Director's Report OFFICE OF COMMU�IITY DEVELOPMENT
CITY HALL
10300 TORRE AVENl1E • CUPERTINO, CA 95014-3255
C U P E RT 1 N O (408) 777-3308 • FAX (408) 777-3333 • planningCcilcupertino.orq
Subject: Report of the Community Devel��pment Director �
Planning Commission Agenda Date: Tues��ay, October 26, 2010
The City Council cancelled its October 19, 2010 meeting.
Miscellaneous Items:
1. Election Day - The first Council meetin; in November will be moved to Monday,
November 15t because of Election Day c>n Tuesday, November 2 nd �
Upcoming Dates:
Oct. 27 Senator Joe Simitiari s Town Hall Meeting, Community Hall, 7:30 p.m.
Nov. 1 Council ineeting mov��d to Monday because of Nov. 2nd Election Day
Nov.11 Veterari s Day holida��
Enclosures:
News Articles
G: \ Planning � AartiS � Director's Report � pd10-26-10.doc
����c���e� �W�iDS � September 24, 2010
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ALFRESCO fpNS: Patrans dine on a recent evening in Santana Row. The 40-acre village is hame to 24 restaurartts, a hotel, a cinema, shops ranging from houtique ta hig-bax, as well as office and residential space.
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BY OAIIIU GOLL =__� s-a;�� .,,,,.,=:,,�.�- . �,�,.r �-�; � our area , and through tourism and center, which opened in 1961. The land
����� ��_ �: t�:� architectural publications. It always was once an agricultural site.
;���', �^ ��`r �'�''` �' -� '7" ��� astonishes me how well-l�own it is all The 638,000-square-foot Santana
As president and CEO of San Jose ,�._ _.. Q, ��;; �, �,� w �-� '�.-. » Row, built at a cost of $595 million,
Silicon Valley Chamber of Commerce, �� x.�'k 1�,.�""�'''=Y�'�-c '� `�'` �'��d �e world..
„�' '%�=�,.�?�=r,4 �,:;�: �C,.-�� `�: The project that transformed the boasts some of the world's famous re-
Pat Dando regularly receives vi.sitors `0�. �,,,� y.�- _
Burberry
from around the world, curious about �` �� ��� �='�� � �'�»�= Way people, shop, dine and live in Sili- tailers, including Gucci, ,
the global cradle bf high technology. .�� �-�.� -��. ����^ =��"''� con Valley put the Bay Area's largest Brooks Brothers and Salvatore Fer-
-�.� . city on the international retail .map. ragamo. But it also features an eclectic
They frequently ask to visit some �..,.�:�` -ti;,--- :.: :,�
��--� � '-� t The 40-acre village sits at the corner array of shops and stores ranging from
of Silicon Valley's iconic companies: k� � :%: �;.�+�j �,_ , , y ; � � �� �
� -- �--�..G. • of Stevens Creek Boulevard and Win- trendy youth-oriented stores such as
eBay Inc., Cisco Systems Inc. and Ado- �= Y�`�y-- �*-�°^ chester Boulevard. � H&1VI, Diesel and Urban Outfitters to
=:�: :;�x:��`�r :� ; '.'L
be Systems Inc., among others. But .�_ .�: �•. NIodeled architecturally� after Bar- upscale clothiers Anthropologie, Anne
the next destination on their wi.sh list
is a very different sort of municipal property ow�ner �ederal Realty Invest- celona's famed Las Ramblas shopping Fontaine,TedBakerandFrancoUomo.
landmark. ment Trust of Rockville, Md. The proj- district, Santana Row is a melange of Mass merchandisers Best Buy, The
"They ask to see Santana Row," said ect opened in November 2002. Europe, famed Rodeo Drive in Bev- Container Store and Borders Books &
Dando, who was a member of the San "It seems especially popular "with erly Hills and Silicon Valley. It sits Music also have a presence.
Jose City Council when the chic mi.xed- visitors from China," she said. "They on the site of the former local, retail Santana Row also houses 24 restau-
use development was constructed by hear about it from other visitors to icon Town & Country Village shopping rants ranging in format from fast food
Santana Row timeline: -� Y- _._ _ _- - __ - "r
. ,_ ' ;;i� .. ..-� ,• .� '• �
'} �\` I��� - San Jose City Cauncil approves NUVP.R162� - Santana Rova ,.
- v� ��
� its constructian minus Building 7, apens ��.= -: �:_ ,.�
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- � �� ,, , ���� - Consttuction begins on the pruject ���.� 1flO.� - euilding 7 aoen - � �� --;
. - `'. ` ,4 �' : '^-°,-._,.-- r<= �:
� �. �� '9t �� •�. - � �
;� x � � �` � �u��� ( �0�� - 300 Santana �,
1�
� ___��- __ 2n�±� -
`'� - �-'- �`}_. �;� ` row, a 65,OOU-square-foat retail and affice .� '� _ . �
�- AU9USt - Eleven-alarm fire engulfs huilding, apens '' _ '��
�� . � �3�, . 8uilding 7, the praject's largest structure, `�� r�-� f". -- � n `
° I ; ti\; ti. � dela in its dehut � �!= ----_ �� `
a y 9 $�39�Ri�� L�11 �-1oe new renta� ��"
— ; ��, a �� ,�...� .,_ ;
� _ � f�� '��' } `. SBptE(ilb8f - Fire delays its opening residential units are scheduled tn open �' pHOTpS COlIR1E5Y OF FEDt�L RE,IIi f
September 24, 2010 ��������� AWA�S
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F!l_ FHOT��S
• EUROPEAN FLAIR: Federal Realty says Santana Row officials are always changing and adding to its mix af storzs, eateries and activities, like those a6ave. ihe district was modeled architecturally after Barcelana's Las Ramblas shopping district
and is a melange nf Eurape, Radeo Drive in Beverly Hiils, and Silicon Valley, helaw. �
to fine dining, 219 condominituns and 295 rental scheduled debut, caused $100 million worth of damage !
units, a hotel, cinema complex and 55,000 square feet to its largest structure, Building 7. Most of Santana
of office space at the development's.newest feature — Row opened in Novembex, with the damaged building ~- � 1- -- _
300 Santana Row, a five-story building with 15,000 reopening the following May. � . -�-�
square feet of ground-floor retail and a Leadership Jan Sweetnam, vice president and chief operating �
in Energy and Environmental Design Gold rating. officer for Federal Realty's western region, said from '- '�- . �� '
� :< .
-- - , ..w�:�. -- r
the beginning, Santana Row's market differentia- ` � - �
Doubters �since impressed tion came from its extensive roster of restaurants. �• � --
'` � �w A��...
The project was considered controversial when But it also came from its symbiotic, and sometimes ' i
proposed in the 1990s because some city officials competitive, relationship with upscale 250-store, 1.5 ��` '
and business leaders predicted traff'ic gridlock and million-square-foot Valley Fair across the sfreet. -- �-- �- � �� �'
diminution of redevelopment efforts in downtown "The corner of Winchester and Stevens Creek has
San Jose just three miles away. Now Santana Row been viewed as a retail destination because of Valley � -
elicits mostly praise. Fatr for years, which is a great advantage," he said.
"I think it has exceeded everyone's expectations," Swee�am said Santana Row officials are always
Dando said. tweaking its mix of stores and eateries. It has now � , - —
She initially favored the projecL being built d.own- drawn Yard House, an upscale sports bar and pub r--
town. But Dando said she changed her mind after with an e�ensive selection of microbrewed beers, """" "" —
listening to what she described as the "best project scheduled to open in February. -- _ __� _:_ = _,�
presentation I heard during my 10 years on the City "A year from now, we want the experience of vis- -'-- �
Council" from Federal Realty. iting Santana Row to be just a little differenf than
Ron Gonzales, president and CEO of the Hispanic it was this year," he said. S
Foundation of Silicon Valley who was San Jose's Ji_m Randolph, senior vice president at Cornish &. - �
mayor from 1999 to 2007, said he didn't need to be Carey Commercial and director of its retail team in _ -- ti
convinced about its location. It would face directly Santa Clara, brokered the deal to sell the Town & "��: �--7
across from retail powerhouse Westfield Valley Fair Country Village site to Federal Realty for Santana =
on Stevens Creek Boulevard. Row. He's not surprised by its success. ''' �,,� _ �
"I felt the developer �ew exactly where the project "The restaurants and entertainment venues have - -
would be successful," Gonzales said. "This was an helped tremendously," Randolph said. "But Federal =
interesting project from the beginning." Realty couldn't go wrong with the site's central loca- - - "''� A
� The former mayor said a study at the t.'t.me showed tion and population density. And its demographics � r "�
.vr
San Jose was suffering a 20 percent sales tax "leak- are offthe charts." � `= -
age" to neighboring cities. Today, he said, Santana � �� ��� -
Row is havi_ng the opposite effect.
"People come from throughout the Bay Area to ■ ■
eat, shop and stay at the �2�z_room Hotel v�en_ From brownfield site to valley's hottest spot
cia)," Gonzales said. "Santana Row has become a
destination."
Dawn Becker, executive vice president and chief �Vhen Santana Row broke ground a decade deep as 30 feet below the surface_
operating officer for Federal Realty, credited its ago, developer Federal Realty Investment Trust That cost would ultimately be folded into the
former CEO, Steve Guttman, with envisioning learned it had to deal with a brownfield site and $595 million cost of the de�elopment.
Santana Row. a tosic cleanup before the 638,000-square-foot de- Accordi.ngto a report is-
"The trend toward street-oriented retail started velopment could proceed. sued by the Department
in the 1990s," said Becker, who as a real estate at- It was a surp�ise, given the 40-acre property of Toxic Substances Con- }��� -
torney started working on acquiring the land for had hosted the rambling, tile-roofed Town & trol, soil samples that y '� ��
Santana Row as soon as she joined the company in Country Village shopping center for four de- contained higher levels � B^-
1997. "There was a desire by members of the public cades. A Courtesy Chevrolet dealership also oc- of arsenic, for exam.ple,
and retailers to have developments with a more cupied the corner of the property at �Vinchester were removed from the
urban feel, with greater access to public transit. Boulevard and Stevens Creek Boulevard. But site. Those with lower �
The public wanted something more from a shopping the former shopping center, which opened in and moderate levels of the �'
experience than walking across a giant parking lot 1961 and had been agricultural land, was tainted poisonous chemical ticere .�
into a generic mall" . acith arsenic, lead and chlorinated pesticides like covered under a"cap" of �;�
She said Guttman seized on this trend, putting DDT, later banned from use. But back i.n the 1950s concrete, asphalt, build- �i
Federal Realty in the forefront. She said the com- all were routinely applied to crops in orchards ing foundations or lay- �, �`<'
pany started with the downtown area of Bethesda, and farm fields_ ers of non-contaminated ..
Md., where it added pedestrian-friendly streetscape According to an annual inspection report is- soil. �
improvements and sidewalk cafes to the central busi- sued by the California De artment of Tosic Sub- At least as recently as "_� . F , :� �
P ,�„ a a
ness district of the Washington D.C. suburb. stances Control, about 45,000 cubic yards of con- three years ago, the proj-
"It elevated the shopping experience from the pla in taminated soil had to be escavated from what ect got a clean bill of health. During a 2007 visit
and boring," Becker said. would become the upscale mixed-used project. to Santana Row, department staff said Santana
When ground was broken for Santana Row in 2000, The report further stated that soil sampling Row "sidewalks, streets and parking lots were
the formula had been refined. A spectacular 11-alarm showedlead and arsenic detected as deep as 3 feet well maintained and. in good condition, with no
fire on Aug. 19, 2002, a month before the project's below the surface, with lower levels detected as signs of cracking and deterioration:'
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New generator will keep city out of the dark during
disaster
By Matt Wilson
mwilson@community-newsoapers.com
Posted: 10/07/2010 08:05:37 PM PDT
Updated: 10/07/2010 08:05:37 PM PDT
A grant from the federal government will help ke��p the lights on longer in Cupertino and the
surrounding West Valley in the event of a disaster.
Thanks to some federal funding allocated last ye��r, the city of Cupertino is eligible to receive
$300,000 toward purchasing a 300-kilowatt port��ble generator for its office of emergency services
located in city hall.
The funding comes from the $44 billion 2010 Hor�eland Security Appropriations Conference Report
signed on Oct. 28, 2009 by President Obama.
The project will allow the Cupertino Emergency Cperations Center and city hall to purchase the
portable generator and necessary wiring connections. The generator will create a stable and reliable
backup power system for use during an earthquake and for the aftermath of any large scale
emergencies.
The funding was secured last year in part due to U.S. Rep. Mike Honda's efforts. Michael Shank, a
spokesman with Honda's office, told the Courier last year that Cupertino's current generator is more
than 40 years old and may have difficulty suppor:ing the emergency operations center in the event of
a disaster.
The portable generator will improve city disaster coordination and response and could also be
available to any of the 15 cities and special distri�:ts in California's 15th Congressional District. Honda,
who also represents Cupertino and the district, sE�rves on the House Committee on Appropriations.
The city council on Sept. 22 gave city staff the gc�-ahead to prepare formal grant documents to finalize
and receive the award. The city has a current buciget of $400,000 for this project. The remaining
$100,000 will come from the city's general fund.
Less retai� could brin more busirless to 1Vle�aro olitan
g ap
G'ity re�ones center
for medical use
By MATT WILSON
ess retail could be the answer to
bringing in more foot traffic and
tax dollars to one local shopping
center. After sitting nearly half vacant
for four years; the retail shops at the
Metropolitan at C�pertino along Ste-
vens Creek Boulevard are slated to get
a new kind of tenant. �
The C�pertino City Council agreed
Oct. 5 to rewne the retail. property to al-
low medical offices at the site. Proeprty
owner Jane Vaughan of Cupertino
Housing Partners LLC said a C�per-
tino-based dentist is interested in mov-
ing her practice into the newly reclassi-
fied buildings. ,
The small retail center at the Met-
ropolitan condominium complex has
never seen all five of its shops filled with
tenants in its four years of e�stence.
The commercial space is currenfly the
fullea-t it has ever been with three -ten-
ants-VJones hair salon, Sha�lin Mattial
Arts and Visique Eye Care. All three
tenants sell products as part of their
services and are classified as retaiL The
Continued from page 5
_ In December 2003, the city
council approved the Metro-
politan milced-use development.
The project has 107 condo-
minium units near and a mere
6,400 square feet of retail space,
which the aty pushed to be part
of the project. The 32-acre site
is on the north side of Stevens
Creek Boulevazd, east of Wolfe
Road and near Vallco Shopping
Mall and the future Main Street
C�.ipertino retail and downtown
plaza project. The town square-
fliemed project by Sand Hill
Property Co. was approved in
January 2009 and is slated to be
constructed in the empty field
l�ounded by Vallco Parkway,
Finch Avenue, Stevens Creek
Boulevard and Tantau Avenue.
Aspirations were higYi for the
Metropolitan retail component
as the so�alled South Vallco
area has been targeted for some
time to become a bustling retail
hub. The council and city has
placed a premium on morphing
Stevens Creek Boulevard into a
commercially oriented and pe-
destrian friendly corridor. Mix-
ing residential developments
i8Z
Pe
Plan, which details a retail vision
for the city's busiest street.
The Metropolitan project
was completed in 2006 and all
the residential condominiums
were sold by June 2007, accord-
ing to Vaughan. Finding takers
ror me rekui si�ung un u�G Cu�C
ofthe Stevens Creek Boulevard
sidewallc has been exponentially
more difficult
The site sits in relative seclu-
sion away from other retail op-
tions and in an area where there
are few pedestrians ever look to
shop, Vaughan said.
"There is no synergy, and we
are isolated," Vaughan told the
council on Oct. 5.
In a letter to the city in June,
Vaughan e�lained the retail
center's plight, whose leasing ef-
forts have gone through several
retail brokerage firms. Until re-
' cenfly, the eye care center was
the only tenant and was strug-
gling with making rent, accord-
ing to the letter.
Vaughan's letter argues that
the commercial spaces have
never been viable for retail,
regardless of the status of the
economy, due to a lack of foot
traffic. Promises of large-scale
P g Y
yet to materialize and plans for
more residential and retail at the
Main Street site never came after
rezoning efforts were overturned
by voter referendum in 2006.
The approved Main Street proj-
ects remains a few years from
complehon.
The city has put an emphasis
on retail as it is a much stronger
source of sales tax revenue com-
pared to other commercial uses.
: The city has been working to
diversify its tax base and boost
retail in the city as it is heavily de-
pendent on b���iness-to-business
sales tax from such high tech gi-
ants as Apple Inc.
Vaughan said in the letter that
the busy six lane Stevens Creek
Boulevard is not a pedestrian
corridor. A lack of on-slreet
parking on Stevens Creek Bou-
levard also could be unappealing
to prospective business starters.
The letter stated that the D�Iet-
ropolitan was not in any position
to pick and choose between ten-
ants and would take "any retailer
who is interested."
The Metropolitan shops are
located at 19501=19507 Stevens
Creelc Blvd.
zoning cliange would allow non-retail,
service-oriented businesses to operate
at the site, too.
, The council voted 3-2 in .favor of
converting the land's use. Mayor Kris
Wang and Councilman Mark Santoro
dissznted. Santoro worried about set-
ting a precedent about making changes
to use agreements in the city.
Metro, page 9
SILICON VALLEY COMMUNITY NEWSPAPERS 5
1 �
Wednesday, October 20, 2010 � 5:00 p.m. - 7:00 p.m.
Belmont Village Assisted Living
.-1 � n 1 e� 1 r 11 f1 A Af1'I
iU3y t. ti �amino rteui � wnnyvwe, �H ��uo�
Sauerkraut, strudel & bratwurst on a bun
Join us at Belmont for some German-style fun!
Don't miss this opportunity to celebrate Oktoberfest with a hearry Germa
Mix & mingle with friends and family, sample beers from around the world
special menu prepared by our Belmont Village chef and German musi
Denis D'Aoust the Accordian Guy.
on or to RSVP,
0-8498.
!O10 Belmonl �Iluge, LP.
BELMONT
tll��e
ASSISTED LI'
S U N NYVAL
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OCTOBER 15, 2010
Metro i �� retail has been a priority in I redevelopment at Vallco Shop- I
C� rtinds Heart of the City in Mall earl last decade have
• � � s . ' • - . . - . , . .. � .� ' } '� -
r 1n un � e11s new r�ee�i
Cu e t o v
g
. . _
or ln nce �c�r construct�lo��i=-� :
a
B y MATT WILSON has alsc � been assisting the city on a point system as well.
througr_ facilitation of tlie focus The requirements aim to be -
The city of Ct.ipertino is gear- group n ieetings and to develop a��e with the new state green
ing up for a new ordinance that �'� or 3inance. � building code called CALGre��xi,
could require structures citywide The ��ublic can now get its first � sets the threshold of b�d=
to be built with green living in look at the proposed ordinance, �g �des at a higher le'vel ` y
mind. A proposed "green build= which he city has authorized requuirig development projects
ing" ordinance is intended to $�,� to complete. A draft of to incorporate green building
guide the design, construckion, the ord inance was shown to the practices. CALGreen Ls a state-
retrofit, operation and demoli- public � nd to the plannuig com- R-
tion o f new an d exis t i ng com- m i s s i o n f o r t h e fi r s t ti m e o n O c t. �de mandate arid- fakes effect
mercial and residential buildings 12. Thf; proposed ordinance is on Jan. 1, and will requ�e ,all
undergoing major renovations in slightly more stnngent than the new residential projects of-;thtee
. the city. Cities �,ssociation recommenda- floors or fewer and all non-resi-
Over the past year, C�pertino tions, which suggest green build- dential projects to comply with
city staff has been working with ing , sta� idarcls for di.fferent size the code. -
� the community to craft the ordi- and typ es of building. ; � City staff wants the new or- '
, nance using a sPt of policy recom- A b� g part of the city's new dinance to become effective 'six �
mendations by the Santa Clara ordinar.ce enables residents to months from the date of its ap-
. � County - Cities Association's eam p� �ints for every "green" proval. Affected developments
� Green Building Collaborative as measur �, such as flourescent ��d include residential hoirie
' a starting point. lig�ts � nd dual-pane windows, ����on of more than five
In June and July the city co1- include 3 in their design plans. If homes, residential renovations
� lected feedback from through- the pla� i exceeds a certain num- and additions . that encompass
? out the community, including ber of points, the resident will
s residents, green building e�erts not ha� �e to apply for a-special more than 50 percent of its floor
� and developers, as to what they permit to have a speciat inspec- �ea, all private commercial con-
would like to see in a city ordi- tor cert fy the project. The intent struction, mixed use develo�
' nance. The De Anza College en- is to m�ke the process easier for� ments and large-scale �commer-
� vironmentai studies department residen ts and builders; according �ia� reriovations .� _ -
offered uiput and hosted one to city staff. The city council�could review
: of the meetings. More than 80 Cert fications such as L.eader- and make �. final vote on _ the
i participants attPndec� the focus ship in ��nergy �d Environmen= ordinance in December pend-
group discussions and offered tal Des .gn (LEED) and Build It �g �e completion of a planning
� suggestions and comments to Green ;BIG) rating systems �are �m,,;;c�;on recommendation.
the city. being L sed as guidelines for the
f For more irtformation '
City staff is working with manda?:es. LEED is a national
Global Green, a green building consen:;us rating system for about the city's green bc�ilding
consultant, to finalize a Green builder� looking for. their proj- ordinanc� . upcoming meetiregs
Building Ordinance that incor- ects to be designated more sus- ��re details about the Santa
porates and addresses comments tainablf; and efficient. BIG is a Clara County CitiesAssociation's
and suggestions provided by Califor. ua community program recommendations, visit ivww.
�,�. the participants. Global Green that ra:es-homes and remodels cupertino.org/greenbuilding.
F " 1 ` . - . , i ga
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� ' OCTOBER 15, 2010 SILICON VALLEY COMMUNITY NEWSPAPERS
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