not all did. Some objected to tlle nigIlt use
and traffic that they perceived Santana Row as creating. Many agreed that
taking elements of Santana Row, SUCIl as tlle small SI10pS and open plaza, and
putting tllem in a Cupertino context, .one tllat reflects Cupertino's image, could
work. MallY like Los Gatos' old do\vnj downto\vn, and otllers mentiolled tllat
South Valleo Area Alaster Planning and Developm.ent
SUl1unalJi of C017ununity Vvorkshop April J 0, 2008
3-33
Page J
2
in both Los Altos and Mountain View, tllere is variety and open space. Otller
cities mentioned included Cartnel, Saratoga, Pacific Grove, Los Altos, and
Mountain Vie\v.
STREETSCPAPES, ~EDESTRIAN EXPERIENCE,
CONNECTIVITY
Residents clearly expressed a desire for higll-quality design. Arclutecture and
style is very important to tllem. TIley \vould like South Vallco to llave a
consiste11.t, unique and upscale look and feel. TIley do not want a cookie-cutter,
boxy, or 11editerranean style. TIley \vould like a village-style look and feel, \\ti.tll
mature AsIl trees on Vallco Parkway, and stone/\vood"materials to create a
natural style tllat reflects Cupertino's VvinelY lustory. TIley like rolling
landscapes and meandering patllways, ratller than grids or a boxes.
It's also unportant to participants tllat Soutll Vailco be friendly to pedestrians:
safe, weillit, perllaps witll old-fasluoned ligllting fixtures, Wi.tll scattered
benches and resting places. Many \vant setbacks to lesson tlle impact of
Steven's Creek traffic. They want tlle area to be lugllly con1lected to otller
nearby areas. Suggestions to tllat end included easier ways to cross Stevens
Creek and Wolfe, and connectivity to Cupertino Square, as \veil as to tlle tecl1.
firms. Many suggested tllat the creek trail on Callabazas could be incorporated.
PARK FEATURES
Participants felt strongly tllat SOUtll Vailco development sllould center around
an open space, park or plaza tllat \\Tould serve as a gatllel11lg place and focal
point, as \vell as a place to enjoy tlle outdoors. Many voiced a desire an areas
tllat could be a gatllelIDg place for cOlnmunity evening entertainment. Seniors
were active in voicing tllat tlley, for tlle tnost part, felt tllat active uses were
compatible witll senior 110uSing. TIle area sllould 11ave plenty of sllade, seating
and perllaps. a trellis or gazebo.
SOlne discussed planting a ne\v giant Oak tree to replace tlle lustorical oak tree,
wllicll \vill be remo'ved. Otllers mentioned tllat tlle area sllould llave YOUtll-
oriented areas, perhaps a toddler area, and be family-friendly. And 110\V do
participants plan to use tllls area? "As a place to eat some take-out after work,"
"Somewllere to listen to lnusic and be out at nigllt," and "A plaza wllere \ve
could watcll fue\vorks on tIle fourtll of July." In sl10rt, it is important tllat tlle
park or open space serve as a community gatllering spot, a distinct and
attractive CupertlllO landmark, and an active place designed to be used, not just
looked at.
South Va.lleo Area A1aster Planning and Developl11.ent
SU17Unal)' of C017ununity 1Vorkshop April] 0, 2008
3-34
Page 2
3
PREFERRED USES
Wllen participants \vere asked about 110w they \vould like to see tlle Sand Hill
site used, tlley again h.ad strong opinions. A mix of opinions \vas expressed
about retail, but througll discussion a theme emerged tllat retail is
appropriate-as long as it is unique stores tllat fulfill a niclle, sucll as a
llardware store, lugll quality take-out food, a bookstore, a Ben alld Jerry's, or
uses tllat serve senior llousing. Some expressed support for office space. TIley
want to be sensitive to tlle fact that a lugll scllool is nearby. Coffee sllops and
restaurants were mentiolled as desired uses, and many would like to see a
farmer's market or a grocery store tllat sells fres1l produce. TIley \vant all
buildings to meet tlle City General Plan requirelnents, \vitll no exceptions to
Ileigllt codes.
SENIOR HOUSING
Participants at tlle April 1 0 meeting supported senior 110USing-\vitll some
import~nt qualifications. TIley want senior 1l0USing (55 plus) tllat supports
Cupertino's residents-ownerslup, lligh-end upscale Ilousing. TIley do not
want not dense, small rentals or assisted living. TIley don't wallt tlle 1l0USing
lun by a nonprofit. Wllen some of tlle participants wondered \\dlether tllere
was demand for senior Ilousing in Cupertino, tlley \vere ans\vered by seniors
wllo said, 'We want to downsize our Ilousing and stay in Cupertino, and \ve are
active and want to wa~ to activities and sllopsL"
TRANSPORTATION AND PARKING
Participants are aware of the need to be strategic about transportation and
parking. TIley would like tlle SOUtll Vallco development to be accessible by
public transit, and tlley feel tllat tlle area is already grappling witll lleavy, fast
traffic. TIley \vant planners to possibly conduct a traffic study and to consider
ways to manage traffic, and to anticipate tlle llew traffic tlle j\pple site \V-ill
generate. They \vould like a safe \vay to enter tlle SOUtll Vailco site, froln fast
busy streets. TIley want adequate parking, and advise creating safe, sec;:ure
parking, especially if tlle parking is ullderground.
THE PLANNING PROCESS
Participants would like more stakellolders to be invited to future meetings,
including stakellolders from Steven's Creek and De Anza. One participant
mentioned Ile is concerned tllat tlle project \vill not be conlpleted, while otllers
noted tllat an election is UPCOlning.
South Vallco Area Alaster Planning and Develop177.ent
SU171.1nal)' of C0171.1nunity Vvorkshop April J 0, 2008
3-35
Page 3
South Vaileo Area
Master Planning and Development
Summary of Community Workshop
Quinlan Center, Cupertino, California
April 23, 2008
Community Meeting Forrriat
More than 80 people participated in the second South \1 ail co Area Community Workshop
held on April 23, 2008. City of Cupertino COlllinunity Development Director Steve Piasecki
opened the meeting. I<evID Dare of Sand Hill Properties, tile project proponents, also
welconled participants. Paul Downs lnoderated the meeting and introduced Ken Rodrigues
(I<en Rodrigues Partners Architects) and Gary LayTIlon (Guzzardo Architects), who
provided background presentations and facilitated smail discussion groups.
After the presentation; the presenters asked the group to break into small groups to discuss
the Focused 1\1aster Plan and the de~elopment concept for dle Sand Hill Property site. This
docillllent sUffi1narizes the il1.ain dlemes dlat emerged at the meeting.
EXECUTIVE SUMMARY OF EMERGING THEMES
Focused Master Plan Concepts
Participants discussed dle o"verall identity and character dley would like to see in dle Focused
11aster Plan area. Sonle participants mentioned they like a sn1.all to","nlook and feel, such as
in Los Gatos and Cannel. Odler participants wondered if a slnall town/ old town look and
feel would cOlnplelnent dle established high tech uses in dle area. The group de"veloped
specific ideas for how to achieve a slnall town/ old town look and feel:
. Rural look that relates to local history such as orchard
. Cali Brother's 1\1ills (a feed store)
. \X1inery
Participants had a variety of ideas about whether the Focused 11aster Plan should ainl to be
a city center or do\vnto\vn and how llluch business, such as a hotel, should be developed.
\X1hen discussing the streets cape, public streets and landscaping of dle Focused 1\1aster Plan
area, the group discussed trees. They reiterated dle idea of replacing dle historical Oak tree,
which was developed at dle first nleeting. They provided additional details about the kinds
of trees dley would like to see along dle streets and in the park:
. Blossoming trees
. Dogwoods/four season trees
. No palm trees
They also identified a variety of types of benches and sidewalks dley would like to see
throughout the Focused Master Plan Area:
. \Y/ ooden benches
. Not concrete
Soutb Valleo .4rea ~Master Pfamzing and De1x:fopmenl
5 umma1) , if Second CommunilJl rVork.rbop APril 2-'. 2008
1
3-36
. Clean and comfortable
. Steel okay, but lllay get hot in sun (there \vas one who objected. to tlus idea)
. Bel1ches that are easy to lllaint?-in
. Benches n1.ade of recycled materials
. Cobblestone sidewalks, but make sure they are safe for seniors
Participants had additional ideas for streetscape features in the Focused 1\1aster Plan area,
such as potted plants; native plants; a strip of landscaping to separate the sidewalk froln the
street; and fountains or some other water feature.
In terms of the pedestrian and \Tehicular circulation in the Focused 1\1aster Plan area, the
group expres~ed a desire for a pedestrian friendly concept. But they also want good,
intelligent traffic design, and thoughtful parking concepts, especially in particular areas.
Specific ideas mentioned related to transportation issues included tlle following:
. Bike and pedestrian link at Finch and Stevens Creek
. Enhanced pedestrian protection at intersections
. Arch at Tantau and Stevens Creek to create an entry gateway
. Finch and Stevens Creek is not a good place to cross the street (too busy)
. Cross\valks needed along both sides of Stevens Creek Blvd
. The traffic barrier at Tantau should be kept to keep cars out of the neighborhood
. Concerned about traffic Ullpacts at \"X7olfe and Steven's Creek: avoid density
. Add sidewalks on both sides of Tantau
. Protect views of the hills: more parklllg at Stevens Creek and less parking on 280
side
. Consider tlle safety of bic}7clists on \1 ailco, especially with regard to angled parking;
one participants' said for bike safety no parking along Vallco \vould be best, or
parking in a llledian strip like in downtown Pacific Grove
Sand Hill: Overall Concept
When discussing the overall concept of the Sand Hill site, participants reiterated some of the
ideas stated at tlle initial meeting:
. l\ do\vntown-ish destination for visitors and residents alike
. A vat-iety of building heights
. Vibrant, unique shops and restaurants
. Office and hotel uses lnixed in
Sand Hill: Uses.
Participants expressed many ideas about the types of uses they would like to see on tlle Sand
Hill property. Some suggested including stores that cannot be found in other nearby cities or
stores that llleet unserved needs in Cupertino. Participants mentioned tllat they'd like to see
buildings that could satisfy a variety of types of retail to accollliTIodate changes over tUlle.
SOlne specific retail uses lllentioned at the Conullunity \"X7orkshop included:
. Apple flagship store
. Nice restaurants and coffee shops, ice crealll shops
. Bookstores
S otlth Vallco Area 1I1a.rter Planning and De1dopment
Summao' of Second Communi!)' U7orkshopApril23, 2008
2
3-37
. Outdoor flower carts and outdoor falL"ller'S market
. Butcher, bakery
. Hardware and kitchen supply stores
. Boutiques, unique stores, antique store
. Jazz clubs, an evening place to get a drink
Sand Hill: Park and Gathering Space
Participants discussed a park and open land space as part of the site. One person mentioned
that they \vould like to see the full "Heart of the City" setback implemented.
Participants have l"llany ideas about the creek. Sonl~ suggested protection of the Creek,
leaving open the possibility tllat someday it could be brought up and nlade lllore natural,
\vhile others suggested a relaxing trail alongside it.
Sand Hill Pedestrian and Vehicular Circulation
The groups agrees tllat parking is necessary and important to bringing people to tlle site, and
discussed possible good, safe and non-disruptive locations for parking. WIllie tlley
lll.entioned a walkable, pedestrian friendly area, they want sufficient parking. Participants
nlentioned that all new parking should be safe and easy, and not slow down traffic on nlajor
streets. The group had lnany ideas but did not reach consensus on whetller internal roads in
the SOUtll Vallco site are a good idea.
SOlne are concerned that pedestrians will trespass the 1\1etropolitan property, and are looking
for suggestions as to ho\v to deal \V-itl"l tlus. One person suggested tllat a park could serve as
a buffer.
S outb T/allco Area 1I1a.rter Plmmil1g and De1JClopmen!
Summa1], qf Second COJJJmuni!)' JJ7orksbopApriI23, 2008
3
3-38
South Vallco Master Plan Draft Framework
Overall Vision
The South Vallco area is to serve as a gatheru1g place, a gateway, arid a focal point for
Cupertino residents, V\Thile holding regional appeal to visitors. Characteristics of tl1is
gathering place are best described as a downtown-ish or maU1 street style settll1g that is
pedestrian oriented, family-friendly, accessible, and well landscaped.
Purpose
. Improve area ide11tity and character.
. Improve circulation and connections.
. Promote compatibility with existu1g developments.
1. Improve Area Identity a11d Character
Objective A - Downtow11/Main Street Character: Support the creation of a
dOw11town-is or main street style e11VirOl1ffient.
o Pedestria11 oriented cOIU1ection.s.
o 111viting ll1terface and streetscape betweel1 properties.
o Clear and attractive connections t11roughout t11e area.
o High quality development and landscapu1g.
Objective B - Aesthetics: Improve t11e plan area aest11etics.
o Cohesiveness in terms of "look" a11d "feel".
o Hig11 quality buildu1g material and u1teresting design.
o C011sistent architectural and lal1dscapu1g theme throug11out the area.
Objective C - City Gateway: 111dentify t11e area as an gateway to the City.
o Clearly delineate the plan area as a special district and a gateway to the
Ci ty.
o Provide unique and attractive gateway signs a11d architectural features.
Objective D - Quality Landscapi11g: E11courage quality landscapi11g t11rough the
pla11 area.
o Maintau1ed tree-lined character of area.
o Support new tree plantings.
3-39
II. Improv~ Circulatio11. and Connection
Objective E -Pedestrian Connection: Improve pedestriaJ.1 envirorunent to and
from and within the plan area.
Objective F- Veh.icular ConnectioIls: Improve connections for vehicular access.
Objective G - Minimize Traffic Impacts: MU1imize traffic impacts 011 local
11eigl1borl1oods.
III. Promote Compatibility with ExistiI1g Developments
Objective H - Compatibility: Promote compatibility wit11 existing and new
developmel1ts.
o Projects sl10uld be compatible bot11 wit11 the existing commercial al1d
reside11tial uses.
Objective I - Services: Ensure adequacy of services
3-40
COMMUNITY DEVELOPMENT
2,25
Exhibit C
Vallea Park South
,.,. Policy 2-30: Val/co
Park South
Retain and enhance
Vallco Park South as
a large...scale commer...
cial area that is a. regional
commercial (including hotel),
office and entertainment center with
supporting. residential development.
..
Strategies
1. Master Plan. Prepare a Master Plan for
this area to ensure continuity of mass,
scale, connectivity and adequacy of
infrastnlcture and services, including
schools.
2. Valleo Parkway. Continue the Vallco
Parkway streetscape, which was
approved as part of the Vallco Rosebowl
.mixed...use development, along the
entire Parkway.
Development Activities: A regional shopping
mall and office and industrial buildings are the
main features of this area. Hotels are also
allowed in the Vallco Park area. Daytime and
nighttime regional entertainment activities, .
such as a movie theatre complex, are highly
encouraged il} the mall area. As part of the
development agreement, office and irldustrial
uses are also allowed. The precise mix of land
uses shall be determined via a master plan and
an approved use permit.
The City has formed a redevelopment proj...
ect area encompassing the regional mall
properties. The redevelopment area allows
for most of the funds derived from the "tax
increment financing" to go to the redevel...
opment area. "Tax increment" refers to the
amount of the property tax value increase
r. =~\
CITY OF CUPERTINO GENERAL PLAN
-~~
3-41
2~26 .
LAND USE/COMMUNITY DESIGN
above the property tax value at the time of
the redevelopment area approval.
The regional mall site has a development
agreement with the City to allow an addition..
a1535,000 sq. ft. of commercial area above the
1,110,700 sq. ft. of space, which existed on July
1, 1991. The development agreement expires
in 2006. This area can be used as additional
commercial, office, industrial and/or hotel
building space. The development agreement
ties many of the mall's future development
activities to the regulations ~d policies in
effect at the time of its adoption.
Development Intensity: Development
intensity shall be determined in conjunction
with specific development revie~l. Mixed
commercial and residential development
may be allo~led if the residential units pro..
vide an incentive to develop retail use, if the
development is well designed, financially
beneficial to Cuperti1)o, provides communi..
ty amenities and is pedestrian..oriented.
Residential: Up to 35 units per acre.
Commercial (sq. ft.)
2000 Built
Buildout
1 , 11 0, 700
1,902,564
.._~"'-
CITY OF CUPERTINO GENERAL PLAN
3-42
Office (sq. ft.)
2000 Built
Buildout
708,057
708,057
Hotel (rooms)
2000 Built
Buildout 2000
764
Residential (DU)
2000 Built
Buildout
711
Design Elements : To better integrate the
shopping mall with the surrounding commu..
ni ty, encourage any new retail development
to provide outdoor shopping experiences in
continuity with the present indoor shop..
ping. New office development should also
be pedestrian..oriented. To achieve this, pro..
posed proj ects should:
1. Parking Services: Avoid parking struc..
tures along the Stevens Creek
. Boulevard frontage, and minimize the
heigh t and bulk of parking structures
visible from public streets.
2. Linkages: Develop pedestrian linkages
between the industrial park and the
regional mall. .
3. Active Retail: Provide active retail
uses facing the street or outdoor pedes..
trian corridor with connections to the
interior mall area, residences and
industrial park.
4. Barrier..free Parking.: Design parking
areas relatively free of pedestrian barri..
ers and shopping islands.
5.
Street Presence: Site buildings to ere..
ate a strong street presence. Buildings
facing the street shall be designed in
consideration of the scale of the build..
ings across the street.
Exhibit 0
CITY OF CUPERTINO
RECOMMENDATION OF ENVIRONMENTAL REVIEW COMMITTEE
June 25, 2008
As provided by the Envirorunental Assessment Procedure, adopted by the City Council
of tl1e City of Cupertino on May 27, 1983, as amended, the following described project
was reviewed by the Environinental Review Committee of the City of Cupertino on
June 25, 2008.
PROTECT DESCRIPTION AND LOCATION
Application No.:
Applicant:
Location:
CP-2008-02 (EA-2008-04)
City of Cupertino
citywide
DISCRETIONARY ACTION REQUEST
South Vallco Master Plan
FINDINGS OF THE ENVIRONMENTAL REVIEW COMMITTEE
T11e Environmental Review Committee recomme11ds the granting of a Negative
Declaration fi11ding that the project is consistent with the General Plan and l1as no
significant environmental impacts.
/ s/Steve Piasecki
Steve Piasecki
Director of Community Development
g/ercjREC EA-2008-04
3-44
SO'jT}-~\/? j co
1:.i ?d:l!..:h of FJ08, th~ Cic-:, C ,'I'l.:;] iniu:1ccd [he pbnning process for L'1e Scq...r;::h
Valleo pbnning area, T:.: ,lj"ji;"..:jr;I:111: 125-:1cre a:e:1 is j-, \'liI..1ed by 1-280 to [he
nl)rrb, St:(".'cn~ Cl',::~k l311'J!t-.'~r..1 [I' [he ::i0uth, induding \... u~-.;_r:::ino Squ,u-e shopping
.:::i.'..:i' t r;'f"T~Il:"k \'.lG"1 F'.l~h:l)i: l'li"k) J..long rhe e:l~:T u,j 'vesr side "f'\VoLfc RI.),ld
;tllL1 r:iL' ,\~':c .iL'. t:.:lu!"'[":',C!',,' .Li\-'ll~ rllt: c~l:--r ...iJt.: I lj"r.t:-;:JLl ,-\VL:!).I(.. 111c ;lfe:l :llsc
i!llh :Lk-~ I,m..:....
I '1::'_'<' III.HIL:d! H;:\V!en P:1o..:k,l1',L .-\rplr.:. ,\L:I:I'I E...p:jr.i,.:~. a:;
., t: c: i 1 :l:-o rh c ,\ Ie ,l'( ij~l l' :.1 rc:.~ iJc:n ri: lL.- \..',) ITllTle r c:i:.d Lk', L: lup me Ii r. :-\J.ic11 Ii i r~ !.l \. '.l(an r
}',l:',."t:[~ :1l'.: "/,.n,:l' r; 'I' hvun: U:;<.:.:' ,,:ucl! :lS i\ i_I rl>I'.1.~ljri:Ll.,r:'; J:IJ ,:"[TllrJt:rL'l:.tJ
d .1, I' 1T1 L:!: r ~.
TilL' '....1[\ ('!lllli'.il .lVI,.
i ~.lnd Hi!l Pr"F'cl'l. ....:'lImt. ., 'In:: ,frh,..: ill;\;l.r
1.1i"k!( "''111'.::: III ,ht: .!I"L::.i, [II ukt.: rJ.\ II.::ld in i!l:1I1:1!l'in~' ['he i1U.,T ~r 1~I:lr. L"'\ 1nll.lllll'
"lItTC It:\': .Inl: !-,[;ll1lii:',~'I'n,,:,.:..:..'. :":'.IJhl Hid Pi")rC(r~, I~',)nq);ir' r'~'~'l'::lirl\ [.1ur.+.1...:L1
rh._ 1,- -~ ,ILl".:: 'iir:: I it'll i i"',' \";11k,'. P \ ,k'.";I-., T:iJiC.d.l ..\.' ":1', IC. o..:.r:' ,:n:- l' r:..-~;.
" ,
8, ll!k" ;lrJ .\lill rh...- .\ !..:ITilr.t,iirJ:i jc'.cl')l',nlci-:r ,ll'tL' I-'!.J11:' e" 'lJ'ii' ,i .helr :,ir\..' 'i,\..'~'iill.
.il" ell '!'I"I ,,:n.- ~I" "
l.,r,:r r: ' '. '~.l\. "":I~:lr.,r'. i~. :r:\.' .' t1" ''-'1.~; ".J L l " ch..
l:'ll-I:' he:.ti":l1.:l ,1J"I'(',,-S), [I} i"'~\'il:'''': .Ii''':~ '...'I',n.":I~1 S,l:)ll Hil;" dc'~'
r .lrplIL,lLic"I1.
In n::sp..tlx r" r h:: l'lll fl.:i I ,j i r'..:nil"" ~ ,11i0 HI U Pre Tern (. ' '11".;'" " l,oI"Li
,,:,oIn l:\,il;'~ \""rk..il"v", ,\l' rl-,.; Cu}',t:rnn,) l.ll.li:1I.Ui C'll'iP'l~;'::l:\ L'Lnr.~r I!. \/"'ill..r
~t',,):~ .l!',d l'ITlI'hkd ,Ii' IlplLlr..: ~.) ::h:: I.....ll~ \.""'II1L'il )1, :.1.'.\, ~(l. ~f;I)~~ T\e ~\.I.l'. .2(,
2I.1\J~ ("in \....,)UI1,.ij h,::I1'il1:2; ;:i,I:. h: .i~',\.,..-J ,J[ thL' 1;)11""'1~1~ Ilrk:
'.' '\I\.V. L'\'I!)C1'n nl'.I,rg. . ;;i ~u rh, :dk,).
o..:,:u'!Ll Hdll)j""lI'Cfi:' L('Il'r;tll~' '~ ~tr:lfrin,L! rh' I1la~kt' ~'I.lr: .JI'" ~p:L:n, wiri rhe il~." i
.tl1l! ~1 .;I]"'\:l~i.~ r''':l:t:i,.,::d .H [h,: '",1')rk_~hl'I:''' lnl' lJlJ-;i~;--!.' i 11\1:';' :'L .~l'l~:-iisrl:li [i
rhl' ,:llrr:.::H (';r:- "I l.ul'n:'i;\.-. (; ,'r:t! P1JI1'1.1"I~'-":11 ':'1 ~(.II':: c1ur ....:L, hci:2'!'r .11
I,J'.'.":J u~..:" .11\..1 ~k""c!' .1'1')e'~[ i.1r':ll::lr:,. 'UiC CCi'icr:d ')i;l.l 'l\'l:U!'-'l:l!t flU:,. he "\"':\I".d
Ii ii ~. 11. 'r':,: li:11... \ov".V\v.Lt;rt:riiJ"tI),l)r~'.~cn(:r.tlF'lan.
l' r,..I!, ",.in:! r'\!!!' ht;J!",!!..:.,- h.l\'l~ l-":l'jl "I.'h:t1I;; f!, :'1::\:
',dl". .\l.l;-;rc:r FI:I:i.
I.!:" ".k'.l'" .1-1 the S,Hlfh
g
City of Cupertino
CUl1lll1unit} l)e\'elopmenr Department
1 C13uO Torre. :-\\el1ut'
L'ul't'nill\), l' --\ CJ501-!-
CUPERTINO
EXHIBIT E
D}{fE: Jul~: 8. 2{)08 (PLirlning Cl.)rnmission): August: 5 or 19,1008
(City Council - tt:ntative depending on Planning Commission ac[j')n)
LOCl\TION: City of Cupertinu Cnmmun1c)" 1-hll, 10350 Turre Avenue
(next to CuperTiil'" library)
T 1 ~ 1 L: I) :..j.5 P.\ I
! 1'..:.1'1 11l<t\..' dur there nuy be additional follow-up meetings or changeS to the
a,2'clhL, -,.) !,!t:;tse check the Cit), of CuperLino's \~ebsite :It Wi,iiTw.cupertino.org/
"iuur!W:lll,. nr contact G;l.;.} Chao, Senior Planner :It (408)777-3247 or g:4Yc@
....-\.i\'l:rtinll.llr.~ t-or the breST meeting schedule.
PRSRT STD
US POST.A.GE
PAlD
CUPERTINO, CA
PER.1\,IIT NO,-+3
ECRVJSS
Postal Customer
3-45