CEP 06-06-2022 (Special) (FINAL version 2 submitted 9-16)City of Cupertino
10300 Torre Avenue
Cupertino, CA 95014
(408) 777-3308
MINUTES OF THE SPECIAL MEETING OF
THE COMMUNITY ENGAGEMENT PLAN – STRATEGIC ADVISORY COMMITTEE
HELD ON JUNE 6, 2022
CALL TO ORDER
Chair Moore opened the meeting at 11:00 a.m.
ROLL CALL
Commission Members present: Kitty Moore, Chair and City Councilmember
Tessa Parish, Vice Chair and Chair, Housing Commission
Liang Chao, Vice Mayor
Steven Scharf, Chair, Planning Commission
Commissioners Members absent: None
Staff present: Luke Connolly, Senior Planner
Piu Ghosh, Planning Manager
Chris Jensen, City Attorney
Cyrah Caburian, Administrative Assistant
Outside Panelists: Ande Flower, Principal Planner, EMC Planning Group
Kylie Clark, Public Policy Coordinator, West Valley Community
Services
APPROVAL OF MINUTES
1. Subject: Approve the May 16 Community Engagement Plan – Strategic Advisory Committee Special
Meeting minutes
Recommended Action: Approve the May 16 Community Engagement Plan – Strategic Advisory
Committee Special Meeting minutes
Comment by Chao to include request to add the performance of the previous 5th Cycle Housing Element
and show the five sites approved for building from previous Housing Element Update cycles.
Chao moved and Scharf seconded to amend 4th bullet point in draft minutes under “Committee
provided the following feedback” to include “presentation at the Community Meetings to include
timeline and information for existing Housing Element performance”.
AYES: Moore, Parish, Chao, Scharf
NOES: None
ABSTAIN: None
ABSENT: None
VOTE: 4-0-0-0
POSTPONEMENTS
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None
ORAL COMMUNICATIONS
None
WRITTEN COMMUNICATIONS
None
CONSENT CALENDAR
None
PUBLIC HEARINGS
None
OLD BUSINESS
None
NEW BUSINESS
2. Subject: Report from staff and EMC Planning Group regarding the proposed community engagement
and Affirmatively Furthering Fair Housing (AFFH) plans for the Housing Element update process.
Recommended Action: Receive report and provide guidance to staff on plans for additional community
engagement and for engagement consistent with compliance with State Affirmatively Furthering Fair
Housing (AFFH) requirements.
Staff member Connolly provided brief staff report and introduced Mr. Flower and Ms. Clark to lead
discussion of feedback from the Community Meeting held May 23, 2022. Ms. Clark reported out that
peaks of 71 total attendees who participated via Zoom, as well as 20 in-person attendees at Community
Hall. All feedback received from during the meeting and exit polls will inform (but not dictate) future
Community meetings, outreach to groups most impacted by housing needs, and policy.
The Committee was also informed of inclusive outreach efforts conducted by staff, including an
upcoming discussion with Project Sentinel’s executive director regarding that organizations work on fair
housing issues in Santa Clara County. Contact has also been made with Parents helping Parents and also
anticipate a meeting to be scheduled for early to mid-June.
Written Communications for this item were emails from Liang Chao that were received by the
Committee before the meeting.
Upcoming Community Meetings:
• Meeting 2: Focus on De Anza students and older adults, mid-July (weeks of July 12 or July 19)
• Meeting 3: Current residents who may be “house-wealthy” and otherwise low-income and at risk
of possible displacement, and additional ideas brought forth by Committee. Suggestions:
o Employees who work in the Service Industry and who would like to live in Cupertino
o Faith Community outreach (coordination with WVCS and EMC)
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Next steps of Consultant’s engagement plan includes providing qualitative individual interviews and
videos and receiving qualitative feedback to be incorporated into the EngageCupertino.org webpage, as
well as individual and group participation recruitment, and an open house (intended to be an informal
discussion in an open public space).
Outreach suggestions from the Committee included producing and distributing flyers at key City
locations, placing banners at prominent public locations throughout the City, having staff attend local
events such as farmers’ markets and weekend festivals, and utilizing City staff from other departments
to maximize community engagement efforts. Staff have utilized social media platforms and are looking
into the “meeting in a box” concept to include any member of the public who wishes to be an
ambassador to the Community engagement process.
Mr. Flower concluded presentation requesting Committee feedback for the upcoming third Community
meeting and identifying which individuals, groups, or representatives would they like to see be
included.
The following members of the public spoke:
Lisa Warren – supported outreach to house-wealthy groups and suggestion to include Habitat for
Humanity in future outreach efforts
Shivani Kavuluru – asked how to access previous meetings and expressed concern on the timeline for
the site inventory.
Govind Tatachari (representing self) – request more timeline visibility and milestone schedule, the status
of progress made on sites inventory in terms of outreach and implement a method in which participants
can see how their participation helps inform the process.
Kalisha Webber, Housing Choices – thanked Consultant for engagement work and provided feedback
from the May 23rd meeting and advocated for housing experiences and stories to be included on the
EngageCupertino.org webpage.
Chao provided the following feedback:
• Calendar timeline by the month be included on the EngageCupertino webpage
• Utilization of other organizations outside WVCS for outreach
• Question of whether outreach was made for those who participated in the 2021 Housing survey
• Commended consultants for presentation
• Include outreach efforts at the third Community meeting to Service Industry employees, labor
unions and other public agencies, caretakers of seniors and young children
• Two versions of outreach survey, one for general housing and one for fair housing
• Request to include table from the March 8 City Council meeting listing all protected classes and
characteristics under Federal and California Law
Mr. Flower responded that the meeting in the box is something that can be implemented and brought
back to the Committee. The survey in draft form will also be brought forth to the Committee before
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being finalized and go live to the public to ensure unbiased questions will be posed and proper
collaboration is maintained between the Consultant, staff and the Committee. Mr. Flower and staff
requested for links to surveys held by other Cities (Mountain View, San Mateo, to provide guidance on
what questions can be used in Cupertino’s survey. Regarding the 2021 Housing Survey, staff responded
that confirmation will be made whether the about 800 responses received are included in the current
outreach efforts.
Staff noted that outreach will be done with other clients aside from WVCS, stating again that staff will be
meeting with Project Sentinel, Parents Helping Parents, and the third Community meeting focusing on
housing needs for students and senior adults. Additional outreach may include first responders and
service workers.
Moore asked whether all protected classes/characteristics from the aforementioned table are being
reached out to and are included in the Housing Element process. Staff responded that efforts are being
made to reach out to as many of the groups in the protected class/characteristics list and can collaborate
with County agencies to conduct further outreach for future meetings; it is not a guarantee that all
agencies will respond to requests for participation.
Previous meetings (except for the May 23rd Community meeting which, at the time of this meeting was
still being finalized by staff) are available on the EngageCupertino.org webpage and on YouTube.
Parish provided the following feedback:
• Clarification on “meeting in a box” definition
• What questions would be asked of and in different focus groups (i.e., parking concerns, and
questions for above-moderate income participants, faith-based groups)
• Question of who was monitoring email lists from which responses were solicited
• Question of not inclusion from the May 23rd Community meeting of different ethnicities and how
the City can prove to HCD that outreach was done for the right groups
• Feedback that videos from individuals wishing to share their stories focus on how their needs can
be met
“Meeting in a box” is intended to be a toolkit of survey questions from the Committee so that each
person leading Community meetings can select which questions would be incorporated for that meeting.
Mr. Flower clarified that all income groups are being reached out to, as well as faith-based groups, with
flyers that can be made readily available so as to increase ambassadors to join the discussion and help
move site selection process along. Regarding video stories, it is the intention of the Consultants that by
listening and addressing the housing needs of participants, it will be clear to HCD that sites were
selected with those groups in mind, and seek to be as inclusive as possible.
Moore added that the LGBTQ community can also be reached out to.
Scharf provided the following feedback:
• Regarding slide presentation on the May 23rd Community meeting, wondered whether questions
asked could be answered by both tenants and owners
• Eliminating affordable housing fees
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• Clarification that height restrictions tend to increase affordability
• Need for funding for affordable housing
• Feedback that Cupertino’s survey be short to encourage increased participation (cited
Sacramento’s AFFH 4-question survey as an example)
• Would like to see question on survey regarding parking and commuting patterns and how that
correlates among different income levels
• Suggested community outreach can be done at the De Anza flea market, held every 1st Saturday
of the month
• Inclusion of Housing is a Human Right in agency outreach
Staff responded that question regarding how participants believe affordable housing should be funded
would be outside the scope of the Housing Element. Regarding parking, staff noted that while it is not
illegal to provide insufficient parking, projects have in the past been approved with sufficient parking
spaces per unit.
Chao liked the idea of outreach at the De Anza flea market and expressed concern that lack of parking
spaces on approved large-scale projects would further worsen overflow parking concerns and clarified
that the protected classes should be reached out to by looking at the whole picture of circumstances and
not based on primarily on income. Also mention of leveraging County resources.
Question raised by Chao and Moore if De Anza would like to speak on funding allocated for student
housing needs as Community Colleges were not included in HCD criteria to setting RHNA allocations;
Mr. Flower clarified that while dormitory housing would not count towards RHNA numbers, higher
density housing intended for students not needing parking due to the proximity to the De Anza campus
can count towards RHNA numbers. Chao would like to see input gathered from the De Anza board
president, employee union members, and students who are not necessarily in the 18-21 year old
demographic.
Discussion concluded with the second Community meeting to focus on the student and senior adult
needs as planned for, and to incorporate feedback received from the Committee to have a panelist that
can initiate the conversation and encourage more responsiveness from participants.
Parish asked whether Chamber of Commerce can get the word out for businesses to participate; it was
clarified that the City has a list of all businesses in Cupertino that can be provided.
Moore requested presentation and material presented at meeting to be uploaded to webpage and
timeline for moving forward; the Planning Commission would like to hold a joint meeting with the
Housing Commission and invited City Council to participate if they wish; no determination was made
regarding participation of City Council at this meeting.
STAFF UPDATES AND COMMISSION REPORTS
None
Committee Updates
None
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FUTURE AGENDA (limitation, cannot discuss)
• Next meeting date: Monday, June 20, 2022 at 11:00 a.m.
• Continued discussion on who will be invited to the planned third Community meeting
• Discussion of surveys that can be discussed for the meeting in a box
• Sample Surveys from other Cities (Chao)
• Runthrough of what changes have been implemented on the EngageCupertino webpage and the
usefulness of the housing simulator tool
ADJOURNMENT:
The meeting was adjourned at 1:26 p.m. to the next special meeting.
Respectfully submitted:
/s/Cyrah Caburian___
Cyrah Caburian
Administrative Assistant