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ACC Agenda Packet 08-21-23CITY OF CUPERTINO ARTS AND CULTURE COMMISSION AGENDA 10300 Torre Avenue, City Hall Conference Room C Monday, August 21, 2023 6:00 PM Special Meeting NOTICE AND CALL FOR A SPECIAL MEETING OF THE CUPERTINO ARTS AND CULTURE COMMISSION NOTICE IS HEREBY GIVEN that a special meeting of the Cupertino Arts and Culture Commission is hereby called for Monday, August 21, 2023, commencing at 6:00 p.m. in City Hall Conference Room C, 10300 Torre Avenue, Cupertino, California 95014. Said special meeting shall be for the purpose of conducting business on the subject matters listed below under the heading, “Special Meeting." SPECIAL MEETING CALL TO ORDER ROLL CALL APPROVAL OF MINUTES 1.Subject: Meeting Minutes for the May 22, 2023 Arts and Culture Commission Meeting Recommended Action: Review and approve the minutes for the May 22, 2023 Arts and Culture Commission meeting. A - Draft Minutes POSTPONEMENTS ORAL COMMUNICATIONS This portion of the meeting is reserved for persons wishing to address the Commission on any matter within the jurisdiction of the Commission and not on the agenda. Speakers are limited to three (3) minutes. In most cases, State law will prohibit the Commission from making any decisions with respect to a matter not on the agenda. WRITTEN COMMUNICATIONS OLD BUSINESS Page 1 1 Arts and Culture Commission Agenda August 21, 2023 NEW BUSINESS 2.Subject: 2023 Artist Award Program and Theme for Young Artist Awards Recommended Action: Receive a presentation on the 2023 Artist Award program and finalize theme for the Young Artist Awards. Staff Report A - Artist Award Descriptions and Application Criteria B - Artist Award Evaluation Forms C - Artist Award Program Timeline D - Artist Award Program Flyers STAFF AND COMMISSION REPORTS COMMISSIONER ATTENDANCE AT UPCOMING MEETINGS AND EVENTS FUTURE AGENDA SETTING ADJOURNMENT In compliance with the Americans with Disabilities Act (ADA), anyone who is planning to attend this meeting who is visually or hearing impaired or has any disability that needs special assistance should call the City Clerk's Office at 408-777-3223, at least 48 hours in advance of the meeting to arrange for assistance. In addition, upon request, in advance, by a person with a disability, meeting agendas and writings distributed for the meeting that are public records will be made available in the appropriate alternative format. Any writings or documents provided to a majority of the members after publication of the agenda will be made available for public inspection. Please contact the City Clerk’s Office in City Hall located at 10300 Torre Avenue, Cupertino, California 95014, during normal business hours. IMPORTANT NOTICE: Please be advised that pursuant to Cupertino Municipal Code section 2.08.100 written communications sent to the Cupertino City Council, Commissioners or City staff concerning a matter on the agenda are included as supplemental material to the agendized item. These written communications are accessible to the public through the City’s website and kept in packet archives. Do not include any personal or private information in written communications to the City that you do not wish to make public, as written communications are considered public records and will be made publicly available on the City website. Members of the public are entitled to address the members concerning any item that is described in the notice or agenda for this meeting, before or during consideration of that item. If you wish to address the members on any other item not on the agenda, you may do so during the public comment . Page 2 2 CITY OF CUPERTINO Agenda Item 23-12526 Agenda Date: 8/21/2023 Agenda #: 1. Subject: Meeting Minutes for the May 22, 2023 Arts and Culture Commission Meeting Review and approve the minutes for the May 22, 2023 Arts and Culture Commission meeting. CITY OF CUPERTINO Printed on 8/17/2023Page 1 of 1 powered by Legistar™3 DRAFT MINUTES ARTS AND CULTURE COMMISSION Monday, May 22, 2023 6:30 p.m. ARTS AND CULTURE COMMISSION REGULAR MEETING CALL TO ORDER At 6:36 p.m., Chair Maa called the meeting to order at City Hall, 10300 Torre Avenue, Conference Room C. ROLL CALL Commissioners Present: Carol Maa, Dana Ford, David Wang, Kiran Rohra, Rani Agrawal Commissioners Absent: None Staff Present: Gian Martire, Tommy Yu, Evelyn Moran, Susan Michael Presenters: Melissa Erikson CEREMONIAL MATTERS AND PRESENTATIONS 1. Subject: Vice Chair Selection Recommended Action: Conduct the selection of the Vice Chair. Commissioner Wang self-nominated for the Vice Chair position. Commissioner Ford seconded. Motion carried unanimously. 2. Subject: Email Phishing Campaign Presentation from the City’s Infrastructure Division Recommended Action: Receive Email Phishing Campaign presentation from the City's Infrastructure Division. Tommy Yu, Innovation Technology (IT) Manager, presented on the cyber threat landscape including ransomware, malware, phishing, and public networks, and the City’s cybersecurity defense. Commissioner Rohra requested a recommendation from staff on how often passwords should be changed. IT Manager Yu clarified City policy requires a change of password every 90 days. Chair Maa requested clarification on the Password Expiry Notifications from the City that have a yellow caution banner. IT Manager Yu clarified that it is recommended to change your password through the web outlook login directly once it has expired and prompted you to update. Recommended commissioners email the IT Help Desk, helpdesk@cupertino.org, when in doubt. 4 Chair Maa recommended that the presentation slides be updated next time with 5 succinct “Don’t Do’s” for commissioners. Requested clarification regarding emails sent in from the public, and what IT recommends for whether commissioners should trust the email attachments and links. IT Manager Yu recommended to inform the IT Department when in doubt. Chair Maa opened public comment. Peggy Griffin requested clarification on what residents can do to send in a safe email to City staff with attachments. IT Manager Yu replied to the public comment and recommended that residents be as clear and detailed as possible. 3. Subject: Presentation on CMC 19.148: Required Artwork in Public and Private Developments Recommended Action: Receive a presentation on CMC 19.148: Required Artwork in Public and Private Developments. Gian Martire, Senior Planner, presented on the Cupertino Municipal Code Chapter 19.148: Required Artwork in Public and Private Developments including when artwork is required, what is and is not considered artwork, artwork value, criteria for reviewing art pieces, in-lieu payments, and upcoming developments. Commissioners asked clarifying questions. Vice Chair Wang requested clarification on the timeline for the art proposal process with a developer. Senior Planner Martire clarified that City staff will work with the developer on the application to verify criteria is met and following that the application will be brought to the Arts and Culture Commission. Commissioner Rohra requested clarification on whether the public art budget is only available when a new construction project takes place. Senior Planner Martire clarified it is required only for private development that is 10,000 square feet or more. Commissioner Rohra requested clarification on how it is possible to fund public art in other spaces such as parks. Senior Planner Martire clarified that in-lieu fees provide funding for public art that City Council can then decide where and how the funding is spent. Commissioner Rohra requested information on whether there are discussions for public art at Memorial Park, a non-private development project. Commissioner Agrawal requested clarification on whether the commission can propose artwork. Senior Planner Martire clarified for private development, the developer proposes the art piece(s) and the commission has discretionary approval. 5 Chair Maa requested clarification on whether the commission will receive updates on public art approvals once they are completed. Senior Planner Martire clarified that the commission can request for an update for a future agenda item. Vice Chair Wang requested clarification on the policy for use of art in -lieu fees. Senior Planner Martire clarified that there is no current policy, and it is up to City Council to direct staff on use of the funds. Clarified that creating a policy or adding it into the municipal code could potentially be done through the City Work Program – the commission could recommend a council work program item to include policy direction for art in-lieu fees. Chair Maa opened public comment. Peggy Griffin commented on the [CMC 19.148.060] Design Criteria and Artist Qualifications, [CMC 19.148.040] Ineligible Artwork, and CMC 19.12.030 Approval Authority. Lisa Warren commented on the November 2021 Arts and Culture Commission meeting where the commission at the time granted an in-lieu fee, and she questioned what the process was for deciding use of the funds. Commented that if there is no policy, how can it be stated that it is Council’s decision where in-lieu funds are distributed. Rhoda Fry commented on the opportunity of art in-lieu fees for public art in public spaces. APPROVAL OF MINUTES 4. Subject: Meeting Minutes for the March 27, 2023 Arts and Culture Commission Meeting Recommended Action: Review and approve the minutes for the March 27, 2023 Arts and Culture Commission meeting. Commissioner Rohra requested that staff verify the adjournment time. Chair Maa opened public comment. Lisa Warren commented on the future agenda setting list and recommended items discussed be included in the minutes. Chair Maa motioned to approve the March 27, 2023 Arts and Culture Commission meeting minutes. Commissioner Rohra seconded. Motion carried with 4 yes and 1 abstain. POSTPONEMENTS None ORAL COMMUNICATIONS Lisa Warren commented on the criteria for public art and added that it should be updated to include bird safe and dark sky. 6 WRITTEN COMMUNICATIONS Written communications were emailed to the commission and are included for the record. OLD BUSINESS None NEW BUSINESS 5. Subject: Consider public art for Jollyman Park Recommended Action: Receive a presentation and provide feedback on public art for the All- Inclusive Playground project at Jollyman Park. Evelyn Moran, Public Works Project Manager, introduced Melissa Erikson, MIG Consultant, to present on the item. Presented on prior MIG artist collaborations, overview of the Jollyman playground site plan, proposed art locations, and proposed art features – kaleidoscope, musical bench or musical walk, and multilingual tactile entry sign. Commissioner Rohra requested clarification on the budget. Susan Michael, Capital Improvement Programs (CIP) Manager, clarified that City Council did approve the use of the art in-lieu funds for art at Jollyman playground. Project Manager Moran clarified the art in-lieu funds available are $338,146.86. Chair Maa requested clarification for what changed in terms of the project budget that required further funding support. Project Manager Moran clarified that the current project falls within a $3.6 million construction budget, that includes state funding and county grant funding for all- inclusive play areas. CIP Manager Michael clarified that staff wanted to include additional amenities that are advantageous to the community and enrich the experience by including art. Project Manager Moran clarified that it would be combining interactive art within a publicly funded project and utilizing the art in-lieu funds. Commissioner Rohra requested clarification on whether the three art features proposed would fall within the budget available. Project Moran clarified that all three would fit within the available budget. Chair Maa requested clarification on whether the question is to use the art in-lieu funds verses the commission approving the art. Project Manager Moran clarified that currently staff is collecting commission feedback on the art for consideration, and will return to the commission with more details for approval of the art. Chair Maa requested clarification on whether the commission should be consulted prior to City Council’s approval of the use of art in-lieu funds moving forward. Senior Planner Martire clarified that for this project, Council approved the use of the art in-lieu funds, and the commission will provide feedback and final approval of the art. 7 Commissioner Rohra requested clarification on the timeline for the design phase of the playground including the artwork. Project Manager Moran clarified that the overall design for the playground is in progress, but the art will not be included in the design until more details are finalized. CIP Manager clarified that the art would be additions on top of the playground construction. Vice Chair Wang supported the use of local artists and art pieces designed to be as interactive as possible. Commented on art feature number two [musical bench or musical walk] and requested that the number of individuals that can engage with the art piece be taken into consideration – the musical bench could potentially engage two individuals at a time where the musical walk could engage more. Commented on art feature number three [multilingual tactile entry sign] regarding signage and the municipal code and emphasized that the feature should be thought out for how that project can better represent the intentions of the municipal code. Vice Chair Wang requested clarification for art feature number three [multilingual tactile entry sign] and exactly how it serves as art rather than signage. MIG Consultant Erikson clarified it is not just wayfinding but a different way of envisioning the space, understanding relationships, and providing a tactile component for sensory input in an all-inclusive playground. Added it’s functional, interpretive, links the different aspects of the play area, and provides a way for people to interact with the space. Commissioner Rohra requested clarification for the 100 feet requirement and whether it applies to a functional art piece. Senior Planner Martire clarified the ordinance mentions that artwork should have a visual impact not less than 100 feet away for artwork located along Stevens Creek Boulevard or De Anza Boulevard. Chair Maa requested clarification for whether the artwork could be larger and more visible. MIG Consultant clarified that they are looking at how to best leverage the experiences for added value, working with local artists who can work within a public setting and playground, and within budget. Clarified the artwork is aspirational with reality applied. Chair Maa requested clarification on the definition for local artist. MIG Consultant clarified within the Bay Area. CIP Manager Michael added the functional capacity of the art is important given it is an all-inclusive playground. Commissioner Agrawal requested clarification on whether the consultant has thought about using local schools and kids to provide ideas for what they want to see in their playgrounds. MIG Consultant Erikson clarified that they had a variety of public engagement opportunities that has helped generate the ideas. Chair Maa requested clarification on whether the priority is it to get a local artist, or is the priority to get the best art, somewhat local, and fits within the budget. MIG Consultant clarified it is the second – to get the best art, somewhat local, and fits within the budget. Clarified there are specific code requirements that need to be met, but the goal is still to get as much local, Bay 8 Area involvement as possible. Chair Maa requested whether it is possible the commission can receive information on the tradeoffs that are taken into consideration when the consultant returns to present at the next meeting. Commissioner Rohra supported the art concepts being sensory, visual, and auditory. Commented on the multilingual tactile entry sign and emphasized to add as much interactive and learning components, and if possible, incorporating a technology component. Chair Maa requested clarification on the feedback being requested from the commissioners. MIG Consultant Erikson clarified that as they move forward in utilizing the allocated art in-lieu funds for Jollyman, the commissioners are being asked to provide feedback on the options to explore a kaleidoscope, musical bench or musical walk, and a tactile map. Vice Chair Wang requested examples of the types of feedback that was received from the community and how that led to the proposed designs. MIG Consultant Erikson commented that the types of different activities and overall components were brought out from the public outreach. CIP Manager Michael added that the public outreach process and input for the project can be found on engagecupertino.org. Chair Maa opened public comment. Peggy Griffin supported the addition of color and sound to the playground. Commented that although the tactile entry sign is needed, it should not be considered artwork, and the funds to cover the sign should come from the original project funding, not the in-lieu funds. Requested that Spanish be added to the sign given that 25% of the population in Santa Clara County are Hispanic and this will be a regional playground with different demographics. Commented that the art features proposed, excluding the tactile entry sign, are considered artwork if done by an artist, not a huge company. Recommended the commission direct staff to 1.) not include the tactile entry sign as artwork, 2.) be specific on the recommendations for approval, and 3.) not to use the full $338,000 on the Jollyman playground and leave some for other public areas. Lisa Warren supported the addition of color and expressed concern about the tactile entry sign. Supported Vice Chair Wang’s comments regarding inclusion of as many people as possible in one spot, and adding a multi-sided sign should be considered. Requested clarification on how loud the music feature is given there will likely be people with audio sensitivity, but appreciated that the proposed location is further away from the basketball court. Rhoda Fry requested clarification on the budget for the Jollyman playground and commented that these are items the community would expect to find in an all-inclusive playground. Emphasized that it is up to the commission to decide whether it is art or not and encouraged the commissioners to watch the [May 2] City Council meeting. Requested the use of other funds such as the extra Library hours budget of $600,000 instead of public art funding. Commented that although the kaleidoscope looks good, she questioned whether it was art or not, 9 commented on the musical bench and suggested a commercial product which could be less expensive and require less maintenance, and commented that the tactile entry sign is something that should already be included. Commissioner Agrawal supported the project and requested clarification on whether there will be recyclable materials used. CIP Manager Michael clarified that the materials haven’t been selected yet but emphasized that it does need to be safe and durable. Commissioner Rohra supported the concepts and commented that not only will it attract the local community but visitors as well and she is looking forward to more details and specifics. Commissioner Ford supported the addition of languages and the musical walk over the bench due to accessibility. Chair Maa commented that although there are budget constraints, the commission can’t change the allocated funds, so she sees it as an opportunity to make sure the public art pieces selected elevate the space for the Cupertino community. Commented that the focus of the result should be compelling, distinctive, and highly engaged in prioritizing the residents. STAFF AND COMMISSION REPORTS Vice Chair Wang reported on the May Mayor’s Commissioners Meeting – reported on the Artist Awards on behalf of the Arts and Culture Commission at the meeting and requested to develop a policy and procedure for the use of art in-lieu fees. Shared two upcoming events from other Commissions and more details for both events can be found on the Cupertino website : - Parks and Recreation Commission shared the Disco at Dusk an Intergenerational Mixer on June 23 from 6:30-8:30 p.m. at the Cupertino Senior Center - TICC shared the Cybersecurity Education Forum on September 16 COMMISSIONER ATTENDANCE AT UPCOMING MEETINGS AND EVENTS Commissioners to attend the upcoming Mayor’s meetings as follows: June 14 – Commissioner Rohra July 12 – Chair Maa August 9 – Commissioner Ford Tentatively FUTURE AGENDA SETTING Chair Maa requested an overview process of the City Work Program. Commissioner Ford and Commissioner Rohra seconded. ADJOURNMENT Chair Maa adjourned the meeting at 9:29 p.m. to the July 24, 2023 meeting at 6:30 p.m. Respectfully Submitted by, 10 Jessica Javier, Administrative Assistant Parks and Recreation Department Minutes approved at the _____ regular meeting 11 CITY OF CUPERTINO Agenda Item 23-12527 Agenda Date: 8/21/2023 Agenda #: 2. Subject: 2023 Artist Award Program and Theme for Young Artist Awards Receive a presentation on the 2023 Artist Award program and finalize theme for the Young Artist Awards. CITY OF CUPERTINO Printed on 8/17/2023Page 1 of 1 powered by Legistar™12 ARTS AND CULTURE COMMISSION STAFF REPORT Special Meeting: August 21, 2023 Subject 2023 Artist Award Program and Theme for Young Artist Awards Recommended Action Receive a presentation on the 2023 Artist Award program and finalize theme for the Young Artist Awards. Discussion Background The purpose of the Arts and Culture Commission is to foster and encourage artistic expression and achievement in the fields of visual, verbal, and performing arts while preserving and advancing the arts for the benefit of the citizens of Cupertino. Every year the commission presents awards to deserving artists in recognition of local talent in these fields. In 2021 the Arts and Culture Commission reviewed and updated the Artist Award descriptions and application criteria (Attachment A) and evaluation forms (Attachment B) for the three award categories: Distinguished Artist, Emerging Artist, and Young Artist. While the Young Artist Award category focuses on recognition of local achievements in visual arts, the Distinguished and Emerging Artists can participate in any of the following artistic categories: visual arts, performing arts, literary arts, or digital arts. Prior to this year, the Artist Award applications have been a fillable PDF, but staff has worked with the Innovation Technology Department to create an online digital form for the 2023 Artist Award submissions. Next Steps The 2023 Artist Award Program will begin accepting online applications starting Friday, September 1 and online submittals will be due by Sunday, October 1. The full Artist Award Program timeline can be found in Attachment C. The three award programs will be updated on the City website, under the Arts and Culture Commission webpage, and staff will work with the City’s Communication Division to publicize the award programs on the City’s social media platforms. Commissioners will also need to promote the Artist Awards through personal outreach to their respective networks. 13 The theme for the Young Artist Awards category will need to be discussed and finalized for the 2023 program. For reference, previous themes have included The Year 2020- The New Normal, What Makes Me Smile, A Day Without Screen Time, Your Dreams for the Future, and Your Vision for the Future of Cupertino. Staff will then update the Artist Award Program Flyers (Attachment D) with the Young Artist Award theme and email the final version to the commission. Sustainability Impact No sustainability impact. Fiscal Impact No fiscal impact. _____________________________________ Prepared by: Jessica Javier, Administrative Assistant Reviewed and Approved for Submission by: Rachelle Sander, Director of Parks and Recreation Attachments: A – Artist Award Descriptions and Application Criteria B – Artist Award Evaluation Forms C – Artist Award Program Timeline D – Artist Award Program Flyers 14 Artist Award Descriptions and Application Criteria Distinguished Artist Award Description The Distinguished Artist Award recognizes established artists having a substantial body of work that display merit and excellence, as well as a history of contributions to their artistic field and the community. Prior winners of the Distinguished Artist Award have taught art classes, participated in shows or performances, and won awards for their work. Applicants for the Distinguished Artist Award will be evaluated on design and composition of their submitted portfolio, along with technique and skill of construction. The Commission will be looking to see if the artist has demonstrated a high level of skill and ability in the selected techniques for the pieces chosen for their submitted portfolio. Creativity and Originality will also be observed and evaluated. The artist must show evidence of creative and unique thought. All applicants must include a written personal statement that includes goals, education, training, volunteerism, community involvement and any achievements or awards. Applicants can participate in any of the following artistic categories: Visual Arts, Performing Arts, Literary Arts, or Digital Arts. There is a cash award of $1000 for the Distinguished Artist platinum winner (1st place). To receive funds, a completed W-9 will be requested. How to Apply • Who may apply: Artists must live or work in Cupertino or attend high school, college and/or art school physically located within Cupertino. • Deadline: Applications must be submitted by Sunday, October 1. • Complete Online Application HERE Online Application Requirements 1. Submitted Application 2. Personal Statement 3. One letter of endorsement and/or support, which includes relationship to artist. 4. Digital portfolio: (saved as PDF, JPG, PNG or TIFF file) Artists submitting printed art must include up to ten pieces that best represent the artists’ body of work. Performing artists’ may submit no more than five minutes worth of performances, and film entries may submit no more than ten minutes worth of film. 5. Resume and exhibition record (if any) 15 Winners who receive cash awards must: • Be willing to work with the Arts and Culture Commission to promote the arts in the community through participation in one or more events designed for that purpose. • Acknowledge the recognition of the City of Cupertino on any printed advertising, programs or brochures they produce related to the award. Questions? Please email artsandculture@cupertino.org Emerging Artist Award Description The Emerging Artist Award was established to encourage and recognize demonstrations of artistic promise. This award recognizes younger artists as well as those rediscovering their love of artistic expression later in life. Applicants for the Emerging Artist Award will be evaluated on their use of media, tools and working materials. The Commission will also be looking for evidence of creative thought and originality in the artists’ submitted portfolio. How well the artists’ showcase their individuality in their art will also be evaluated. All applicants must include a written personal statement that includes goals, education, training, volunteerism, community involvement and any achievements or awards. Applicants can participate in any of the following artistic categories: Visual Arts, Performing Arts, Literary Arts, or Digital Arts. There is a cash award of $750 for the Emerging Artist platinum winner (1st place). To receive funds, a completed W-9 will be requested. How to Apply • Who may apply: Artists must live or work in Cupertino or attend high school, college and/or art school physically located within Cupertino. • Deadline: Applications must be submitted by Sunday, October 1. • Complete Online Application HERE Online Application Requirements 1. Submitted Application 2. Personal Statement 3. One letter of endorsement and/or support, which includes relationship to artist. 16 4. Digital portfolio: (saved as PDF, JPG, PNG or TIFF file) Artists submitting printed art must include up to ten pieces that best represent the artists’ body of work. Performing artists’ may submit no more than five minutes worth of performances, and film entries may submit no more than ten minutes worth of film. 5. Resume and exhibition record (if any) Winners who receive cash awards must: • Be willing to work with the Arts and Culture Commission to promote the arts in the community through participation in one or more events designed for that purpose. • Acknowledge the recognition of the City of Cupertino on any printed advertising, programs or brochures they produce related to the award. Questions? Please email artsandculture@cupertino.org Young Artist Award Description Each year the Commission presents awards to deserving young artists in recognition of local achievements in the visual arts in the following age groups: Group A: 6-10 years old Group B: 11-14 years old Awards: Three awards (Platinum, Gold, and Silver), are given to each age group. A cash prize of $150 and a plaque is awarded to the Platinum winner. The Gold and Silver winners will receive a plaque. Rules: • All applicants must live in Cupertino or attend an educational institution or art school physically located within Cupertino. Only one entry per artist will be allowed. • Artwork must be completed by the young artists only – parents and teachers cannot assist or participate in the production of the art. • Artwork that does not fit the contest theme and/or does not contest parameters will not be considered. • Artists may use a medium of their choice including digitally created still art. Original artwork may be requested at a later date for public display. • Artwork and completed application form should be submitted by Sunday, October 1. Judging Criteria: The primary criteria for both age groups will be how effectively and/or creatively the applicant has communicated the contest theme. Evidence of imagination and individuality as well as effective use of media and tools will also be considered. 17 The theme of the 2023 award program is: “[INSERT THEME]” Complete Online Application HERE Questions? Please email artsandculture@cupertino.org 18 CITY OF CUPERTINO DISTINGUISHED ARTIST AWARD JUDGING FORM Artist Name Judge Name Evaluate the piece on each of the four judging criteria indicated below, from 5 points (high) to 1 point (low). Suggested criteria guidelines are below. Total Points__________/20 Criteria Points Notes Design and Composition -Observe the totality of the artists portfolio. Consider if the following elements and principles are evident in their work. Note that not all principles will apply to every medium. o *Principles: Unity, Balance, Rhythm/Movement, Emphasis, Contrast o *Elements: Line, Shape, Space, Form, Color, Value, Texture o *For additional guidance on the principles and elements, see below the criteria table. Technique/Skill of Construction -Has the artist demonstrated a high level of skill and/or ability in the selected techniques that they have chosen for their artwork? Do the pieces display an effective use of tools, methods, and working materials? Has the artist used materials and skills to effectively portray what they are trying to convey? Creativity and Originality -Is the work executed in a manner that is unique to the idea expressed? Is there evidence of creative thought? Personal Statement -Does the personal statement include goals, education, training, volunteerism, community involvement, and/or achievements and awards? 19 Design and Composition Observe the totality of the artists portfolio. Consider if the following elements and principles are evident in their work. Note that not all the principles will apply to every medium. Principles Unity: Do the parts work as a whole? Consider the marks, shapes, colors, values, and textures. Balance: Is there an equal distribution of visual weight? Has symmetrical or asymmetrical balance been created in the shapes, colors, textures, and values? Rhythm/Movement: Is there fluidity of form in three-dimensional works? Are there shapes or directional lines to connect pieces within two-dimensional works? Does your eye travel around the entire picture plane? Emphasis: Is there a defined focal point or center of interest? Contrast: Is there a variety of values, shapes, colors, lines and textures? Elements Line: Is there variety of line? Have lines been used to create texture, perspective, or movement? Shape: Is there variety of shape? Are the shapes used been successfully created and used in the work? Space: Has the illusion of foreground, middle ground, and background shape been successfully created? Form: Has the illusion of depth been successfully created in two-dimensional works? Have appropriate figures been used to represent the ideas within three-dimensional works? Color: Is there a variety of color? Have colors been used to create space or emotion? Value: Is there a defined light source? Have highlights, shadows, and cast shadows been included in the art? Texture: Are there visual or tactile surface characteristics in the work? Does it have a variety of texture and interesting patterns? 20 CITY OF CUPERTINO EMERGING ARTIST AWARD JUDGING FORM Artist Name Judge Name Evaluate the piece on each of the four judging criteria indicated below, from 5 points (high) to 1 point (low). Suggested criteria guidelines are below. Total Points__________/25 Criteria Points Notes Media/Tools -Does the piece display an effective use of tools, methods, and working materials? Has the artist used materials and skills to make an effective piece for what they are trying to convey? Creativity and Originality -Is the work executed in a manner that is unique to the idea expressed? Is there evidence of creative thought? Imagination - Has the artist shown imagination in their artwork? Is there evidence of creative thought? Individuality -How well does the artist showcase their individuality in the piece? Personal Statement -Does the personal statement include goals, education, training, volunteerism, community involvement, and/or achievements and awards? 21 CITY OF CUPERTINO YOUNG ARTIST AWARD JUDGING FORM Artist Name Judge Name Evaluate the piece on each of the four judging criteria indicated below, from 5 points (high) to 1 point (low). Suggested criteria guidelines are below. Criteria Points Notes Media and Tools -Has the artist demonstrated a level of skill and ability in the selected techniques? Does the piece display an effective use of tools, methods, and working materials? Has the artist used materials and skills to make an effective piece for what they are trying to convey? Creativity of Contest Theme -How well has the artist conveyed the contest theme? Can it be understood by others? Imagination -Has the artist shown imagination in their artwork? Is there evidence of creative thought? Individuality -How well does the artist showcase their individuality n the piece? Total Points__________/20 22 ARTIST AWARD PROGRAM TIMELINE ARTS AND CULTURE COMMISSION This is an estimated annual timeline of events for the Arts and Culture Commission Artist Award Program. MONTH JULY AUGUST SEPTEMBER OCTOBER NOVEMBER JANUARY NOTES Commissioners Discuss and Finalize: - Outreach Plan - Young Artist Award Theme Commissioners start outreach and inform their respective networks that the Artist Award Applications will open in September. Artist Award Applications Open on September 1 - Artist Awards announced on City website and social media platforms - Commissioners continue marketing Artist Award Applications Close on October 1 Commissioners select award winners at the November Arts and Culture Commission meeting and staff notifies winners. Commission recognizes and presents awards to selected winners at the January Arts and Culture Commission meeting. 23 Are You an Artist, Musician, Writer, Actor, Photographer, or Dancer? Every year the City of Cupertino and the Cupertino Arts and Culture Commission chooses a Distinguished Artist and an Emerging Artist who lives, works, or attends school in the City. You are invited to submit your portfolio. If selected, you will receive public recognition and a cash award. It's easy to apply. Online application and a detailed description of the contests are available at cupertino.org/artawards. Submit your entry by Sunday, October 1. Questions? Email to artsandculture@cupertino.org 24 ARE YOU A YOUNG ARTIST? The City of Cupertino's Arts and Culture Commission is looking for outstanding young Cupertino artists to submit their artwork for the Young Artist Awards. Winners receive public recognition and a cash award. It’s easy to apply! Get the award rules and apply online at cupertino.org/artawards and submit your entry digitally by Sunday, October 1. There will be three awards for each of two categories: Group A: 6-10 years old Group B: 11-14 years old Your artwork will be judged on how effectively and creatively you’ve communicated this year's theme of: “[INSERT THEME]" Questions? Email to artsandculture@cupertino.org 25