Leader 95014, draft-; 0 DRAFT
OVERVIEW
Leadership 95014
Leadership 95014 is a dynamic training and development program created to build the capacity
of current and emerging leaders for a greater contribution in their local community. This intense
9-month program offers a rich blending of policy awareness across sectors, skill refinement in
critical thinking, collaborative problem -solving, performance improvement, and relationship -
building among local thought leaders, public practitioners, and active participants working to
strengthen community. Leadership 95014 is an essential building block for those interested in
making a difference in the quality of life in Cupertino and local region as well as accelerating
personal development in a sophisticated Silicon Valley laboratory.
Cupertino is a community that faces opportunities and challenges in many areas including cross-
cultural relations, economic development, and maintaining a balanced quality of life for its
citizenry. With its rising surge in immigrant populations in recent decades, this ethnically
diverse community is the only city in the South Bay Area with a new non -white majority. This
® shift in the social fabric of the community has been felt across neighborhoods, schools,
businesses and government and circumstances are ripe for the quality of leadership that can build
bridges and work collaboratively for the common good. This requires leaders of all backgrounds
to engage in personal growth opportunities together which makes Leadership 95014 an essential
incubator.
Additionally, Cupertino is not unlike its neighboring municipalities which are wrestling with the
balance of attracting, hosting and retaining businesses of global importance in the technology
industry as well as sustaining local businesses. As economic circumstances rise and fall, it is
important for local leaders to understand the ongoing needs of the spectrum of business types
such as the security, taxation, hospitality, business services, advertising, workspace inventory,
etc. Likewise, a knowledge base needs to be enhanced for economic development opportunities
appropriate for this region that adapt with the transitions of business opportunities such as green
tech. Furthermore, the ability to evaluate opportunities and discover adaptable and appropriate
solutions for supporting local businesses is key to livelihood of this city. Leadership 95014 will
not only expose participants to real dilemmas and the debates of decision -makers, but also
compose a class of participants who can offer firsthand knowledge of the competing needs of
businesses across the scale from large to small corporations.
For Cupertino to maintain its magnetic reputation for academic excellence, a keen understanding
® of its K-14 educational system is a core component of the Leadership 95014 program. The role
of higher education in developing a competitive workforce will be explored as well as the
community impact of a high demand public school system.
A vibrant and thriving Cupertino of the 21" century requires the same thing it did 50 years ago
when the city incorporated - capable and confident leaders who know each other and can work
well together. These leaders come from our corporations, small and medium businesses, non-
profit organizations, service clubs, and our elected officials. A competitive annual selection
process will produce a small class of participants who will be challenged, guided and facilitated a
professional training staff provided by the program sponsors.
Through interactive and fast -paced programs in the field and the classroom, Leadership 95014
will address in-depth issues facing the community such as the environment, education, economic
development, cultural diversity, and quality of life through the lens of a class of participants that
reflects the diversity available in its neighborhoods and marketplace. The program will produce
neighbors who better understand the range of the city's business needs and decision makers who
grasp the broad vision that Cupertino is part of a regional system and not an island unto itself.
Leadership 95014 offers participants an opportunity to learn the synergistic relationship between
businesses, government, education, and the social sector with an output of transformational
personal leadership skill development that will benefit their careers, organizations, and
neighborhoods. In the end, Leadership 95014 will build a network of leaders and cadre of
community collaborators, problem -solvers and participants who will carry an expectation for
their own local contribution and achievement.
Target Audience
• Participants willing to make a firm commitment to a 9-month program schedule with
active participation in all sessions and project work.
• Current and emerging leaders in Cupertino— and neighboring areas— of local
businesses, corporations, non-profit organizations and neighborhoods.
• Participation from those in businesses beyond representatives from community affairs.
• Participants who reflect the diversity of professions, backgrounds, and experiences
available in the local community.
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"Leadership 95014"
DRAFT CURRICULUM
Leadership in today's economy and diverse community is more challenging than ever. Effective, visionary, creative and adaptable leaders are
needed across sectors in small to large corporations, non-profit organizations, and government. Leadership 95014 is for Cupertino's current and
emerging leaders. Participants will gain an understanding of Cupertino's local economy and how it fits into the global and regional economy. The
class will explore sustainable community development ranging from green practices to jobs creation. They will also learn how local government
functions, the value of the social sector, and the importance of our educational institutions.
Combined with this overview of Cupertino will be practical leadership skills development through readings, a self- assessment instrument, dynamic
guest speakers, and interactive exercises and projects. Participants will leave the program knowing one other better, understanding Cupertino and
how one can have a positive impact on the community, and acquiring important leadership skills.
This program is for persons who live, work or represent business interests in Cupertino and be limited to 15 participants.
Information Repository:
The program will provide an interactive online database with knowledge building around topics on Cupertino, Silicon Valley, and the global
economy as well as those related to personal leadership development. This will include articles, readings and other resources. It will be expected
that participants are familiar with this information in advance of each seminar.
Possible Readings:
Florida, Richard, "How the Crash will Reshape America", Starobin, Paul, "After America California", Levy, Stephen (one of
his recent studies on the California Economy)
• Johansson, Franz, "The Medici Effect"
• Heifetz and Linksy, "Leading with an Open Heart" and other articles on adaptive leadership
Pre -Program Assignment/Information:
Complete self -assessment instrument, complete selected online readings, review program schedule and list of program participants.
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Meeting
Event
Activities/Topics
Outcomes
Location/Key
Duration
Interviews
September
1.5 days
Kick-off Retreat
-'ream-building
Relationship -building
- The Cypress rlotel or
(including
- Program Expectations
Personal feedback
Retreat Center
off -site
- Power of Story
Program readiness
- Mayor
overnight)
- Skills: inquiry and
Baseline Cupertino
- City Manager
feedback
knowledge base
-'ream Project Preparation
- Cupertino orientation
Mid -October
1 day
Session 1:
- Economics of green
- Overview of city
- City Hall staff
(9am-7pm)
The Cost of Going Green
development
players for
- Businesses with
- Benefits/liabilities
development in city
struggles/success to
- Case of how businesses
- Awareness of
meet goals in
interface with city
viability of green
Cupertino and
government
policies
surrounding areas
- Opportunities in Cupertino
- Awareness of key
- Economist
- Debriefing Sessions
stakeholders in local
- Chamber
business community
- COUncilmember
(roles, diversity, etc.)
advocate
- Recology (for
businesses)
Early
1 day
Session 2:
- Cupertino Village
- Consumer Market for
- Cupertino Village
December
(9am-7pm)
A Village Not An Island
Exploration — its
cultural
(landlords, small
transformation, success
products/services
business owners, etc.)
recipe and consequences
- Neighbor relations
- Local Block Leaders
- Comparison to other
with businesses
- Laura Lee
- Lessons learned from
- Understanding of
- Kelly Kline
"Little Saigon" business
business and
- San Jose city staff
district in San Jose
community in regional
- Debriefing Sessions
and global context
- Cultural awareness of
community
- Block Leader
program
Late January
Evening
Session 3:
- Ethical Decision -making
- Ethics and leadership
(6pm-9pm)
Ethical Leadership
- Taking care of your energy
- Balance and well -
I day
- Presentations on non-profit
being
(9am-7pm)
organizations
- Public speaking
- Group Project Launch
practice
- Bust or Budget game?
- Information sharing
- Debriefing Sessions
on non -profits
- Budget awareness
Early March
1 day
Session 4:
- Case on School Funding
- How schools are
- Polly Bove
(9am-7pm)
Will Cupertino always be at the
- Role of Community
funded, governed and
- Dr. Brian Murphy
head of the class?
College in economic
interface with
development
community.
- Debriefing Sessions
- Awareness of
community impact
from school
attendance.
- Role of businesses to
support schools.
Micro-enterpises in
education.
- Well-being of student
life.
Late April
1 day
Session 5:
- Case on current issue that
Joint Venture
(9am-7pm)
Change Will Happen
community might not easily
accept but is inevitable
- Debriefing Sessions
Mid -May
1 day
Graduation & Group Project
(9am-7pm)
Presentations
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Inter -Session Assignments:
There will be an opportunity online between sessions and during sessions to share these experiences.
- Attend a public meeting in Cupertino
- Substitute a round trip on VTA for a commute
- Substitute a round trip on a bike for a commute
- Discover a non-profit organization in Cupertino
- Take a police ride -along
- Attend a school event in K-12 system in Cupertino
- Attend an event at De Anza College
- Take at least three council members to coffee (individually)
- Encourage a candidate to apply for a commission opening or volunteer for a block leader role
- Identify/create an opportunity to invite your class to an event at your place of business